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Yes No Steven Mandzik, A Clean Life Local Food: Creating an Online Community of Local Eaters Finding local food is hard. The internet presents an amazing opportunity to simplify that experience. But, we need a strong online community creating the content and keeping it fresh. This panel will explore the current online environment, how to help, and the future we hope to create for local food. Community / Online Community, Content, Green / Environmental, Social Networking, User Generated Content C B
Yes No Scott Hanson, Dell B2B Communities - Reading Lips Behind the Glass Door End users "get" online communities, they engage because they are passionate about what they *own*. How do you invoke that same level of passion as you move up the food chain and engage companies and corporations ? Community / Online Community, Online Relationships, Social Networking, User Experience T B
Yes No Doug Collister, Foodbuzz Measuring Brand Engagement in Social Networks and Communities Beyond click through rates and banner advertising, how do we measure brand engagement in social networks and communities? The panel will focus on innovations in measuring online engagement and discuss experiences and case studies in measuring ROI from the agency and brand perspectives as well. Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking C I
Yes No Winnie Hsia, Whole Foods Market Virtual Brick and Mortar For online brands and media companies, the move into social media has been a natural extension of what they already do, but what about brick & mortar stores? How do you manage your brand image across a decentralized company? We're here to provide you some insights on how we do it. Branding / Marketing / Publicity, Case Study, Green / Environmental, Social Networking C I
Yes No Ryan Bauer, Ryanomics How to Get FREE Everything from Social Media There are free cars (www.fiestamovement.com) free food (www.tastecasting.com) free apartments, free travel, free event tickets and so much more available through using social media (including www.bzzagent.com). Discussion will focus on specific items panelists have procured and a step by step guide with examples. A web copy will be available for review. Blogging, Community / Online Community, Self-Help / Self-Improvement, Social Networking C B
Yes No Elizabeth McVay Greene, Massachusetts Institute of Technology E-Food Revolution: Interactive Tools to Feed the World The internet could transform transactions across the global food supply chain, from farmers marketing their own produce, to merchants making virtual trades, to consumers choosing products based on highly personalized criteria. This panel explores how the web can coordinate information and facilitate a more transparent, inclusive, and sustainable food system. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Green / Environmental, International C B
Yes No Joyce Schwarz, JCOM New Company & Product launches for Emerging Media Barter & Sponsor Your Way to Success: DO IT! Discover how to Barter, Exchange, Sponsor, & Trade with brands like Kodak, Evian, Marriott to finance your projects. Food Inc, documentary.got Chipotle restaurants to sponsor free screenings and support their DVD. Joyce Schwarz can show how you too can tap the goldmine of underwriting and product placement. She has helped raise $200 million in sponsorship & funding for 50 films, 20 TV shows and 75 venture funded web & video start-ups! Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns T B
Yes No Ashley Colpaart, U.S. Food Policy Blog Blogs, Tweets & Movies: Fueling the Good Food Movement The Good Food Movement is using twitter, blogging, newspapers, movies and other creative forms of media to fuel changes in the way we eat and produce our food. Individually and globally, it is the cornerstone issue that connects people, the environment, health and energy. Can highlight: Meatless Monday, Food Inc., Fresh, Free Range Media, Berkshares, CSA/farmers markets/farm to school Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Education C I
Yes No Nick Douglas, Twitter Wit Slow Twitter: Users Who Take Their Time Tweeting Slow Twitter is like Slow Food, but much sillier. The people who use the most impulse-driven site for the most thought-out one-liners have created a new art form with its own poetic language, economy of space, and a million ways to joke about being drunk, naked and crying on a Monday. A panel of witty Twitter users, moderated by the editor of the book "Twitter Wit," will discuss what goes into writing a good tweet, why Twitter is a legit form of literature, and why already-famous writers and comedians should "waste" their best ideas on Twitter. Writing / Technical Writing C I
Yes No Leslie Hatfield, Eat Well Guide Cultivating the Web: Netroots Action for Grassroots Food The “organic” nature of social media creates fertile ground for activists, but how can online advocacy move beyond e-actions and Facebook Fan pages, translating to local, on-the-ground actions? This panel will explore various innovative and creative uses of social media and online technology to support the local food movement. Blogging, Branding / Marketing / Publicity, Case Study, Non-Profits, Social Issues C B
Yes No Rob Gonda, Sapient Real-Time Everything: the Era of Communication Ubiquity A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we’re not that from the day fridges tweet about food needs, tvs’ about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society. Collaborative Filtering, New Technology / Next Generation, Social Networking, User Experience, Web Apps / Widgets T I
Yes No Julie Stanford, Sliced Bread Design Mac-n-Cheese: Learning About Product Design from Comfort Foods Comfort foods are the epitome of success. Delicious, ubiquitous, and easy. This panel of chefs and designers will explore what food can teach about product design. What makes a new recipe take-off? How do you make your product comfy on first use and then make people want to use it again? Design Thinking, Interface Design, Mobile Applications, User Experience, Web Apps / Widgets C I
Yes No Cathy Erway, Not Eating Out in New York The Art of Eating In From 2006-2008, Cathy Erway embarked on a Walden-esque mission to not eat out, in the city that rarely eats in. Her blog, Not Eating Out in New York soon became a compendium of easy, original recipes, cooking-together tips and events, and sustainable foodism that attracted the attention of publishers. She will be reading from the newly published memoir, The Art of Eating In: How I Learned to Stop Spending and Love the Stove (Gotham/Penguin, Feb. 2010) and offer insights on the transition from blog to book. Blogging, Green / Environmental, Journalism 2.0, Writing / Technical Writing C B
Yes No Emily Olson, Foodzie Food Porn 101: Photos that Engage the Senses It's hard not to get drawn in when you come across a site with enticing food photos. This panel will take lessons from the food world to showcase how any site or blog can increase engagement and improve brand identity by using images that engage the senses. Art, Blogging, Branding / Marketing / Publicity, Design Thinking C B
Yes No David Berkowitz, 360i Tasty Conversation: Social Media + Food Brands Bring your appetite to this fireside chat-style panel. David Berkowitz joins a lineup of top food and beverage brands that are harnessing social buzz to spice up their real world presence. What are these brands cooking up across the social landscape? And what can we learn from them? Advertising, Branding / Marketing / Publicity, Other / Out There, Social Networking C I
Yes No Ean Schuessler, Brainfood License Free ERP: Building Real Businesses with Free Software Selecting a platform for your next generation Internet app isn't just a technology problem, its a business problem. Inventory control, sales pipelines, HR and contract management aren't just problems for the Fortune 500 and if you want to grow a real business then you need a strong foundation. Happily, Free Software isn't just about Operating Systems anymore. We will discuss the great options you have for running your business on Free Software and answer questions from the audience. Back-End Programming / Databases, Business / Entrepreneurial / Monetization, Community / Online Community, Open Source T I
Yes No Joran Oppelt, Creative Loafing Web-First Publishing: How Alt Weeklies Can Survive In late 2008, Creative Loafing (the second largest alt-weekly chain in the U.S.) redefined what it meant to be a newspaper publisher. Using the Tampa market as an experiment, they undertook a massive site redesign, built a production studio in a storage closet and opened their blog up to community journalists. The blog quickly became their CMS, allowing them to export content for the print version straight off the web. Making the best of a shrinking newsroom, CL relied heavily on in-depth community journalism, link aggregation, video and podcasts as well as the verticalization of content categories (Politics, Music, Food, Green, Sex & Love). Traffic to the site has seen a 300% increase and online revenue has doubled. Blogging, Branding / Marketing / Publicity, Community / Online Community, Content, Journalism 2.0 T I
Yes No Ryan Stern, Foodbuzz Vertical Communities: Helping Bloggers, Artists & Small Businesses Grow Joining a vertical community organized around niche content or products can provide a wealth of tools, resources, monetization options, content distribution and social networking components that all translate into better blogs, unique monetization solutions, stronger brand presence and product awareness. Learn from businesses that have built a vertical community platform and how you can best leverage them. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Content C I
Yes No Ann Cooper, F3: Food Family Farming Foundation Renegades in the Cafeteria The Lunch Box Project is on a mission to change the way kids in the United States eat. The Project has broken down every door and glass ceiling to create an open source, collaborative set of interactive tools that give anyone invested in the health and well-being of kids exactly what they need to do it. Hear how we built the interactive Lunch Box, how its changing the game for not only the school food field, but even how the US government operates its school lunch program and how food companies are thinking about the issue. Case Study, Education, Non-Profits, Open Source, Social Issues C B
Yes No Jeff Potter, Cooking For Geeks Cooking For Geeks: A Primer on Food Hacking Cooking For Geeks will cover new ideas in cooking for the hacker, maker, and creative person. By bringing tools, techniques, and ingredients from the science bench to the kitchen counter, this panel will show how to create better food and new experiences at the dinner table. Art, Hardware, Other / Out There C B
Yes No Sean Dreilinger, hayoka.com In Context: Putting Web Analytics In Its Place Today's highly-accessible web analytics software makes it easier than ever to misinterpret data, draw hasty conclusions and make bad decisions with confidence. Attend this talk to reinforce your position in the decision-making food-chain and put web analytics where it belongs: in context. Branding / Marketing / Publicity, Career / Work Concerns, Case Study, Content Management, Design Thinking T B
Yes No Dave Panos, Demand Media Service Journalism 2.0: News You Can Monetize While traditional media continues to undergo restructuring efforts, “service journalism” is being redefined online where hungry masses consume the content. Once considered the “junk food” of investigative journalism, this consumer-oriented, evergreen content, which brands have always found appealing, are drawing vertical communities to niche sites that deliver eyeballs and engagement. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Journalism 2.0, User Generated Content C I
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Developed for SXSW by Lindsey Simon