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	Yes No	Story! The Secret to Online Video Eric Susch, Let's Knit2gether Online video is moving beyond dogs on skateboards. As viewers become more sophisticated story becom... READ MORE Online video is moving beyond dogs on skateboards. As viewers become more sophisticated story becomes more important. The team from Let’s Knit2gether will show you how to keep your viewers engaged and coming back for more, even if your video is non-fiction. Community / Online Community, Content, Digital Distribution, Digital Filmmaking, Online Video
	Yes No	Motion User Interface: Design Strategies Mason Dixon, Motion Graphics Festial New interface technologies like Flash, Ajax and Microsoft Surface enable a new breed of rich-applica... READ MORE New interface technologies like Flash, Ajax and Microsoft Surface enable a new breed of rich-applications that merge animation with interactivity. This panel considers from two angles: technically, what can be done with this new software, and how should we re-think traditional UI and HCI design theories because of them. Animation / Cartoons, Front-End Programming, Interface Design, Online Video, User Experience
	Yes No	Pulse of Branding: The Q&A Keynote Gary Vaynerchuk, VaynerMedia The question and answer portion of Gary Vaynerchuk's presentations always tends to evoke the greates... READ MORE The question and answer portion of Gary Vaynerchuk's presentations always tends to evoke the greatest emotion and best content. The ultimate in interactive presentations, Gary will field audience questions for this entire session. Indeed, the pulse of branding promises to Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization
	Yes No	Get In the Game: In-Game Advertising Phil Rosenberg, Sony Computer Entertainment America Do you know where you can find 18-34 year-old men on a Friday night? Savvy advertisers do. This pan... READ MORE Do you know where you can find 18-34 year-old men on a Friday night? Savvy advertisers do. This panel takes an in-depth look at the rising trend of in-game advertising, how it reaches a targeted and influential audience and why this plays such an important role in the changing landscape of advertising. Advertising, Branding / Marketing / Publicity, Video Games
	Yes No	The Death Of The Microsite And The Rise Of The Real-Time Web Robin Grant, We Are Social Think about what you’ve spent your time doing online in the past week. How many microsites did you... READ MORE Think about what you’ve spent your time doing online in the past week. How many microsites did you visit? How many branded flash animations did you watch? Calculate the mean answer for the entire world and you’ll probably arrive at a figure close to zero. But it's a fair bet that you’ll have spent a significant proportion of time in social media. In the places that people choose to spend their online lives, constant interaction is the norm. But where does this leave the traditional model of brand websites? Branding / Marketing / Publicity, International, Social Networking, User Generated Content
	Yes No	An Avatar’s Eye View of Sex in Games Kathee Brewer, YNOT Network LP We'll bring together adult and mainstream game developers to discuss what's on the technical and cre... READ MORE We'll bring together adult and mainstream game developers to discuss what's on the technical and creative horizon for "mature" gamers, including a strictly adult virtual world that incorporates haptics (due to debut in 2010). Will including softcore erotica in games kill a product before it ever gets near the market? Community / Online Community, New Technology / Next Generation, Social Issues, User Experience, Video Games
	Yes No	The Trusted Filter: Finding Your Cronkites Online Jason CranfordTeague, Bright Eye Media Human’s have always turned to trusted filters to help make sense of the world around them, but the... READ MORE Human’s have always turned to trusted filters to help make sense of the world around them, but the Web is fundamentally changing the nature of who and what should be trusted. As the Web evolves, answering the question “Who are you gonna’ to trust?” becomes of paramount importance. Community / Online Community, New Technology / Next Generation, Online Relationships, Other / Out There, Social Networking
	Yes No	Brand Mojo: the Connection Between Purpose and Performance Doug Levy, imc² We’ll examine a very uncommon denominator that distinguishes some super-performing brands from the... READ MORE We’ll examine a very uncommon denominator that distinguishes some super-performing brands from their competitors. It appears that brands with a clear purpose—a reason for being that goes beyond just selling more—have a huge advantage. We’ll also look at an approach to brand purpose clarification that can guide brands on their journey to self-discovery. Advertising, Branding / Marketing / Publicity, Other / Out There
	Yes No	Work Smart: Dynamic Prototyping with Sketchflow Sara Summers, Microsoft Building prototypes in same medium as the final product is something other industries have done fore... READ MORE Building prototypes in same medium as the final product is something other industries have done forever. Sketchflow in Expression 3 offers real collaboration and live solutions. Remove ‘fuzziness’ from meetings, with lo-fi, interactive prototypes. Showcase instant value with rich, tangible, interactive narratives. Dynamic process allows you to: test instantly, FEEL and share the user experience and keep ideas light and non-destructive. It’s time to take frustration out of your work! New Technology / Next Generation
	Yes No	Branding Yourself with Social Media Alan Levy, BlogTalkRadio Social media networks have made it possible for individuals to transform themselves into a brand: a ... READ MORE Social media networks have made it possible for individuals to transform themselves into a brand: a Twitter feed, YouTube channel. How does a social media aficionado brand himself or herself successfully? In this session BlogTalkRadio and Gigya will show how anyone, with the right toolset, can brand with social media. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking
	Yes No	How We're Turning Outdoor Passion into Online Activism Jenny Coyle, Sierra Club Starting with the organization's founder, John Muir, the Sierra Club has a long and successful histo... READ MORE Starting with the organization's founder, John Muir, the Sierra Club has a long and successful history of getting people outside, making them care about a wild place, teaching them what's at stake and moving them up an activist ladder of engagement. This panel will show you how we're doing this (and having lots of fun) in our new online community, Sierra Club Trails -- and how you can do the same with your own online community. Branding / Marketing / Publicity, Community / Online Community, Non-Profits, Social Networking
	Yes No	Accessible JavaScript Techniques Patrick Fox, Razorfish Creating accessible JavaScript is difficult and can be time consuming to create. With the right know... READ MORE Creating accessible JavaScript is difficult and can be time consuming to create. With the right knowledge and forethought, your JavaScript can be made accessible. This session covers a variety of development techniques and paradigms for creating progressively enhanced JavaScript functionality, and explains some features of and how to implement the Web Accessibility Initiative's Accessible Rich Internet Application (WAI-ARIA)standard. Accessibility / Web Standards, User Experience
	Yes No	The School of the Future and Social Networking Don Buckley, The School at Columbia University Social Networking has transformed basic means of communication. As we adapt social networks to educ... READ MORE Social Networking has transformed basic means of communication. As we adapt social networks to educational settings, traditional roles of teachers, students and peers can change. The network itself can rearrange power dynamics within educational settings. In this discussion educational technologists will present how various social networking platforms are used within current educational settings. In addition, we will explore the impact of specific projects using the networks and consider how they may develop in the future. Blogging, Education, Social Networking
	Yes No	Shameless Self Promotion Without Looking Like an @#$%^&! Twanna Hines, Funky Brown Chick Too often, individuals and businesses take advantage of someone else's turf and excuse it as "shamel... READ MORE Too often, individuals and businesses take advantage of someone else's turf and excuse it as "shameless self promotion." It's not acceptable and it can lead to you being labeled a spammer or worse. In this panel, we'll tell you how to promote yourself without turning others off. Advertising, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	Maps, Books, Spimes, Paper: Post-Digital Media Design Chris Heathcote, meta loca The Internet is situated in the real world, and interesting experiences have to blend physical and d... READ MORE The Internet is situated in the real world, and interesting experiences have to blend physical and digital. Mixing new technology - Arduinos, GPS, RFID, QRcodes - and old (web, paper), we present examples of the recently possible future, and the lessons we've learnt. And we'll make something along the way. Content, Design Thinking, New Technology / Next Generation, User Experience, User Generated Content
	Yes No	Creating Authentic Online Community Tony Steward, LifeChurch.tv Non-profits are among those most aggressively seeking to create authentic online community. Some que... READ MORE Non-profits are among those most aggressively seeking to create authentic online community. Some question if it is even possible. Yet this panel has been there and will share the secrets, the challenges, and the best practices of nurturing true online community. Community / Online Community, International, Non-Profits, Online Relationships
	Yes No	Community Funded Reporting David Cohn, Spot.Us The news industry is dying but in its wake are new business models to support investigative journali... READ MORE The news industry is dying but in its wake are new business models to support investigative journalism. One of these is "community funded reporting" which is being pioneered by Spot.us but is happening around the country by various individuals. What is it? How does it work? What are its pitfalls? Where does it surpass the traditional advertising model? This will be a conversation that explores the changing media landscape and how the web can rise to the challenge of supporting our communities and their information needs. Blogging, Content, Journalism 2.0, Non-Profits, Social Issues
	Yes No	We're Here! The Social Location Graph Explained Chad Catacchio, chadcatacchio.com The Social Location Graph is deeply changing the way we interact with the places we visit and the pe... READ MORE The Social Location Graph is deeply changing the way we interact with the places we visit and the people we meet there. This presentation will explain why geolocation will not only enhance your existing social graph, but will expand it in ways that a lack of place cannot. Geolocation, Mobile / Wireless, Mobile Applications, New Technology / Next Generation, Social Networking
	Yes No	Professionally Naked: What Women Gain From Exposing Ourselves Online Melissa Gira Grant, melissagira.com Can you be sexual and professional online, even if sex isn't your job? However women get naked onlin... READ MORE Can you be sexual and professional online, even if sex isn't your job? However women get naked online - in revealing photos, or in revealing our lives - we draw scrutiny and judgment. From blogging to porn, these panelists push the lines of "respectable" behavior with honesty and success. Blogging, Branding / Marketing / Publicity, Career / Work Concerns, Case Study, Social Issues
	Yes No	From The Kitchen Table To $Million Business Mike Bennett, E3 Media Compelling blow-by-blow account of how to take an idea, through to start-up and turn it into a succe... READ MORE Compelling blow-by-blow account of how to take an idea, through to start-up and turn it into a successful business. Practical tips and anecdotal experience of developing a vision, attracting talent, creating a culture, getting the message out, raising money, networking, keeping clients happy whilst ensuring you're on target to reach that $Million. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Funding / VC
	Yes No	Making The Leap From Consulting To Web Product Company Danny Wen, Harvest In this panel, we'll reveal how leading online services switched tracks from consulting firms to pro... READ MORE In this panel, we'll reveal how leading online services switched tracks from consulting firms to profitable web-based product businesses. Learn about the challenges and tactics of bootstrapping your way to success and hear how others have done it. Business / Entrepreneurial / Monetization, Case Study, Web Apps / Widgets
	Yes No	Why WeCommerce is the New eBay Vinny Lingham, Yola, Inc. 2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed,... READ MORE 2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Economic Concerns, Search
	Yes No	The JavaScript Applications Renaissance Mike Subelsky, OtherInbox Many developers have rediscovered JavaScript are using it to build great web applications. These ap... READ MORE Many developers have rediscovered JavaScript are using it to build great web applications. These apps run on the desktop and mobile devices but also on the server. In this panel, we gather the people behind such game-changing projects as SproutCore, Cappucino, Appcelerator, PhoneGap, and CouchDB to discuss how JavaScript is helping them solve complex problems. Back-End Programming / Databases, Front-End Programming, Mobile Applications, New Technology / Next Generation, Web Apps / Widgets
	Yes No	Community & Social Media Metrics: Track These Bill Johnston, Forum One Networks Bill Johnston, Chief Community Officer for Forum One, will present and then lead a discussion about ... READ MORE Bill Johnston, Chief Community Officer for Forum One, will present and then lead a discussion about best practices with community & social media metrics and reporting, based on 4 years of ongoing research and data from thousands of participants on the topic. This session will dive deep into the topic of online community and social media metrics and reporting to explore: • The role of community strategy in shaping reports • Specific data sets that should be included in community and social media reports • The limitations of native community and social media platform reporting • Report design, distribution and frequency • Stakeholder satisfaction with current community and social media reports Blogging, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking
	Yes No	Rapid Development - Where’s The UX? Preston McCauley, Spotless PC This presentation takes a look at the skills, techniques,and problems that face UI & UX designers as... READ MORE This presentation takes a look at the skills, techniques,and problems that face UI & UX designers as they work in a tight AGILE process. The goal is to provide some direction and help to those thrown into this situation and lost as to where to go. Career / Work Concerns, Design Thinking, Interface Design, Self-Help / Self-Improvement, User Experience
	Yes No	Negotiating the Parent/Teen Divide Over Social Networking Karen Rayne, Adolescent Sexuality Today Parents are often at odds with their teenagers being on social networking sites. Can these sites pl... READ MORE Parents are often at odds with their teenagers being on social networking sites. Can these sites please parents and appeal to teens simultaneously? This panel brings parents, teens, and experts together to address this digital divide and offer suggestions on how social networking sites can build a workable bridge. Branding / Marketing / Publicity, Case Study, Online Relationships, Social Issues, User Experience
	Yes No	Welcome To Creative Burnout-Ville Pamela Parker, imc² You’re Photoshopped out. The blinking cursor makes you curse. We’ve all taken trips to Creative ... READ MORE You’re Photoshopped out. The blinking cursor makes you curse. We’ve all taken trips to Creative Burnout-ville. But the way to recharge our batteries isn’t inside the TV or the JD. It’s in being creative on our time so we can be creative on theirs. But how? Advertising, Content, Other / Out There
	Yes No	Open Brands: Leveraging Radical Transparency Joey Shepp, OpenBrands Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People ... READ MORE Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People are Twittering about your brand right now. The way you respond today will determine the future of brand management. Don’t be a #BrandFail. Leverage Twitter to be an Open Brand: transparent, authentic, and trusted. Branding / Marketing / Publicity, Case Study, Collaborative Filtering, Community / Online Community, Social Networking
	Yes No	Beyond Advertising: Can Online Video Finally Pay? Robert Millis, Dynamo Ask content creators if advertising is paying the bills, and most will say it doesn't. While iTunes,... READ MORE Ask content creators if advertising is paying the bills, and most will say it doesn't. While iTunes, Hulu and Netflix serve the major networks, independents rely on a trickle of advertising revenue. We present options for totally portable, embeddable, and viral distribution with micropayments. Power (and payments) to the people! Business / Entrepreneurial / Monetization, Digital Distribution, Digital Filmmaking, New Technology / Next Generation, Online Video
	Yes No	Vertical Search: The Quiet Revolution Bill Michels, Yahoo! There is a lot of talk about Bing and Google but small search players are stealing market share and... READ MORE There is a lot of talk about Bing and Google but small search players are stealing market share and making search more relevant to users. Not only that but they are doing it on the cheap with Yahoo! BOSS. Why is Yahoo! Supporting fragmentation of the search market? New Technology / Next Generation, Search

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