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	Yes No	Pen & Paper Tools to Get From Research to Design Kate Rutter, Adaptive Path In the world of user experience, learning about your customers is key to making great stuff. But des... READ MORE In the world of user experience, learning about your customers is key to making great stuff. But design research reports are dense and boring. Unlock the power of sketching and pen and paper tools to create research outputs that are vibrant, sticky and that reflect personality, human perspective and that move seamlessly into design. Design Thinking, User Experience
	Yes No	Mine's Bigger: Why $MM Microsites Still Work Ben Levy, Sapient Challenging the perception that the growing popularity of widgets, social network hooks, application... READ MORE Challenging the perception that the growing popularity of widgets, social network hooks, applications, and decentralized campaigns will make the $MM Microsite obsolete. A look at present success stories and why they work, while exploring the future of these sites and emerging media’s impact on them. Advertising, ARGs, Branding / Marketing / Publicity, User Experience
	Yes No	Bringing Down Dinosaurs: How to Innovate your Marketing Strategy Rachel Mercer, ROFLCon Many of us are working for small creative companies that are still run by "dinosaurs". Men and women... READ MORE Many of us are working for small creative companies that are still run by "dinosaurs". Men and women that are stuck in an age where a good handshake means everything, and the fat rolodex is king. This talk isn't throwing everything to the wind, it's merely suggesting ways to innovate. Everything has changed, nothing is easy, and we're proposing new ways to make your company more visible and give yourself an edge in this increasingly competitive economic environment. Advertising, Branding / Marketing / Publicity, Career / Work Concerns, Case Study, Digital Divide
	Yes No	BMW Film 'The Ramp' Aaron Kovan, GSD&M Advertising See how a German auto maker almost launched a car to America - literally... READ MORE See how a German auto maker almost launched a car to America - literally Advertising, Content
	Yes No	What The Hell Is The Semantic Web? Juan Sequeda, Semantic Web Austin In the past year, the Semantic Web has gained a lot of publicity. However, many may still not unders... READ MORE In the past year, the Semantic Web has gained a lot of publicity. However, many may still not understand what the Semantic Web is. This panel of experts will address the myths, realities and all the open issues that the public may have about the Semantic Web Accessibility / Web Standards, New Technology / Next Generation, Other / Out There
	Yes No	I Hate Your F@%$ing Brand! Chad Kerski, imc² As brands join the social media conversation, clients continue to fight to limit and water down grea... READ MORE As brands join the social media conversation, clients continue to fight to limit and water down great conversation for fear of hearing negative comments. We'll help you build an arsanal to show them that a person publicly "hating" is good for transparent brand growth. Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships
	Yes No	Don't Move! Build a Startup Community Where You Live Jeff Slobotski, Silicon Prairie News As eyes are focused on places well-known for startups and innovation, hear three up-and-coming citie... READ MORE As eyes are focused on places well-known for startups and innovation, hear three up-and-coming cities discuss how they're building and fostering their entrepreneurial communities. From Portland, Boulder, Omaha, and beyond, exciting things are happening in places you don't expect. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Journalism 2.0, Locations -- US
	Yes No	Government 2.0: Towards an Open Geospatial Web Chris Holmes, OpenGeo Governments around the world spend millions of dollars collecting geospatial data in ways that are i... READ MORE Governments around the world spend millions of dollars collecting geospatial data in ways that are inefficient and opaque. This talk explores how software can create architectures of participation that reduce costs to government while increasing transparency and liberating data for public consumption across the web. Geolocation, Government and Technology, Non-Profits, Open Source
	Yes No	eCommerce for Everyone: Designers, Developers, and Business Owners Adam McCombs, Adam McCombs eCommerce doesn't have to be a dirty word anymore. We've come a long way from our primitive roots. T... READ MORE eCommerce doesn't have to be a dirty word anymore. We've come a long way from our primitive roots. This panel will be an overview of eCommerce solutions for all types of audiences. Whether you are a designer, developer, or business owner, this is the panel for you. Business / Entrepreneurial / Monetization, Case Study, Design Thinking, New Technology / Next Generation, Open Source
	Yes No	Music Entrepreneur's Guide to Copyright and Litigation: A Rocking Update Gregory Rutchik, the arts and technology law group This year saw Joe Satriani sue Coldplay for infringement and Cat Steven's song throw its had into th... READ MORE This year saw Joe Satriani sue Coldplay for infringement and Cat Steven's song throw its had into the mix. Michael Jackson's death throws the Beatles catalogue and other copyrights into question. DVR is here to stay. This panel will give a novice, advance and expert skier's approach to the Music Entrepreneur and Copyright. Helping musicians make smart decisions. Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Licensing / Fair Use / Copyright
	Yes No	Moms Who Tech: What's New for 2010 Beth Blecherman , TechMamas.com Last year's SXSW "Moms Who Tech" session discussed how moms are using technology to manage their car... READ MORE Last year's SXSW "Moms Who Tech" session discussed how moms are using technology to manage their career, families and friendships. In just one year, more moms are now using iPhones/smartphones, carrying netbooks for moblie communications, using video chat to stay in touch with out of town relatives, texting their families and babysitters, using social media to not only build a social network online but also re-creating themselves online for career 2.0. Blogging, Branding / Marketing / Publicity, Mobile / Wireless, Online Relationships, Social Networking
	Yes No	Managing Multiple Entrepreneurial Hustles Ben Thypin, Rentility In this uncertain economy, with both start-up funding & steady employment tougher to find, many entr... READ MORE In this uncertain economy, with both start-up funding & steady employment tougher to find, many entrepreneurs find themselves juggling part time employment, “consulting” and their start up dreams all at the same time. Learn tips and tricks from two guys who have been performing this balancing act successfully, so far. Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns, Self-Help / Self-Improvement
	Yes No	Multivariate Testing: Test, Retest, and Profit Tracy Osborn, Limedaring If you haven't tested, then you're losing money - period. Get a better understanding about your webs... READ MORE If you haven't tested, then you're losing money - period. Get a better understanding about your website and what elements are most important for conversion in this presentation by Tracy Osborn, who will share best practices, advice, and common mistakes when running multivariate tests and A/B tests. Front-End Programming, Interface Design, New Technology / Next Generation, Other / Out There, Visual Design
	Yes No	Free Art Giveaway: The More You Give the More You Get :) Edwardwhyman .com, MUSTart.org FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips o... READ MORE FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips of these events and how anyone can make their own activity. We supply and give away hundreds of books and encourage the public to make art from the books and then give them away to strangers. This process is an artwork in itself and responds to the people, place and materials/books we use. DESCRIPTION Take one free book, read/write/draw on it, give the book away as a free art piece to a stranger. Its a great ice breaker and you will make someone else's day. This is a collaborative artwork that is about the process rather then the product and empowers everyone to create art and selflessly give it away in so doing changing their behaviour and the way they live for the better. Its subversive art and has existed in an undercover way for a while now. We are always developing new activities and are looking for a permanent spaces to facilitate longer term projects too. Video clips and images at MUSTart.org Ed Whyman Producer 07941924923 MUSTart.org ARGs, Art, Education, Self-Help / Self-Improvement, Writing / Technical Writing
	Yes No	A New Model for News Media Ben Ilfeld, Sacramento Press Hyperlocal media have an identity crisis. Media once defined themselves by location, reach and platf... READ MORE Hyperlocal media have an identity crisis. Media once defined themselves by location, reach and platform. But going hyperlocal means they have to stretch beyond their platforms to be the best news sources. “Reach” is blurry when media care more about conversations than metrics. And revenue models, like overall operations, put more value on engagement than impressions. So is this new model an online newspaper, social media platform, marketing services provider, or hybrid? Business / Entrepreneurial / Monetization, Community / Online Community, Journalism 2.0
	Yes No	Eve And The Serpant What Went Wrong Pinny Gniwisch, www.ice.com 1. The evolution of commerce and how it is drastically changing. 2. The long tail, is that just a... READ MORE 1. The evolution of commerce and how it is drastically changing. 2. The long tail, is that just a catch phrase 3. Push and pull, does the customer rule 4. is Social networking ripe for picking 5. Web 2.5, where are we going? Blogging, Branding / Marketing / Publicity, Case Study, Online Video
	Yes No	Rx Tech - How Getting Wired Helps Users Hack Health Jen McCabe , Contagion Health Gaming culture, mHealth, eHealth, geotech, and health infotech has transformed the way we express ou... READ MORE Gaming culture, mHealth, eHealth, geotech, and health infotech has transformed the way we express ourselves, access information, and interact with one another. But are 'Me-trics' extreme hackability and open access to these channels helping or harming us? In key ways, moving moribund systems, our wired culture is improving health and informing healthcare reform. This panel explores how being wired helps users hack healthcare. Business / Entrepreneurial / Monetization, Design Thinking, Geolocation, New Technology / Next Generation, Social Issues
	Yes No	App Magic – Facebook Application Tricks Of The Trade Jaume Sunol, Friend2Friend Learn tricks of the trade from the team that created ProductPulse, I Love Chocolate, MyIsland, Throw... READ MORE Learn tricks of the trade from the team that created ProductPulse, I Love Chocolate, MyIsland, Throwing Shoes, as well as many apps sponsored by brands. An excellent session for anyone who hopes to make money by writing apps. Advertising, Interface Design, Social Networking, User Experience, Web Apps / Widgets
	Yes No	Your Community Website is Live -- Where is Everyone? Thomas Erickson, Acquia Congratulations- you created an interactive website to connect with your audience packed with blogs,... READ MORE Congratulations- you created an interactive website to connect with your audience packed with blogs, user generated content and more…you’re all set, right? Wrong! Countless online “communities” are already claiming your fans and brand equity. Discover how open source social publishing can enhance your community website and win back your audience. Community / Online Community, Content, Content Management, New Technology / Next Generation, Open Source
	Yes No	Social Change for Zero Dollars a Day Using Social Networks Gradon Tripp, Social Media for Social Change Join SM4SC's co-founders, Gradon Tripp, Meg Fowler and Matthew Knell as they talk through their expe... READ MORE Join SM4SC's co-founders, Gradon Tripp, Meg Fowler and Matthew Knell as they talk through their experiences raising money for needy charities with no fixed budget. Topics covered include pro-social brand development, the real value of social capital and networks and harnessing social media for good. Branding / Marketing / Publicity, Case Study, Community / Online Community, Non-Profits
	Yes No	Eight Ways to Deal with Bastards Bryan Mason, Small Batch Inc/Typekit If 99% of your customers are fantastic, you're still going to deal with bastards. And even the best ... READ MORE If 99% of your customers are fantastic, you're still going to deal with bastards. And even the best of us make bad hiring decisions. But there are time-honored approaches to defusing crises, deflecting attacks, and denuding d-bags. This panel of bastards will discuss and demonstrate. Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns, Non-Profits
	Yes No	How to be a Customer Support Rock Star Grace Antonio, FreshBooks Software as a Service is more about service than software. Great software companies today have great... READ MORE Software as a Service is more about service than software. Great software companies today have great customer support. If you want to succeed in this industry, learn how to do it right from these customer support rock stars. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, User Experience, Web Apps / Widgets
	Yes No	Is "Corporate Innovation" An Oxymoron? Rolf Skyberg, eBay Inc HR, legal, accounts payable… and the innovation department? Every company needs innovation, but it... READ MORE HR, legal, accounts payable… and the innovation department? Every company needs innovation, but it doesn’t come easy. Fortunately, we can all learn from the rise, fall and transformation of eBay’s Disruptive Innovation team. Discussion points will include insights on creating strategy, determining focus and, most importantly, navigating challenging corporate politics. Business / Entrepreneurial / Monetization, Case Study, New Technology / Next Generation
	Yes No	Airing Your Dirty Laundry Online - Therapy or Revenge? Alix McAlpine, Sorry Mom (I Bang The Worst Dudes) With sites popping up left and right which deride the people we've dated and hooked up with, are we ... READ MORE With sites popping up left and right which deride the people we've dated and hooked up with, are we crossing the line between talking things out to get it off our chest and putting things up for the general public to see in order to humiliate them? Journalism 2.0, Online Relationships, Social Issues, Social Networking
	Yes No	Being #1 on Google is Not the Goal Vicki Flaugher, SmartWoman Publishing Irreverent, workshop-style presentation on bootstrap marketing tips for promoting yourself and creat... READ MORE Irreverent, workshop-style presentation on bootstrap marketing tips for promoting yourself and creating revenue streams online. By fully integrating automated list building systems, a progressive back-end sales funnel, and a consistent communication & loyalty program, you can make more and spend less doing what really lights you up.(online workbook w/resources provided) Online Relationships
	Yes No	Save the Planet, One Tweet at a Time Jared Lamenzo, Mediated Spaces, Inc. Science has relied on amateur contributions for centuries (think Ben Franklin). Since the 1800s, pe... READ MORE Science has relied on amateur contributions for centuries (think Ben Franklin). Since the 1800s, people have been counting, rather than shooting, birds in an effort to conserve them for future generations. Twitter, the iPhone, and other technologies give citizens new power to respond to environmental challenges, and bring about change. Education, Geolocation, Green / Environmental, Mobile Applications, Social Networking
	Yes No	The Future of Social Gaming: 2012 and Beyond John Pleasants, Social Gaming With the explosive growth of social gaming, the entire gaming industry is moving towards more intera... READ MORE With the explosive growth of social gaming, the entire gaming industry is moving towards more interactive social gaming experiences. This future-focused presentation by John Pleasants—former President of Publishing/COO of Electronic Arts and current CEO of Playdom—will discuss what this shift means for gaming companies and players. Advertising, Mobile Applications, New Technology / Next Generation, Social Networking, Video Games
	Yes No	How to Get your Song in a Movie Douglas Stewart, Variety Getting a record deal is something that pretty much belongs to another era. But, the chance to get ... READ MORE Getting a record deal is something that pretty much belongs to another era. But, the chance to get your song in an indie film is a more palpable reality. It serves as a good launching pad for a band's assault on all media. Music 2.0
	Yes No	Taking News from Fishwrap to Mobile App Christian McDonald, Austin American-Statesman We are in the midsts of a mobile revolution, where handsets are the fastest growing news platform. T... READ MORE We are in the midsts of a mobile revolution, where handsets are the fastest growing news platform. The big national newspapers and television news networks have their iPhone and Android Apps, but is that the best use of resources to reach and sell to the news audience? Journalism 2.0, Mobile / Wireless, Mobile Applications, User Generated Content
	Yes No	Mobile Is The Next Big Social Media Platform Webster Lewin, MS&L According to a recent study by VisionGain, mobile social networking revenue will grow to $60 billion... READ MORE According to a recent study by VisionGain, mobile social networking revenue will grow to $60 billion in 2012. Webster Lewin will outline how companies effectively deploy mobile social software and mobile social applications by exploring the pioneering work MS&L has done for its blue chip clients. Advertising, Branding / Marketing / Publicity, Case Study, Mobile / Wireless, Mobile Applications

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