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	Yes No	Creating the Killer Speech For Any Conference Kevin O'Malley, TechTalk / Studio Learn the nuts and bolts of creating, pitching and presenting speeches for any conference -- and a c... READ MORE Learn the nuts and bolts of creating, pitching and presenting speeches for any conference -- and a clear process on how to develop and evolve your personal brand. Proven tools and techniques to effectively harness your ideas, package them for the right audience, and successfully market them through the spoken word. Branding / Marketing / Publicity, Career / Work Concerns, Content, Self-Help / Self-Improvement, Writing / Technical Writing
	Yes No	Managing Your Content Management System Alex Will, Spoonfed An effective content management system is a must for any content-based web service. This technical s... READ MORE An effective content management system is a must for any content-based web service. This technical session will discuss elements of designing and building a custom CMS that leverages technology and existing web data from sources such as Flickr and Wikipedia to automate research and increase time spent writing original content. Back-End Programming / Databases, Content, Content Management, Journalism 2.0, Writing / Technical Writing
	Yes No	Writing Web Content For A Living Tiffani Jones , Second and Park By now we all know that "content is king," yet there's still a dearth of knowledge about the mechani... READ MORE By now we all know that "content is king," yet there's still a dearth of knowledge about the mechanics and business of web writing. We'll talk about how to write great copy, why web content is special, and how to make money doing it--whether you're an independent, agency, or in-house type. Business / Entrepreneurial / Monetization, Career / Work Concerns, Content, User Experience, Writing / Technical Writing
	Yes No	New Publishing and Web Content Jeffrey Zeldman, Happy Cog Studios LLC In this panel we'll explore the creative, strategic, and marketing challenges of traditional and new... READ MORE In this panel we'll explore the creative, strategic, and marketing challenges of traditional and new (internet hybrid) book publishing and online magazine publishing, and how these fields intersect with content strategy and client services. Community / Online Community, Content, Design Thinking, User Generated Content, Writing / Technical Writing
	Yes No	Education 3.0: Mapping New Connections Sean McCarthy, Computer Writing and Research Lab, UT Austin Social media offers rich educational opportunities to pose and solve problems collaboratively and cr... READ MORE Social media offers rich educational opportunities to pose and solve problems collaboratively and cross-culturally. Social media also disrupts disciplinary boundaries and challenges traditional teaching and research strategies. This panel maps the new educational landscape, and rethinks the role of the university in a remixed public sphere. Community / Online Community, Digital Divide, Education, Online Relationships, Writing / Technical Writing
	Yes No	Coauthoring Without Homicide John Hedtke, JVH Communications You’re already motivated to write a book. So why on earth would you want to co-author a book, shar... READ MORE You’re already motivated to write a book. So why on earth would you want to co-author a book, sharing the credit, glory, and (most of all), money with someone else? This presentation shows you the hows and whys of co-authoring a book and living to tell about it afterwards. Writing / Technical Writing
	Yes No	Designing for Bad Days and Bad News James Reffell, Usable Security Systems You crash your car--and have to file an insurance report. Your wallet is stolen--and you spend hours... READ MORE You crash your car--and have to file an insurance report. Your wallet is stolen--and you spend hours on the phone canceling your cards. A relative dies--and you have to close their accounts. I'll show how design can soften the blow, or make an already terrible situation worse. Design Thinking, Interface Design, User Experience, Writing / Technical Writing
	Yes No	Black Female Bloggers & the Future of Media Faith Dow, Freelance Writer/Social Media Activist Bloggers are sometimes accused of not having journalistic skills, yet we see content being plagiariz... READ MORE Bloggers are sometimes accused of not having journalistic skills, yet we see content being plagiarized by well-known professionals. As newspapers fold or move to online content we need to start creating our own sources for news. Bloggers should not merely regurgitate national feeds but cover our own individual markets. We are highly valued by marketing companies and should be building relationships. We are our own niche. New Technology / Next Generation, Non-Profits, Online Relationships, User Generated Content, Writing / Technical Writing
	Yes No	Free Art Giveaway: The More You Give the More You Get :) Edwardwhyman .com, MUSTart.org FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips o... READ MORE FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips of these events and how anyone can make their own activity. We supply and give away hundreds of books and encourage the public to make art from the books and then give them away to strangers. This process is an artwork in itself and responds to the people, place and materials/books we use. DESCRIPTION Take one free book, read/write/draw on it, give the book away as a free art piece to a stranger. Its a great ice breaker and you will make someone else's day. This is a collaborative artwork that is about the process rather then the product and empowers everyone to create art and selflessly give it away in so doing changing their behaviour and the way they live for the better. Its subversive art and has existed in an undercover way for a while now. We are always developing new activities and are looking for a permanent spaces to facilitate longer term projects too. Video clips and images at MUSTart.org Ed Whyman Producer 07941924923 MUSTart.org ARGs, Art, Education, Self-Help / Self-Improvement, Writing / Technical Writing
	Yes No	Trustworthy: Text and Transparency in a Noisy World Mark Blaine, School of Journalism and Communication at the University of Oregon Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider ... READ MORE Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider words as data and help us go beyond rule books and search engine optimization to make sense of using language in interactive media. Blogging, Content, Education, Information Architecture, Writing / Technical Writing
	Yes No	The Blog is Dead, Long Live the Blog! Jason Swihart, Textura Design The buzz about blogs peaked around 2006, yielding to “social media” like Twitter and Facebook an... READ MORE The buzz about blogs peaked around 2006, yielding to “social media” like Twitter and Facebook and the promise of blogs supporting their proprietors seems illusory as ever. Is the blog still relevant? If so, how should bloggers adapt and what is their future? If not, where should we send flowers? Blogging, Content, Content Management, Journalism 2.0, Writing / Technical Writing
	Yes No	10 Steps to Building an Online Fan Following Chris Elliott, As A Dude Thinketh Do you find it difficult to drive traffic to your websites, connect with your potential customers,... READ MORE Do you find it difficult to drive traffic to your websites, connect with your potential customers, and demonstrate that your product or service is the best option for your market’s customers? If you are like many small business owners dealing with the Wild, Wild West of the Internet, then the answer is, “YES!” What many business owners don’t realize is that you can’t sell to people that don’t know about you, your products, and the benefits that you can provide. In order to drive more traffic and more sales, you need to be able to develop a huge fan following that wants everything that you have to offer through your web presence. Creating a huge fan following online is not difficult and can be accomplished by doing some or all of the 10 steps presented in this entertaining and dynamic workshop Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Social Networking, Writing / Technical Writing
	Yes No	Scoring a Tech Book Deal Robert Hoekman, Jr., Miskeeto, LLC Got an idea for a great tech book? Learn from the author of “Designing the Obvious” and “Desig... READ MORE Got an idea for a great tech book? Learn from the author of “Designing the Obvious” and “Designing the Moment” how to land your first book deal. This core conversation covers developing the concept, pitching the book, writing it, and marketing those books right off the shelf. Branding / Marketing / Publicity, Case Study, Education, Writing / Technical Writing
	Yes No	Social Publishing: Why Reading is Cool Again Trip Adler, Scribd We'll go outside the margins and explore how social publishing is changing the way we read online. W... READ MORE We'll go outside the margins and explore how social publishing is changing the way we read online. We'll discuss how the ease of discovering and sharing written works stimulates the free flow exchange of ideas and how new technologies are making reading more interactive and immersive. Digital Distribution, Journalism 2.0, Search, User Generated Content, Writing / Technical Writing
	Yes No	Will User-Generated Content Wipe Out Technical Writers? Sarah O'Keefe, Scriptorium Publishing Official technical documentation competes for attention against user-generated content. If organizat... READ MORE Official technical documentation competes for attention against user-generated content. If organizations want their information to be relevant, they must shorten publishing cycles, allow readers to comment and modify documentation, and increase the candor of their documentation. Otherwise, users will ignore the professional content. Community / Online Community, Content, User Generated Content, Writing / Technical Writing
	Yes No	Sex Sells; Stories Stick: Why Characters Count Online Charla Grenz-Solheim, Razorfish Stories etch into your memory while meaningless images and messages are easily forgotten. Millions o... READ MORE Stories etch into your memory while meaningless images and messages are easily forgotten. Millions of sites and ads go live each day, so where have all your bookmarks gone? This panel discusses the role editors and content-creators play online, and how to transform the robotic into the hypnotic. Advertising, Branding / Marketing / Publicity, Content, User Experience, Writing / Technical Writing
	Yes No	Selling Design: Get the Clients & Projects You Want Daniel Schutzsmith, Core Industries Selling our skills is often the scariest part of being a freelancer or studio owner. We'll break dow... READ MORE Selling our skills is often the scariest part of being a freelancer or studio owner. We'll break down the myths and stereotypes of selling, discuss various parts in the process, check out tools you can use, and learn how our creative capabilities can set us apart from our competitors. Business / Entrepreneurial / Monetization, Writing / Technical Writing
	Yes No	Content Strategy FTW Kristina Halvorson, Brain Traffic 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often ... READ MORE 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process. Content, Content Management, Information Architecture, User Experience, Writing / Technical Writing
	Yes No	Personal Brands: Applied Science for Clients Neil Petty, Springbox Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on h... READ MORE Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on how my brand as a boat shoe-wearing electro-funk musician helps keep me current in terms of analytics, social networking, online promotion and the content-fueled world of the web. Advertising, Branding / Marketing / Publicity, Music 2.0, Social Networking, Writing / Technical Writing
	Yes No	Solving the Jesus-Hitler Problem: Ambiguous Choice in Games James Portnow, Divide by Zero Games Videogames have long been plagued by binary moral choices. Players are often given the option to ch... READ MORE Videogames have long been plagued by binary moral choices. Players are often given the option to choose between being Jesus or Hitler…and very little in between. For many reasons it’s time that we tackle this problem. This panel will discuss the difficulties in creating such choices, not only from an interactive storytelling perspective, but from a design, development and marketing perspective as well - and hopefully provide some answers for those looking for more from their games than simple black and white moral choices. Design Thinking, Video Games, Writing / Technical Writing
	Yes No	Slack is the Ultimate Currency Bill DeRouchey, Push Click Touch Brands need slack. Every company makes dumb mistakes. The only saving grace is customer forgiveness,... READ MORE Brands need slack. Every company makes dumb mistakes. The only saving grace is customer forgiveness, slack in the relationship. How to create this slack? Simply be human, not a machine. Connect as you would with friends or peers. Surface your designers. Humanize your writing. Examples, frameworks, recommendations, laughs. Branding / Marketing / Publicity, Content, User Experience, Writing / Technical Writing
	Yes No	Kindle 2020 Matt Thompson, Snarkmarket We usually assume a specific ideal reading experience - our favorite paperback novel, perhaps. But t... READ MORE We usually assume a specific ideal reading experience - our favorite paperback novel, perhaps. But the future of reading, across genres, devices, and industries, is likely more varied than uniform. Today's assumptions about reading evolved over centuries; what will we assume about reading tomorrow? Content, Design Thinking, Education, New Technology / Next Generation, Writing / Technical Writing
	Yes No	Networked Reading: Viewing as an Act of Participation Dharmishta Rood, Center for Future Civic Media at MIT The content that online readers choose in social spaces is an active process. I'm specifically curio... READ MORE The content that online readers choose in social spaces is an active process. I'm specifically curious about the impact of other readers' presence and how this changes the context and interpretation of information for the members of an online space, and how this shapes the way readers value content. Case Study, Community / Online Community, Social Networking, User Generated Content, Writing / Technical Writing
	Yes No	Know Your Audience: The Keys to Getting Your Show Sold and Watched Ryan Vance, Revision3 There’s no point to creating a great online show unless you can get it sold or distributed. Choos... READ MORE There’s no point to creating a great online show unless you can get it sold or distributed. Choosing which of your many content ideas is half the battle. Learn from today’s decision makers what they’re looking for to satisfy their rapid online video audience. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Online Video, Writing / Technical Writing
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany Figure that most SXSW attendees have an intermediate or advanced level of expertise in their field. ... READ MORE Figure that most SXSW attendees have an intermediate or advanced level of expertise in their field. But, the "in their field" are probably the most important words in that sentence. So, if you are going to propose a beginner-level session for the PanelPicker, your best bet is to focus on a field most attendees are not familiar with. For instance, "Web Development 101: How to Build Your Site" probably doesn't make sense for SXSW Interactive. But, "Bee-Keeping 101: What Honey Farmers Can Teach us About the Web" would probably draw a big crowd. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Designing Projects That Change User Behavior Charlene Kingston, Crow Information Design Instructional design has changed behavior through software/media interaction for decades. Based on r... READ MORE Instructional design has changed behavior through software/media interaction for decades. Based on research in cognitive science and related disciplines, instructional design is the perfect tool to organize your interactive and social media projects. Learn the basics of instructional design, implementation methodologies, and the many benefits it provides your projects. Content, User Experience, Writing / Technical Writing
	Yes No	King of Content: Your Best Video Project EVER Shannon Newton, Market7 Video doesn't have to be expensive or difficult to produce. This panel will break down the major co... READ MORE Video doesn't have to be expensive or difficult to produce. This panel will break down the major costs and demystify the process and budget of your commercial video. By the end, you will know how to keep costs down, quality high, and your blood-pressure low. Advertising, Cloud Storage / Delivery, Content, Online Video, Writing / Technical Writing
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	A Brave New Future for Book Publishing Kevin Smokler, CEO BookTour.com Call SXSW 2009’s infamous “New Think for Old Publishers” (aka “Geeks School New York”) a m... READ MORE Call SXSW 2009’s infamous “New Think for Old Publishers” (aka “Geeks School New York”) a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, New Technology / Next Generation, Social Issues, Writing / Technical Writing

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