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	Yes No	Extending a Digital Handshake Paul Chaney, The Digital Handshake LLC The Digital Handshake explains why advertising and marketing are losing their effectiveness and how ... READ MORE The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. The presentation explains the best practical applications in current use and how marketers and business owners can use them to ramp up their business. Blogging, Community / Online Community, New Technology / Next Generation, Online Relationships, Social Networking
	Yes No	ActivityStrea.ms: Is It Getting Streamy In Here? Chris Messina, OpenID Foundation From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has... READ MORE From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms — the open format adopted by Facebook, MySpace, and Windows Live — and how it's fundamentally changing the social web. Accessibility / Web Standards, Digital Distribution, New Technology / Next Generation, Social Networking, Web Apps / Widgets
	Yes No	RSS Is Dead! Viva La Twitter! CK Thurber, OneSpot Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and ... READ MORE Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and information alike. In an era where everyone gets their must-click links from "friends," is RSS obsolete? And has Twitter become too fast for major media news (i.e. CNN v. Irani Election)? Community / Online Community, Content, Journalism 2.0, New Technology / Next Generation, Social Networking
	Yes No	What Can International Aid Learn From FedEx and Coco-Cola Sean Blaschke, UNICEF Real time data is fundamentally changing the way international aid is being designed and administere... READ MORE Real time data is fundamentally changing the way international aid is being designed and administered. Innovative new platforms leveraging SMS text messaging are transforming basic mobile phones into dynamic devices for key areas including education, health care services and supply chain tracking. Back-End Programming / Databases, International, Mobile Applications, New Technology / Next Generation, Open Source
	Yes No	What Bloggers Tell Us About Sustainability Janet Eden-Harris, J.D. Power Web Intelligence Organizations are taking larger leaps toward sustainability, but how are consumers are responding? L... READ MORE Organizations are taking larger leaps toward sustainability, but how are consumers are responding? Listening into unfiltered blogger conversations offers real-time insights. Learn what bloggers are telling us about sustainability, including how consumer sentiment is shifting, which behaviors are changing, which demographics are most vocal and which brands are being recognized. Advertising, Blogging, Branding / Marketing / Publicity, Green / Environmental, New Technology / Next Generation
	Yes No	FREE: Should I Just Give All My Sh!t Away? Matt Mickiewicz, SitePoint, a media company (online & print) Web 2.0 is out. Instead, "Web free-dot-oh" is changing the way we think about business online. But h... READ MORE Web 2.0 is out. Instead, "Web free-dot-oh" is changing the way we think about business online. But how does one make money by giving away products and services for free? Hear this panel of leading thinkers, economists and online publishers dissect and debate the various business models of the freeconomy. Advertising, Business / Entrepreneurial / Monetization, Journalism 2.0, Music 2.0, New Technology / Next Generation
	Yes No	Hollywood Draws First Blood: How Media Influences Experience Design Rick Barraza, Cynergy As today's Science Fiction becomes tomorrow's technology, how do you craft the design to manage expe... READ MORE As today's Science Fiction becomes tomorrow's technology, how do you craft the design to manage expectations and provide richer experiences? Go beyond the current paradigms of multi-touch technologies and discover what's next with tomorrow’s interactive media experiences and what key lessons we can learn from Hollywood. Case Study, Design Thinking, Interface Design, New Technology / Next Generation
	Yes No	Best Practices in Social Media Integration for Publishers Bob Buch, Digg Web publishers from the New York Times to CollegeHumor have recognized the importance of social medi... READ MORE Web publishers from the New York Times to CollegeHumor have recognized the importance of social media as a major driver of traffic. This session will explore the best practices employed by the publishers who have most successfully integrated social media into their platforms. Community / Online Community, Journalism 2.0, New Technology / Next Generation, Social Networking
	Yes No	Inspiration in Technology: Pioneers in Software Engineering Matthew Sacks, The Bitsource What inspired the creators of the most popular programming languages? What are the creative processe... READ MORE What inspired the creators of the most popular programming languages? What are the creative processes by which the groundwork and foundation for modern software innovation to take place and why? The creators of various popular programming languages will discuss how they have allowed others to further develop the creative and innovative technologies of modern software. History of Technology, New Technology / Next Generation
	Yes No	Is the Marketing Microsite Dead? Ben Rissman, Weber Shandwick From Volkswagen to SoBe Lifewater to Butterfinger to Oakley, more brands are using social media dest... READ MORE From Volkswagen to SoBe Lifewater to Butterfinger to Oakley, more brands are using social media destinations like Facebook, YouTube, and Twitter as their landing hubs for marketing programs, not microsites. This panel will discuss the impact for consumers, clients, and agencies on this changing marketing landscape. Advertising, Branding / Marketing / Publicity, New Technology / Next Generation, Online Video, Social Networking
	Yes No	They Tried to Make Me Go to Rehab... Online. Ben Cote, OneRecovery Inc Addiction is increasing. From drugs and alcohol to gambling and internet addictions, addiction is gr... READ MORE Addiction is increasing. From drugs and alcohol to gambling and internet addictions, addiction is growing across all demographics. Is the future of treatment and lasting recovery found online? Can a social network of caring and committed people help one another stay in recovery and prevent relapse? Mobile Applications, New Technology / Next Generation, Self-Help / Self-Improvement, Social Issues, Social Networking
	Yes No	Collective Licensing at the ISP Level Steven Masur, MasurLaw For years now, people of have downloaded music without paying and no industry solution has been univ... READ MORE For years now, people of have downloaded music without paying and no industry solution has been universally adopted. Amid a cacophony of discussion about business modes, DRM, 3 strike laws and other solutions, one idea continues to gain support: ISP licensing – charging a fee on your ISP or mobile bill for the music and content you download. But how exactly could it work? Content, Music 2.0, New Technology / Next Generation, User Generated Content
	Yes No	Flash Dance: Cross-Disciplinary Interactive Performances With Flash Jessica Gomula, California State University Stanislaus Evoking the principles of play, new media artists push disciplinary boundaries by using game princip... READ MORE Evoking the principles of play, new media artists push disciplinary boundaries by using game principles to create audience-responsive immersive performance installations. These use Flash's camera motion-detection as the trigger for animation and live video projections along with live dancers. Learn how all these divergent forces pull together behind the scenes. Art, Case Study, Community / Online Community, Design Thinking, New Technology / Next Generation
	Yes No	Practical Uses For Music Industry Technical Standards Bill Wilson, National Association Of Recording Merchandisers Discussion of how OEM's, music services, social networks, retailers are working together to create m... READ MORE Discussion of how OEM's, music services, social networks, retailers are working together to create monetizable music services in the cloud. We will discuss with the new interconnected ecosystem of hardware, software and how common languages for content information delivery (DDEX XML standards for royalty reporting and release information) are critical to creation of innovative new services. Back-End Programming / Databases, Business / Entrepreneurial / Monetization, Digital Distribution, New Technology / Next Generation
	Yes No	Way Cool Maps: Beyond Simple Mashups Adam DuVander, Map Scripting Creatively add location to your websites or streamline your mapping process. Make your maps stand ou... READ MORE Creatively add location to your websites or streamline your mapping process. Make your maps stand out from all the others. Learn how you can write code once and use it with Google Maps, Yahoo, Bing, MapQuest and more. Back-End Programming / Databases, Front-End Programming, Geolocation, New Technology / Next Generation, Open Source
	Yes No	Imagineering the Fully Digitized and Connected Future Dan Willis, Sapient Screw your laptop and the Internet connection it rode in on. It’s 2015 and all hurdles to digital ... READ MORE Screw your laptop and the Internet connection it rode in on. It’s 2015 and all hurdles to digital ubiquity are history. Our panel of professional visionaries will immerse you in a day of your fully digitized life, supported by every appliance you own and connected to your own personal infocloud. Community / Online Community, Digital Distribution, Interface Design, New Technology / Next Generation, User Experience
	Yes No	What Is Your Social Conversion Rate? Brian Massey, Conversion Sciences How are you converting buyers to users? How are you converting users to talkers? This is the role of... READ MORE How are you converting buyers to users? How are you converting users to talkers? This is the role of what Dave Evans calls the post-purchase funnel, and social media offers a set of tools that can convert your buyers into spokespeople. There are a lot of options in the social media space. Which should you use and how will you measure your success? Our panel will explore the strategies and metrics that help you define and grow your social conversion rate. Branding / Marketing / Publicity, Community / Online Community, Content, New Technology / Next Generation, Social Networking
	Yes No	Here Are Lions: The Cartography of the Future Michele Bowman, AndSpace Labs A new breed of maps is revealing breakthroughs in our understanding of biology, neuroscience, ecolog... READ MORE A new breed of maps is revealing breakthroughs in our understanding of biology, neuroscience, ecology and the physical world. We can now map not just physical geographies, but also genomes, neural pathways, emotions, social networks and ideas. These new maps reveal how society will change over the next twenty years. Content, Design Thinking, Geolocation, New Technology / Next Generation, Other / Out There
	Yes No	The Truth About Transmedia Storytelling Daniel Lorenzetti, Novelephant There is something very unnovel about the whole novel-based storytelling experience. Traditional pub... READ MORE There is something very unnovel about the whole novel-based storytelling experience. Traditional publishing is in steep decline. The newspaper business is dead. The movie industry may not be far behind...even video games have lost their luster in the down economy. Audiences want new challenges. They want more for their time and money and a new approach to storytelling that truly engages the audience might be the answer. Come and listen to a panel of experts from a variety of creative disciplines explain how they are combining various forms of media to achieve truly remarkable results. Business / Entrepreneurial / Monetization, Content, New Technology / Next Generation, Video Games
	Yes No	Adding Value Above the Social Layer Allan Hoving, The Frequency Can we leverage our powerful social media tools in a replicable way to help reach consensus and take... READ MORE Can we leverage our powerful social media tools in a replicable way to help reach consensus and take action? Can we focus the innumerable streams into a laser beam, direct its energy toward social good? It's an idea I've been noodling on since 1997, and I call it "The Frequency." This presentation will take a look at the latest proposed iteration at http://www.TheFrequency.tv and we'll talk about it. Community / Online Community, New Technology / Next Generation, Other / Out There, User Generated Content
	Yes No	Competition > Innovation > Change: Examining Competitions For Social Change Amy Sample Ward, NetSquared Organizations, foundations, even individuals are creating social innovation competitions, hoping to ... READ MORE Organizations, foundations, even individuals are creating social innovation competitions, hoping to drive social change projects and solutions into the global marketplace. What are these new competitions about—are they working? How do we—innovators, entrepreneurs—know what's going to make real-world impact and where do we start? Let's discuss: join us! Community / Online Community, Funding / VC, New Technology / Next Generation, Non-Profits, Social Issues
	Yes No	Hemlock: XMPP + Flash = Awesome. Utku Can, Mint Digital Hemlock - http://hemlock-kills.com - is a new open-source framework that combines the richness of Fl... READ MORE Hemlock - http://hemlock-kills.com - is a new open-source framework that combines the richness of Flash with the scalability of XMPP, facilitating a new class of web applications where multiple users can interact in real-time. This session will introduce and look at building real-time web apps with Hemlock. New Technology / Next Generation, Open Source, User Experience, Video Games, Web Apps / Widgets
	Yes No	Recruiting and Retaining Generation Y: Cheap But Not Easy Sarah Davies, Sarah Davies Generation Y will work for pennies on the dollar compared to your current tech and communications st... READ MORE Generation Y will work for pennies on the dollar compared to your current tech and communications staff, and they're twice as efficient. They've grown up with computers, and they know exactly how to reach young online markets. But there's a catch. Your typical office will send these kids running for the hills. Learn what Generation Y needs and wants in an employer and keep them around to keep your business booming. Business / Entrepreneurial / Monetization, Career / Work Concerns, Digital Divide, Economic Concerns, New Technology / Next Generation
	Yes No	Making it Work: Social Media For Events and Festivals Pat Strader, Matterhorn Marketing Events and festivals (outside of the scope of SWSW) stand to extend reach, enhance user experience a... READ MORE Events and festivals (outside of the scope of SWSW) stand to extend reach, enhance user experience and create buzz through effective implementation of social and other handheld interaction. Aggregating photos, status updates; QR codes for mapping, information; SMS messages for direct communication with visitors and participants. Examples of successes and failures and ideas for implementation. Branding / Marketing / Publicity, Case Study, Collaborative Filtering, Mobile Applications, New Technology / Next Generation
	Yes No	Apps or Browsing: What's the Mobile Future? Christian Lindholm, Fjord There is currently great debate in the mobile community, do we want applications or an open mobile w... READ MORE There is currently great debate in the mobile community, do we want applications or an open mobile web...or even both?! There are unique advantages with both. Applications are wonderful in the digitally disconnected world, where coverage is patchy. The mobile web is fantastic as it is easy to develop and deploy. Applications are easier to monetize, but there are some shining examples of monetization from the mobile web. In all of this, where does the user stand? Interface Design, Mobile Applications, New Technology / Next Generation, Open Source, User Experience
	Yes No	Building a Third-Party Developer Community Dave Morin, Facebook More and more companies are engaging third party developers to build new experiences and extend ex... READ MORE More and more companies are engaging third party developers to build new experiences and extend existing products and features for their users -- from gaming to Web and enterprise software. How can developers influence the overall direction and contribute to the health of an ecosystem? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Mobile Applications, New Technology / Next Generation
	Yes No	Will Kiva Kill Your Nonprofit? Donations 2.0 Skylar Woodward, Kiva Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising stra... READ MORE Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising strategy. Will traditional nonprofits need to adopt new technologies and fundraising models as donors demand greater accountability for their funds? This vibrant, moderated discussion will include representatives from Kiva, OptINnow, and 2 national advocacy organizations. Business / Entrepreneurial / Monetization, Economic Concerns, New Technology / Next Generation, Non-Profits, User Experience
	Yes No	Blamestorm: Who is Holding us Back? Brian Reich, little m media Technology and the internet have the potential to change the world, to address serious issues. But ... READ MORE Technology and the internet have the potential to change the world, to address serious issues. But its not happening. Why not? Because some people don't understand and are holding us back. But who? This session is a blamestorm - an opportunity to call out the people and organizations, the technology providers and communications folks, politicans and others who mis-use, mis-represent, or focus on the wrong things. I will facilitate, but everyone has to contribute. Branding / Marketing / Publicity, Community / Online Community, Government and Technology, New Technology / Next Generation, Non-Profits
	Yes No	Your Browser and The Future of Your Identity Shawn Hardin, Flock, Inc. With the advent of Cloud services and the increasingly important role of online personal identity, w... READ MORE With the advent of Cloud services and the increasingly important role of online personal identity, what will the browser of tomorrow look like and how will it evolve as our expectations and needs change? This panel will discuss what kind of browser can satisfy this need for uniformed identity online. Cloud Storage / Delivery, Community / Online Community, New Technology / Next Generation, Social Networking, Web Apps / Widgets
	Yes No	Interactive: Go Deeper and Wider Joseph Knecht, Vipa Solutions Paradigm shift is traditionally associated with print to social but the true opportunity for interac... READ MORE Paradigm shift is traditionally associated with print to social but the true opportunity for interactive is developing branding, product and culture campaigns through technology allowing for dynamic growth. Technology empowers clients to leverage creativity and brand equity in all aspects of business operations and sales channel delivery not just ads. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Distribution, New Technology / Next Generation

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