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	Yes No	Anatomy of Growth - $1 Million into $10 Million Bill Flagg, The Felix Fund Hear Bill Flagg's first-hand experiences in what it took to grow RegOnline.com from $1 million in re... READ MORE Hear Bill Flagg's first-hand experiences in what it took to grow RegOnline.com from $1 million in revenues to a highly profitable, GREAT $10 million internet-based company in 4 years. Hear all about what worked and what didn't work in terms of marketing, sales, recruiting, hiring, partnerships, and more. Business / Entrepreneurial / Monetization, Case Study, Search, User Experience, Web Apps / Widgets
	Yes No	SEO and Web 2.0 for Healthcare Organizations Kelly Cutler, Marcel Meda As search marketing technologies evolve, healthcare organizations must promote patient/doctor intera... READ MORE As search marketing technologies evolve, healthcare organizations must promote patient/doctor interaction, compete with local healthcare providers, and increase communication effectiveness, while complying with government policies. In order to stay in the game, SEO/SEM elements must be put in place to develop website relevance and authority, namely structured content and syndication. Accessibility / Web Standards, Branding / Marketing / Publicity, Search, Social Networking, Web Apps / Widgets
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Injecting Social Relevancy into Enterprise Search Dan Larsen, Qualcomm See how GO, a simple social keyword shortcut system, dramatically improved Qualcomm’s Enterprise S... READ MORE See how GO, a simple social keyword shortcut system, dramatically improved Qualcomm’s Enterprise Search. It empowered users to define where keywords should go, and surfaced these destinations within search results. This dramatically improved user perceptions and satisfaction. Case Study, Search
	Yes No	Bing! All You Need is Twitter & Sass Betsy Aoki, Microsoft Reading about Bing on Techcrunch makes people forget our humble beginnings as @live_search with a $... READ MORE Reading about Bing on Techcrunch makes people forget our humble beginnings as @live_search with a $5 budget. Join us and decidedly non-Microsoft guests for tips on what to do when you are the underdog or just starting out on twitter. Branding / Marketing / Publicity, Case Study, Community / Online Community, Search
	Yes No	SEO Analytics Data: Making Sense of the Maze Paul Henry, Neo@Ogilvy Locked in keyword demand data is an unbiased source of market research. Learn how to use analytics a... READ MORE Locked in keyword demand data is an unbiased source of market research. Learn how to use analytics as the key to understanding your customer base, and how to reach consumers by asking more intelligent questions. Advertising, Branding / Marketing / Publicity, International, Search, User Generated Content
	Yes No	Understanding Social ShelfSpace TM & Creating Actionable Deliverables Julio Fernandez, Neo@Ogilvy Search optimization techniques inform a strategic social campaign and a well-planned social campaign... READ MORE Search optimization techniques inform a strategic social campaign and a well-planned social campaign reinforces search optimization efforts. We will review how Fortune 100 companies use keyword research, authority site analysis, external link analysis, traffic estimates and executive level SEO dashboards to dominate the Social ShelfSpace TM for their marketing programs. Advertising, Branding / Marketing / Publicity, Community / Online Community, Search, Social Networking
	Yes No	Bringing Mainstream Audiences Back To Local Live Music Nik Daftary, turn2live "Why should I spend hours researching artists I've never heard of?" This mindset is a major limitati... READ MORE "Why should I spend hours researching artists I've never heard of?" This mindset is a major limitation that prevents potential music-goers from engaging in live music. With the ever-growing list of musicians, the mainstream market more than ever needs a long-tail solution to live music search. Business / Entrepreneurial / Monetization, Music 2.0, Search
	Yes No	Stop What You're Doing And Get A Web Content Strategy Jon Wuebben, Telegent Media Tired of creating content without results? Blogs, video, podcasts, seminars and more blood, sweat an... READ MORE Tired of creating content without results? Blogs, video, podcasts, seminars and more blood, sweat and tears without the core payoff (yes, growing your business). The lack of a web content strategy wastes time, energy and results from entrepreneurs to billion-dollar brands. Stop the madness. Two of the leading content marketing evangelists, Jon Wuebben and Joe Pulizzi, will take you through a can't miss workshop on how you can set up your web content strategy for success and become a content strategist. From editorial strategy to seo to social media, we'll have it covered. Branding / Marketing / Publicity, Content, Search, Social Networking, Writing / Technical Writing
	Yes No	Crowdsourcing Wisdom: How To Listen To Twitter Pablo Ripol, Friend2Friend What is being said on twitter or Facebook about your brand? Millions of people generate billions of ... READ MORE What is being said on twitter or Facebook about your brand? Millions of people generate billions of comments all around the social web. Let F2F, creators of tweetcloud.com, show you the way to distill and extract the meaningful and valuable message about your brand underlying behind this blizzard of information. Back-End Programming / Databases, Collaborative Filtering, Content Management, Search, Web Apps / Widgets
	Yes No	Go Big or Go Home: Scaling Semantic Apps Toby Jungen, swingly.com While the Semantic Web has generated excitement, its usefulness is still restricted to a few areas. ... READ MORE While the Semantic Web has generated excitement, its usefulness is still restricted to a few areas. Efforts to expand the coverage of semantic apps have revealed limitations in performance and technology. We'll discuss how people are addressing these problems and when semantic apps will provide real value for real people. Accessibility / Web Standards, Information Architecture, New Technology / Next Generation, Search, User Generated Content
	Yes No	Reduce, Reuse, Repurpose - Successful Web Content Management Benjamin Bykowski, Optiem, LLC Integrated marketing communication is critical to any business. Yet the Web is the most common plac... READ MORE Integrated marketing communication is critical to any business. Yet the Web is the most common place for messaging that is out-of-sync, stale, or simply missing. Web Content Management can be a toolset for interaction between marketers and thought leaders and the technology used to manage and deliver their message. Accessibility / Web Standards, Content, Content Management, Information Architecture, Search
	Yes No	Longest Title Evar for a Panel at SXSW Interactive: It Will Rule IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Bin the Browser? Interacting with Linked Data Tom Heath, Talis Information Ltd In among the Web of documents we've built a Web of Linked Data. It's huge, it's heterogeneous and it... READ MORE In among the Web of documents we've built a Web of Linked Data. It's huge, it's heterogeneous and it's here. So what are we going to do with it? Is the search/browse paradigm the right basis for Linked Data applications, or are we selling ourselves short? Interface Design, New Technology / Next Generation, Search, User Experience, Web Apps / Widgets
	Yes No	Elements of the Real-Time Web Julien Genestoux, Superfeedr What is different with Real-Time? The "web" as we know it is actually a web of sites, which are, the... READ MORE What is different with Real-Time? The "web" as we know it is actually a web of sites, which are, themselves webs of pages. It is organized geographically, which means that the only way to apprehend it is to "browse" from site to site, from page to page, and, if we know what we're looking for, we can actually take shortcuts : Search Engines! The Real-time is actually a chronological organization of the web, made of streams. This panel will show how these 2 "views" of the same information are necessary and what the real-time web actually brings to the table! Information Architecture, New Technology / Next Generation, Search, Social Networking
	Yes No	Better Searching Beyond Google Kyle Monson, PC Magazine In the decade since Google launched, Web surfers have become conditioned to search according to Goog... READ MORE In the decade since Google launched, Web surfers have become conditioned to search according to Google's interface style and search method. We type in keywords, and get a list of static, authoritative pages. Real-time search and semantic search are turning that formula on its head; the trick is convincing Google addicts that sometimes there are better search methods out there. New Technology / Next Generation, Search
	Yes No	Reading ReInvented: Can You Steal this Book? Jason Schultz, UC Berkeley School of Law Will we ever own a book again? Digitization and online book searching/reading has not only changed h... READ MORE Will we ever own a book again? Digitization and online book searching/reading has not only changed how we read but also how we build things like bookshelves, libraries, and other collections of information. With the rise of Google Book Search, Open Library, and the Kindle, issues of who owns what you read are murkier than ever. Let's discuss. Content, Digital Distribution, Licensing / Fair Use / Copyright, New Technology / Next Generation, Search
	Yes No	Semantic Architecture: What’s That? Dan Patterson, imc² As content becomes more distributed on the web, the roles and responsibilities of information archit... READ MORE As content becomes more distributed on the web, the roles and responsibilities of information architects are changing. They are being forced to evolve their approach, tools, and team interactions as people turn to social networks to find information and expect the help of their friends instead of search engines. Content, Information Architecture, Interface Design, Search, Social Networking
	Yes No	Beyond Algorithms: Search and the Semantic Web Nova Spivack, Radar Networks New faceted search engines are emerging that promise smarter and more personalized results that take... READ MORE New faceted search engines are emerging that promise smarter and more personalized results that take advantage of the Semantic Web. Do they deliver, and what do these engines mean for traditional search? How can obstacles such as scalability and diverse content provisioning platforms be overcome for Semantic Search to succeed? New Technology / Next Generation, Search
	Yes No	More Than Just a Pretty Face Stephanie Horstmanshof, Bing How photographers changed the face of Bing. Join the Bing team to explore how people engage with our... READ MORE How photographers changed the face of Bing. Join the Bing team to explore how people engage with our homepage and how we foster a sense of personal involvement. We’ll talk photo contests, new ideas, and maybe even delve into tips on using endangered animals to generate a little buzz. Branding / Marketing / Publicity, Search, User Experience, User Generated Content
	Yes No	Semantic Search: Life Beyond Ten Blue Links Peter Mika, Yahoo! Ten blue links with a title and an abstract have dominated the lives of search users for over a deca... READ MORE Ten blue links with a title and an abstract have dominated the lives of search users for over a decade now. Semantic technologies have the potential to change the face of search through a deeper understanding of the needs of users and the content on the Web. Will it be a revolution in search? Search
	Yes No	Adobe and Julio Down by the Social Schoolyard Julio Fernandez, Neo@Ogilvy A look at how Adobe System’s embraces a Social Shelfspace TM strategy for their initiatives, from ... READ MORE A look at how Adobe System’s embraces a Social Shelfspace TM strategy for their initiatives, from Adobe Youth Voices to their latest Rich Internet Applications offers. With over 8,000 employees and a devoted global fan base, a clear Social SEO plan was required. Learn how Adobe did it. Branding / Marketing / Publicity, Case Study, Community / Online Community, International, Search
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Search Optimization Techniques For Rich Internet Applications (RIAs) Damien Bianchi, Neo@Ogilvy While Adobe and the leading search engines are making significant strides in making .SWF content mor... READ MORE While Adobe and the leading search engines are making significant strides in making .SWF content more searchable, you can take additional steps now to improve your search ranking positions further. Advertising, Branding / Marketing / Publicity, Content Management, Information Architecture, Search
	Yes No	Search Beyond Google: Is Social Better? Chris Seline, Searchles Inc. Social search looks like the most promising technology to overtake Google, but what will it take to ... READ MORE Social search looks like the most promising technology to overtake Google, but what will it take to make a search engine that is not only better, but also more popular than Google? Collaborative Filtering, New Technology / Next Generation, Search, Social Networking
	Yes No	Social Media Listening: Who 'Owns' It? Adam Keats, Weber Shandwick With brands spending more money – and time – in the social media space, it’s more important no... READ MORE With brands spending more money – and time – in the social media space, it’s more important now than ever to listen and respond to digital conversations efficiently and effectively. But who owns that part of your business? We’ve brought together a cadre of both client- and agency-siders to tell their stories. Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Search, Social Networking
	Yes No	Tips And Tricks To Conquer Local Search Engine Optimization Bill Leake, Apogee Search More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promo... READ MORE More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promotion and marketing is similar to, but different than, classic website promotion. Learn all the newest and greatest tricks and tips to master the emerging new marketing tool of Local search. Branding / Marketing / Publicity, Search
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Cross-Pollination: Mingling Social Media the Right Way JD Rucker, Hasai We Tweet. We Facebook. We YouTube. We Digg. A proper social media strategy uses dozens of sites to p... READ MORE We Tweet. We Facebook. We YouTube. We Digg. A proper social media strategy uses dozens of sites to properly promote our content and products. Most who try become spammers. I will clearly demonstrate how to build the right social media profiles and use them to properly in unison. Advertising, Blogging, Branding / Marketing / Publicity, Search, Social Networking
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3

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