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	Yes No	Creating an Experience: Storytelling with Social Media Wendy Maynard, Kinesis Marketing & Design From filmmakers to non-profit organizations, companies are using social media to tell a story. These... READ MORE From filmmakers to non-profit organizations, companies are using social media to tell a story. These stories are carefully crafted to create buzz by sparking curiosity and creating customer experiences. By getting people to talk, marketers aim to drive people to ultimately take action. This panel explores effective online story design. Advertising, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	Bob Garfield Reads from "The Chaos Scenario" Bob Garfield, Bob Garfield Inc. I spent more than four years, and explored five continents, seeking the answers. Beginning in a Denm... READ MORE I spent more than four years, and explored five continents, seeking the answers. Beginning in a Denmark cow pasture, I roamed from Estonia to Australia, Israel to England, Montenegro to Brazil, California to Conshohocken, Pa. trying to locate the pathways out of chaos. Along the way, I contrived what I call the art and science of Listenomics, a set of principles for taking advantage of the very power shifts that so threaten The Powers That Be. I’ve even engaged in an epic battle with one of those titanic Powers (and won!) Advertising, Collaborative Filtering, Community / Online Community, Content
	Yes No	Taking Your Agency Digital: Stories From the Frontlines Laura Porto Stockwell, WONGDOODY For traditional agencies, “going digital” is a huge challenge affecting everything from operatio... READ MORE For traditional agencies, “going digital” is a huge challenge affecting everything from operations to process to culture. In this panel, seasoned digerati who are now at traditional agencies will share struggles, secrets and tips for tackling the transition from analog to digital. Advertising, Business / Entrepreneurial / Monetization, Career / Work Concerns
	Yes No	Crisis Communications in the Digital Age Dallas Lawrence, Levick Strategic Communications Far too often a company’s social media savvy lies solely in the marketing team – a reality that ... READ MORE Far too often a company’s social media savvy lies solely in the marketing team – a reality that makes leveraging this space during a corporate crisis or brand damaging media coverage challenging. But, when used correctly, digital media offers companies a powerful platform for bulletproofing their brand before a crisis strikes. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Digital Divide, Social Networking
	Yes No	Is Canvas the End of Flash? Gregory Veen, Small Batch Inc. Increasingly impressive HTML5 Canvas-based graphics, animation, and interaction have some proponents... READ MORE Increasingly impressive HTML5 Canvas-based graphics, animation, and interaction have some proponents claiming that Canvas can do everything Flash can do -- but without the plug in. But what about browser support? Performance? Is Canvas really ready to dethrone Flash? Accessibility / Web Standards, Front-End Programming, Interface Design, New Technology / Next Generation, Web Apps / Widgets
	Yes No	The Hybrid Enterprise: A Tool for Visionary Entrepreneurs Beth Carls, OneSeventeen Media + KidThrive.org Hybrid enterprises are a new paradigm that shifts away from traditional company/corporate foundation... READ MORE Hybrid enterprises are a new paradigm that shifts away from traditional company/corporate foundation models and towards a more dynamic, interactive model that allows each entity to act independently and in its own interests, while mutually supporting one another at key junctures to reinforce their overarching goal. Business / Entrepreneurial / Monetization, Case Study, Funding / VC, Non-Profits, Social Issues
	Yes No	Librarian Glasses or Stripper Heels Tiffini Travis, CSU Long Beach As the creation of information becomes increasingly communal, what criteria do consumers use to sele... READ MORE As the creation of information becomes increasingly communal, what criteria do consumers use to select content? Do consumers opt for slick packaging over credibility? The panel will examine the role information fluency plays in user generated content. Animation / Cartoons, Education, User Experience, User Generated Content
	Yes No	Self and Interdependency in the Age of Overwhelm David Gallagher, SPCI Many say ego striving drives technological advance – while admitting it also causes problems. Yet... READ MORE Many say ego striving drives technological advance – while admitting it also causes problems. Yet who are those egos? Both invention and plunder arise from social contexts. Can a technological super-organism solve all problems while we still feel separate? Understanding connectedness helps, but sensing it is vital. Come, and perhaps taste. Community / Online Community, Information Architecture, New Technology / Next Generation, Other / Out There, Self-Help / Self-Improvement
	Yes No	Web Typography: Get Your Glyph On 2 Samantha Warren, Viget Labs The world of web typography is changing at a record pace, what progress has been made in the last ye... READ MORE The world of web typography is changing at a record pace, what progress has been made in the last year and where do we need to go? This panel is a follow-up to last year's popular discussion and continues addressing debates around real-fonts on the web. Design Thinking, Interface Design, New Technology / Next Generation, Visual Design
	Yes No	Taming the Kindle: Guidance for Readers and Authors Len Edgerly, The Kindle Chronicles, a weekly podcast about the Kindle Whether you are a Kindle reader or an author looking to the Kindle as a new way to find your audienc... READ MORE Whether you are a Kindle reader or an author looking to the Kindle as a new way to find your audience, this panel will offer practical tips and advice on how to get the most out of Amazon's revolutionary eReader. The panel will comprise leading Kindle bloggers, hosted by Len Edgerly, whose weekly Kindle Chronicles audio podcast has been keeping a loyal and growing audience up to date on the Kindle since July, 2008. Community / Online Community, Content, Digital Distribution, Journalism 2.0
	Yes No	Games For Good Joel Bartlett, PETA You made an amazing, educational, and progressive game using the latest in gaming technology- now ho... READ MORE You made an amazing, educational, and progressive game using the latest in gaming technology- now how do you get people to actually play it? Hear from the nonprofits that have made it happen. Branding / Marketing / Publicity, Non-Profits, Video Games
	Yes No	Community Funded Reporting David Cohn, Spot.Us The news industry is dying but in its wake are new business models to support investigative journali... READ MORE The news industry is dying but in its wake are new business models to support investigative journalism. One of these is "community funded reporting" which is being pioneered by Spot.us but is happening around the country by various individuals. What is it? How does it work? What are its pitfalls? Where does it surpass the traditional advertising model? This will be a conversation that explores the changing media landscape and how the web can rise to the challenge of supporting our communities and their information needs. Blogging, Content, Journalism 2.0, Non-Profits, Social Issues
	Yes No	Motivations for Social Media Participation Angelique Shelton, Wikia Users seek out different experiences when they engage with each through social media. What motivates... READ MORE Users seek out different experiences when they engage with each through social media. What motivates people? Is it about personally broadcasting through their channel on Twitter, collaborating within an established community on a favorite topic on Wikia, or establishing and maintaining connections with people on Facebook. Does one contribute more to the common good? Community / Online Community, Social Networking, User Experience
	Yes No	Design Perfect Site Navigation Oliver Lindberg, .net Mag Online navigation has never been so varied. This panel of leading web designers will discuss hot tec... READ MORE Online navigation has never been so varied. This panel of leading web designers will discuss hot techniques, best practices and showcase some of the slickest sites out there. We'll also find out whether Flash really is a complete no-no when it comes to navigation. Accessibility / Web Standards, Front-End Programming, Information Architecture, User Experience, Visual Design
	Yes No	Surfing at the Speed of Thought: The Shift from Flat to Rich Media Tristan Harris, Apture, Inc. The web is flat - but not for long. New technologies are fundamentally changing the way we use the ... READ MORE The web is flat - but not for long. New technologies are fundamentally changing the way we use the internet. We can do more than just read flat content – we can interact with and experience topics through a variety of rich media. The era of the page-to-page ecosystem is over. Blogging, Content, Content Management, Information Architecture, User Experience
	Yes No	The Hidden Senses and Audience Engagement Katz Kiely, Just-b. Productions Most interactive projects engage through sight with a cursory nod to audio This panel explores th... READ MORE Most interactive projects engage through sight with a cursory nod to audio This panel explores the fictions and realities of how user experience can be enhanced through smell, touch and sound A researcher, a senior advertising strategist and a creative practitioner share case studies, experiments, commercial successes and failures Advertising, Content, Design Thinking, New Technology / Next Generation
	Yes No	eZ Publish: Enterprise Level Open Source Content Management Jordan Hirsch, Jordan Hirsch Consulting eZ Publish is an open-source enterprise-level CMS. It's a great alternative for developers who are ... READ MORE eZ Publish is an open-source enterprise-level CMS. It's a great alternative for developers who are trying to cram enterprise-level sites into small- to mid-level CMSs (e.g. WordPress, Drupal). This panel will provide an introduction to the features of eZ Publish and discuss the intersection of enterprise and open-source in general. Back-End Programming / Databases, Content Management, Open Source
	Yes No	Beyond Download: Extending the App Lifecycle Alex Quilici, YouMail The mobile app landscape is overcrowded and since apps tend to be a one-shot purchase with short ter... READ MORE The mobile app landscape is overcrowded and since apps tend to be a one-shot purchase with short term use, app developers are having a hard time keeping users engaged. This session will cover the app lifecycle and what is needed to establish long-term relationships with consumers. Business / Entrepreneurial / Monetization, Community / Online Community, Mobile / Wireless, Mobile Applications
	Yes No	How to Teach Entrepreneurialism Globally Doug Richard, School for Startups Entrepreneurialism is global. As the world gets small, entrepreneurs develop a more global reach, bu... READ MORE Entrepreneurialism is global. As the world gets small, entrepreneurs develop a more global reach, but how does an entrepreneur start? In what ways does an entrepreneur from Silicon Valley differ to one in Delhi? There is a whole new generation of potential entrepreneurs out there, without a clue how to start. There are job shortages for students graduating university and college who are venturing out on their own. Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns, Education, International
	Yes No	Finding a New Media Voice for Your Business Rob Blatt, Blattcave Productions Your social media accounts are your business, but what happens when your business is on social media... READ MORE Your social media accounts are your business, but what happens when your business is on social media? How personal should you get? How do you turn your users into a community of fans? Blogging, Branding / Marketing / Publicity, Social Networking
	Yes No	F#$% Keeping It Simple Dave Coleman, ZooCasa and Spreed Inc A conversation on the most effective mobile and online advertising as well PR campaigns. We do not d... READ MORE A conversation on the most effective mobile and online advertising as well PR campaigns. We do not disagree with keeping it simple, however in the new world of advertising and promotion we need to find ways of engaging users in interactive and emersive campaigns that are sometimes more complex in order to bring value to the end user and advertiser Advertising, Branding / Marketing / Publicity, Case Study, Mobile / Wireless, Mobile Applications
	Yes No	Measuring Brand Engagement in Social Networks and Communities Doug Collister, Foodbuzz Beyond click through rates and banner advertising, how do we measure brand engagement in social netw... READ MORE Beyond click through rates and banner advertising, how do we measure brand engagement in social networks and communities? The panel will focus on innovations in measuring online engagement and discuss experiences and case studies in measuring ROI from the agency and brand perspectives as well. Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	Reflecting on Futuristic Digital Experiences Freddie Laker, Sapient Digital experience is redefined at the speed of device and interaction form invention. This panel re... READ MORE Digital experience is redefined at the speed of device and interaction form invention. This panel reflects on the impact emerging interaction methods will have on experience design and marketing optimization. Thinking through touch, 3D sensing, facial recognition, eye tracking and more, we will explore their profound impact on experience design and advertising models. Design Thinking, Interface Design, New Technology / Next Generation, User Experience, Video Games
	Yes No	Beyond Aesthetics: How Imagery Persuades Consumer Behavior Bryan Eisenberg, GrokDotCom Bryan Eisenberg, founder of FutureNow, bestselling author, popular blogger, and Shutterstock spokesp... READ MORE Bryan Eisenberg, founder of FutureNow, bestselling author, popular blogger, and Shutterstock spokesperson, will examine the role that images and videos play in persuading consumer behavior. He'll discuss how to use images effectively in online marketing, with tips for designers who want to add more client value from an SEO and conversion perspective. Advertising, Branding / Marketing / Publicity, Content, Online Video, Visual Design
	Yes No	Not the Silent Majority: Women in Politics Online Sarah Granger, WomenCount As 51% of Americans, studies show women also comprise the majority of users online, including blogge... READ MORE As 51% of Americans, studies show women also comprise the majority of users online, including bloggers. Yet when it comes to political discourse online, the percentage of women featured barely surpasses the 17% representation in Congress. A rock star panel of women will attack this problem. Blogging, Branding / Marketing / Publicity, Community / Online Community, Government and Technology, Social Networking
	Yes No	I Heart Interactive Video: Interfaces That Explore the Future of the Medium Gretchen Rinnert, Assistant Professor, School of Visual Communication Design, Kent State University The future of interactive video and its place within online communities has yet to be determined. We... READ MORE The future of interactive video and its place within online communities has yet to be determined. We will present three case studies that demonstrate the interactive potential of video content through visual literacy tools for teens, an online learning space for Middle School students and an online community that assist users in exploring a physical environment in an online space. Community / Online Community, Design Thinking, Interface Design, Online Video, Visual Design
	Yes No	Pass it Back! Kid Apps on Grown-up Devices Nina Walia, PBS KIDS The “pass-back effect” — when parents hand their mobile device to kids in the backseat or when... READ MORE The “pass-back effect” — when parents hand their mobile device to kids in the backseat or whenever they’re on-the-go — creates unique challenges to optimize kid-friendly mobile apps within the constraints of devices designed for grown-ups. Kids’ media industry pros discuss challenges & solutions for this diverse & growing niche audience. Case Study, Education, Interface Design, Mobile Applications, User Experience
	Yes No	Hyperlocal Focus: Growing A Vibrant Community Media Ecosystem Bill Simmon, VCAM Filmmakers, videobloggers, podcasters, pirate & low-power radio jocks and public access TV producers... READ MORE Filmmakers, videobloggers, podcasters, pirate & low-power radio jocks and public access TV producers are all creating content in your local community, but they often don't collaborate or even talk to each other, despite using the same tools and sometimes even seeking the same audiences. A 15 year-old videoblogger and a 50 year-old technical director at a local network TV affiliate may have a lot to learn from each other, but in what context would they ever meet? How can you engage local content creators and build a vibrant media community? Panelists will discuss how they helped create (and utilized) healthy, sustainable local media scenes in their communities, using community media centers, creative salons, non-profit media arts foundations, citizen journalism organizations and grass roots organizing principals. Community / Online Community, Digital Divide, Digital Filmmaking, Online Video, Social Issues
	Yes No	Strange Bedfellows: Marketers, Bloggers and...the Government Elisa Camahort Page, BlogHer Inc 2009 marked the year that everyone started paying attention to the relationship between some blogger... READ MORE 2009 marked the year that everyone started paying attention to the relationship between some bloggers and marketers. The FTC developed guidelines clarifying that bloggers will be treated like other media when it comes to advertisements/endorsements/reviews. That means holding *bloggers and companies* accountable for what bloggers say. It’s not just the FTC, as other agencies are jumping on the bandwagon. Join a lively discussion about rights, responsibilities and regulations. Blogging, Business / Entrepreneurial / Monetization, Government and Technology
	Yes No	Beyond The Browser Kevin Lynch, Adobe Consumers no longer need to be constrained by the vast limitations imposed upon us by browses. Inst... READ MORE Consumers no longer need to be constrained by the vast limitations imposed upon us by browses. Instant direct access to content (e.g., your eBay, eTrade or NYT account)—is now available directly from your desktop or device in just ONE click. More efficient and faster for the consumer and helpful to companies who want direct contact with customers for better service and the ability to charge for stuff. Content, Content Management, Digital Distribution, Journalism 2.0, User Experience

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