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David Sherwin,
frog design
You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your We...
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You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. Or you're floating in the space of a nebulous client problem that you just can't seem to pin down.
In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry—help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services.
This presentation will be illustrated with examples from frog's interactive work and David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Design Press).
Design Thinking Brainstorming, collaboration, Creativity
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Sue Bohle,
The Bohle Company
So You Have a Great Game…Is Anyone Going to Buy It?
The launch of channels that bring games dir...
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So You Have a Great Game…Is Anyone Going to Buy It?
The launch of channels that bring games direct to the consumer now allows small studios to compete with big publishers – You can now market your own games and keep the a bigger piece of profits. But how do you maximize coverage and generate word-of-mouth for your title?
In this session the speaker will run through how to do the basics and then go 1, 2, 3 steps beyond, showing you dozens of examples of the latest promotional ideas and techniques she has seen being used by big publishers as well as by small creative shops to spread the word about games.
In this fast moving hour, you will see when to place news items and features in traditional game channels, what kind of niche communities can help get the word out for a title, how to effectively incorporate all the tools of social media (Twitter, Facebook, Blogs and other tools), and even how to generate the kinds of corporate coverage from the trade sites that will get your studio more contracts.
What you see will stimulate your thinking about how to differentiate your title or studio, what additional audiences you can reach to and how to think out of the box.
Other marketing, public relations, social media
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Yes
No
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Giles Corbett,
Orange Vallée
Facebook, Twitter, Flickr... the Internet and social networks have changed the way we share things i...
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Facebook, Twitter, Flickr... the Internet and social networks have changed the way we share things in the public space and the recent evolutions in mobiles both in terms of technical evolutions and users behaviours is bringing this to a whole new level. The way we use phones is indeed changing and making mobiles a much better, more human, more elegant, more pertinent communications platform.
Many of the greatest changes in the way we communicate are now coming from the behaviours and attitudes from within the social networking space, currently the fastest growing form of communication and more importantly form of sharing. The benefits of merging presences on all channels: sms, calls, messages, IMs into threaded conversations are so great that it appears ineluctable. However bringing our social net into our mobile phones is generating a new set of challenges that raise fundamental issues around privacy, data ownership and identity.
• Privacy: We share lots of content online but we want to keep some of those things secret. As we take social conversations mainstream, we need to explore interfaces that manage multiple identities for different groups of people
• Personal ties: Some people are more meaningful than others: for a typical human, 4-7 people are special and one is extra-special. Sociologists call these our “strong ties”
• Memory: We spend much of our lives on our mobile and all of this is moving into the social ether. But for how long?
Mobile Applications Mobile Applications, Privacy, social networks management
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Emily Yellin,
Journalist/Author
Many companies give lip service to the customer experience, but few are in touch with what their aud...
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Many companies give lip service to the customer experience, but few are in touch with what their audiences go through on a daily basis. Surveys have found a huge gap between executives’ perceptions of their customer service and what their customers really think. This panel will look at the most direct way to see if your service matches your intentions: become your customer. Panelists will discuss the rapid transformation that occurs when professionals have first-hand encounters with their companies from their customers’ perspective and get to feel their customer's pain. Focus groups may not be needed after putting into action real-time methods such as experience immersion, role-playing, and user experience labs. Instead of subjecting customers to frustrating, dehumanizing processes to get what they need, people inside companies start relying on their own common sense and shared humanity. In so doing, they improve their customer service, and the entire experience for all audiences. These panelists will convince you of the value of putting yourself in your customer's shoes and will share how it has transformed the customer experience in small companies and large corporations. Join us as we share ways for you to ensure your customer service (as well as your communication, marketing, product development, and even your sales) doesn't suck.
User Experience corporate communication, customer service, marketing
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Gawain Morrison,
Filmtrip
We will begin by wiring a selection of audience members up for the World Premiere of our Emotional R...
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We will begin by wiring a selection of audience members up for the World Premiere of our Emotional Response Cinema project ‘Biosuite’ and then screen our short horror film ‘Unsound’. The audience would arrive; Wire up the front row of the audience, who would be connected to our setup; Explain some background information on the project; Screen the film, whilst recording data from the wired-up audience members, which in turn determines the audio & visual experience; Display the results; Discuss a range of topics; The project and other variations; The genres and the various responses you could expect; The ethics; The research to date; The possible future opportunities for affective computing & moving image production. The next generation of digital media interaction will use a direct emotional interface as the key new channel of communication. Extensive research and development on physiology, emotion and interaction is creating an entirely new level of engagement through technology. Driven by the desire of the movie studios to bring people back to the cinemas, investment in new media technologies such as 3D is exploding. In parallel, game manufacturers are also focusing on novel interfaces and interaction such as the Wii controller and Kinect. The fundamental business opportunity is to capitalize on this requirement for new media interfaces by providing an entirely new and different mode of interaction - individual and group emotional state controlling the content narrative.
New Technology / Next Generation Affective media, Emotional-response, Interactive film
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Yes
No
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Alexander Brandon,
Funky Rustic
The film industry has a tried and true method of audio post production. The game industry is only ju...
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The film industry has a tried and true method of audio post production. The game industry is only just getting started with this same process, but the barriers are being broken. The technological and creative hurdles are being conquered. In this demonstration Alexander Brandon will illustrate the future of game audio post production, how realtime mixing can put power in the hands of audio engineers as well as higher quality and cheaper budgets in the hands of producers.
Video Games audio, Engineering, mixing
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Yes
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Nick Law,
R/GA
Big brands and start-ups alike are racing to develop the next wave of digital services that will bec...
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Big brands and start-ups alike are racing to develop the next wave of digital services that will become a motivational force for athletes. They are targeting a generation of self-trackers who are leveraging the powerful combination of physical products and digital services to augment their training. Services that are easy-to-use, automated, and integrate seamlessly into athletes lives are loved. Those that require too much work will be left behind.
There are opportunities for companies to explore harnessing data from a larger variety of sources, including personal sensors, self-reporting feeds, and statistical streams to provide personal insights. When integrated into an intuitive interface this data can become a powerful tool for shifting performance and optimize training. It is easy to imagine a looming digital divide between committed self-trackers and athletes who remain, quite simply, out of the loop.
Sports data-driven products, self-tracking devices, user experience
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Yes
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Bridget Frey,
Lithium Technologies
You are a data maverick, and you want to be able to slice and dice the social web just like you can ...
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You are a data maverick, and you want to be able to slice and dice the social web just like you can with other (smaller) data sets. Problem is, traditional Business Intelligence tools and Data Warehousing techniques just can't handle this much data. Sure, you can use Hadoop. And it can scale. But you have to give up the real-time analysis capabilities that your customers crave. Or do you?
We'll discuss how Lithium Technologies is mashing up old-school data warehouses with Hadoop and social web data to provide optimal analytic capabilities - and where this field is going next. We'll also show you how we've connected dashboards and reporting tools to this infrastructure in an effort to provide social web data at our cusotmers' fingertips.
Open Source Data Warehousing, Hadoop, Mashups
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Yes
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Amy Greenlaw,
Film POP!
The hit ABC Series LOST was groundbreaking in many ways. Most significantly, it demonstrated that in...
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The hit ABC Series LOST was groundbreaking in many ways. Most significantly, it demonstrated that in the age of reality shows, rich storytelling is still alive and well. Throughout it's 6 season run, Lost's producers built up the story's mythology not only on the small screen, but also through a variety of other platforms and formats (“transmedia”) including ARG's, billboards, books, TV commercials, video games, mobile content. Using examples from LOST as the backdrop, this panel will discuss creative use of transmedia storytelling to engage the fans and generate buzz; and how this approach can be used to drive higher audience engagement for your brands/products.
Alternative Reality Gaming
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Yes
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Drew Curtis,
Fark.com Inc
The promise of social communities on legacy media websites seemed bright at first. Ideally, commun...
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The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites.
Or at least that's what was supposed to happen.
Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values?
On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value?
This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.
Community / Online Community comments, community, nutjobs
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Yes
No
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Sara DeWitt,
PBS
The Pass-Back phenomenon (when parents literally hand their phones to their kids) began rapidly with...
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The Pass-Back phenomenon (when parents literally hand their phones to their kids) began rapidly with the advent of the smart phone, and skyrocketed with the launch of the iPad. Despite the fact that these devices are marketed to adults, kids educational games and apps now make up a huge percentage of the iTunes store. But engagement with these apps does not have to be limited to portable babysitting. In this session we’ll explore implementations and possibilities for parent and child co-play on mobile devices: could the iPad be the next true intergenerational gaming platform?
Gaming on Mobile Devices educational , Games, ipad
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Juan Sequeda,
Semantic Web Austin
You may have heard about it. You may or may not even understand what it is. You may be very skeptica...
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You may have heard about it. You may or may not even understand what it is. You may be very skeptical or even call bullsh**. Or you may thing there is a potential. What am I talking about? The Semantic Web.
The web that we are all used to is a web of documents where we search for things inside of documents. The Semantic Web enables a web of data, which makes the web appear as a giant global database. The Semantic Web is here and organizations such as the Drupal, New York Times, Best Buy, Thompson Reuters and even the US and UK government make part of this reality together with Google’s Rich Snippets and Yahoo’s Search Monkey. The Semantic Web is already changing the way we search, do SEO, find information, integrate data and create web applications.
Surely, with all of the skeptics in the crowd, we expect this to be a lively discussion. We intend to interact with the audience as much as possible; so come prepared with questions. Let us prove to you why we see the future of the Web to be Semantic.
By the end of this panel, all the intrigued people should leave with a clear idea of what the Semantic Web is and all the skeptics should drop their skepticism.
Web Standards data, Search, semantic web
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Alice Parsons,
www.littleloud.com
Littleloud specialize in creating Innovative, Interactive Online Dramas to support existing Broadcas...
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Littleloud specialize in creating Innovative, Interactive Online Dramas to support existing Broadcast content as well as stand alone games created to deliver a particular theme or message to a wide audience.
David will share his rich and varied experiences producing Littleloud Interactive Dramas and discuss the future of enhanced storytelling. Giving detailed examples and insight into the creative and technical processes involved when creating a successful Interactive Drama.
Using previous Littleloud Interactive Dramas as case studies, David will talk about the development of the initial concept with the client, taking original thoughts and ideas and developing them into a working interactive format, how the story and script are finalized and how the Littleloud team develops their creative direction.
David will look at the production techniques involved when creating an immersive world space, ranging from 3D animation and Green Screen shooting to the progression of Littleloud’s own proprietary development Engine. He will also explore the Interactive Drama’s potential for multi-platform content and tie-ins with social networking sites.
Games for Good development, Interactive, Production
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Yes
No
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Mike Koehler,
Smirk New Media
How do you transform a sprawling, urban, suburban cocktail of a city into a vibrant, sharing, cooper...
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How do you transform a sprawling, urban, suburban cocktail of a city into a vibrant, sharing, cooperative, crowdsourcing digital lovefest? Well, it's easier than you think. Oklahoma City shares the lessons of how social networking has given it a glimpse at what is possible when citizens come together to help each other as business start up looking for partnership and support; as non-profits seek goods and services; and as people looking for loved ones stranded during blizzards, fires and flooding seek information. Is it the Midwest work ethic? The legacy of the Oklahoma bombing? The rapid communication of the Web? Or it is a little bit of all those things? And if it is, how can the town you live in learn a little about that love?
Community / Online Community community, crowdsourcing, sharing
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Yes
No
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Alicia Staley,
The Staley Foundation
With social networks and the explosion of health related communities, we have an opportunity to reac...
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With social networks and the explosion of health related communities, we have an opportunity to reach out, connect, and begin to address issues that still plague patients undergoing treatments for cancer.
As a 3-time survivor, I've seen remarkable advancements in the way patients interact and help each other over the past 20 years. While the elusive cure for cancer seems like it’s a million years away, patients and others engaged in online communities have the power to connect and solve issues affecting someone’s treatment or quality of life.
Learn how to leverage existing communities and social networking sites to find information that can make an immediate difference in a cancer patient’s life. From tips and tricks for managing chemotherapy treatments to finding workarounds for drug therapy side effects, the collective wisdom of today’s patients can be harnessed to enhance the quality of life for tomorrow’s patient.
Seek. Source. Solve. Survive.
Health cancer, Crowd Sourcing, patients
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No
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Jonathan Dahl,
Zencoder
Programming is writing. A programmer's job is to express abstract ideas in a specific language - jus...
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Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with "two-space indentation". This needs to change.
This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.
Back-End Programming / Databases art, music, writing
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Yes
No
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Adrian Chan,
gravity7
Social continues to lead developments and innovation online, and yet for designers, developers, and ...
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Social continues to lead developments and innovation online, and yet for designers, developers, and practitioners, user experience remains in a web 1.0 world. Each of our panelists possesses a provocative and probing practice in social interaction design. From social search through design and theory, they bring their discoveries to research, strategy, design, and implementation. The audience will learn about key concepts and insights, in a discussion of social media design opportunities that promises to be enlightening and entertaining.
We will present and open up conversation about the challenges facing social startups, campaigns, communities, and social business initiatives. We will look at differences among users, site and tool features, and social practices. With an eye to challenging best practices and pushing for further social innovation, we intend to break open possibilities for deeper engagement around social interaction as well as conversational tools and experiences. The panel will be pitched to active developers and designers, but also to those of you keen to innovate the medium and its commercial applications for consumer experiences, enterprises and government.
User Experience ixd, socialmedia, ux
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Bob Morris,
ARM
Is it true that if consumers had to choose then they would prefer to lose their wallet rather than t...
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Is it true that if consumers had to choose then they would prefer to lose their wallet rather than their mobile phone? Making secure payments a reality on mobile devices relies on a complex dance between chip makers, device manufacturers, software developers, content developers, carriers and the banking industry. How is technology and the industry moving forward to ensure consumers can rely on their mobile devices as their mobile pocketbook and how will these changes shape consumer behavior and content consumption.
New Technology / Next Generation mobile, new technology, payments
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Yes
No
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Ryan O'Hara Theisen,
Lucky Viral Branded Content
In this new digital age, people have the DVR remote in one hand and their NetFlix account queued upo...
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In this new digital age, people have the DVR remote in one hand and their NetFlix account queued upon their iPad in the other, making traditional ad mediums, like TV commercials, less and less relevant. So when dramatically less ad dollars are going to TV Shows and networks, Hollywood is having an even harder time getting people into theaters. While the entertainment industry has problems recouping production costs, and the marketing world is shrinking its attempts at communication with consumers – we ask: Who needs whom more? Who’s sleeping with whom? Is Hollywood and Madison Avenue having a torrid love affair or is it a marriage made in heaven? To break up the panel format, we will show some of the best examples of branded content today and the diverse forms in which they manifest.
Content Branded entertainment, Hollywood/Madison Avenue, Video Content
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Yes
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Molly Holzschlag,
Opera Software ASA
In this session, representatives from major browser vendors including Chrome, Microsoft, WebKit, Ope...
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In this session, representatives from major browser vendors including Chrome, Microsoft, WebKit, Opera and W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
CSS css, implementation, interoperability
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Yes
No
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Bill Johnston,
Dell
Reputation is a key dimension of online identity, but to date there hasn't been a great way to carry...
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Reputation is a key dimension of online identity, but to date there hasn't been a great way to carry online reputation from site to site. This panel will explore best practice examples from different fields related to portable and contextual reputation systems.
Social Networking identity, reputation, socialmedia
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Yes
No
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Sean M Brown,
MIT Sloan Management Review
Measuring the reach of your social media efforts is a good first step--but it's not enough. Turning ...
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Measuring the reach of your social media efforts is a good first step--but it's not enough. Turning data into insight, and insight into action is the key. Based on MIT Sloan Management Review's research and on-the-ground actions this presentation goes deep on how analytics can help you grow your audience, increase the impact of your message and deliver greater value.
Social Networking analytics, publications , value of content
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Yes
No
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Khotan Shahbazi-Harmon,
KOOP Radio 91.7 F.M.
Whether terrestrial or celestial, radio remains one of the most intimate forms of communication reac...
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Whether terrestrial or celestial, radio remains one of the most intimate forms of communication reaching millions of listeners in the U.S. and around the world. Independent radio is on the rise and citizen journalists are leading the way! From award winning local community programming to on-line audio pod-casts by the marginalized and vulnerable communities around the world, radio is making a comeback! And millions are tuning in on their car radios, satellite radios, computers and personal electronic listening devices. What has changed is the terrestrial/digital convergence to bring convenience, accessibility and economies of scale to an increasingly segmented and on-demand market.
Entrepreneurism / Monetization convergent technologies, monetization, social entrepreneureurship
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No
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Rod Yancy,
Innominate
This panel details what it takes to get into a startup accelerator like Y Combinator, TechStars, Dre...
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This panel details what it takes to get into a startup accelerator like Y Combinator, TechStars, DreamIt Ventures, and Betaspring. It will discuss the entire process from finding a co-founder, finding an idea, filling out the application, going to the interview, working at the accelerator, and beyond.
Funding / VC startups
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Yes
No
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Vanessa Camones,
theMIX agency
In the age of social media, does size matter? When do you need and why do you need a PR agency? Larg...
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In the age of social media, does size matter? When do you need and why do you need a PR agency? Large PR Agencies cost a fortune but are you really getting your money’s worth? Sometimes bigger is not always better. Some people believe smaller agencies bring more value to their clients and are more successful securing press. How does an agency’s size shape a company’s communications program? Come hear the discussion and you be the judge of which is better, a large, medium or small agency.
Branding / Marketing / Publicity PR agencies, public relations, social media
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Yes
No
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Andy Kurtzig,
JustAnswer
The Q&A space is quickly becoming the go-to resource for anything from pet-related issues to what to...
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The Q&A space is quickly becoming the go-to resource for anything from pet-related issues to what to do when your car’s engine just gives out. It begs the question – How trustworthy is your social network or the crowd sourcing community at large? How do you decide which answers are based on verified experience and education?
This panel will examine how people are moving toward dependence on their virtual “friends” to make real-life decisions. The desire for a quick response causes people to sacrifice the reliability of the solution and people believe that performing a quick search yields a faster result than a doctor’s visit. With Expert sites, people receive a reliable answer within a short span of time.
As new technology emerges, old resources for information (such as Wikipedia, doctor visits, encyclopedias) lose their necessity. Up-to-date information is available at the immediate moment it’s desired, and the breadth of information available has no bounds.
New Technology / Next Generation Information-seeking, Social Network, Social Search
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Yes
No
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Rafael Marquez,
42Media Solutions
Books lend legitimacy and authority to their authors. Writing and publishing a book, is a lot easier...
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Books lend legitimacy and authority to their authors. Writing and publishing a book, is a lot easier than people think it is. I plan to go over tips and techniques people can follow to complete their first book. I also plan to show people how they can self publish their book as well. I will publish a book from the stage, during the presentation as a demo for the process.
Print / Publishing print, Publishing, writing
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Yes
No
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Michael Bourne,
Mullen
The Mullen Agency was tasked by Olympus to market a hybrid HD video and DSLR-like still camera, the ...
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The Mullen Agency was tasked by Olympus to market a hybrid HD video and DSLR-like still camera, the PEN. Building on the campaign line "Look What You Can Do!" they worked with partners Total Immersion to build the first Augmented Reality camera, with WIRED to advertise in the first iPad edition of the publication, and with YouTube to involve hundreds of consumers in a challenge to win the camera and $5,000 to create works of art. Everything was capped off with a national TV, print, and online ad campaign shot entirely with the camera that costs as much as a basic point-and-shoot.
Along the way, there were challenges, upsets, defeats, blood, sweat and tears. What were the challenges of creating the first AR functional digital camera that shot videos and still images using your computer webcam (www.getolympus.com/PEN3D)? What did WIRED learn in the process of activating the Mullen creative in their first iPad app? How exactly do you shoot an HD video commercial that’s broadcast quality with a point-and-shoot camera in the streets of Mexico City? Hear from Mullen, Total Immersion, WIRED and YouTube about how this integrated campaign brought the various elements together to be bigger than the sum of its parts, and challenge behemoths like Nikon, Canon and Sony who have since come out with their own versions of the PEN camera. It’s a David vs. Goliath tale you won’t want to miss.
Advertising
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Yes
No
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Darin Siefkes,
The Law Office of Darin Siefkes, PLLC
Many times entrepreneurs setup businesses that end up causing themselves difficulties and headaches ...
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Many times entrepreneurs setup businesses that end up causing themselves difficulties and headaches down the road. Software companies in particular are vulnerable to these headaches since they deal with so many issues. This panel will discuss legal and business issues that software companies deal with all of the time. What type of business to form, contracts that are needed, whether to use independent contractors or employees intellectual property issues and common pitfalls will be discuss as well as personal experiences of issues and lessons learned.
The goal of this panel is give a good overview of the legal aspects of forming a software company as well as the major pitfalls to avoid.
Panelists will include a couple attorneys that focus on working with software companies as well as CEO's from small software companies that that different approaches to their legal issues.
Entrepreneurism / Monetization Bootstrapping, business, Start-up
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Yes
No
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Gail Medeiros,
MyHealthCommunity Social Networks, Inc
Social Media holds so many rich promises today for business. Tapping into the millions of potential ...
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Social Media holds so many rich promises today for business. Tapping into the millions of potential customers on Facebook or tweeting to your followers on Twitter to “connect with your customers 24/7 seems like such a slam dunk for an organization. Yet the decision is not so clear cut today for healthcare organizations. Avoiding the risk of violating HIPAA, many healthcare organizations have taken a wait and see approach. Turning to these turnkey- social media solutions can be risky for patients and their families. Sharing about medical conditions on these public profiles may end up in insurance company and potential employers or other 3rd parties.This panel will examine the significant changes to Facebook and other social media and their effect on a medical community and patients' experience. Issues that are specific to a patient or other health care user will be considered. Examine why choosing only this approach to connecting with online patients could in the long run be less effective and offer your patient’s a less secure environment. We will explore how best to use these social media tools, , matching functionality with security of the system environment, eventually weaving them into a more coordinated and effective social media strategy.
Health hospital, Privacy, social media
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