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Yes
No
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Richard Lent, AgencyNet |
Augmented Reality - Gimmicky Trend or Market-Ready Technology?
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|
Augmented Reality has been around for a while, but recently has bubbled up into Flash web apps through PaperVision, and camera object detection magic FLARToolkit. Also, experimental integrations into mobile devices have introduced a special element to hand-held gaming, where something akin to scifi holograms are possible. Is AR just a trend or market ready technology?
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ARGs, New Technology / Next Generation
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T
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I
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Yes
No
|
Jeremiah Akin, Texas State Comptroller |
GIS for Government: Turn by Turn
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|
A presentation and discussion focusing on how to adopt GIS technology for your agency’s mission, and the future of mobile platforms, augmented reality and GIS. We will also discuss how to navigate the challenges of data acquisition, cost, and implementation, and why GIS is a valuable platform for government agencies.
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Geolocation, Government and Technology, Information Architecture, Mobile Applications, New Technology / Next Generation
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T
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I
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|
Yes
No
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James Hackett, Meld Media Inc. |
Track This! - Augmented Reality Production Techniques & Tips
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|
So your client has asked for an Augmented Reality project, and you don't know where to start. Using a case study of the FWA winning site nissangooddecision.com, we'll teach you about Flash based AR production from start to finish, covering everything from 3D animation and export to coding in Actionscript 3. Highlighting both the creative and technical challenges of the project, we'll show you the future of AR beyond Flash, and introduce you to the possibilities of accessible tracking technologies.
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Back-End Programming / Databases, Case Study, Design Thinking, New Technology / Next Generation, User Experience
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T
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I
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|
Yes
No
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Paul Drew, imc² |
Gaming: Stacy’s Mom Has Got It Going On
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|
Moms are turning to games in increasingly growing numbers and for longer periods of time. Augmented Reality will evolve this further opening the doors to new possibilities which will change the dynamics of marketing, out of home and gaming forever.
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ARGs, Branding / Marketing / Publicity, Geolocation, New Technology / Next Generation, Video Games
|
C
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B
|
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Yes
No
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Dan Shust, Resource Interactive |
(Over)loaded – 60 Digital Predictions For 2010 In 60 Minutes
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|
In this fast paced, audience driven session, our panel will guide you through an unpredictable romp covering 60 digital predictions that will affect us all in 2010. What’s next for social networks, augmented reality, mobile, digital out of home advertising, gaming and more. We’ll even leave time for questions.
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Design Thinking
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C
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I
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Yes
No
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Noora Guldemond, metaio, Inc. |
Augmented Reality – From Big Screen to Mainstream?
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|
Augmented Reality (AR) seems to be the next big thing for marketers and advertisers. But how does it work and can marketers make it work for them?
Through live demonstrations of the technology metaio will showcase the technology’s current capabilities and what can be expected of AR in the near future.
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Advertising, Branding / Marketing / Publicity, Mobile Applications, New Technology / Next Generation
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T
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I
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|
Yes
No
|
Jason Yim, Trigger LLC |
Is This the New Era of Multimedia Personalization?
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|
Trigger LLC, specializing in entertainment and youth brand marketing, would present the newest multimedia personalization technologies. From iPhones to Blackberries, techies don't just want a few games of digital blackjack, they want personalized, kick-ass games and apps!Multimedia personalization will be discussed; iPhone games, apps and augmented reality.
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Mobile Applications
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T
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I
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|
Yes
No
|
Salim Virani, Technology Consultancy |
Real-life Design Patterns: Changing Human Behaviour Offline
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|
The web is expanding to the analog world via wearable computing, tangible & ambient media, digital signage, smart materials and augmented reality. This panel of leading technologists and marketers analyses emerging design patterns and existing practices, and demonstrates how to drive behavioural change in the real world.
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Branding / Marketing / Publicity, Design Thinking, Interface Design, New Technology / Next Generation, Social Networking
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C
|
I
|
|
Yes
No
|
Wendy Levy, Bay Area Video Coalition |
Augmented Realities: Are Games Changing Documentary For Good?
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|
You're a filmmaker or journalist desperate to keep up with emerging technologies. This is the twilight zone for documentary practice - in this interactive presentation, you’ll see award-winning examples of documentary content in radical environments, augmented reality with social change potential, games for change that are actually changing the game.
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ARGs, Education, Journalism 2.0, New Technology / Next Generation, Video Games
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C
|
I
|
|
Yes
No
|
Patrick Moorhead, Razorfish |
The Digital Layer – The Realities of Augmented Reality
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|
Augmented reality platforms are enabling the “digital layer” for consumers – weaving together the power of GPS, LBS, and the limitless of data available through the wireless cloud. Learn about the latest advances, see examples of practical and fanciful AR technologies, and consider how these experiences will change our daily lives.
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New Technology / Next Generation
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C
|
A
|
|
Yes
No
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DongYol Lee, Waaotn & Company, Ltd. |
About Accessibility, Alienation, Augmented Audio Reality And Tweet
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|
Being one of successful entrepreneurs means you got new ideas,
less competitors, sound market and appropriate timing. You know it.
Then this year of 2010 will be the first year of your company's history.
Social accessibility will be your concern.
Your customers shall become busy to tweet, thanks to you.
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Accessibility / Web Standards, Business / Entrepreneurial / Monetization, Social Networking, User Experience
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T
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I
|
|
Yes
No
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Juan Morales, Sapient |
Human Recognition Patterns
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|
Everyone is exited about touch devices, the experience evolves much faster than we think. Gesture recognition, including but not limited to speech, face, gesture, expression, mood, tone, sentiment recognition is already being prototype for web, shopping, gaming, representing a natural shift to digitalize every physical aspect of our world. Have a sneak pick of the future of interaction design, merging artificial intelligence, augmented reality, and social and real-time communication.
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ARGs, Interface Design, New Technology / Next Generation, User Experience, Video Games
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C
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I
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