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			Category:	All (2372) Accessibility / Web Standards (101) Advertising (299) Animation / Cartoons (25) ARGs (41) Art (64) Back-End Programming / Databases (103) Blogging (218) Branding / Marketing / Publicity (665) Business / Entrepreneurial / Monetization (578) Career / Work Concerns (256) Case Study (305) Cloud Storage / Delivery (68) Collaborative Filtering (51) Community / Online Community (684) Content (327) Content Management (120) Design Thinking (326) Digital Distribution (117) Digital Divide (98) Digital Filmmaking (54) Economic Concerns (122) Education (149) Front-End Programming (103) Funding / VC (62) Geolocation (61) Government and Technology (108) Green / Environmental (48) Hardware (36) History of Technology (62) Information Architecture (118) Interface Design (223) International (73) Journalism 2.0 (134) Licensing / Fair Use / Copyright (56) Locations -- US (10) Mobile / Wireless (121) Mobile Applications (153) Music 2.0 (54) New Technology / Next Generation (473) Non-Profits (103) Online Relationships (217) Online Video (139) Open Source (91) Other / Out There (162) Search (66) Self-Help / Self-Improvement (183) Social Issues (250) Social Networking (622) Sports 2.0 (24) User Experience (415) User Generated Content (220) Video Games (114) Visual Design (122) Web Apps / Widgets (201) Writing / Technical Writing (83)
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	Yes No	Transmedia Storytelling - Creating Stories That Work Over all Platforms James Milward, Secret Location Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding... READ MORE Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding across different media outlets and platforms? What are the emerging features of 'Transmedia' behavior, consumption and production? What do these new forms of storytelling, product and service design and branding tell us about future convergence of culture and technology? Cross-media, multiple platforms, hybrid media, intertextual commodity, transmedial worlds, transmedial interactions, intermedia, multimodality, media convergence… the lexicon of buzzwords is growing and we need to clear the air and create common understanding. Meanwhile, the stories are blasting and expanding through different screens, surfaces and spaces. This panel will introduce the main issues around these media experiences and analyze some examples of transmedia storytelling. Finally this panel will clarify, and lead the audience to a new understanding of Transmedia and how they can apply it's principals to their own projects. Advertising, ARGs, Digital Distribution, Digital Filmmaking, Writing / Technical Writing
	Yes No	Coauthoring Without Homicide John Hedtke, JVH Communications You’re already motivated to write a book. So why on earth would you want to co-author a book, shar... READ MORE You’re already motivated to write a book. So why on earth would you want to co-author a book, sharing the credit, glory, and (most of all), money with someone else? This presentation shows you the hows and whys of co-authoring a book and living to tell about it afterwards. Writing / Technical Writing
	Yes No	Power-Ups & Press: How the Game Media Impacts the Gaming Industry Karen Chu, PlayFirst Inc, From Pong to Starcraft II, from BBS to Twitter, from G4 to Ustream, how have media advancements shap... READ MORE From Pong to Starcraft II, from BBS to Twitter, from G4 to Ustream, how have media advancements shape the way we talk about video games? A creative crew of game press forerunners from unique backgrounds chat about their craft, history, observations, and predictions. Journalism 2.0, Video Games, Writing / Technical Writing
	Yes No	Designing for Microsoft Surface to Tell a Story James Horgan, Infusion Well designed interactive experiences are like great movies. They have a beginning, middle and satis... READ MORE Well designed interactive experiences are like great movies. They have a beginning, middle and satisfying end. They use the real world knowledge people have to create expected interactions, while also throwing in pleasurable twists to the experience. Find out how we used Microsoft Surface to tell engaging interactive stories. Design Thinking, Information Architecture, Interface Design, User Experience, Writing / Technical Writing
	Yes No	Personal Brands: Applied Science for Clients Neil Petty, Springbox Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on h... READ MORE Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on how my brand as a boat shoe-wearing electro-funk musician helps keep me current in terms of analytics, social networking, online promotion and the content-fueled world of the web. Advertising, Branding / Marketing / Publicity, Music 2.0, Social Networking, Writing / Technical Writing
	Yes No	Screencasting Lessons Learned Keith Combs, Microsoft - IT Pro and Developer Evangelism Learning to publish screencasts online can be a challenge. Come learn some tips and tricks that wil... READ MORE Learning to publish screencasts online can be a challenge. Come learn some tips and tricks that will help you use Camtasia or Expression Encoder more effectively with your blog. I am actively recruiting other Microsoft MVPs and speakers with the goal of turning this into a panel. Blogging, Online Video, Writing / Technical Writing
	Yes No	Thinking Creatively About Creativity Daniel Lorenzetti, The Image Expedition Curiously, digital creatives and creative groups are often shortsighted about ways to get their wor... READ MORE Curiously, digital creatives and creative groups are often shortsighted about ways to get their work out of the office or studio and into the public realm. In today’s multimedia age, if you think your creative content can only be offered in only one predetermined medium or form, you are significantly underselling your work. This presentation is geared for digital creatives in all mediums. Not only will visual artists – from painters and photographers to illustrators and game and interface designers – benefit, but sculptors, potters, writers, musicians, actors also benefit from this thought provoking presentation. Branding / Marketing / Publicity, Case Study, Content, Writing / Technical Writing
	Yes No	Book Reading: Conversation and Community Anne Gentle, Advanced Solutions International A reading by the author of Conversation and Community: The Social Web for Documentation. This book b... READ MORE A reading by the author of Conversation and Community: The Social Web for Documentation. This book brings together the worlds of technical communication and social media. It shows how technical communicators can effectively use social media, and describes why quality technical content is essential to a successful social media strategy. Blogging, Community / Online Community, Social Networking, Writing / Technical Writing
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Beyond Posters: Social Media & The Arts Leah Jones, Natiiv Arts & Media A marketer and a writer collaborated for two years to keep her novel selling. Now the marketer owns ... READ MORE A marketer and a writer collaborated for two years to keep her novel selling. Now the marketer owns her own company, Natiiv Arts & Media, and the writer is a sought after online content creator. Learn from Leah Jones and Amy Guth's unique collaborative relationship about Arts Marketing and New Media. Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Writing / Technical Writing
	Yes No	All About Audience: Improving User Experience Brenda Huettner, P-N Designs, Inc. Whether you're preparing a presentation, designing software, or writing a pitch, you must understand... READ MORE Whether you're preparing a presentation, designing software, or writing a pitch, you must understand your audience in order to create a compelling experience for them. This presentation covers the basics of audience analysis, including personas, ethnographic research, task matrices, and other elements from the technical communication and usability toolkits. Design Thinking, Interface Design, User Experience, Writing / Technical Writing
	Yes No	Online Advertising: Losing the Race to the Bottom Jim Coudal, Coudal Partners / Daring Fireball How individuals and groups can maintain some shred of dignity and support themselves by creating ad ... READ MORE How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network. Advertising, Blogging, Business / Entrepreneurial / Monetization, Writing / Technical Writing
	Yes No	Interactive Agency Workflow: Design and Development Process Danny Riddell, Archetype Today’s interactive agencies face an extensive amount of challenges in workflow and process. This ... READ MORE Today’s interactive agencies face an extensive amount of challenges in workflow and process. This session takes an in-depth look at the interactive process from sales and contracts through design, development and deployment. Archetype will have key employees talk about their roles and how they fit into the full interactive workflow. Business / Entrepreneurial / Monetization, Design Thinking, Interface Design, Visual Design, Writing / Technical Writing
	Yes No	Keep 'Em Coming: Courting Customers with Content Colleen Jones, threebrick In the competitive universe of Web 2.0 services, success depends on keeping customers. Over the long... READ MORE In the competitive universe of Web 2.0 services, success depends on keeping customers. Over the long haul, not just on the day they subscribe. What influences them to linger? To come back? High quality content. Your content makes your customer relationships thrive—or take a nosedive. Caring for content’s a big job. Learn how to make yours irresistible. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, User Experience, Writing / Technical Writing
	Yes No	The Forgotten Power of Email Mathew Patterson, Freshview In a world filled with gradients, AJAX, reflections and instant voting, email seems incredibly old a... READ MORE In a world filled with gradients, AJAX, reflections and instant voting, email seems incredibly old and tired. The truth is that email remains an incredibly powerful medium that can do things websites just can't. Learn from companies including 37signals and Moo.com how email creates value for them. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Writing / Technical Writing
	Yes No	"Rules of BrandFiction from Twittering MadMen Helen Klein Ross, Brand Fiction Factory Recipes for creating successful twittertainment and other participatory entertainments that drive br... READ MORE Recipes for creating successful twittertainment and other participatory entertainments that drive brand engagement and ROI by providing consumers with an immersive experience. Advertising, Branding / Marketing / Publicity, Writing / Technical Writing
	Yes No	"What the CRAP Are You Talking About, Anyway?" Casey Miller, imc² Hey digerati, we're drowning in your half-baked drivel. Enough with the rambling, embarrassing, unre... READ MORE Hey digerati, we're drowning in your half-baked drivel. Enough with the rambling, embarrassing, unresearched, misspelled, unreferenced junk. Learn to write better! Get specific, focused tips and hands-on advice to organize and improve ALL your content whether you're writing Twitter feeds, instructions, blogs, ads, chat posts, games or websites. Advertising, Branding / Marketing / Publicity, Content, Journalism 2.0, Writing / Technical Writing
	Yes No	ARGs and Women: Moving Beyond the Hot Brunette Andrea Phillips, Deus Ex Machinatio ARGs are often trotted out as a shining example of woman-friendly games. They boast unusually high r... READ MORE ARGs are often trotted out as a shining example of woman-friendly games. They boast unusually high rates of female developers and players, and a slew of kick-ass female leads. But if you dig a little deeper, are they just the post-Buffy version of Princess Peach, always needing to be saved? ARGs, Content, Social Issues, Video Games, Writing / Technical Writing
	Yes No	Trustworthy: Text and Transparency in a Noisy World Mark Blaine, School of Journalism and Communication at the University of Oregon Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider ... READ MORE Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider words as data and help us go beyond rule books and search engine optimization to make sense of using language in interactive media. Blogging, Content, Education, Information Architecture, Writing / Technical Writing
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Multi-Platform Storytelling Brent Friedman, Electric Farm Entertainment An examination of the opportunities and challenges available to producers who want to deploy their c... READ MORE An examination of the opportunities and challenges available to producers who want to deploy their content simultaneously on all three mediums (broadcast, broadband, mobile) to create a 360 degree entertainment experience. Content, Design Thinking, Mobile / Wireless, Online Video, Writing / Technical Writing
	Yes No	Slow Twitter: Users Who Take Their Time Tweeting Nick Douglas, Twitter Wit Slow Twitter is like Slow Food, but much sillier. The people who use the most impulse-driven site fo... READ MORE Slow Twitter is like Slow Food, but much sillier. The people who use the most impulse-driven site for the most thought-out one-liners have created a new art form with its own poetic language, economy of space, and a million ways to joke about being drunk, naked and crying on a Monday. A panel of witty Twitter users, moderated by the editor of the book "Twitter Wit," will discuss what goes into writing a good tweet, why Twitter is a legit form of literature, and why already-famous writers and comedians should "waste" their best ideas on Twitter. Writing / Technical Writing
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Broke And Readerless: The Future Of Criticism? Max Sparber, maxsparber.com A look at what the future of arts criticism may look like with the Internet eliminating economic mod... READ MORE A look at what the future of arts criticism may look like with the Internet eliminating economic models of publishing while social media takes on, and arguably improves upon, many of the past roles of critics. Blogging, Career / Work Concerns, Community / Online Community, Journalism 2.0, Writing / Technical Writing
	Yes No	Free Art Giveaway: The More You Give the More You Get :) Edwardwhyman .com, MUSTart.org FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips o... READ MORE FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips of these events and how anyone can make their own activity. We supply and give away hundreds of books and encourage the public to make art from the books and then give them away to strangers. This process is an artwork in itself and responds to the people, place and materials/books we use. DESCRIPTION Take one free book, read/write/draw on it, give the book away as a free art piece to a stranger. Its a great ice breaker and you will make someone else's day. This is a collaborative artwork that is about the process rather then the product and empowers everyone to create art and selflessly give it away in so doing changing their behaviour and the way they live for the better. Its subversive art and has existed in an undercover way for a while now. We are always developing new activities and are looking for a permanent spaces to facilitate longer term projects too. Video clips and images at MUSTart.org Ed Whyman Producer 07941924923 MUSTart.org ARGs, Art, Education, Self-Help / Self-Improvement, Writing / Technical Writing
	Yes No	Know Your Audience: The Keys to Getting Your Show Sold and Watched Ryan Vance, Revision3 There’s no point to creating a great online show unless you can get it sold or distributed. Choos... READ MORE There’s no point to creating a great online show unless you can get it sold or distributed. Choosing which of your many content ideas is half the battle. Learn from today’s decision makers what they’re looking for to satisfy their rapid online video audience. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Online Video, Writing / Technical Writing
	Yes No	Designing Projects That Change User Behavior Charlene Kingston, Crow Information Design Instructional design has changed behavior through software/media interaction for decades. Based on r... READ MORE Instructional design has changed behavior through software/media interaction for decades. Based on research in cognitive science and related disciplines, instructional design is the perfect tool to organize your interactive and social media projects. Learn the basics of instructional design, implementation methodologies, and the many benefits it provides your projects. Content, User Experience, Writing / Technical Writing
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Site Search Analytics Marko Hurst, Marko Hurst When it comes to understanding users both User Experience & Web Analytics are inherently flawed by f... READ MORE When it comes to understanding users both User Experience & Web Analytics are inherently flawed by focusing on only 1/2 the story: Motivation & Behavior. If you want to make the best design decisions possible you need to develop a complete user model and the only way to do that is to combine your qualitative & quantitative data. learn how by applying simple techniques of Site Search Analytics you can inform andimprove: Design, SEO, SEM, IA, Navigation, Metadata, Content, etc. to deliver a superior user experience. Content, Information Architecture, User Experience, Visual Design, Writing / Technical Writing
	Yes No	Stop What You're Doing And Get A Web Content Strategy Jon Wuebben, Telegent Media Tired of creating content without results? Blogs, video, podcasts, seminars and more blood, sweat an... READ MORE Tired of creating content without results? Blogs, video, podcasts, seminars and more blood, sweat and tears without the core payoff (yes, growing your business). The lack of a web content strategy wastes time, energy and results from entrepreneurs to billion-dollar brands. Stop the madness. Two of the leading content marketing evangelists, Jon Wuebben and Joe Pulizzi, will take you through a can't miss workshop on how you can set up your web content strategy for success and become a content strategist. From editorial strategy to seo to social media, we'll have it covered. Branding / Marketing / Publicity, Content, Search, Social Networking, Writing / Technical Writing

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