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	Yes No	The Smartest Clients in the World Natalie MacLees, Purple Pen Productions You might think that if your clients were smart about design, branding and social marketing they wou... READ MORE You might think that if your clients were smart about design, branding and social marketing they wouldn’t have to hire you, but educating your clients is one of the smartest things you can do. Bringing your clients into the know empowers them, builds trust, reduces friction, and ensures respect for you and your expertise. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Self-Help / Self-Improvement
	Yes No	Agile Infrastructure - Onward and Upward Andrew Clay Shafer, CloudScaling We are witnessing a renaissance of computational infrastructure, the confluence of cloud/virtualizat... READ MORE We are witnessing a renaissance of computational infrastructure, the confluence of cloud/virtualization technologies and programmatic management squeezed between the need to balance scale, flexibility and economic considerations. New solutions reveal new problems and adoption raises social engineering issues, in addition to technical ones. A candid talk about tools, tactics and teams for more enlightened infrastructure. Cloud Storage / Delivery, Information Architecture, New Technology / Next Generation, Web Apps / Widgets
	Yes No	Risk vs. Reward: Innovation in Casual and Social Games Margaret Wallace, Rebel Monkey, Inc. In the hit-driven games business of casual & social games, you must weigh risk vs. reward. Highly in... READ MORE In the hit-driven games business of casual & social games, you must weigh risk vs. reward. Highly innovative games & business strategies around content may yield great results, yet the risks are just as big. The game industry has an uneasy relationship to innovation, often choosing instead to focus on clones, sequels and other "safe bets." What role does innovation play in the games industry? Video Games
	Yes No	Social Media and Cyberculture on PLATO in the 1970s Brian Dear, PLATO History Project Before Google. Microsoft. Apple. The Web. AOL. The Internet. Before it all, there was PLATO: the fir... READ MORE Before Google. Microsoft. Apple. The Web. AOL. The Internet. Before it all, there was PLATO: the first online community. The network that time forgot. The birthplace of blogs, instant messaging, chat rooms, MUDs and multiplayer games, personal publishing, screen savers, flat-panel plasma displays, emoticons, and a lot more. Amazingly, 2010 is PLATO's 50th anniversary. Community / Online Community, Content, Education, History of Technology, Online Relationships
	Yes No	Mobile Web vs. Mobile Apps Tom Limongello, Crispwireless Google says mobile web is the way to go, while Apple loves apps. Small shop developers love apps, a... READ MORE Google says mobile web is the way to go, while Apple loves apps. Small shop developers love apps, and big publishers are loving the feature rich environment. However, on the desktop big publishers were never able to monetize web content and paywalls are usually undermined by a need for being a part of the Google search index. Will there ever be a point where the features available in the cloud via mobile web outweigh the features of a native app? How important is mobile social networking, and the new ways of discovering content such as news, photos etc. via mobile apps and mobile web interfaces for Twitter, Facebook, MySpace, MocoSpace and others? In the absence of total convergence of web and apps and unlimited budgets for mobile, which strategy will win in the long run? Advertising, Branding / Marketing / Publicity, Mobile / Wireless, Mobile Applications
	Yes No	Slashing Through Red-Tape to Revolutionize Corporate Communication Paula Berg, Southwest Airlines After four years of blood, sweat and tears, sleepless nights, blunders and triumphs, Southwest Airli... READ MORE After four years of blood, sweat and tears, sleepless nights, blunders and triumphs, Southwest Airline’s social media efforts have emerged as a light-house for the Company’s communication. Find out how they knocked traditional PR and Marketing strategy on its ass to revolutionize the company’s voice. Blogging, Branding / Marketing / Publicity, Case Study, Content Management, Online Relationships
	Yes No	Oops! My Boss Just Saw Me Naked Heather Hvidsten, imaginuity.com Prior to social networks we had professional lives, personal lives and a social lives with a control... READ MORE Prior to social networks we had professional lives, personal lives and a social lives with a controlled amount of overlap. Whether we like it or not, Social Networks are now making it difficult to keep these areas distinct and separate. What does a single representation of a person's life mean for individuals, marketers, brands and future generations? Should we embrace a whole new attitude of 'one life' or leverage different networks for different purposes? Advertising, Branding / Marketing / Publicity, Online Relationships, Social Networking
	Yes No	The Socially Conscious Geek: Makin' Money While Doin' Good Leif Utne, Zanby Can you make a living as a geek without sacrificing your ideals? Definitely. These pros have carved ... READ MORE Can you make a living as a geek without sacrificing your ideals? Definitely. These pros have carved out a niche working with mission-driven, ethical clients in both the non-profit and for-profit sectors – and want to show you how to bring your values to work while keeping a roof over your head. Business / Entrepreneurial / Monetization, Career / Work Concerns, Green / Environmental, Non-Profits, Social Issues
	Yes No	Social Gaming and Virtual Worlds: What Works? Ben Holmes, Index Ventures Leading investors and entrepreneurs in online gaming and social media discuss what turns a great ide... READ MORE Leading investors and entrepreneurs in online gaming and social media discuss what turns a great idea into a viable business and the pitfalls to avoid. Practical tips and advice on how to grow audience whilst controlling costs, what business models to adopt and how to raise finance and expand internationally. Social Networking, User Generated Content, Web Apps / Widgets
	Yes No	Social Media for Unsociable Companies Todd Watson, IBM This panel discussion will examine the challenges, issues, and opportunities of adopting social medi... READ MORE This panel discussion will examine the challenges, issues, and opportunities of adopting social media marketing practices in large, Web 2.0-unfriendly organizations that don't "get it." The panelists will come prepared with war stories, dirty laundry, and practical guidance on how to get your CEO on (or off) Twitter in no time at all. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Divide, New Technology / Next Generation, Social Networking
	Yes No	Leveraging Traditional and Social Media for Better Beer Greg Williams, Backbone Media In today's changing media landscape it is essential that all brand communication is precisely coordi... READ MORE In today's changing media landscape it is essential that all brand communication is precisely coordinated, especially for a craft brewer trying to compete versus well funded competitors. In this session we will discuss New Belgium's Brewing success in leveraging social and traditional media to engage their audience in the most accessible and meaningful way. We will share tactics used with print and traditional online programs that have contributed significantly to NBB's strong social web presence. Case Study
	Yes No	God / Admin Interfaces: Wielding Them on Social Applications Gavin Bell, Nature Publishing Group All websites have hidden interfaces for use by their admins to fix data, moderate users and keep con... READ MORE All websites have hidden interfaces for use by their admins to fix data, moderate users and keep control over their world. So how can you learn how to make a good one? What are the good patterns evolving for making admin interfaces? Back-End Programming / Databases, Collaborative Filtering, Community / Online Community, Front-End Programming, Interface Design
	Yes No	Did It Work? Measuring Social Media Campaign Success Dave Evans, Friend2Friend What’s the ROI on social media? How can you measure success? From anecdotal evidence to pure numbe... READ MORE What’s the ROI on social media? How can you measure success? From anecdotal evidence to pure numbers, there are many metrics for social media. This session looks at how different companies are measuring social media, what tools they’re using, and what’s working best. Advertising, Branding / Marketing / Publicity, Information Architecture, Social Networking, Web Apps / Widgets
	Yes No	Can Social Media Change Global Consciousness? Mark Lovett, Global Patriot We know that social media has wired the globe for friend lists, business connections, and supportin... READ MORE We know that social media has wired the globe for friend lists, business connections, and supporting social causes, but can it do more? Can social media create a permanent shift in global consciousness, one that will change the way we all think and live? Community / Online Community, Education, International, Social Issues, Social Networking
	Yes No	Stop What You're Doing And Get A Web Content Strategy Jon Wuebben, Telegent Media Tired of creating content without results? Blogs, video, podcasts, seminars and more blood, sweat an... READ MORE Tired of creating content without results? Blogs, video, podcasts, seminars and more blood, sweat and tears without the core payoff (yes, growing your business). The lack of a web content strategy wastes time, energy and results from entrepreneurs to billion-dollar brands. Stop the madness. Two of the leading content marketing evangelists, Jon Wuebben and Joe Pulizzi, will take you through a can't miss workshop on how you can set up your web content strategy for success and become a content strategist. From editorial strategy to seo to social media, we'll have it covered. Branding / Marketing / Publicity, Content, Search, Social Networking, Writing / Technical Writing
	Yes No	Collaboration Nation: Building Communities Around Content Rony Zarom, Watchitoo Obama’s inauguration, Michael Jackson’s memorial and technologies like Google Wave, Skype Screen... READ MORE Obama’s inauguration, Michael Jackson’s memorial and technologies like Google Wave, Skype Screen Sharing, and Watchitoo, prove there is consumer demand for social collaboration over synchronized content. This presentation will focus on the next phase in the evolution of the internet and how communities are being built around live streams, content and collaboration. Community / Online Community, Content, Social Networking, User Experience
	Yes No	Jocks Love Nerds Victoria Ha, Stitch Media Inc This is a panel about how the web is changing the way we play sports. Online sports websites have t... READ MORE This is a panel about how the web is changing the way we play sports. Online sports websites have traditionally been portals for news and statistics. This panel isn't about fantasy sports leagues – it's about getting off your butt and seeing how technology like Nike+ and Location-based services combine with social networks and personal metrics create new ways to be a web-enabled athlete. Branding / Marketing / Publicity, Community / Online Community, Geolocation, Social Networking, Sports 2.0
	Yes No	You're a Twit, Managing Your Online Social Brand Jason McElweenie, Schipul the Web Marketing Company Auto-tweet accounts run the risk of ruining yours or your companies online PR. We'll show you cases ... READ MORE Auto-tweet accounts run the risk of ruining yours or your companies online PR. We'll show you cases of certain Twitter accounts that do not monitor what they tweet and how to fix it Branding / Marketing / Publicity, Case Study, Community / Online Community, Online Relationships
	Yes No	Book Reading: Conversation and Community Anne Gentle, Advanced Solutions International A reading by the author of Conversation and Community: The Social Web for Documentation. This book b... READ MORE A reading by the author of Conversation and Community: The Social Web for Documentation. This book brings together the worlds of technical communication and social media. It shows how technical communicators can effectively use social media, and describes why quality technical content is essential to a successful social media strategy. Blogging, Community / Online Community, Social Networking, Writing / Technical Writing
	Yes No	Frienemies Or Just Enemies, Collaborating With Agency Partners Trina Uzee, imc² As agency turf wars increase, and the line between who owns digital, social, promotions, blogger out... READ MORE As agency turf wars increase, and the line between who owns digital, social, promotions, blogger outreach, PR, etc. continues to blurr, the necessary evil of interative agencies working with other partner agencies gets even more challenging. How can you serve your clients while minimizing counter-productive agency politics? Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Collaborative Filtering, Economic Concerns
	Yes No	Transitioning Social Media Management From Agency To Client Frank Burns, Tocquigny We help our clients set up accounts and get them some friends and followers, but how do we facilitat... READ MORE We help our clients set up accounts and get them some friends and followers, but how do we facilitate them bringing community management in-house? Follow the relationship between a digital marketing shop and an innovative public sector client, handing off social media responsibilities in a sensitive category. Advertising, Branding / Marketing / Publicity, Government and Technology, Social Issues, Social Networking
	Yes No	Change the World, Lives, with Bikes DL Byron, Textura Design, Inc This core conversation will talk about how cycling, the bike, and social media are changing the worl... READ MORE This core conversation will talk about how cycling, the bike, and social media are changing the world and lives. You'll learn about Livestrong's community and Bike Hugger's blog, events like the Mobile Social, and the millions who follow Lance Armstrong on Twitter. It's a discussion of bike and pop culture and socializing the good with these Interweb tools. Blogging, Case Study, Social Issues, Social Networking
	Yes No	Building Social Media Programs With Confidence Troy Janisch, American Family Insurance Do you have the confidence you need to implement social media? While most marketers recognize the im... READ MORE Do you have the confidence you need to implement social media? While most marketers recognize the importance of social media, many say they don’t understand it enough to integrate it correctly into their marketing strategies — and, those who say they understand it lack experience. Most marketers lack confidence in social media. According to a recent study, 86 percent of marketers recognize Social Media as an ongoing trend, but lack the knowledge needed to effectively implement tactics. Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	Vinyl to Viral: from Spinning...to Spreading Music Monica Danna, co.lab On this panel, hear about how panelists have propelled Houston's local music scene forward into a wo... READ MORE On this panel, hear about how panelists have propelled Houston's local music scene forward into a world of technology & social media, gained new & different audiences, & coached local bands on getting reach with their fans all though technology & social media tactics such as twitter, facebook, blip.fm, youtube, & videoblogging. Branding / Marketing / Publicity, Community / Online Community, Digital Distribution, Music 2.0
	Yes No	Psychology and the Internet: From Freud to Facebook Keely Kolmes, Dr. Keely Kolmes, Clinical Psychologist With the popularity of online social networks and services, what’s the psychology behind how peopl... READ MORE With the popularity of online social networks and services, what’s the psychology behind how people use them? How is the Internet changing people’s lives for better (or worse)? What does the research show about how people use Facebook and Twitter? Can you get effective mental health treatment online? Career / Work Concerns, Education, Self-Help / Self-Improvement, Social Issues, Social Networking
	Yes No	Coding Standards For CSS, Yes, Really! Alex Moffat, Lombardi Software Let's get real, even the hottest cloud hosted web 2.0 social meeedja site needs to deal with CSS. H... READ MORE Let's get real, even the hottest cloud hosted web 2.0 social meeedja site needs to deal with CSS. Having some gidelines to follow gives you the time to concentrate on what makes your little snowflake unique instead of having to repeat mistakes people have already made. Front-End Programming, Interface Design, Visual Design, Web Apps / Widgets
	Yes No	Using Social Media to Score...a job (obviously) Dave Peck, LSF Interactive You use social media for our friends, dating and... finding a kicka** job you love? If you aren’... READ MORE You use social media for our friends, dating and... finding a kicka** job you love? If you aren’t using sites like twitter, linkedin, facebook and more for anything other than a bootycall or posting pic's - you aren't even REALLY trying! Come get a job the fun way! Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Self-Help / Self-Improvement, Social Networking
	Yes No	Maximizing Health Care Opportunities Through Interactive Communication Dana Lewis, co-creator & moderator of #hcsm Our healthcare system is stagnant, but interactive media provides countless opportunities to engage ... READ MORE Our healthcare system is stagnant, but interactive media provides countless opportunities to engage in new ways with patients and other key healthcare publics. This panel would bring together experts of social and interactive media from government, non-profit, private, and other health care areas to discuss collaboration to maximize interactive applications. Community / Online Community, Government and Technology, Mobile / Wireless, New Technology / Next Generation, Social Networking
	Yes No	Building Church 3.0 or Church as a Tribe Mark B. Linder, Forefront Media Labs How do you create and build community within an organization that has been the model of community fo... READ MORE How do you create and build community within an organization that has been the model of community for 2000 years? Create an interactive church and build an online congregation that translates into real members. Tap into the power of social networks, modern tools and faith to Build the Church 3.0. Non-Profits
	Yes No	Watching TV Was Supposed to be Social Tal Chalozin, innovid "Social Television" refers to the emerging field of producing and consuming television in the contex... READ MORE "Social Television" refers to the emerging field of producing and consuming television in the context of the web, social networks, games, et al. The possibilities around shared and sharable media are only now beginning to accrue to television content. However, they already point to a future in which TV and how we watch it have as much to do with our friends as with the broadcast networks. Across technical, strategic, and creative concerns, this panel is with the practitioners at the cutting edge of these new forms of social TV. Online Video, Social Networking, User Experience, Video Games

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