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	Yes No	Survival and Innovation: Why Ads Aren't Enough Jameson Hsu, Mochi Media The recession taught many the painful lesson to not be solely reliant on ad revenue. This panel will... READ MORE The recession taught many the painful lesson to not be solely reliant on ad revenue. This panel will discuss the strategies of multiple online content companies that diversified their revenue streams through micro-transactions, subscriptions and freemium accounts, in the wake of the advertising crash and emerged more dynamic and profitable. Advertising, Business / Entrepreneurial / Monetization, Content Management, Economic Concerns
	Yes No	Addressing The Elephant In The Room Lynn Stinson, Institute of Politics, Democracy and the Internet - The Graduate School of Political Management, GWU Said Elephant: technologically Republicans are losing to the Democrats. In 2008, Democrats provided ... READ MORE Said Elephant: technologically Republicans are losing to the Democrats. In 2008, Democrats provided better access to voters translating into victory. The Midterms are around the bend and Republicans need to determine the next move- mimic the Democrats or create a new road of innovation that will conquer the Dems? New Technology / Next Generation
	Yes No	Technology for Global Social Innovation Tegy Thomas, SuperNova7 Productions This panel would discuss the means in which social entrepreneurs use technology to help their commun... READ MORE This panel would discuss the means in which social entrepreneurs use technology to help their communities as well as the challenges they face. This panel's objective is to identify examples of people who are social entrepreneurs in their communities from different age groups and see if they know one another. Digital Divide, Open Source, Social Issues, User Experience, User Generated Content
	Yes No	The Experiment is the Product: Innovation through Iteration Alon Salant, Carbon Five Create a fertile environment for innovation using mainstream tools like Agile development, low-cost ... READ MORE Create a fertile environment for innovation using mainstream tools like Agile development, low-cost user-testing, and open-source software. Iterate on process, and product. Learn our hyper-iterative, customer-driven, experiment-based process developed through a bootstrapping collaboration to build a rapidly evolving product that defines "social search". Content Management, Front-End Programming, Information Architecture, Search, User Experience
	Yes No	The iPhone Volunteer: Can Mobile Devices Save Society? Jeff De Cagna, Principled Innovation LLC Mobile is the next great platform for engaging volunteers, and the timing of its arrival is excellen... READ MORE Mobile is the next great platform for engaging volunteers, and the timing of its arrival is excellent, given the “wicked problems” we face. The enhanced capabilities of today’s mobile devices and the power of inventive applications are creating a new generation of “iPhone volunteers” who may well change the world! Mobile / Wireless, Mobile Applications, Non-Profits, Social Issues
	Yes No	Innovation: How The Web Helps Africa Solve Its Problems Eve Dmochowska, IdeaBank Africa's problems are unique and severe. Good Healthcare, education, democracy, entrepreneurship, co... READ MORE Africa's problems are unique and severe. Good Healthcare, education, democracy, entrepreneurship, community, nutrition and communication are either non-existent or under threat in many regions. Yet the web offers hope like no other medium before it. Find out how Africa is solving its own problems through smart, innovative and daring use of technology. Case Study, Digital Divide, Economic Concerns, Mobile / Wireless, New Technology / Next Generation
	Yes No	Creative Interfaces: How Smart Solutions Make Big Steps in the History of Interaction Design Antonella Varesano, Udine University, Italy The principal research aims are: - analyse the connection between different aspects and possibiliti... READ MORE The principal research aims are: - analyse the connection between different aspects and possibilities mixed with technologies, devices, software, format and interface, and how this mix is working to produce new communications strategies. -find out how creative solutions become creative innovation and transform our way of communicating with each other. -analyse the starting point of this innovation, trying to understand if it can be replicated identify the strategies that we need to teach and stimulate best practise in teaching creative approach and new perspectives. Interface Design
	Yes No	Dinosaurs Dancing: Digital Experiments From Traditional Book Publishers Dominique Raccah, Sourcebooks Two accomplished publishing entrepreneurs share a guided tour of an industry in transformation. As t... READ MORE Two accomplished publishing entrepreneurs share a guided tour of an industry in transformation. As the traditional book publishing model evolves to include ebooks, e-readers, iPhone/smartphone apps, subscriptions, communities, in-store printing, vertical selling and more, we'll provide a rapid-fire review of dozens of experiments, innovations and challenges reshaping the book world. Business / Entrepreneurial / Monetization, Content, Digital Distribution, Writing / Technical Writing
	Yes No	Young World Rising: The Global Explosion in Youth Entrepreneurship Rob Salkowitz, Author and Consultant The spread of networks and mobile communication across emerging economies has set off an explosion o... READ MORE The spread of networks and mobile communication across emerging economies has set off an explosion of entrepreneurship in countries brimming with ambitious young talent. Author Rob Salkowitz (Generation Blend) previews his upcoming book, Young World Rising, identifies distinctive traits of these insurgents, and provides inspiring examples of young world innovation. Business / Entrepreneurial / Monetization, Digital Divide, New Technology / Next Generation, Non-Profits
	Yes No	Semantic Search: Off to a Good Start Peter Mika, Yahoo! Pursued by a number of search companies both large and small, semantic search turned into one of the... READ MORE Pursued by a number of search companies both large and small, semantic search turned into one of the hottest trends in search innovation. What's the benefit for publishers, end-users and developers? This presentation examines the case for semantic search. Search
	Yes No	The Mystery Project: An Impossible Task Made Possible Carrie Hilliker, fordvisuals The challenge: To conceptualize, design and launch an online business from scratch and then generate... READ MORE The challenge: To conceptualize, design and launch an online business from scratch and then generate 25,000 subscribers/fans by SXSW 2010 using only free web-based services. Our recession-era mindset may push for more modesty and reservation, but it also encourages innovation and creativity. Hopefully this project will be a reminder that anything is possible, no matter the circumstances. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, Self-Help / Self-Improvement, Social Networking
	Yes No	How to Deal With Viral App Success Winston Damarillo, G2iX (Global Gateway Innovation Exchange Viral or social apps can grow fast, how do you handle the capacity needs without splashing out the c... READ MORE Viral or social apps can grow fast, how do you handle the capacity needs without splashing out the capital before you've proven success? Back-End Programming / Databases, Cloud Storage / Delivery, Funding / VC, Open Source, Web Apps / Widgets
	Yes No	Yahoo! Ad Experience: What We Know and How... Chris Jaffe, Yahoo! Yahoo! conducts a great deal of user research about online display advertising. This panel will desc... READ MORE Yahoo! conducts a great deal of user research about online display advertising. This panel will describe research practices and share research findings around user attitudes and perception of display ads. We will also present recent innovation and development in advertising formats driven by this research. Advertising, Business / Entrepreneurial / Monetization, Design Thinking, Interface Design, User Experience
	Yes No	Big Company Innovation: Myth Or Reality? Scott Williamson, Intuit Innovation Lab Traditionally big companies don't have the best track record for incubating and fostering innovation... READ MORE Traditionally big companies don't have the best track record for incubating and fostering innovation and creative ideas. A couple of employees decided to go rogue and grew a web based application to allow anyone to add an idea + track it for accountability. Currently there are over 2700 ideas from all employees at Intuit - anyone at Intuit can submit an idea. What happens next? Come see what has happened since launch! Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Content Management, User Generated Content
	Yes No	Democratizing Design: Why The Team Approach Is Best Anna Simmons, Intuit Innovation Lab Checkout how small diverse project team members work collaboratively with their XD designer to sketc... READ MORE Checkout how small diverse project team members work collaboratively with their XD designer to sketch designs for new releases, create information architecture schemas and brainstorm better visual designs - as a team. Democratizing the design outcome using people's diverse skills and being a fearless designer by taking the opinions and ideas is critical to speed and success. View the advantages of the new way versus the disadvantages of bring solo. Design Thinking, Information Architecture, Interface Design, Self-Help / Self-Improvement, User Experience
	Yes No	Innovation for Hire: Innovating in the Client/Consultant Relationship Jodi Burke, Punchcut Being a freelancer or a consultant means working with clients to develop innovative and dynamic idea... READ MORE Being a freelancer or a consultant means working with clients to develop innovative and dynamic ideas, but how do you prevent them from being pared-down, watered-down or shelved? This session will present battle-tested techniques on how to partner with clients in order to get those innovations out to market. Business / Entrepreneurial / Monetization, Career / Work Concerns, Design Thinking, New Technology / Next Generation
	Yes No	Measuring Brand Engagement in Social Networks and Communities Doug Collister, Foodbuzz Beyond click through rates and banner advertising, how do we measure brand engagement in social netw... READ MORE Beyond click through rates and banner advertising, how do we measure brand engagement in social networks and communities? The panel will focus on innovations in measuring online engagement and discuss experiences and case studies in measuring ROI from the agency and brand perspectives as well. Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	Designing Change: Social Innovation In Product Development Richard Tate, HopeLab Designers and developers dream of creating products that solve problems and improve lives. Sometime... READ MORE Designers and developers dream of creating products that solve problems and improve lives. Sometimes it just "happens," but can positive change be intentionally designed? Social innovators discuss creating interactive products for health and education, how impact is measured, and how principles of play and behavior change drive efficacy. Business / Entrepreneurial / Monetization, Case Study, Design Thinking, Education, Social Issues
	Yes No	Competition > Innovation > Change: Examining Competitions For Social Change Amy Sample Ward, NetSquared Organizations, foundations, even individuals are creating social innovation competitions, hoping to ... READ MORE Organizations, foundations, even individuals are creating social innovation competitions, hoping to drive social change projects and solutions into the global marketplace. What are these new competitions about—are they working? How do we—innovators, entrepreneurs—know what's going to make real-world impact and where do we start? Let's discuss: join us! Community / Online Community, Funding / VC, New Technology / Next Generation, Non-Profits, Social Issues
	Yes No	Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann, Enthiosys, Inc. Innovation Games® are seriously fun, collaborative games that have been used to solve a variety of ... READ MORE Innovation Games® are seriously fun, collaborative games that have been used to solve a variety of complex organizational problems. We’ll discuss the conceptual foundations of Innovation Games, provide examples of their use, and play some of the games, because playing games are more fun than just talking about games! Business / Entrepreneurial / Monetization, Community / Online Community, New Technology / Next Generation, Social Networking
	Yes No	No More Underpants Gnomes: Calculated Innovation Ilana Westerman, Create with Context, Inc. Remember the underpants gnomes? 1. Collect underpants, 2. ?, 3. Profit! Sometimes it can feel like ... READ MORE Remember the underpants gnomes? 1. Collect underpants, 2. ?, 3. Profit! Sometimes it can feel like innovation works the same way - but it doesn’t have to. Learn how to reliably generate innovations by deeply understanding people and context. Business / Entrepreneurial / Monetization
	Yes No	Drawing Board: Innovation Lessons from Cartooning Tom Fishburne, The Management Cartoonist Everything I needed to know about innovation, I learned by drawing cartoons. Launching a cartoon h... READ MORE Everything I needed to know about innovation, I learned by drawing cartoons. Launching a cartoon has a far lower success rate than innovation. Successful cartoonists have to be experts at generating ideas and breaking through the clutter. I’ll share my experience, but also insights from Watterson, Groening, Adams, and others. Animation / Cartoons, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Design Thinking
	Yes No	Expanding Narratives: Technology in the Newsroom Shazna Nessa, Associated Press Agile development has changed the face of newsgathering and storytelling with its myriad innovations... READ MORE Agile development has changed the face of newsgathering and storytelling with its myriad innovations. Technology is fast becoming inextricable from the narrative itself and developers are being offered journalism scholarships at Medill. What does this mean for today’s newsroom? Journalism 2.0, Social Networking, User Generated Content, Visual Design, Web Apps / Widgets
	Yes No	Cultivating Innovation in a Traditional Setting Craig Pladson, Colle + McVoy Hear how an organization that’s more than 70 years old has embraced innovation and transformed its... READ MORE Hear how an organization that’s more than 70 years old has embraced innovation and transformed itself from a traditional agency to a fully integrated, digitally driven and award-winning creative firm. Through examples of leveraging cross-disciplinary connections, taking risks and garnering support from key decision makers, this presentation will help you learn how to jump start innovation from within. Branding / Marketing / Publicity, Career / Work Concerns, New Technology / Next Generation, Self-Help / Self-Improvement
	Yes No	The 3rd Coast: How to Be a Startup Outside of Silicon Valley Mike Samson, crowdSPRING It is difficult to establish a startup no matter where you are in the world, but there are great com... READ MORE It is difficult to establish a startup no matter where you are in the world, but there are great companies and events that began life outside of Silicon Valley. Threadless, 37Signals, FeedBurner, BIG Omaha conference, and SXSW itself are proof that technology life exists away from the coasts. These less-than-obvious locales are becoming hotbeds of innovation and attracting talent and capital. Business / Entrepreneurial / Monetization, Community / Online Community, Funding / VC, Locations -- US
	Yes No	Zero Waste: The Future of Green Steven Mandzik, A Clean Life Innovation, global warming, and green technology are all pushing in the same direction: zero waste. ... READ MORE Innovation, global warming, and green technology are all pushing in the same direction: zero waste. This concept is in practice in several cities (including Austin) and will soon be in yours. Learn about the current, future, and upcoming needs of this movement and how technology is playing a vital role. Community / Online Community, Education, Green / Environmental, Non-Profits, Self-Help / Self-Improvement
	Yes No	Visual Information-Why The Eyes Have It Michael Deutch, Mindjet New search engine releases from Google, Microsoft and Wolfram have re-introduced the benefits of org... READ MORE New search engine releases from Google, Microsoft and Wolfram have re-introduced the benefits of organizing information visually vs. textually. In this panel, experts will discuss why presenting information visually helps people understand it and foster innovation, and how this process with running a business, team collaboration or personal productivity. Content, Content Management, New Technology / Next Generation, Visual Design
	Yes No	Monetizing Your Audience – Not Your Content Jim Spencer, Newsy.com The old media model of existing in walled gardens and only earning revenue from traffic that compani... READ MORE The old media model of existing in walled gardens and only earning revenue from traffic that companies drive to their own sites has eroded. Find out how inspired companies are capitalizing on digital media with a distributed network. Through quick innovation, companies are producing content, distributing it on the web, and tracking the monetization through proprietary technology. Business / Entrepreneurial / Monetization, Content, Journalism 2.0, Online Video
	Yes No	Trickle-Up Innovation: From Developing Nations to the West G. Kofi Annan, Annansi Smart organizations are looking at developing nations as an opportunity to escape crowded markets in... READ MORE Smart organizations are looking at developing nations as an opportunity to escape crowded markets in the west and create innovative products for untapped markets. Even smarter organizations are able to take the lessons they learn in emerging markets to gain market share in the west. Experts will discuss this growing practice. Business / Entrepreneurial / Monetization, Design Thinking, Mobile / Wireless, New Technology / Next Generation, Social Issues
	Yes No	Disruptive Innovation in Marketing and Advertising Gilbert Salazar, Digitaria The marketing and advertising model is broken and now more than ever is a perfect opportunity for co... READ MORE The marketing and advertising model is broken and now more than ever is a perfect opportunity for companies and their brands to approach audiences in different and innovative ways. Evolution serves those who adapt and in order to survive, brands must welcome disruptive thinking and become adaptive. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization

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