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Jordan Kasper,
TripLittle
The "Save" button (and "Update" button for that matter) is a relic. In today's web there is no need ...
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The "Save" button (and "Update" button for that matter) is a relic. In today's web there is no need to place so much significance on a user remembering to click that nearly hidden element on your form. With current JavaScript frameworks the process of automatically saving user-input has been streamlined and can be almost dropped in. This presentation will discuss some methods for accomplishing this goal, and why you may not want to completely get rid of that button just yet. We'll also cover some of the user experience issues with auto-saving and traditional button-saving, including how the user is supposed to know what to do.
User Experience JavaScript, user experience, web forms
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Andy Budd,
Clearleft Ltd
Using examples from the real world, this session will look at the various tips, tricks and technique...
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Using examples from the real world, this session will look at the various tips, tricks and techniques you can use to make your users fall in love with your product or service. So dim the lights, put Barry White on the stereo and get ready for a lesson in the fine art of user seduction.
User Experience design, persuasion, psychology
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Marc-Oliver Gern,
Marc-Oliver . Creative Lead
Apple products made 'user experience design' popular. The web made it a necessity. With smart phones...
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Apple products made 'user experience design' popular. The web made it a necessity. With smart phones, location-based services and real-time mobile experiences, a new discipline for professionals is emerging: I call it Mobile User Environment Design. Since people have been taking the web with them on their mobile phones – they constantly change their 'environment'. You, as a designer, have to be aware of that fact and can influence, not only user paths on a website/app – you can actually influence or control user paths/interactions in the real world. You design their 'environment'. With examples like "iQueue - The Global Queuing Network" (http://ow.ly/2cRDt) I want to showcase projects and best practices and give you the tools to enhance that theory.
User Experience interaction design, mobile, user experience
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Juliette Melton,
-
Companies lose out because of the typical divide between customer service and product development te...
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Companies lose out because of the typical divide between customer service and product development teams. Product teams are missing out on the rich and authentic insights that users provide to customer service agents — and customer service agents have more difficult jobs when they aren’t in the loop on product decisions.
This presentation will show you how a few organizations have effectively bridged the divide between traditionally separate groups and have gained much awesomeness in the process.
You’ll learn: how customer service agents can put user research techniques to work and transform complaint calls into research sessions; how designers and researchers can mine product insights from service logs; and how we can all build better stuff when we just start talking to each other.
User Experience Customers, Management, userexperience
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Mat Harris,
BizGreet, Inc.
Instant personalization has proven too intrusive for some users. There is a debate over how much per...
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Instant personalization has proven too intrusive for some users. There is a debate over how much personalization is too much and at what point it becomes creepy. The purpose of this panel would be to explore personalization approaches and see how users have responded.
We’ll investigate how to handle personal info and share with advertisers without betraying users’ trust. Instant personalization makes no distinction between the type of friends we have. You don’t want to show up to a night club and run into your entire high school class, right?
This panel will look at the lessons learned from instant personalization and how to best engage users without seeming weird.
This is important to the SXSWI community as many are trying to incorporate personalization but don’t want to overwhelm users with "Minority Report"-esque ads. Ad networks have long tried to display information based on demographics. Now they’ve reached the point of real personalization, which can play a large role in the coming years.
It’s important to look at what motivates users to share their information with sites, and how to not betray that trust.
We want people to understand how to personalize without interfering with users’ trust and how to approach the sharing of information with advertisers in a appropriate manner.
User Experience Facebook, personalization, Social Networking
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Steve Krug,
Advanced Common Sense
Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usabilit...
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Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usability testing. It’s almost sad, really. Bordering on an obsession.
And it *would* be sad, except for the fact that usability testing turns out to be the best thing anyone can do to improve a Web site (or Web app, or desktop app, or iPad app—you get the idea) that they’re working on.
Last year, he boiled down everything you need to know to do your own testing into 162 pages in his second book, Rocket Surgery Made Easy. Now, for people who haven’t got two hours to read a really short book (with lots of illustrations), he’s going to boil it down into a SxSW talk…complete with a live demonstration.
You’ll leave the room ready—and eager--to start testing.
User Experience common sense, testing, usability
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Christina Dulude,
Duke University
You spent countless hours hammering code and tweaking the design of your shiny new website - only to...
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You spent countless hours hammering code and tweaking the design of your shiny new website - only to discover after launch that customers can’t find the information they need, nor perform critical functions.
It's commonly accepted that usability testing throughout a project’s life cycle can prevent costly mistakes later. But user testing is often an afterthought. That is, if it’s conducted at all.
While a thorough usability analysis is enlightening, it can be pricey and time consuming. High-end usability labs sport sophisticated equipment. Most user experience professionals have formal training in the field and the proven experience to back it up.
So what are smaller web teams to do, with neither the resources to add a user experience analyst to the staff, nor the budget to hire an outside firm?
We will explore simple ways to introduce user testing to your web development process. As designers and developers, we are too close to the project to be objective. But even the most basic user test can quickly uncover glaring stumbling blocks by introducing a neutral perspective. And the best part? No special equipment needed. A pencil and paper will suffice.
This session is intended primarily for developers, project managers, and others whose roles do not traditionally encompass user experience functions. We'll talk about different types of usability studies, selecting test subjects, and the logistics of designing and running your own simple usability tests.
User Experience ia, usability , ux
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Yes
No
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Amy Knox,
Beaconfire Consulting
While no one could deny the importance of web usability, the sad truth is that the high cost or effo...
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While no one could deny the importance of web usability, the sad truth is that the high cost or effort of usability testing experts, tools and/or facilities often de-rails this activity for organizations and small businesses.
However, it doesn't have to be this way. You can go guerilla with your usability testing in either your approach and/or the tools you use and still achieve effective results. Remote usability testing using simple, web-based tools that you may already use for other parts of your business is one way to simplify the logistics of testing without sacrificing results. Getting out of the lab and testing in the field with a portable setup is another option in going guerilla with your approach. Still too much for your timeline and budget? There are also a number of low-cost, automated tools that you can setup and activate with little monitoring that can tell you quantitatively how your interface is measuring up.
In this session, the panel will discuss how organizations can go guerilla with usability testing. We'll show how effective tests can be easily crafted and executed using tools that they likely already have in the organization's toolkits. Also, we'll share stories and examples from the testing trenches, to see what's worked and what hasn't.
User Experience guerilla, testing, usability
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John Zeratsky,
YouTube
Good user experience isn't just about good design. Learn how to create a positive user experience by...
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Good user experience isn't just about good design. Learn how to create a positive user experience by being fast, open, engaged, surprising, polite, and, well... being yourself. Chock full of examples from the web and beyond, this talk is a practical introduction for developers who are passionate about user experience but may not have a background in design.
User Experience design, users, ux
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Yes
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Josh Knowles,
Mojito
Game design is a crucial part of a user experience designer's toolbox. The study of game design is t...
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Game design is a crucial part of a user experience designer's toolbox. The study of game design is the study of incentives. It's about learning how to make things fun, learning how to make things more engaging, and learning how to gracefully guide user behavior. It's about learning how to make your users into better users.
Last year at SXSW I made this argument and gave an overview of various ways UX designers have used game design in social media applications. FourSquare. Reddit. StackOverflow. TheSixtyOne. And many more. For this talk, I will dig a bit deeper into the subject, taking a closer look at the psychology of game design -- why are games fun? how are games educational? why is this important? -- and dissecting existing apps (such as those above) with a more precision razor to see how they work, how they fail, and what we can learn from them. We'll also go over how things have changed in the past year: What new apps have come along? How have existing services like Twitter adopted game mechanics for various purposes? By the end of the talk, I hope attendants have a deeper sense of how game design works (and how it doesn't work) and are ready to apply these ideas to their own social media projects.
If you'd like to check out my talk from SXSW 2010, go here: [http://auscillate.com/writing/xbox_ux]. I'll give you 10 points if you do. And a gold star.
User Experience Game Design, social media, ux
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Will Evans,
Semantic Foundry
To design social Communities of Care, you must commit to framing a narrative of human behavior media...
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To design social Communities of Care, you must commit to framing a narrative of human behavior mediated by interfaces - with a strong understanding of conversation models, social interaction and interpersonal engagement models that, while well-understood in academic and gaming communities - are simply not well know in the user experience design community of practice.
Social Interaction Design is not web design. It's not interaction design, but it does fall within the rubric of user experience design. It's about designing complex ecosystems that support conversation, collaboration, intimacy, and play — in short, community. Problem is, many people - especially in the IxD world - don't understand how to design for engaging communities.
Many healthcare providers and start-ups are rushing to deliver on the promise of supportive online communities for people while simultaneously trumpeting personal health records and electronic medical - creating potential privacy and trust issues. They are looking to this self-same UX community to hack together yet-another-online community site - and without the proper tools - you just know things could get bad.
User Experience healthcare, Social Interaction Design, User Experience Design
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Yes
No
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Michael Raneri,
Zecco
Used to having information just a click away, typical online investing resources just don’t cut it...
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Used to having information just a click away, typical online investing resources just don’t cut it for the Facebook generation. But new tools, from online trading platforms with one-click trade widgets to online investment communities and wiki resources, are emerging and feeding the investor’s insatiable need for instant information and action.
User Experience community, Financial, investing
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Yes
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Fred Beecher,
Evantage Consulting
When it comes to data, analytics can give you the what, but even great marketers can struggle with e...
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When it comes to data, analytics can give you the what, but even great marketers can struggle with explaining the why. Why is our conversion rate so low? Why is my bounce rate so high?
Web analysts process huge amounts of data to find those nuggets that are significant and can help drive action to improve results. User Experience (UX) researchers uncover the behaviors, goals, and motivations of individual users. When these two superpowers join forces, actionable insights abound.
Come discover how smart Fortune 500 companies are combining the quantitative power of web analytics with qualitative insights from user experience. We will reveal...
1. Times when User Experience and Analytics go together like PB&J
2. Tips on how to get UX nerds to play nice with analytics geeks
3. Some awesome success stories
You’ll leave this one-of-a-kind session with great ideas you can start working on tomorrow.
User Experience Metrics, Web Analytics
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Yes
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Russ Unger,
Happy Cog
Alternate Title:
Critical Thinking for UX Designers (or anyone, really)
Proposed Session Descrip...
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Alternate Title:
Critical Thinking for UX Designers (or anyone, really)
Proposed Session Description
Love creative problem solving, but need something more practical— something specific to User Experience? Russ and Stephen will share with you the exercises they use to solve the REAL problems.
You'll flex your critical thinking muscle through a series of jumpstarter activities. Even better, attendees will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view.
Session Takeaway
* Gain a better understanding of what critical thinking is, why it is important in the world of User Experience Design
* Identify ways to evaluate the visual and verbal messages in your work
* Spot artificial constraints to focus on the root problem(s).
* View problems from a different perspective and remove yourself as a consumer/user.
* Learn how reframing problems can lead to radically different solutions.
* Dissect problems to uncover solutions you may have previously overlooked.
User Experience Critical Thinking, design thinking, Problem Solving
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Adrian Chan,
gravity7
Social continues to lead developments and innovation online, and yet for designers, developers, and ...
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Social continues to lead developments and innovation online, and yet for designers, developers, and practitioners, user experience remains in a web 1.0 world. Each of our panelists possesses a provocative and probing practice in social interaction design. From social search through design and theory, they bring their discoveries to research, strategy, design, and implementation. The audience will learn about key concepts and insights, in a discussion of social media design opportunities that promises to be enlightening and entertaining.
We will present and open up conversation about the challenges facing social startups, campaigns, communities, and social business initiatives. We will look at differences among users, site and tool features, and social practices. With an eye to challenging best practices and pushing for further social innovation, we intend to break open possibilities for deeper engagement around social interaction as well as conversational tools and experiences. The panel will be pitched to active developers and designers, but also to those of you keen to innovate the medium and its commercial applications for consumer experiences, enterprises and government.
User Experience ixd, socialmedia, ux
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Yes
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Eric Hansen,
SiteSpect
Your site visitors are dropping off like flies, you've already gone through one site redesign and yo...
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Your site visitors are dropping off like flies, you've already gone through one site redesign and your CEO says this is your last chance. What now? Marketing and SEO/SEM campaigns can bring potential customers to your site -- but do nothing to keep them there.
The most successful companies online didn't get there by accident or by listening to the HiPPO (Highest Paid Person's Opinion) in the room. Instead, world-class companies such as Overstock.com, Wal-mart, Cabela's, Mozilla and Newegg leverage site optimization via multivariate testing to determine what keeps visitors on their sites, what converts the browser to a buyer and what doesn't. Eric Hansen, founder and CEO of web optimization firm SiteSpect will share lessons learned and war stories from the front lines of some of the most successful companies. He'll discuss how testing allowed these companies to test many site design changes while simultaneously evaluating the user experience. Hansen will also share the industry's top 10 multivariate testing best practices and how companies can tie testing into other data-driven processes, such as web analytics, CRM systems, and more. Hansen will educate the audience as to how to accomplish redesign intelligently and take the "pee-u" out of the equation.
User Experience optimization, testing, User Experience Design
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Yes
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Henry Erskine Crum,
Spoonfed Media
Customer-driven development is a hot topic in entrepreneurial circles however there are limited reso...
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Customer-driven development is a hot topic in entrepreneurial circles however there are limited resources for teams interested making customer-driven development part of their product strategy. This presentation will cover specific ways businesses can create an environment that allows for customer-driven development and what this means for the product timeline, client relationships, go-to-market strategy, team structure and management. Using real-life examples, the presentation will take a step-by-step look at customer driven development from product idea through the earliest alpha stages, client acquisition, product development, and finally to go-to-market strategy.
This presentation will give listeners a brief background on the theories behind customer-driven development and the movement in business today but will focus mainly on providing actionable ideas for making customer-driven development an effective and efficient part of future product development within your own company. Examples will be drawn from B2B and B2C products, and from established and start up organizations.
User Experience Management, product development, Strategy
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Christine Perfetti,
Perfetti Media
User research is straight forward, right? You find a person or two (or 8), sit them down in front of...
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User research is straight forward, right? You find a person or two (or 8), sit them down in front of your design, have them execute a task, take some notes, throw together a quick report, and, voila, you're done! That's all there is to it. Not quite. It turns out there are many different (and quicker) ways to conduct user research. In this presentation, Perfetti Media's Christine Perfetti will show you some methods you've probably never heard of. These techniques are only practiced by the most adventuresome design teams. Are you concerned usability studies are too time consuming or impractical to conduct? Christine will share innovative methods for usability testing, including: the 5-Second Test, a low-tech technique to collect quick feedback on whether a screen or page's purpose is clear to the user, the First Click Test, an approach for testing multiple tasks in a very short period of time, and the Inherent Value Test, a two-phase test that explores the value loyal customers find in a product or service. Looking for new methods for learning about your users? You'll learn about the Category Agreement Analysis, a quick-and-dirty alternative to card sorting, and the Task Cataloging Survey, an easy approach for understanding users' most frequent and most important activities with your product. Christine will share her learnings and successes with these techniques and discuss how you can perform them yourself.
User Experience design, research, usability
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Yes
No
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Kristian Andersen,
Kristian Andersen + Associates
The business plan, as a tool to lure potential investors, secure early customers, and guide the dire...
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The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
User Experience design, prototypes, startups
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Yes
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Andy Beaumont,
Outside Line
Big budget games with ground-breaking gameplay can so often be let down by difficult user interfaces...
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Big budget games with ground-breaking gameplay can so often be let down by difficult user interfaces, cryptic menu systems and poor usability. User experience design and information architecture have become fundamental to the process of developing great websites and mobile experiences; could the same tried, tested and trusted techniques work for AAA games?
In the world of mobile gaming it's frequently the smaller independents’ who are the real innovators. Often coming from a web background, many independent mobile game developers are producing beautifully considered interfaces for a whole new class of intelligent contextual games, while the big publishers are still attempting to port console games to inappropriate devices. Have the web backgrounds of these independents’ given them an innate understanding of designing for user context or is it just never having been restricted by the sometimes stringent requirements for Gold Master and the limitations of the 10ft interface?
This is of course a two-way street. Some of the processes involved in game design for consoles have a far greater lineage than that of design for mobile and web, and as such there are techniques that deal directly with adherence to a set of constantly evolving industry standards that could certainly be considered by the wider developing community.
User Experience Games, mobile, ux
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Yes
No
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Conor Brady,
Organic/digital marketing/www.organic.com
At what point in time did creative take a back seat to concepts like user design and experience? If ...
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At what point in time did creative take a back seat to concepts like user design and experience? If Apple and Dyson have taught us anything, it’s that sometimes the best way to sell a product, whether on TV, online or in the field, is to let the product speak for itself. Enter “design/user experience-driven” advertising, a concept exemplified by the two icons mentioned above. Just think about it. When you see someone using the new iPhone or iPad, you are instantly captivated. Apple TV commercials have the exact same impact; they single-handedly capture even the most inveterate channel surfer without the use of fancy graphics, explosions or famous spokespeople. For many, the art of design has taken a back seat to the flashy, in-your-face campaigns that attempt to grab the attention of the audience and hopefully (if you are lucky) drive them to action. This session will delve into the concept of “design/user experience-driven advertising,” exploring its roots and what steps brands can take to embrace this new paradigm. The speaker will also unveil today’s best examples, both online, on TV, and on the streets of New York; he will deliver visual examples to show that, in today’s day and age, “everything is an advertisement.”
User Experience Advertising, design, experience
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Yes
No
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Mike O'Neil,
Integrated Alliances
The single biggest obstacle holding people back from getting MORE involved with social media is comp...
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The single biggest obstacle holding people back from getting MORE involved with social media is complexity. We have seen this before, culminating in the early 90's with WordPerfect, Lotus 1-2-3, Harvard Graphics, Smartcom, dBase III and others.
What held back widespread user adoption back then was the myriad of user interfaces, rules, licenses, etc. Then came Windows and Office 95. Want to print? Just click the picture of the printer vs. Shift+F7, Shift+F7, OK for WordPerfect or /P, OK for Lotus 1-2-3.
With Windows 95, Microsoft fulfilled a need and fueled a revolution. Sales skyrocketed and people—who at one time did not consider themselves savvy enough to join in—were suddenly able to use computers and get a lot more done.
Fast forward to today and you have "The Longest Yard" all over again - LinkedIn, Facebook, Twitter, YouTube, WordPress, Google, foursquare, RecruitingBlogs.com...
Unification of the user interface may be what drives the next level of adoption but is perhaps 2-3 years away. What form will the solution take? Browser, Portal, Plug-in, TSR? There are lessons from the past to be used as guidance.
Mike O'Neil & Lori Ruff, The LinkedIn Rockstars, lived through the 80's, the 90's and now. Their insight will help attendees find better ways to operate until a new integrated solution unfolds.
User Experience Adoption, Integration, user interface
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No
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Jenine Lurie Sugar,
Jenine Lurie Sugar, Strategic Usability Design and Consulting
“You have to start with the most complex, and find a simple solution. Then you have to make it wor...
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“You have to start with the most complex, and find a simple solution. Then you have to make it work.” – IM Pei
The critical path to excellent usability design begins with a fundamental understanding of how an application or interface is broken. In a variety of ways, UX designers take their cues from organizations like Consumer Reports which for example, use machines and robotics to repeatedly pound luggage to test for durability with the overall objective to try to make it rip, tear or break. UX engineers persistently attempt to ‘break’ the application, by often pushing it to its most extreme edges in order to find a solution for the fix. This presentation will extend beyond the physical design, Web or digital application interface and venture out into the world of human interactions and interpersonal communications, the original source where all interaction is based and inspired. The presentation will use video clips from the comedic series, Curb Your Enthusiasm, where Larry David, the protagonist of the show is shown to persistently test, provoke and extreme push society and conventional behavior to humorously illustrate where human interactions are broken and ways that they can or (why bother?) be fixed.
User Experience comedy, usability research , creative thinking, anthropology, usability design, analysis
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Yes
No
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John McHale,
SapientNitro
The discussion examines all new interface interaction possibilities (touch, gesture, kinetics, mobil...
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The discussion examines all new interface interaction possibilities (touch, gesture, kinetics, mobile, etc) and how quickly users are adapting to new technologies. It will not only contain a historical retrospective, but will examine breakthrough interaction models that are setting the standard for what is the future. It’s not about us. It’s about what is possible. We plan on demonstrating this through an interactive experiment asking the audience to create art using their devices.
User Experience interactive design, interactive installations, visual design
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Yes
No
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Jim Rogers,
Black Mesa Advisors
Lots of web entities position themselves as well-intentioned good eggs. However,
how can they leg...
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Lots of web entities position themselves as well-intentioned good eggs. However,
how can they legitimately make that claim? Being good-hearted in one thing, but saying
you’re good-hearted is another, especially if you’re attempting to use your character as a
distinguishing factor or even a competitive advantage. Can you serve others while being
self-serving?
User Experience authenticity, community engagement, Goodwill
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Yes
No
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Stephen Anderson,
PoetPainter
Suffering from "game fatigue" yet? While many sites have slapped on badges and points to make things...
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Suffering from "game fatigue" yet? While many sites have slapped on badges and points to make things more engaging, the companies that "get it" have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again.
So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? We'll look at everything from game design to learning theories to neuroscience to understand what motivates--and demotivates--people over the long haul.
NOTE: This is a follow-up to the 2010 SXSW presentation "Seductive Interactions" where I focused primarily on initial engagement. Where that presentation discussed "getting to first base" with our users, this one looks much farther out at how to create "lifelong love and devotion."
User Experience Interface / Interaction Desgin, psychology , web apps
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Yes
No
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Brad Simms,
SapientNitro
It's clear that Web-only businesses, social networks and highly-capable mobile devices like the iPho...
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It's clear that Web-only businesses, social networks and highly-capable mobile devices like the iPhone have forced a shift of power to consumers. Consumer expectations continue to rise as large traditional businesses grapple with the design, organizational and technological challenges in presenting a truly integrated experience. Consumers aren’t channel bound but companies are–this troubling fact is easy to recognize but hard to resolve.
This panel introduces five leaders driving multichannel integration in Fortune 500 companies–“Masters of Multichannel”–across industries including retail, consumer package goods, automotive, travel, retail finance and the customer experience firm SapientNitro. The panel will be led through a lively and timely discussion of multichannel evolution across industries, highlighting common pitfalls, successes and what to expect next. Special focus will be put on contrasting industries to bring together different perspectives on the term “multichannel”. We see the term used everywhere and marketing tends to overuse it. This panel intends to get past the buzz to make it applicable and relevant.
User Experience marketing, multichannel, Strategy
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Yes
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Robert Hoekman, Jr,
Miskeeto, LLC
Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounce...
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Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounced that design thinking—the process of developing products and services that are both feasible and meet user needs—is the key to successful innovation. And they're right. What they don't tell you is that all the design thinking in the world won't help your company unless your innovations serve a higher purpose. But the vast majority of businesses have no higher purpose. As a result, their products and features are disconnected from their goals. Their marketing is focused on value-adds rather than value propositions. Their message has no message. There's no there there.
That's where experience strategy comes in. Experience strategy is design thinking for your whole business. It tells you which ideas will help and which won't. It tells you if that new product will lead to a unified brand or a disjointed one. It's what turns a shoe store into Zappos, a car company into MINI, and a software company into Apple.
In this session, Robert Hoekman, Jr—author of Designing the Obvious (New Riders) and Designing the Moment (New Riders), and Web Anatomy (New Riders)—presents the essential elements of experience strategy. He reveals the five steps to developing a great UX strategy so you can stop navigating your way through the trees and instead start designing the forest.
User Experience design thinking, Strategy, user experience
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Yes
No
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Giles Colborne,
cxpartners
Everyone knows that keeping it simple means designing for 'my mom'. Well, I've been talking to your ...
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Everyone knows that keeping it simple means designing for 'my mom'. Well, I've been talking to your mom and she's going to set you straight about a few things. It's not just geeks like us who're buying iPads, smartphones and web-enabled TVs. It's *everyone*. We need to get serious about making user experiences simple. I'll be reporting back from interviews with real moms of all ages (including moms of some well-known interaction designers) about what they really want from technology and what they find simple. I'll tell you what they had to say, and how it relates to designing for web, mobile and interactive experiences. I'll be showing you how your momma's words of wisdom relate to design guidelines, psychology papers and the sacred cows of UX: personalization, advanced features, iPhone / Android, wizards, animated assistants, faceted navigation This topic will blow open a few myths about simplicity, give you some practical (serious) tips on how to make simple user experiences that appeal to a mass audience... and help you make your mother proud.
User Experience Mobile Design, simplicity, Web
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Yes
No
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Karen Bachmann,
Perficient
Defining usability requirements at a project’s start helps meet users’ goals and deliver satisfy...
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Defining usability requirements at a project’s start helps meet users’ goals and deliver satisfying user experiences. These non-functional requirements translate user research into meaningful guidance for design and into measures of success for testing. Usability requirements translate user goals into successful products.
Usability requirements are non-functional requirements that define the expected and desired user reaction to a system. They describe how well a product should work for intended users and define target user satisfaction goals.
User research, usability testing, competitive analysis, and business goals are some of the sources where usability requirements are discovered, and these sources inform their development and prioritization.
Whether as part of a traditional requirements specification or an elaboration of a user story, usability requirements define user expectations that may not otherwise be articulated directly in these artifacts, but that users expect a successful product to deliver them.
By understanding from the beginning of a project what usability requirements are and how they will be measured, teams can work together to deliver a usable product at all phases of development. Recommendations from usability testing now relate to the requirements, which are traced directly to the user goals. This traceability helps inform decisions on implementing recommendations, especially as release deadlines approach.
User Experience
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