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Yes No Bill Johnston, Forum One Where the Hell Are We In the Evolution of the Social Web? Social media practice and implementation is a dynamic and volatile subject that effects all functions in a company from the obvious (product, support, marketing) to the not so obvious (hr, operations). Hear from 5 seasoned social media practitioners (plus YOU!) about where we are on "the map" of social media adoption and practice, and where we are headed. The mood will be lively, the panel bright eyed and prepared, and the audience smart (and involved). Community / Online Community, Digital Distribution, Social Networking, User Experience, User Generated Content C I
Yes No Mark Horvath, InvisiblePeople.tv A Conversation about Social Change through Social Media A few words, a few pictures, a transformative experience. Good stories are three-way - they include the storyteller and the audience both in the experience and transport to a third place, a shared experience, together. Join us for a conversation on how social media can affect real social change! Branding / Marketing / Publicity, Education, Non-Profits, Social Issues, Social Networking C I
Yes No Ari Herzog, Ari Herzog & Associates Government 2.0: Measuring the Impact of Social Media It is a telling statistic when 43% of government agencies run metrics before implementing social media tools—predominantly because of outdated policies and technologies. This presentation will share the results of an online survey of worldwide government employees and tell you—in their words--how government really feels about social media adoption. Accessibility / Web Standards, Case Study, Government and Technology, Social Networking T I
Yes No Maggie Fox, Social Media Group News 2.0 - How Old Media Companies Are Inventing New Models Newspapers are dying and media conglomerates are collapsing; but is the "old media" company really dead? In this session we'll hear from innovators within some of the largest and oldest media networks in North America, and learn about their efforts to evolve the old model into something new, relevant and solvent in today's infinite-channel universe. News of old media's death may be greatly exaggerated. Join us for this engaging discussion with traditional companies that are innovating in an effort to reinvent themselves as profitable, sustainable sources of information and digital content. Advertising, Case Study, Content, Digital Distribution, Journalism 2.0 C A
Yes No Dallas Lawrence, Levick Strategic Communications Crisis Communications in the Digital Age Far too often a company’s social media savvy lies solely in the marketing team – a reality that makes leveraging this space during a corporate crisis or brand damaging media coverage challenging. But, when used correctly, digital media offers companies a powerful platform for bulletproofing their brand before a crisis strikes. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Digital Divide, Social Networking C I
Yes No Stefan Weitz, Bing/Microsoft 2+2=? - Measuring Social Media With a new social media meme and a tool for measuring it launching every 10 days, what is a poor marketer to do? Join Bing as we show you what we use to engage and track, what we tried and how we failed, how we talk to traditional marketeers internally about SM, and how you can justify a new 30" screen for your office to track what's being said about you. Advertising, Branding / Marketing / Publicity, Community / Online Community, Journalism 2.0, Social Networking T B
Yes No Dare Obasanjo, Microsoft Social Network Interop Portable contacts, life streaming and various ‘Connect’ offerings have begun to break down the silos and walled gardens that are social networks. Come hear a panel of experts discuss some of the technologies, design issues and future direction of this trend. Accessibility / Web Standards T I
Yes No Britta Schell, @ecobeautyreview What is Good Beauty? Innovative | Digital | Social | Sustainable A new movement shaking the beauty industry is happening online, and globally: Good Beauty. New, innovative and natural formulas meet 2.0 awareness and sustainable values. Leaders in the space come together as a panel to discuss the Good Beauty movement, its digital presence, the future, and why you should care right now. Blogging, Branding / Marketing / Publicity, Green / Environmental, Journalism 2.0, Social Networking C B
Yes No Scott Brown, Cisco Community-Driven Entertainment: People Have the Power Today the network is the platform for a new generation of compelling consumer experiences that are more social, personal and visual. The future lies in software platforms that leverage the power of the human network and enable Media & Entertainment companies to complement other online channels with an interactive, community-driven experience in their own branding. This technical session will discuss how media companies have the opportunity to deepen the relationship online audiences have with the entertainment content they love. Back-End Programming / Databases, Business / Entrepreneurial / Monetization, Case Study, Content, Information Architecture T I
Yes No Hugh MacLeod, gapingvoid Millionaire or Artist? How About Both? How do some artists make six figure incomes via social media at a time when traditional industries are tanking? Why is now the best time to quit your job and dream big? Learn how to get collectors enthused about telling your story, increase online sales and market art as a social object. Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Social Networking, User Experience C I
Yes No Robert Norton, King.com Syndicating Casual Games to Broaden Exposure and Audience Attendees will gain an understanding of the evolution of marketing for online casual games, how social media has changed the landscape, a look into key syndication methods for online games and which companies are really stepping ahead of the competition and how. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Social Networking, Video Games T I
Yes No Lauren Bigelow, WeeWorld The Realities of Managing a Social Community Successful online communities understand the complexities of managing a community. Strategy Analytics reports that more than 137 million users participate in virtual worlds, and that number is expected to rise to more than 1 billion by 2017. With usage on the rise and an evolving dynamic of user interaction, are today’s online communities and virtual worlds ready for the management challenge? Communities are made up of users from diverse backgrounds and different experiences. Back-End Programming / Databases, Community / Online Community, Design Thinking, Social Networking, User Experience T I
Yes No Jeff Holden, Pelago, makers of Whrrl I’m at Starbucks! – Capturing Place in Social Media “Footstreams,” are a digital record of the places people visit — a physical-world analog of clickstreams. Analyzing footstreams is going to emerge as a fundamental driver for location-based services. Latitude/longitude is critical, but the semantic value and associated analytical richness lives with place, not location. Where are we headed? Advertising, Geolocation, Mobile Applications, New Technology / Next Generation, Social Networking T I
Yes No Amos Zeeberg, Discover Magazine With Great Power Comes Great Responsibility: The Future of Video Games Video games are more popular than ever, and new games are delivering all kinds of social benefits, from video-game therapy for treating PTSD, to sims for train surgeons, to alternate-reality games that actually bring people together in real life. Will video games be a positive force for people and society in the future (as they arguably are today)? This panel is co-sponsored by Discover Magazine and the National Science Foundation. Video Games T I
Yes No Luke Shepard, Facebook How to Benefit from 1-Click Identity Providers Sites across the Web are opening up to support open identity platforms, such as OpenID. How can companies at scale and those with large user bases successfully work with open standards including OpenID, Activity Streams and new social markup language specs? Can companies survive the challenges of incorporating OpenID into their websites? Accessibility / Web Standards, New Technology / Next Generation, Open Source T A
Yes No Justin Osofsky, Facebook Making Money with Application$ There's an on-going debate about how to monetize on social networks. How can you build a sustainable and profitable business? This discussion will examine some of the best practices for making money on the Web through social networking. Advertising, Business / Entrepreneurial / Monetization, Economic Concerns, Social Networking, Web Apps / Widgets C I
Yes No Mark Linder, Forefront Media Labs How to be a Micro-Celebrity, Still Have a Life and Not Be Broke How do you follow thousands on the web, keep up with Facebook pokes, check FriendFeed, Podcast, Pluck, Tweet, Blog, Reddit, StumbleUpon, etc...and still have a life? This is a session everyone who is into Social Networking can digg (ouch.) Find out how to keep your micro-celebrity status and still have a real life! Self-Help / Self-Improvement T B
Yes No Sima Dahl, Parlay Communications, Ltd. Sway Factor: Art of Networking in Digital World Your Sway Factor™ is the degree to which your network acts on your behalf or promotes your best interests and is critical to achieving career and financial success. In a few simple steps, you can become a social networking ninja and improve your Sway Factor™ in just minutes a day. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Self-Help / Self-Improvement, Social Networking C I
Yes No Jason Keath, Social Fresh Democratized Event Planning via Social Tools Leveraging social networks and social tools for event planning is turning event planning on its head. One person can plan, market, and executive significant events using only social media. Compare this to the democratization of other industries like journalism and design and it's clear things are changing. Community / Online Community C I
Yes No Andrew Mager, CBS Interactive Filtering the Live Web: Managing the Information Age Twitter feeds, RSS readers, emails, texts, pings... there is so much coming at us every minute that we are losing focus and not filtering out what's most important to us. Using social web tools, we will show you how to manage your bits and pieces efficiently. Content, Content Management, Search, Self-Help / Self-Improvement, User Experience C B
Yes No Heidi Skinner, Critical Mass Social Media Outfitter: Packing The Essentials Preparing communications for sustainable influence marketing takes preparation and effort. It's like training for a backpacking trip. Best practices don’t matter here. You have limited resources and rugged terrain. I’ll tell you how to bundle the technical tools required for planned, anticipated and reactionary social media initiatives. Digital Distribution C I
Yes No Kami Huyse, My PR Pro Social Media ROI: Results that Measure Up When measuring social media, people are often tempted to replace the “I” in the ROI equation with terms like Involvement and Influence. Like it or not, the bean counters are looking for cold, hard cash. Learn to count what matters while still valuing human interaction and relationship-building in your community. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Economic Concerns, Online Relationships, Social Networking T A
Yes No Trina Uzee, imc² Frienemies Or Just Enemies, Collaborating With Agency Partners As agency turf wars increase, and the line between who owns digital, social, promotions, blogger outreach, PR, etc. continues to blurr, the necessary evil of interative agencies working with other partner agencies gets even more challenging. How can you serve your clients while minimizing counter-productive agency politics? Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Collaborative Filtering, Economic Concerns C I
Yes No Bradley Kay, SS+K Trends Are For Twits Had enough of trend spotters telling you which way the wind's blowing? Find out about the larger social forces that determine how we think and act about everything from WiFi to war. Advertising, Branding / Marketing / Publicity, Community / Online Community, Social Issues C B
Yes No Janet Eden-Harris, J.D. Power Web Intelligence Blogosphere Report: Gen Y Market Trends to Watch Gen Y’s attitudes and product preferences can leave marketers scratching their heads, yet this demographic wields $150 billion in buying power and weighty peer influence. Learn through research findings what the candid social media conversations of Gen Y reveal about their underlying interests, behaviors and needs. Advertising, Blogging, Branding / Marketing / Publicity, User Generated Content T B
Yes No Eugene Hsu, Challenge Games Petting Fur, Killing Mobsters for Fun and Profit Petting bunnies and farming wheat as witness protection from the mafia? You might be into social gaming. Expected revenues for related companies each estimated at $100 million. Will micropayments go mainstream with Facebook Currency, or is it time to consider new social marketing and go outside the existing social graphs? T I
Yes No Mike Whaling, 30 Lines Strengthening Offline Communities Through Online Networks You’re already part of a strong “offline” community. Can online interaction really enhance that sense of connectedness? Yes, thanks to local blogs, social networks, neighborhood wikis and geo-location services. This panel will present case studies to illustrate how brands can leverage online communication to strengthen existing communities ... and demonstrate measurable impact. Case Study, Community / Online Community, Geolocation, Online Relationships, Social Networking C B
Yes No Adam Christensen, IBM Will the Real Social Media Team Please Stand Up? Ok, why is everyone standing up? A panel of social media practitioners from areas such as communications, marketing, and product development discuss innovative uses of social media in the networked business world. They share key success stories, lessons learned, questions and challenges as they work independently and collaboratively. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking T I
Yes No Huntley Tarrant, MindBites Sharing Meets the Recession: Marketplaces and Social Commerce Free doesn’t pay rent. The evolution of sharing online has quietly spurred a social commerce revolution. Sites like Etsy, MindBites, iStockPhoto, 1000 Markets, Band Camp and others enable people to follow their hearts, add value to others, and make a living. This panel will explore marketplaces and social commerce online. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Economic Concerns T I
Yes No Espree Devora, ZexSports Monetizing Social Media in Action Sports How to effectively monetize social media in extreme sports. Discover how to both engage with and monitor your brand across all social platforms. Advertising, Branding / Marketing / Publicity, Case Study, Content Management, Digital Distribution C I
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