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	Yes No	It’s All About Me: Personalized Social Media Content Carnet Williams, Sprout Inc As social media consumers, we are accustomed to personalizing everything from background screens to ... READ MORE As social media consumers, we are accustomed to personalizing everything from background screens to widgets and online quizzes. The latest social media technology takes personalization one step further by accessing your personal information from social media platforms and incorporating it into richer, more personalized experiences including video trailers and commercials. Advertising, Branding / Marketing / Publicity, Community / Online Community, Video Games, Web Apps / Widgets
	Yes No	SEO Basics: How Your Company Can Benefit Joe Devine, The Search Engine Guys SEO, social marketing, and social media are essential for companies to be found online, and this pan... READ MORE SEO, social marketing, and social media are essential for companies to be found online, and this panel will discuss the value of SEO and some of the things businesses need to look for in an SEO company to make sure they are getting noticed. We will cover the A, B, Cs of SEO and what it can do for you. Branding / Marketing / Publicity, Content, Interface Design, Search, Social Networking
	Yes No	How Social Media Changed the Sports Media Lewis Howes, Sports Networker The Sports Industry is behind the times on using new media. In this panel I will address with some ... READ MORE The Sports Industry is behind the times on using new media. In this panel I will address with some of the leading sports social media experts how pro athletes, teams, and fans are better interacting, and how the business of sport will change forever. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Social Networking, Sports 2.0
	Yes No	This Just In: Breaking News Online Brad Hunstable, Ustream As news outlets are starting to partner with social media companies, traditional news media consump... READ MORE As news outlets are starting to partner with social media companies, traditional news media consumption is changing as we know it. This panel will discuss how traditional news outlets are beginning to embrace and utilize social media to reach a wider audience, and what the implications are. Community / Online Community, Content, Digital Distribution, Journalism 2.0, Online Video
	Yes No	What Happens in Game…Winds Up on the Internet? Joel Sasaki, Sony Online Entertainment Expanding the Sony Online Entertainment gaming experience with Social Media: Covering the integratio... READ MORE Expanding the Sony Online Entertainment gaming experience with Social Media: Covering the integration of player data from games to the web, then sharing it with other sites such as YouTube, Facebook Connect, etc. Branding / Marketing / Publicity, Community / Online Community, Design Thinking, Video Games, Web Apps / Widgets
	Yes No	Book Publishing - The New Ecosystem Maya Bisineer, Memetales The world of book publishing is turning from an assembly-line to a collaborative eco-system. Social ... READ MORE The world of book publishing is turning from an assembly-line to a collaborative eco-system. Social media and technology are being used by writers, illustrators, new age publishers and readers to come together and transforming the world of publishing/reading. It is time to talk about the future of publishing, hear about the experiments and the disruption/doom of traditional book publishing as we know it. Community / Online Community
	Yes No	Balancing Boss and Brand Deborah Ng, Freelance Writer/Blogger/Social Media Consultant Many social media professionals spend years building their own brand only to have to backburner the... READ MORE Many social media professionals spend years building their own brand only to have to backburner themselves while promoting a client or employer. This panel will explore ways bloggers and social media mavens can balance cultivating their person brands and the identity of the brands that they work for. Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	Finding Context And Meaning In Social Media Vince Broady, thisMoment, Inc. While status updates and 140-character messages provide a real-time glimpse into our fleeting though... READ MORE While status updates and 140-character messages provide a real-time glimpse into our fleeting thoughts and actions, they often fall short in capturing the context, energy and meaning of our life experiences. We will explore how context and meaning will play a larger role in the next evolution of social interaction on the Web. Interface Design, New Technology / Next Generation, Online Relationships, Social Networking, User Experience
	Yes No	Shut-up and Sit Down, Social Media Guru Ted Weismann, Lois Paul & Partners The heyday of social media gurus has reached its zenith as a new position gains momentum - the “wh... READ MORE The heyday of social media gurus has reached its zenith as a new position gains momentum - the “who-the-hell-are-these-people-calling-themselves-experts” movement. With Twitter came a new metric for proving social media skills – followers, so would-be-social-media-gurus accumulated them with a vengeance. While increasing Twitter’s popularity, the new experts also sowed the seeds of their own destruction. Branding / Marketing / Publicity, Community / Online Community, Economic Concerns, Social Networking
	Yes No	Bada-Bing! Microsoft’s Bing: The Engine That Could Ian Schafer, Deep Focus One of the most anticipated, high-profile product re-branding and re-launch efforts of this past yea... READ MORE One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft’s Bing didn’t just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made something very big even bigger -- by feeling and acting smaller. Advertising, Branding / Marketing / Publicity, Community / Online Community, Search, Social Networking
	Yes No	The Fans are All Here. So Now What? Mike More, Headliner.fm There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitt... READ MORE There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitter, PureVolume….) to market and promote themselves. However the current platforms which these bands are using where not built with the bands marketing and promotional needs in mind: selling tickets to shows, downloads, merchandise and building a fan base quickly. How do you leverage multiple digital platforms to break your band online? Can it be done? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Distribution, Music 2.0, Social Networking
	Yes No	Just Plane Smart Christi Day, Southwest Airlines These three airline geeks will share their secrets to managing customer relations and expectations i... READ MORE These three airline geeks will share their secrets to managing customer relations and expectations in a world of 140 characters, getting Tweets out in a crisis, and generating revenue in the Twittersphere. They will also reveal how they've mastered the key ingredient to Social Media success: authenticity. Community / Online Community, Content Management, Journalism 2.0, Online Relationships, Social Networking
	Yes No	The Future of Influence Tim Schigel, ShareThis The ability to share online has allowed consumers to control and filter the web. For brands and publ... READ MORE The ability to share online has allowed consumers to control and filter the web. For brands and publishers, tapping into Influence is critical to social media’s future. What is influence and how is it measured? Leading voices in social media from multiple backgrounds will define the value of influence, discuss best practices, and predict future impact. Data will be shared! Branding / Marketing / Publicity
	Yes No	Web-Thinking: Converting Your Organization From Dinosaur To Ninja Michael Silberman, EchoDitto Core values of the web—like openness, participation—are often at odds with traditional organizat... READ MORE Core values of the web—like openness, participation—are often at odds with traditional organizational structures. Given technology's cross-departmental influence, those working with organizations on social media or online strategy are often forced to play the role of "change agent." How can you transform an org while doing your job? Career / Work Concerns, Case Study, New Technology / Next Generation, Other / Out There
	Yes No	Repeating The Past - Lessons For Social Media Shannon Clark, MeshForum A look at design patterns of social interaction which have repeated over time - starting long before... READ MORE A look at design patterns of social interaction which have repeated over time - starting long before the Internet, thru the evolution of the web and to examples in the present day ARGs, Business / Entrepreneurial / Monetization, Design Thinking, History of Technology, Social Networking
	Yes No	Socialnomics: It's a People Driven Economy, Stupid! Erik Qualman, EF Education - Global VP of Online Marketing What happens in Vegas now stays on YouTube. Social media has changed online and offline consumer be... READ MORE What happens in Vegas now stays on YouTube. Social media has changed online and offline consumer behaviors. People no longer search for products & services; products & services find them via social media. What does this mean for your business? How can you beat your competition before they beat you? Blogging, Branding / Marketing / Publicity, Search, Social Networking, User Generated Content
	Yes No	Will the Real Social Media Team Please Stand Up? Adam Christensen, IBM Ok, why is everyone standing up? A panel of social media practitioners from areas such as communicat... READ MORE Ok, why is everyone standing up? A panel of social media practitioners from areas such as communications, marketing, and product development discuss innovative uses of social media in the networked business world. They share key success stories, lessons learned, questions and challenges as they work independently and collaboratively. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking
	Yes No	How to Start a Game-Changing Dialogue with Consumers Michael Brito, Intel This panel would focus purely on social media in the enterprise; and pose real-life case studies of ... READ MORE This panel would focus purely on social media in the enterprise; and pose real-life case studies of how big brands have engaged in conversations on the social web, and influenced their core constituents. Blogging, Case Study, Social Networking
	Yes No	Strengthening Local Communities with Social Media Micki Krimmel, NeighborGoods Social networking tools are all around. Local communities are applying this technology to connect pe... READ MORE Social networking tools are all around. Local communities are applying this technology to connect people in the real world. Whether with 140-character TweetUps, MyBarackObama.com mobilizing millions of Americans or location-aware mobile phones connecting neighborhoods in unimaginable ways. How can you use technology to live a more connected and neighborly life? Community / Online Community, Geolocation, New Technology / Next Generation, Social Issues, Social Networking
	Yes No	Lost In Translation: The Nuances Of European Social Media Robin Grant, We Are Social Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention i... READ MORE Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world's largest economy and on the other a collection of 48 countries with very different cultures. Find out why the blogging scene in Paris is 2 years ahead of the US, the Brits are all a Twitter, the Dutch prefer Hyves to Facebook and the Germans will take any chance to give brands a hostile reception in social media. Branding / Marketing / Publicity, International, Social Networking, User Generated Content
	Yes No	From Trolls to Stars: The Commenter Ecosystem Kate Miltner, NY Social Media Roundtable This panel will explore the fascinating and often bizarre world of commenter culture. From trolls o... READ MORE This panel will explore the fascinating and often bizarre world of commenter culture. From trolls on 4chan to Star Commenters on Gawker Media blogs, panelists will discuss: - The nuances of commenter/blog symbiosis (including the benefit/detriment to the business side of ad-supported blogs) - The nature of commenter hierarchies - The sociology of self-policing/group determination of community standards of behavior - The implications of the shift from handle-based identities to real-world identities (Facebook Connect) Blogging, Community / Online Community, Online Relationships, Social Networking
	Yes No	Seeking Effective Methods Of Fan Engagement Jaclyn Ranere, The Orchard - marketing and distribution services In today’s digital environment, it’s becoming increasingly difficult for bands and artists to m... READ MORE In today’s digital environment, it’s becoming increasingly difficult for bands and artists to manage and monitor fan activity and engagement because fan activity is scattered across outlets like MySpace, Facebook and other social networking sites. Do the engagement effects of social media take away or support the need for a centralized, official artist site? Digital Distribution, Online Relationships, Social Networking, User Experience
	Yes No	Authors, Publishers and Social Media: Hug it Out Tim O'Shaughnessy, LivingSocial Facebook, Twitter, and the Kindle are changing the face of publishing and the channels for book mark... READ MORE Facebook, Twitter, and the Kindle are changing the face of publishing and the channels for book marketing. Learn how best-selling authors and the world’s largest publishing houses are successfully adopting social media marketing tactics to build a community of millions of book followers online, with little to large budgets. Branding / Marketing / Publicity, New Technology / Next Generation, Social Networking, User Experience
	Yes No	Gaming The System: Scamming Your Way to What You Want in the Connected 21st Century Brian Brushwood, Scam School on Revision3 In this hyper connected world, getting what you want has never been easier by either social interact... READ MORE In this hyper connected world, getting what you want has never been easier by either social interaction or social media... Provided you know the SECRETS of social manipulation. Learn the skills and tools for gaming the system from an expert. Advertising, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	Why My Social Media Campaign Sucked Cynthia Francis, Reality Digital An intimate panel of brand managers share why their social media campaigns sucked. Learn from the mi... READ MORE An intimate panel of brand managers share why their social media campaigns sucked. Learn from the mistakes of others and recognize the warning signs of social media gone wrong. We’ll cover budgeting, the importance of planning, integration of various social media solutions, monetization, and metrics and ROI. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking, User Generated Content
	Yes No	Social Security: Protecting Your Privacy in Social Media Damien Basile, GR8 BR& holistic branding With a generation getting used to sharing every single detail of their life in social media, where d... READ MORE With a generation getting used to sharing every single detail of their life in social media, where do you draw the line? What is appropriate or can put you in danger? How do you decide what to limit? Community / Online Community, Content, Online Relationships, Social Issues, Social Networking
	Yes No	Social Interaction Design Concepts and Insights Adrian Chan, Gravity7 Social Interaction Design offers a user-centric approach to social media: how it's used, by whom, fo... READ MORE Social Interaction Design offers a user-centric approach to social media: how it's used, by whom, for what, and how user experiences create social practices. We will apply theoretical and practical explanations to provide valuable insights into the design of social media experiences, emphasizing essential interaction and communication models. Design Thinking
	Yes No	Syndicating Casual Games to Broaden Exposure and Audience Robert Norton, King.com Attendees will gain an understanding of the evolution of marketing for online casual games, how soci... READ MORE Attendees will gain an understanding of the evolution of marketing for online casual games, how social media has changed the landscape, a look into key syndication methods for online games and which companies are really stepping ahead of the competition and how. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Social Networking, Video Games
	Yes No	Adventures In Social Branding Charles Sayers, Sapient Social branding occurs when branding meets social media and conversational psychology. This present... READ MORE Social branding occurs when branding meets social media and conversational psychology. This presentation will outline the essential elements of social branding as well as share behind-the-brand stories and reviews from social communities such as vitaminwater and Rock Hall of Fame. Advertising
	Yes No	Chalkbot: Humanity, Technology, and Social Media Intertwined Marcelino Alvarez, Wieden+Kennedy What happens when you build a street-writing robot, link it to Twitter and SMS, and send it to Franc... READ MORE What happens when you build a street-writing robot, link it to Twitter and SMS, and send it to France to write inspirational messages of cancer survival and remembrance on various stages of the Tour de France? The Nike Chalkbot was a hybrid project combining robotics, social media, and cancer awareness. Join the creators as they discuss its art project origins and shed insight into the emotional elements of the campaign. Advertising, Branding / Marketing / Publicity, Hardware, New Technology / Next Generation, Social Networking

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