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	Yes No	Screencasting Lessons Learned Keith Combs, Microsoft - IT Pro and Developer Evangelism Learning to publish screencasts online can be a challenge. Come learn some tips and tricks that wil... READ MORE Learning to publish screencasts online can be a challenge. Come learn some tips and tricks that will help you use Camtasia or Expression Encoder more effectively with your blog. I am actively recruiting other Microsoft MVPs and speakers with the goal of turning this into a panel. Blogging, Online Video, Writing / Technical Writing
	Yes No	Are Big Brands Ready For Micro-Conversations? Jackie Peters, Heavybag Media Campaigns are typically top-down, one-directional, one-to-many crusades designed by the originating ... READ MORE Campaigns are typically top-down, one-directional, one-to-many crusades designed by the originating party to convince an "audience" that their brand is the best thing since sliced toast. Big brands need to let go of the campaign mentality and learn how to have micro-conversations. Advertising, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	Web-First Publishing: How Alt Weeklies Can Survive Joran Oppelt, Creative Loafing In late 2008, Creative Loafing (the second largest alt-weekly chain in the U.S.) redefined what it m... READ MORE In late 2008, Creative Loafing (the second largest alt-weekly chain in the U.S.) redefined what it meant to be a newspaper publisher. Using the Tampa market as an experiment, they undertook a massive site redesign, built a production studio in a storage closet and opened their blog up to community journalists. The blog quickly became their CMS, allowing them to export content for the print version straight off the web. Making the best of a shrinking newsroom, CL relied heavily on in-depth community journalism, link aggregation, video and podcasts as well as the verticalization of content categories (Politics, Music, Food, Green, Sex & Love). Traffic to the site has seen a 300% increase and online revenue has doubled. Blogging, Branding / Marketing / Publicity, Community / Online Community, Content, Journalism 2.0
	Yes No	Selling Physical Things in a Digital World Zachary Rosen, Mission Bicycle This will be a nuts & bolts discussion about building online business that sell physical goods from ... READ MORE This will be a nuts & bolts discussion about building online business that sell physical goods from a web-nerd perspective. From designing and sourcing products, to brand building, to yes, converting customers on your website, we will run through the biggest pratfalls and opportunities we have discovered along the way. Case Study, New Technology / Next Generation, User Experience
	Yes No	Media for Good Max Schorr, GOOD "media for good" takes a looks at technology and media as a tool for positive change. should the pri... READ MORE "media for good" takes a looks at technology and media as a tool for positive change. should the priority be advocacy or objectivity, top down or bottom up, online or offline? what are the most interesting case studies? is it possible to make money doing this? and what is the role of advertising? what is coming next in this space and what does this mean for traditional media? Journalism 2.0, Non-Profits, Social Issues
	Yes No	Can Wikipedia Survive Popular Success and Community Decline? Andrew Lih, USC Annenberg School for Communication Wikipedia is a top 10 global web site, but editing activity in the encyclopedia "anyone can edit" ha... READ MORE Wikipedia is a top 10 global web site, but editing activity in the encyclopedia "anyone can edit" has steadily fallen since early 2007. Lih will explain the current crisis with research from the Palo Alto Research Center, Wikipedians and academics on the ability to sustain a lasting content creation community. Community / Online Community, Interface Design, Open Source, User Experience, User Generated Content
	Yes No	Your Client Is A Brilliant Writer, Really Pamela Parker, imc² Most clients can’t open Photoshop and change design, but it’s so easy to open that Word doc and ... READ MORE Most clients can’t open Photoshop and change design, but it’s so easy to open that Word doc and go to town. As opposed to direction, you get dictation. When do we take it, when do we toss it, and how can we get them to step away from the computer? Advertising, Content, Other / Out There
	Yes No	Hooking Up with Hollywood: Riding the Studio's PR Machine Babette Pepaj, BakeSpace, Inc. Online publishers will learn how to attract and work with film studios and TV networks on promotions... READ MORE Online publishers will learn how to attract and work with film studios and TV networks on promotions that build community and generate serious PR. This panel is for anyone who wants to monetize and publicize their Web site by building relationships with entertainment industry marketers and brand partners. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community
	Yes No	Your Design Process is Killing You Sara Summers, Microsoft Designers and developers are efficiency experts for our clients, yet we struggle to provide that exp... READ MORE Designers and developers are efficiency experts for our clients, yet we struggle to provide that expertise for ourselves and how we work. Learn how to collaborate and craft an effective process for teamwork and the hectic nature the business. This is a call to arms to every designer and developer in the community. No more smoke and mirrors. Let’s unify our efforts and make a real product the first time. Design Thinking
	Yes No	The 10-Minute Alternate Reality Game Steve Peters, No Mimes Media ARGs and Transmedia Entertainment are going more and more mainstream, but have you ever wondered how... READ MORE ARGs and Transmedia Entertainment are going more and more mainstream, but have you ever wondered how they can be made to be immediately accessible and engaging to a wide audience? Find out how, as a panel of ARG experts discuss strategies for engagement, and experience an actual 10-minute ARG from start to finish in the process (laptops and mobile phones encouraged!). ARGs, Community / Online Community, Digital Distribution, Other / Out There, Writing / Technical Writing
	Yes No	P2Web: A New Model for Web Applications Ash Maurya, WiredReach As the size of our media files are constantly getting bigger, so is the need for sharing them. The P... READ MORE As the size of our media files are constantly getting bigger, so is the need for sharing them. The P2Web model enables a new approach for sharing media that blurs the boundaries between the desktop and the web - providing a more seamless and instant sharing experience. Cloud Storage / Delivery, Information Architecture, New Technology / Next Generation, User Generated Content, Web Apps / Widgets
	Yes No	Get Scientific: What to Track to Grow Your Business Danny Wen, Harvest Launching a web service is just half the game. Every visitor, lead, and conversion can be captured ... READ MORE Launching a web service is just half the game. Every visitor, lead, and conversion can be captured and studied. Go behind the scenes of established online services as they reveal custom-built tools and tactics to track and analyze the health and growth of their online businesses. Business / Entrepreneurial / Monetization, Online Relationships, Visual Design, Web Apps / Widgets
	Yes No	The City Is A Platform John Tolva, IBM Cities abound in data generated by their inhabitants (virtual worlds, city websites) and created aut... READ MORE Cities abound in data generated by their inhabitants (virtual worlds, city websites) and created automatically by systems or monitoring.  How does this online manifestation of the city interact in tangible ways with urban design and informal urban constructs?  Is there such a thing as “the street as platform”? Community / Online Community, Geolocation, Government and Technology, Social Issues
	Yes No	Friend? Follow? Connection? Changing The Friendship Game Daniil Vinokur, Razorfish Friendship is changing. What does that mean for us as people and digital professionals? What was onc... READ MORE Friendship is changing. What does that mean for us as people and digital professionals? What was once a conversation or a letter is now a lifestream of pings, posts, and pictures. Panelists will discuss online friendship and present contrasting points of view about how this will impact the digital space. Community / Online Community, Digital Divide, Information Architecture, Online Relationships, User Experience
	Yes No	Is WordPress Killing Web Design Dan Oliver, .net magazine Is WordPress killing web design? Leading creatives from the world of web design debate whether CMS t... READ MORE Is WordPress killing web design? Leading creatives from the world of web design debate whether CMS tools have made designers lazy, and created a new set of design conventions that designers feel obliged to follow. Accessibility / Web Standards, Design Thinking, Interface Design, User Experience, Visual Design
	Yes No	What Would Jesus Tweet: It’s All About Story Ryan Wynia, CHANGEffect You know him by his miracles and epic death on a cross. And 2000 years later Jesus is still drawing ... READ MORE You know him by his miracles and epic death on a cross. And 2000 years later Jesus is still drawing crowds. How? We’ll examine how Jesus took everyday scenarios and applied them as life lessons; how he communicated in common language, wrapping messages in simple, yet soul-gripping stories. Hint: He took his message to the people. Sound familiar?
	Yes No	Industry Models: Design Secrets from the Fashion Business Salim Virani, Technology Consultancy As New Media matures, where will you stand? There are strong, underlying parallels between New Media... READ MORE As New Media matures, where will you stand? There are strong, underlying parallels between New Media and Fashion. Leading designers make decisions that trickle down through trends, standards, cannibalisation, commercial feedback and Agile-like processes. The fashion industry has already matured around these dynamics - what can we learn from it? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, Hardware, User Experience
	Yes No	Maximizing Health Care Opportunities Through Interactive Communication Dana Lewis, co-creator & moderator of #hcsm Our healthcare system is stagnant, but interactive media provides countless opportunities to engage ... READ MORE Our healthcare system is stagnant, but interactive media provides countless opportunities to engage in new ways with patients and other key healthcare publics. This panel would bring together experts of social and interactive media from government, non-profit, private, and other health care areas to discuss collaboration to maximize interactive applications. Community / Online Community, Government and Technology, Mobile / Wireless, New Technology / Next Generation, Social Networking
	Yes No	Just Plane Smart Christi Day, Southwest Airlines These three airline geeks will share their secrets to managing customer relations and expectations i... READ MORE These three airline geeks will share their secrets to managing customer relations and expectations in a world of 140 characters, getting Tweets out in a crisis, and generating revenue in the Twittersphere. They will also reveal how they've mastered the key ingredient to Social Media success: authenticity. Community / Online Community, Content Management, Journalism 2.0, Online Relationships, Social Networking
	Yes No	Dominate Your Shelf Space Using Integrated Keyword Data Ken Shults, Neo@Ogilvy How a data driven approach facilitates corporate governance, keyword arbitration, and maximum paid v... READ MORE How a data driven approach facilitates corporate governance, keyword arbitration, and maximum paid versus organic budget efficiencies. Learn from global, Fortune 500 companies who are leveraging keyword analytics to increase market share. Advertising, Back-End Programming / Databases, Branding / Marketing / Publicity, International, Search
	Yes No	Let's Talk About CS: Understanding Content Strategy Elena Melendy, Content Strategy Consultant You’ve heard the term. Seen the twitters. Curious minds want to know: What’s web content strateg... READ MORE You’ve heard the term. Seen the twitters. Curious minds want to know: What’s web content strategy all about? And how is it different from what everyone’s been saying all these years? (Hint: You’re the choir. Let’s go forth and preach to the multitudes.) Leaders in the CS community speak candidly about the emergence of a new discipline. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Content Management, User Experience
	Yes No	Petabyte As Platform: Making Big Data Accessible Online Pete Skomoroch, Data Wrangling The time of big data is now! Join a group of scientists, data miners, and web designers as we build... READ MORE The time of big data is now! Join a group of scientists, data miners, and web designers as we build a web application in real-time which uses cloud based resources to create beautiful and enlightening visualizations of a massive and interesting dataset. Back-End Programming / Databases, Cloud Storage / Delivery, Front-End Programming, Open Source, Web Apps / Widgets
	Yes No	The Value of Emotional Value Kate Bradley, Outlandos Music Free is dead. The new free is effing expensive. Using Web 3.0 and a public radio model to get consum... READ MORE Free is dead. The new free is effing expensive. Using Web 3.0 and a public radio model to get consumers to value your product/service by tapping into their emotions. This panel will focus on three main aspects that directly connect emotion to wallets: quality, feeling, and the ability to share one's experience with others. Branding / Marketing / Publicity
	Yes No	Context Strategy: Wrangling Content Gone Wild Patrick Nichols, Razorfish Today’s brands are shaped in the social space, not boardrooms. With channels and voices proliferat... READ MORE Today’s brands are shaped in the social space, not boardrooms. With channels and voices proliferating, organizations no longer control or even know about much of the context built around their content. An organization is just one storyteller among many. Enabling constructive contexts is the new key to successful brand communication. Branding / Marketing / Publicity, Community / Online Community, Content, Information Architecture, User Generated Content
	Yes No	Code Sprinting for Effective, Collaborative Development Audrey Eschright, Elevated Code Code sprints are short, time-boxed programming sessions emphasizing deliverables, collaboration and ... READ MORE Code sprints are short, time-boxed programming sessions emphasizing deliverables, collaboration and flexibility. Learn to effectively use sprints to build new projects or pump fresh life into existing ones. Presented by an experienced panel of open source organizers and coders that have lead and participated in hundreds of sprints. Back-End Programming / Databases, Community / Online Community, Design Thinking, Education, Open Source
	Yes No	Innovation Overseas – The European Startup Environment Peter Robinett, Bubble Foundry US companies often know little about the European startup environment and the opportunities to be fo... READ MORE US companies often know little about the European startup environment and the opportunities to be found there. Panelists will share both the highs and lows of their startup lives and will answer questions regarding funding opportunities, cultural idiosyncrasies, legislation and differences between Europe and America. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Funding / VC, International
	Yes No	Post-“Point Oh”: Why Startups Should Think Differently Katie Lips, Little World Gifts Web 2.0 is dead. This presentation will explain that by rejecting Web 2.0 trends, startups can give ... READ MORE Web 2.0 is dead. This presentation will explain that by rejecting Web 2.0 trends, startups can give themselves a fighting chance and stand out. In a world of user generated abundance, try selling scarcity. Don’t be a faceless, free-for-all platform; be exclusive and selective. Embrace real-world restrictions. Business / Entrepreneurial / Monetization, Content, Mobile Applications, Online Relationships, Other / Out There
	Yes No	Practical Digital Anthropology: Getting to Know Your Users Marc Vermut, Fine Point Solutions, Inc. Most modern analytics attempt to boil complex behaviors down to statistics; but is that the whole st... READ MORE Most modern analytics attempt to boil complex behaviors down to statistics; but is that the whole story? Are your design decisions informed by actual behaviors, instead of near approximations? We present digital anthropology: practical, high-touch techniques that will give you an edge in understanding what really makes your users tick. Community / Online Community, Design Thinking, Online Relationships, User Experience
	Yes No	What's Open Video and Why Does It Matter? Elizabeth Stark, Open Video Alliance Video cameras and desktop editing software are now cheap and ubiquitous, making it easy for casual c... READ MORE Video cameras and desktop editing software are now cheap and ubiquitous, making it easy for casual computer users to speak to a mass audience. But online video is still mostly a glorified on-demand system--more like Internet TV than a truly participatory medium. The legal and technological battles surrounding online video are, at their core, battles for the future of the Internet, innovation, and free expression. Accessibility / Web Standards, Content, Licensing / Fair Use / Copyright, Online Video, Open Source
	Yes No	Our Digital Future: The National Broadband Plan And You S. Derek Turner, Free Press What will our digital future look like? By Feb. 17, 2010, the Federal Communications Commission will... READ MORE What will our digital future look like? By Feb. 17, 2010, the Federal Communications Commission will present a national broadband plan that will shape the future of our Internet and will directly affect bloggers, wireless innovators, entrepreneurs, gamers and everyday Internet users. Come hear about the national broadband plan. Business / Entrepreneurial / Monetization, Government and Technology, History of Technology, Mobile / Wireless, New Technology / Next Generation

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