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Yes No Fred Benenson, Creative Commons Can You Copyright a Tweet? What happens if someone sells your tweet on a t-shirt? Or when CNN puts it on their 24 hours news network? These question may initially appear ridiculous, but when authors are penning entire books through their microblogs these are becoming increasingly difficult to ignore. Join us for a mostly serious look at the implications raised by reuse, syndication and commercial exploitation of microcontent. Community / Online Community, Licensing / Fair Use / Copyright, Social Issues, Social Networking, User Generated Content C I
Yes No Melinda Lee, Uncensored Interview Alternative Ways to Monetize Content: Eyeballs Aren't Everything Ad models and eyeballs don’t count like they used to. To weather the economic storm, a content creator must explore alternate business models while embracing traditional principals including rights, production and distribution strategies, and emerging technologies. This panel explores scalability issues created by digital media, its impact on businesses and viable solutions. This is a panel that pertains to SXSW Music as well. Business / Entrepreneurial / Monetization, Content, Digital Distribution, Licensing / Fair Use / Copyright, Online Video C I
Yes No Justin Day, blip.tv Challenging Flash Video with HTML5 Open standards and HTML5 have the potential to disrupt closed solutions such as Flash and Silverlight. Open standards like the video and canvas tags offer 90% of what closed source plugins do. Is this enough? Is this the end of browser tyranny? If not, how do we get there? Accessibility / Web Standards, Front-End Programming, Licensing / Fair Use / Copyright, Online Video, Web Apps / Widgets T I
Yes No Fred Benenson, Creative Commons Permanence on the Web Hard drives fail, DVDs crack, and jump drives get lost. We can store our data in the cloud, but AOL just deleted Geocities and now Kodak is threatening to remove your albums if you don't pay them. Sites like Archive.org and Google's cache represent a partial solution to the problem, but how do we encourage the preservation of a permanent web? What are the laws and ethical issues involved with archiving other people's content? Cloud Storage / Delivery, Community / Online Community, Content Management, History of Technology, Licensing / Fair Use / Copyright T I
Yes No Jason Schultz, UC Berkeley School of Law Reading ReInvented: Can You Steal this Book? Will we ever own a book again? Digitization and online book searching/reading has not only changed how we read but also how we build things like bookshelves, libraries, and other collections of information. With the rise of Google Book Search, Open Library, and the Kindle, issues of who owns what you read are murkier than ever. Let's discuss. Content, Digital Distribution, Licensing / Fair Use / Copyright, New Technology / Next Generation, Search C B
Yes No Gregory Rutchik, the arts and technology law group Music Entrepreneur's Guide to Copyright and Litigation: A Rocking Update This year saw Joe Satriani sue Coldplay for infringement and Cat Steven's song throw its had into the mix. Michael Jackson's death throws the Beatles catalogue and other copyrights into question. DVR is here to stay. This panel will give a novice, advance and expert skier's approach to the Music Entrepreneur and Copyright. Helping musicians make smart decisions. Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Licensing / Fair Use / Copyright T B
Yes No Matt Cohen, OneSpot Newspapers vs. Content Aggregators: Fight Night! In the red corner, boasting over 200 years of experience and $38 Billion yearly revenue: the newspaper industry. In the blue corner, the rookie packing a major punch: the content aggregator. Called the “tech tapeworms” of the Internet, content aggregators have become the frienemies of newspapers. Round 1… Fight! Blogging, Business / Entrepreneurial / Monetization, Content, Licensing / Fair Use / Copyright, Other / Out There C B
Yes No Teemu Huuhtanen, Sulake (Habbo) Virtual Worlds and MMOS: Sinners or Saviors? Should the entertainment industry love or loathe virtual worlds and massively multiplayer online (MMO) games? Do they take viewers and money away from traditional entertainment, or do they increase audience numbers and encourage revenue? In “Sinners or Saviors?” panelists discuss how MMOs and virtual worlds work to everyone’s advantage. Branding / Marketing / Publicity, Community / Online Community, Content, Licensing / Fair Use / Copyright, Social Networking C B
Yes No John Sykes, Project Playlist Bands, Fans, and Brands Learning from past music industry hits and misses, this panel will evaluate the ways music and technology intersects, delighting fans while challenging labels. In discussion of past groundbreaking innovations including music videos, recording formats and emerging platforms, music industry veterans will provide perspective on challenges facing the Album 2.0 era. Digital Distribution, History of Technology, Licensing / Fair Use / Copyright, Music 2.0 C B
Yes No Dion Dennis, Bridgewater State College Neo-Prohibition Politics and Filesharing: The 2008 PRO-IP Act and Beyond Prohibitionist Wars on Alcohol and Drugs have waxed and waned. The American Prohibitionist impulse remains, however. The new target: File sharing and Copyright. A socio-cultural analysis of the 2008 PRO-IP Act foregrounds the similarities between the culture wars of the 20th Century, and today's demographic war. Licensing / Fair Use / Copyright C B
Yes No David William Scott, Creative Director, Digital Achieve Long Term ROI With Branded Music Programs Brands can act as music stewards or curators for their customers in the discovery of new music. As a unique and positive catalyst, the brand orchestrates an authentic ROI when the music becomes part of moments, memories, experiences and thus woven into the fabric of their daily lives. Advertising, Branding / Marketing / Publicity, Content, Licensing / Fair Use / Copyright, Music 2.0 C I
Yes No Alex Leavitt, Comparative Media Studies, MIT Lurk Moar: Why Internet Culture Matters Star Wars Kid and LOLcats seem like post-lunch procrastination, but the history of Internet culture neatly follows the development of free software, the fluctuation of age demographics, and the nature of online conversation. What do memes tell us about our relationship with technology and the dissonant future of the Internet? Content, History of Technology, Licensing / Fair Use / Copyright, Online Video, User Generated Content T I
Yes No Corvida Raven, She Geeks Your Online Identity After Death and Digital Wills If you died tomorrow, would someone take care of your internet accounts? How do you tell subscribers the blogger has died? Every day people die and no one can access their email. Let's explore what can be done to manage your online identity after you pass on. Career / Work Concerns, Community / Online Community, Licensing / Fair Use / Copyright, New Technology / Next Generation, Other / Out There T B
Yes No John Romano, The Digital Beyond Become Immortal: Understanding the Digital After Life When you leave the mortal world, your identity will ascend into the cloud. But the complications of digital preservation pose serious questions. Our panel of legal, technical and cultural experts will discuss the control, format and sustainability of the digital beyond. Community / Online Community, History of Technology, Licensing / Fair Use / Copyright, New Technology / Next Generation, Social Issues C I
Yes No Brian Rowe, Freedom for IP Digital Accessibility on Ebooks and Phones : #$@^ Kindle Disability rights and accessibility in design are often overlooked in a competitive market. This creates software and systems which are difficult to fix retrospectively. This presentation will save you time, money, and bad press by teaching you to become cognizant of accessibility issues from the outset of projects. Accessibility / Web Standards, Design Thinking, Licensing / Fair Use / Copyright, Open Source, User Experience T B
Yes No John Eckman, Optaros What's In It For Me? Open Source and Interaction Design Open source advocacy has generally focused on the perspective of developers, for whom access to source code is a real need and the opportunity to change or extend functionality is a practical possibility. But what about the interaction design community? In this talk I explore why interaction designers should care about free and open source software. Career / Work Concerns, Licensing / Fair Use / Copyright, Open Source, User Experience, Visual Design C I
Yes No Alex Victoria, HomeAway, Inc. Let’s Put Our Geeks Together: Why Open-Source Works Many companies make extensive use of Open Source technology - the “technical philanthropists” on this panel go a step further and describe how putting out some Open Source projects of your own can reap rewards in productivity, efficiency, and karma as well. A community of heads really are better than one. Career / Work Concerns, Case Study, Community / Online Community, Licensing / Fair Use / Copyright, Open Source T B
Yes No Richard Nash, Red Lemonade The Novel in 2050 Research shows reading a book for as little as six minutes may cut stress levels in half. But have Twitter-length attention spans decreased demand for novels? What is the future of the "non-networked" book? This panel will debate the relevance of novels in a networked world. Community / Online Community, Content, Licensing / Fair Use / Copyright, New Technology / Next Generation, Writing / Technical Writing C A
Yes No Annie Lin, The Rights Workshop Music Licensing for Emerging Media: Apps, Widgets, Viral Videos In the era of apps, widgets, streaming sites, viral videos and mashups, developers are constantly pushing the boundaries of music licensing. This panel opens a lively debate between the major labels and publishers who control the songs, the music supervisors who negotiate the rights and fees, and the music and media startups that are navigating uncharted territory. Licensing / Fair Use / Copyright, Music 2.0, New Technology / Next Generation, Online Video, Web Apps / Widgets T I
Yes No Ross Kimbarovsky, crowdSPRING, LLC The Future of Copyright Online: Creative Commons or Creating Chaos Whether you're a solo designer or Google, one thing's for sure - you will be accused of stealing another's intellectual property or someone will steal your intellectual property. This panel will offer practical suggestions to help you protect and defend your rights and will examine the future of copyright online. Content, Content Management, Licensing / Fair Use / Copyright C I
Yes No Matt Cohen, OneSpot Become A Vertical Media Mogul, Staff Of 1 Martha Stewart and Rachel Ray have figured out the recipe for vertical media; now you can too! Without a silver spoon, staff, and industry connections, technology allows anyone to master the vertical media destination site. This panel explores content trends and technologies allowing a one-man-show to become a major player. Blogging, Business / Entrepreneurial / Monetization, Content, Content Management, Licensing / Fair Use / Copyright C B
Yes No Jeff Eaton, Lullabot Selling Your Milk When the Cow is Free Using open source is one thing, but can your idea succeed if you give your own work away? Scrappy entrepreneurs will discuss that question, share their own experiences with open source business models, and offer advice to others considering open source licenses. Business / Entrepreneurial / Monetization, Career / Work Concerns, Economic Concerns, Funding / VC, Licensing / Fair Use / Copyright T B
Yes No Eric Steuer, Creative Commons DMCA & ToS 101 Hear from industry experts and lawyers who have crafted the terms for sites you use everyday so that the next time you meet with counsel, you'll be a little more prepared and won't accidentally trigger a user insurrection. Community / Online Community, Content, Content Management, Licensing / Fair Use / Copyright, User Generated Content T B
Yes No Elizabeth Stark, Open Video Alliance What's Open Video and Why Does It Matter? Video cameras and desktop editing software are now cheap and ubiquitous, making it easy for casual computer users to speak to a mass audience. But online video is still mostly a glorified on-demand system--more like Internet TV than a truly participatory medium. The legal and technological battles surrounding online video are, at their core, battles for the future of the Internet, innovation, and free expression. Accessibility / Web Standards, Content, Licensing / Fair Use / Copyright, Online Video, Open Source T I
Yes No Daniel Terdiman, CNET News Critical Tits: Rights, Cameras and the Immediacy Age The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will explore the tensions and the legal/community issues this controversy raised. Case Study, Community / Online Community, Content, Licensing / Fair Use / Copyright C I
Yes No mark roemer, Producer, The Ant Farm Video Games, the New, New Media For Music Video Games have become the New, New Media. Music, and products are featured as prominently in the virtual world of games as they are in films and commercials. Artists are seizing this opportunity to expose their music to an attentive new audience through means that were unthinkable only a few years ago. The user experience creates a unique bond between gamer and artist which is changing the way fans relate to music. The games themselves are being marketed in new and exciting ways too, utilizing, creatively, every possible new media resource. Advertising, Licensing / Fair Use / Copyright, Music 2.0, Video Games C I
Yes No Drew Curtis, Fark.com, Inc How To Save Journalism Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century. Advertising, Content Management, Economic Concerns, Journalism 2.0, Licensing / Fair Use / Copyright C B
Yes No Robert Strent, Grubman, Indursky & Shire, PC Don't Get Sued! A Guide For Content Creators Your content-based website used to fly under the radar. Now you're on your way to becoming the next CollegeHumor.com. Make sure you're ready for the big time. This presentation will cover critical "nuts and bolts" topics such as content ownership, licensing, rights and clearances and employment relationships. Business / Entrepreneurial / Monetization, Content, Education, Licensing / Fair Use / Copyright, Other / Out There c I
Yes No Chris Jennings, Scrapblog What To Do If Your Design Is Stolen Getting your site ripped off is a pain. Find out what you can do to protect your work and to avenge your stolen design! Licensing / Fair Use / Copyright C B
Yes No Deidre Knight, The Knight Agency Romancing the e-Book: Publishing’s e-Volutionary Revolution Responding to demands for change, the board for the Romance Writers of America (RWA), recently voted to allow recognition of e-book authors at a level previously reserved for print-published members. Agent and author Deidre Knight explains how this impacts the genre and the pros and cons of both publishing models. Economic Concerns, Licensing / Fair Use / Copyright, New Technology / Next Generation, Social Networking, Writing / Technical Writing C B
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