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	Yes No	#SocialMediaFail: Tales from the Trenches Valerie Sprague, LiveWorld.com If we can learn as much - or more - from our failures as community builders as our successes, then w... READ MORE If we can learn as much - or more - from our failures as community builders as our successes, then why are we reluctant to share tales of social media projects which haven't gone well? In this workshop we'll discuss what doesn't work and why we often... won't discuss it. Blogging, Community / Online Community, Online Relationships, Social Networking
	Yes No	The Life Graph: You Are Your Location Sam Altman, Loopt, Inc. Bridging the gap between cyberspace and reality, the “Life Graph” will revolutionize how individ... READ MORE Bridging the gap between cyberspace and reality, the “Life Graph” will revolutionize how individuals interact with the world around them: predictive recommendations with rich local content that matters the most to you here and now. We will explore the Life Graph concept and how it will change your life. Community / Online Community, Geolocation, Mobile / Wireless, Mobile Applications, Social Networking
	Yes No	Using Social Media to Find a New Gig Shelli Gutholm, Aquent Don’t expect to get your next job by stuffing a bunch of resumes into envelopes and sending to “... READ MORE Don’t expect to get your next job by stuffing a bunch of resumes into envelopes and sending to “HR”. The best way to find the job of your dreams is by networking through Social Media. Social networking helps bypass the anonymity of the proverbial resume “black hole”. How you can use Social Media to secure your next job? We will be reviewing the tools and best practices that job seekers should utilize in a search. Also, we will outline some of the common mistakes job seekers make when using Social Media, which could lead to your efforts being sabotaged before they even begin. Career / Work Concerns, Online Relationships, Social Issues, Social Networking
	Yes No	Repeating The Past - Lessons For Social Media Shannon Clark, MeshForum A look at design patterns of social interaction which have repeated over time - starting long before... READ MORE A look at design patterns of social interaction which have repeated over time - starting long before the Internet, thru the evolution of the web and to examples in the present day ARGs, Business / Entrepreneurial / Monetization, Design Thinking, History of Technology, Social Networking
	Yes No	Engaging Musicians at Best Buy: Mi11 Case Study Geno Church, Brains on Fire Fender. Gibson. Gretsch. Best Buy. One of these things is not like the others. So how does a Fortune... READ MORE Fender. Gibson. Gretsch. Best Buy. One of these things is not like the others. So how does a Fortune 100 behemoth have relevant conversations with musical instrument lovers? By creating an online/offline word of mouth movement. Take a peek as Best Buy opens the kimono behind the Mi11 program. Branding / Marketing / Publicity, Case Study, Community / Online Community, Online Relationships, Social Networking
	Yes No	Measuring Brand Engagement in Social Networks and Communities Doug Collister, Foodbuzz Beyond click through rates and banner advertising, how do we measure brand engagement in social netw... READ MORE Beyond click through rates and banner advertising, how do we measure brand engagement in social networks and communities? The panel will focus on innovations in measuring online engagement and discuss experiences and case studies in measuring ROI from the agency and brand perspectives as well. Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	Completely Wired: Pushing Data in Real-Time Across Multiple Platforms Rudo Boothe, Sapient Interactive Push technology today gives digital information the ability to be shared in real-time between multip... READ MORE Push technology today gives digital information the ability to be shared in real-time between multiple users. Join me in exploring the innovative ways "pushing" content, such as Google Wave, along with social mobility and always-on connectivity, are enabling an instant communication capable world. Advertising, Branding / Marketing / Publicity, Digital Distribution, Mobile Applications, Social Networking
	Yes No	Sports Media Distribution: Beyond the TV Mike Sepso, Major League Gaming Successful sports media has traditionally been about television distribution. Now, new sports league... READ MORE Successful sports media has traditionally been about television distribution. Now, new sports leagues as well as members of the old guard are challenging that model and looking to the internet to connect with fans anytime, anywhere. A new generation of fans demands this experience and it means more than just pushing the same content through a new pipe. Advertising, Online Video, Social Networking, Sports 2.0
	Yes No	Social Design for Enterprise 2.0 Adina Levin, Socialtext Enterprise 2.0 adapts Web 2.0 software for organizations. There are significant differences in soci... READ MORE Enterprise 2.0 adapts Web 2.0 software for organizations. There are significant differences in social design patterns between the public internet and private organizations. Differences include identity, groups, "friending", object-sharing, scale, adoption, privacy, and administration. This session helps you think through the design, evaluation, rollout and adoption of Enterprise 2.0 software. Community / Online Community, Information Architecture, Interface Design, Social Networking, User Experience
	Yes No	Building Community Via Events: Evites Aren't Enough Dave Peck, LSF Interactive People & Brands are looking more and more towards social networking to build a presence for their br... READ MORE People & Brands are looking more and more towards social networking to build a presence for their brand online. What about the real world events? There are many online community building tools that can be used to help create and grow real world communities. There is more to creating an event then sending an evite. Branding / Marketing / Publicity, Online Relationships, Social Networking
	Yes No	Semantic Architecture: What’s That? Dan Patterson, imc² As content becomes more distributed on the web, the roles and responsibilities of information archit... READ MORE As content becomes more distributed on the web, the roles and responsibilities of information architects are changing. They are being forced to evolve their approach, tools, and team interactions as people turn to social networks to find information and expect the help of their friends instead of search engines. Content, Information Architecture, Interface Design, Search, Social Networking
	Yes No	Lights On... Nobody Home? Building Better Fan Pages Roger Katz, Friend2Friend.com Got a Fan Page, but nobody’s there? This session will teach you how to take a dry, dusty, lonesome... READ MORE Got a Fan Page, but nobody’s there? This session will teach you how to take a dry, dusty, lonesome fan page and make it entertaining, engaging, useful to fans, and most of all, popular! Learn our five-step process for turning visitors into raving fans, and engaging their friends. Advertising, Branding / Marketing / Publicity, Community / Online Community, Social Networking, Web Apps / Widgets
	Yes No	ActivityStrea.ms: Is It Getting Streamy In Here? Chris Messina, OpenID Foundation From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has... READ MORE From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms — the open format adopted by Facebook, MySpace, and Windows Live — and how it's fundamentally changing the social web. Accessibility / Web Standards, Digital Distribution, New Technology / Next Generation, Social Networking, Web Apps / Widgets
	Yes No	Bringing Games To Life With Collectible Toys Jamie Ottilie, Abandon Interactive Entertainment History shows that videogames typically come as standalone products, without the accompaniment of ac... READ MORE History shows that videogames typically come as standalone products, without the accompaniment of accessories, such as collectible toys. However, games of late have taken a new direction by adding tangible items to the gaming package, i.e. Rock Band. Abandon Interactive Entertainment has embraced this trend by incorporating collectible action figures with their online videogame in Freaky Creatures. Abandon can shed light into this successful new venture and educate attendees of the remarkable trend that is taking shape in the gaming industry. Social Networking, User Experience, Video Games
	Yes No	Getting Beyond the Me in Social MEdia Chris Shipley, Guidewire Group Social media has connected us in meaningful ways, yet has also created a divisive “culture of me.�... READ MORE Social media has connected us in meaningful ways, yet has also created a divisive “culture of me.” Technology visionary Chris Shipley of DEMO/Guidewire Group explores what’s gone wrong with social media and what’s needed to restore a truly connected human experience. Community / Online Community, New Technology / Next Generation, Online Relationships, Social Issues, Social Networking
	Yes No	So You Think You Can Tweet Rachel Weidinger, Rachel Weidinger Consulting Who's manning the tweeter? Whether you're agency or you secretly started your corporate twitter acco... READ MORE Who's manning the tweeter? Whether you're agency or you secretly started your corporate twitter account, you'd better bolt on training wheels for the rest of your Twitter team. Because they're scared, and probably crashing it into the bushes. Four case studies to save the day, and make you a hero. Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking
	Yes No	Privacy in Public: The Social Significance of Social Media Jacqueline Vickery, FlowTV From citizen journalists, to celebrity Twitterers, social media is reconstructing the meanings of wh... READ MORE From citizen journalists, to celebrity Twitterers, social media is reconstructing the meanings of what is public and what is private. With the success of our recent special issue on social media (http://flowtv.org/?cat=220), Flow TV wants to extend our discussion of new media communications technology to a wider audience. This panel will explore the meaning of social media to broader issues of identity, community, social change and more, with an emphasis on how public and private spheres are being constructed and reconstructed in social media sites. Blogging, Case Study, Education, Social Issues, Social Networking
	Yes No	Community Snowballing in Phoenix: How We Did It Jeff Moriarty, Sitewire Events like PodCamp AZ, Ignite Phoenix, Phoenix Friday Nights, Refresh Phoenix and Gangplank turned ... READ MORE Events like PodCamp AZ, Ignite Phoenix, Phoenix Friday Nights, Refresh Phoenix and Gangplank turned Phoenix into a hotbed of social & community events. Learn how you can use locally grown free events to give people in your town this problem: deciding what fun event NOT to do. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Locations -- US, Online Relationships, Social Networking
	Yes No	Networking at a Multi-Day Conference Thom Singer, author / speaker One of the main reasons that people attend a multi-day conference is for the "networking opportuniti... READ MORE One of the main reasons that people attend a multi-day conference is for the "networking opportunities". However, once there they fail to make meaningful connections that will lead to ongoing relationship and future opportunities. This presentation delivers usable tips and actionable advice that will help people get them most out of their interactions with other attendees. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Self-Help / Self-Improvement, Social Networking
	Yes No	Shift Where You Work -- Technology’s Role In Working Remote Bruce Eric Anderson, Dell, Inc. The workplace is changing. Where you work is less important that the output of your work. Technology... READ MORE The workplace is changing. Where you work is less important that the output of your work. Technology and social networks are the tools of the "digital nomad", the "workshifter", the "location independent professional", the "co-worker." This panel will look at how to leave the office, tools to be effective and the challenges of working remote. Career / Work Concerns, Community / Online Community, Social Issues, Social Networking
	Yes No	Social Media Marketing Examples for B-to-B Lead Generation Jason Ford, - Social media marketing now reaches all demographics -- and even corporate audiences when utilized ap... READ MORE Social media marketing now reaches all demographics -- and even corporate audiences when utilized appropriately. Social media has joined search and paid web placement as a low cost lead generation tool that must be considered in B-to-B marketing. This talk looks at the "why" and "how" from an agency perspective. Advertising, Branding / Marketing / Publicity, Online Relationships, Social Networking
	Yes No	Memoirs of a CLO (Chief Listening Officer) Michael Wilson, Schedulicity Guaranteed, one of the coolest new jobs of 2009 is that of "Professional Conversationalist"... you g... READ MORE Guaranteed, one of the coolest new jobs of 2009 is that of "Professional Conversationalist"... you get paid to converse, all day every day... for a major brand or a start-up. In this panel, the masters share secrets to the job, subtle techniques, tricks, best and worst of examples in glorific detail. Social Networking
	Yes No	What is Possible? Kety Esquivel, NCLR New media is our new frontier. The possibilities for what we can create online are endless. As human... READ MORE New media is our new frontier. The possibilities for what we can create online are endless. As humans it is ultimately up to us what we decide to invent, imagine and make possible. This panel will explore the possibilities for innovation, collaboration and transformation that become possible through New Media. Economic Concerns, Online Relationships, Social Issues, Social Networking, User Generated Content
	Yes No	Companies and Communities: Participating Without Being Sleazy Dawn Foster, Fast Wonder Some companies participate in online communities and the social web with finesse, while others engag... READ MORE Some companies participate in online communities and the social web with finesse, while others engage in sleazy practices that send potential customers running away. Learn some best practices and tips for engaging with communities of people online, and learn how to avoid some of the most common sleazy mistakes. Branding / Marketing / Publicity, Community / Online Community, Content, Online Relationships, Social Networking
	Yes No	Banking 2.0: Financial Services Driven by People & Emerging Technologies Rob Garcia, Lending Club Corporation In the midst of the financial crisis, people are compelled to save, budget and lower their dependenc... READ MORE In the midst of the financial crisis, people are compelled to save, budget and lower their dependency on traditional financial services. Stock picking communities, Person-to-Person lending, personal finance management and even FICO-score tracking services have emerged to serve the changing needs of customers exclusively served by traditional banks and Credit Unions. Social Networking
	Yes No	Open Brands: Leveraging Radical Transparency Joey Shepp, OpenBrands Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People ... READ MORE Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People are Twittering about your brand right now. The way you respond today will determine the future of brand management. Don’t be a #BrandFail. Leverage Twitter to be an Open Brand: transparent, authentic, and trusted. Branding / Marketing / Publicity, Case Study, Collaborative Filtering, Community / Online Community, Social Networking
	Yes No	How Cycling Embraced Social Media and Then Reinvented It DL Byron, Textura Design, Inc Cyclists—both the diehard gadget freaks and the social activists—jumped onto the Twitter revolut... READ MORE Cyclists—both the diehard gadget freaks and the social activists—jumped onto the Twitter revolution with a bang. When Lance Armstrong started to tweet, tens of thousands followed suit. Like with no other professional sport, the cycling industry is connected to the end user through social media sites and through events like the Mobile Social. Was this a freak occurrence or the model for social media integration? Blogging, Case Study, Community / Online Community, Social Networking, User Generated Content
	Yes No	How to Use Twitter as a Creative Development Tool Scott Lackey, Jugular (Communications & Content Development) Learn how to put Twitter to use for the creative development of new, imaginative ideas. Trial ideas ... READ MORE Learn how to put Twitter to use for the creative development of new, imaginative ideas. Trial ideas quickly, determine response, revise your efforts for greater impact-whether in the U.S. or globally. Scott Lackey, Co-Founder & Strategic Director of Jugular, a communications and content development agency in New York City, illustrates the session with entertaining real world examples he has developed and provides feedback on results. Every person in attendance will receive a link to a site expressly designed for the SXSW audience that shows you how to apply these ideas yourself. Advertising, Branding / Marketing / Publicity, Social Networking, User Generated Content, Web Apps / Widgets
	Yes No	The School of the Future and Social Networking Don Buckley, The School at Columbia University Social Networking has transformed basic means of communication. As we adapt social networks to educ... READ MORE Social Networking has transformed basic means of communication. As we adapt social networks to educational settings, traditional roles of teachers, students and peers can change. The network itself can rearrange power dynamics within educational settings. In this discussion educational technologists will present how various social networking platforms are used within current educational settings. In addition, we will explore the impact of specific projects using the networks and consider how they may develop in the future. Blogging, Education, Social Networking
	Yes No	Big Love for Small Business Justin Kitch, Intuit People have come to expect higher-order experiences with the companies they do business with. This p... READ MORE People have come to expect higher-order experiences with the companies they do business with. This panel of experts, entrepreneurs and execs will discuss how big companies can show their love for small business customers through social media and community, resulting in more meaningful engagement and longer term relationships. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking, User Generated Content

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