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	Yes No	Dominate Your Shelf Space Using Integrated Keyword Data Ken Shults, Neo@Ogilvy How a data driven approach facilitates corporate governance, keyword arbitration, and maximum paid v... READ MORE How a data driven approach facilitates corporate governance, keyword arbitration, and maximum paid versus organic budget efficiencies. Learn from global, Fortune 500 companies who are leveraging keyword analytics to increase market share. Advertising, Back-End Programming / Databases, Branding / Marketing / Publicity, International, Search
	Yes No	Why WeCommerce is the New eBay Vinny Lingham, Yola, Inc. 2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed,... READ MORE 2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Economic Concerns, Search
	Yes No	Sex, Puppies and Golden Microphones Stefan Weitz, Microsoft/Bing How one hour of madness changed Hulu (and our customers) forever – the bing team talks about TV ad... READ MORE How one hour of madness changed Hulu (and our customers) forever – the bing team talks about TV ad spends may be a thing of the past, how hot Olivia Munn is, and how when the going gets weird, the weird turn pro. Lots of video, and lots of twitter recap, and lots of interesting take on how something that startling affected the brand. Advertising, Branding / Marketing / Publicity, Case Study, Digital Distribution, Search
	Yes No	Social Search: A Little Help From My Friends Brynn Evans, UC San Diego We've got social networks and we've got search engines, but is social search merely the combination ... READ MORE We've got social networks and we've got search engines, but is social search merely the combination of the two? Learn what social search is and what it isn’t, who's working on it and getting it right, and hear expert perspectives on making search and discovery more relevant to users. Community / Online Community, Search, Social Issues, Social Networking, User Generated Content
	Yes No	How to Use Google as a Database Steve Plunkett, M/C/C Google is a Database, learn how to use other Google databases to assist in SEO and how to optimize e... READ MORE Google is a Database, learn how to use other Google databases to assist in SEO and how to optimize every single part of your website. Advertising, Blogging, Content Management, Information Architecture, Search
	Yes No	Filtering the Live Web: Managing the Information Age Andrew Mager, CBS Interactive Twitter feeds, RSS readers, emails, texts, pings... there is so much coming at us every minute that ... READ MORE Twitter feeds, RSS readers, emails, texts, pings... there is so much coming at us every minute that we are losing focus and not filtering out what's most important to us. Using social web tools, we will show you how to manage your bits and pieces efficiently. Content, Content Management, Search, Self-Help / Self-Improvement, User Experience
	Yes No	Using Email to Create Your Personal Web T.A. McCann, Gist, Inc. Email provides a pre-built, individually unique social network and is an untapped reference source f... READ MORE Email provides a pre-built, individually unique social network and is an untapped reference source for better search results and implied information needs. The challenge is in surfacing the most important information when it is most important to the individual. Search
	Yes No	The Experiment is the Product: Innovation through Iteration Alon Salant, Carbon Five Create a fertile environment for innovation using mainstream tools like Agile development, low-cost ... READ MORE Create a fertile environment for innovation using mainstream tools like Agile development, low-cost user-testing, and open-source software. Iterate on process, and product. Learn our hyper-iterative, customer-driven, experiment-based process developed through a bootstrapping collaboration to build a rapidly evolving product that defines "social search". Content Management, Front-End Programming, Information Architecture, Search, User Experience
	Yes No	Everyone's Watching: How Online Video Has Changed Marketing Craig Wax, Invodo Invodo will present how leading companies are using video online to sell more products, improve eCom... READ MORE Invodo will present how leading companies are using video online to sell more products, improve eCommerce sales, and optimize their SEO strategy. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Online Video, Search
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Search Patterns: Tangible Futures for Discovery Peter Morville, Semantic Studios Search is a surprisingly disruptive innovation and an amazing challenge for designers. We’ll explo... READ MORE Search is a surprisingly disruptive innovation and an amazing challenge for designers. We’ll explore a pattern language for search that embraces user psychology, emerging technology, social media, rich interaction, and mobile. And, see how tangible futures can create better applications today, and invent the unthinkable discovery tools of tomorrow. Design Thinking, Interface Design, Mobile Applications, Search, User Experience
	Yes No	Creating Social Ecosystems to Grow Your Brand Online Elizabeth Hannan, Blue Blazing Media In depth look at how complex social ecosystems have changed the way your brand has evolved online. L... READ MORE In depth look at how complex social ecosystems have changed the way your brand has evolved online. Learn tips and tricks to enlarge your reach and engagement online. Create awareness and determining distinctive competence amongst your competition. Determine how to engage your community on multiple platforms with the intent to satisfy your set goals. How to quantify your actions and how this all ties into traditional metrics. Case studies. Branding / Marketing / Publicity, Community / Online Community, Content Management, Search, Social Networking
	Yes No	The Future of Collaborative Networks Mike Diliberto, Mindtouch Taking a decidedly non-technical view of the trials, tribulations, successes, and failures of Collab... READ MORE Taking a decidedly non-technical view of the trials, tribulations, successes, and failures of Collaborative Networks in non-egalitarian environments. An exploration of Collaborative Network deployments in the enterprise, government/public sector, and other users that struggle to balance the need for user governance with the power of open information sharing. Branding / Marketing / Publicity, Case Study, Community / Online Community, Search, Social Networking
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany Figure that most SXSW attendees have an intermediate or advanced level of expertise in their field. ... READ MORE Figure that most SXSW attendees have an intermediate or advanced level of expertise in their field. But, the "in their field" are probably the most important words in that sentence. So, if you are going to propose a beginner-level session for the PanelPicker, your best bet is to focus on a field most attendees are not familiar with. For instance, "Web Development 101: How to Build Your Site" probably doesn't make sense for SXSW Interactive. But, "Bee-Keeping 101: What Honey Farmers Can Teach us About the Web" would probably draw a big crowd. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	The Missing Link to Successful Online Marketing Projects Rose Gardea Holston , Aviso Communications A panel of online marketing professionals discuss the formulas they use to produce the outcomes that... READ MORE A panel of online marketing professionals discuss the formulas they use to produce the outcomes that clients expect. How does process help to manage project goals, business goals, resources, scaled down budgets and client expectations? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Search
	Yes No	Semantic Search: Off to a Good Start Peter Mika, Yahoo! Pursued by a number of search companies both large and small, semantic search turned into one of the... READ MORE Pursued by a number of search companies both large and small, semantic search turned into one of the hottest trends in search innovation. What's the benefit for publishers, end-users and developers? This presentation examines the case for semantic search. Search
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	On the Trailing Edge of Search Marketing Sean Dreilinger, hayoka.com How well do promising ideas like the long tail, performance-based compensation, and programmatic ca... READ MORE How well do promising ideas like the long tail, performance-based compensation, and programmatic campaign management hold up when applied to a large-scale search marketing campaign? Search marketers and their customers are invited to this in-depth postmortem. Advertising, Branding / Marketing / Publicity, Case Study, Search, User Generated Content
	Yes No	Semantic Web From FAIL To Flourish In 2 Short Years Nick Cox, Yahoo! Two years ago as Semantic Web start-ups began to emerge, questions lingered about usefulness. Now, a... READ MORE Two years ago as Semantic Web start-ups began to emerge, questions lingered about usefulness. Now, adoption of semantic standards by Search engines, browsers, and web designers has blossomed and designer contributions have increased 413% in the last 6 months alone. What’s driving this revolution and how do you leverage it? Accessibility / Web Standards, Front-End Programming, New Technology / Next Generation, Search, User Experience
	Yes No	Human? Machine? Spiderman? How to Superhumanize the Crawler Alex Choi, KODA Crawlers are ubiquitous, but they don’t always speak our language. Learn how small teams can lever... READ MORE Crawlers are ubiquitous, but they don’t always speak our language. Learn how small teams can leverage the cloud to crawl the semantic web, normalize data, and provide customized information users want. Developers will reveal how the herculean task of crawling the web can be conquered in a startup environment. Back-End Programming / Databases, Career / Work Concerns, Information Architecture, New Technology / Next Generation, Search
	Yes No	Filtering and Controlling the Flow of Inbound Information Chris Miller, TheSocialGeeks We will discuss best practice strategies, tools and techniques to tame the increasing flow and deman... READ MORE We will discuss best practice strategies, tools and techniques to tame the increasing flow and demand each of us has for information. Deciphering and finding relevant content while increasing sources is a challenge as the river of information grows. Listen to top consumers as they share their best practices and tools. Collaborative Filtering, Content, Content Management, Search, Social Networking
	Yes No	DON’T PANIC – The Geek’s Guide to the Next Big Crisis Ed Schipul, Schipul - The Web Marketing Company Shit happens. The question is are you and the people you care about prepared? Our panelists will s... READ MORE Shit happens. The question is are you and the people you care about prepared? Our panelists will share their crisis stories and tell you how to be ready, both online and offline. PFIF, Yammer, Facebook and iPhones – the technology and strategy is there and getting better, so let’s take it to the next level. Accessibility / Web Standards, Community / Online Community, Government and Technology, Search, Social Issues
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Bada-Bing! Microsoft’s Bing: The Engine That Could Ian Schafer, Deep Focus One of the most anticipated, high-profile product re-branding and re-launch efforts of this past yea... READ MORE One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft’s Bing didn’t just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made something very big even bigger -- by feeling and acting smaller. Advertising, Branding / Marketing / Publicity, Community / Online Community, Search, Social Networking
	Yes No	SEO Basics: How Your Company Can Benefit Joe Devine, The Search Engine Guys SEO, social marketing, and social media are essential for companies to be found online, and this pan... READ MORE SEO, social marketing, and social media are essential for companies to be found online, and this panel will discuss the value of SEO and some of the things businesses need to look for in an SEO company to make sure they are getting noticed. We will cover the A, B, Cs of SEO and what it can do for you. Branding / Marketing / Publicity, Content, Interface Design, Search, Social Networking
	Yes No	Socialnomics: It's a People Driven Economy, Stupid! Erik Qualman, EF Education - Global VP of Online Marketing What happens in Vegas now stays on YouTube. Social media has changed online and offline consumer be... READ MORE What happens in Vegas now stays on YouTube. Social media has changed online and offline consumer behaviors. People no longer search for products & services; products & services find them via social media. What does this mean for your business? How can you beat your competition before they beat you? Blogging, Branding / Marketing / Publicity, Search, Social Networking, User Generated Content
	Yes No	Vertical Search: The Quiet Revolution Bill Michels, Yahoo! There is a lot of talk about Bing and Google but small search players are stealing market share and... READ MORE There is a lot of talk about Bing and Google but small search players are stealing market share and making search more relevant to users. Not only that but they are doing it on the cheap with Yahoo! BOSS. Why is Yahoo! Supporting fragmentation of the search market? New Technology / Next Generation, Search
	Yes No	Eliminating Information Overload with Friends and Machines Orian Marx, Fusebox, Inc. The development of tools for disseminating and aggregating content in real-time has outpaced our abi... READ MORE The development of tools for disseminating and aggregating content in real-time has outpaced our ability to process this information effectively. This panel explores how we can address information overload through both social and computational techniques while discussing why the current tools and services may not be meeting the challenge. Collaborative Filtering, Journalism 2.0, Search, Social Networking, User Generated Content
	Yes No	What Are Analytics? A Guide To Practical Data Blake Robinson, Attention Analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. The... READ MORE Analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. The Guide to Practical Data will help ensure you're reaching your full analytical potential. Learn how to analyze public and proprietary data to accelerate the success of any initiative. Featuring detailed demonstrations from top bloggers, corporate execs and analysts. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Information Architecture, New Technology / Next Generation, Search
	Yes No	Social Publishing: Why Reading is Cool Again Trip Adler, Scribd We'll go outside the margins and explore how social publishing is changing the way we read online. W... READ MORE We'll go outside the margins and explore how social publishing is changing the way we read online. We'll discuss how the ease of discovering and sharing written works stimulates the free flow exchange of ideas and how new technologies are making reading more interactive and immersive. Digital Distribution, Journalism 2.0, Search, User Generated Content, Writing / Technical Writing

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