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	Yes No	Transparency Isn't a Website: Government and Corporate Influence Benjamin Clark, Fleishman Hillard Was Nixon right when he said, “solutions are not the answer,” or are transparency activists corr... READ MORE Was Nixon right when he said, “solutions are not the answer,” or are transparency activists correct and the power of the Internet will reduce government corruption. Hear corporate D.C. lobbyists discuss the influence industry with muckrakers who uncovered how politicos and companies prejudiced recent energy, health and foreign trade policy. Community / Online Community, Government and Technology, Journalism 2.0, Online Relationships, Social Issues
	Yes No	Too Busy To Read? The Future Of Books Bradley Inman, Vook Publishing is dying. The dead tree industry -- as it's often referred to online -- is scrambling to ... READ MORE Publishing is dying. The dead tree industry -- as it's often referred to online -- is scrambling to adjust to the changing digital marketplace and consumer expectations. Even though we're reading more than ever on the computer, no one seems to have time for books. But technology could change that. This panel will address how new formats of digital books will bring reading to a new and wider audience and change the face of publishing. Content, Journalism 2.0, Online Video, User Experience, Web Apps / Widgets
	Yes No	Live Vlogging, in Real Time: Just Add Eye-Fi Ziv Gillat, Eye-Fi, Inc. Imagine recording a live video at SXSW and posting it in real time on your blog for your readers bac... READ MORE Imagine recording a live video at SXSW and posting it in real time on your blog for your readers back home –with just your digital camera. Eye-Fi co-founder Ziv Gillat and a panel share secrets to keeping your online community updated through microblogging, blogging, Twitter and vlogging in real time. Blogging, Content, Journalism 2.0, Mobile / Wireless, Online Video
	Yes No	Citizen Journalism: Writing the News with a Million Reporters Jeff Beckham, Austinist Those in the news business are being asked to do more with less. But people's hunger for news contin... READ MORE Those in the news business are being asked to do more with less. But people's hunger for news continues to grow. With reporting and analysis more important than ever, what happens when the people formerly known as the audience step in and help? Can pros and Joes work together without sacrificing quality and making each other miserable in the process? Journalism 2.0
	Yes No	Buzz Out Loud Live 2010 Tom Merritt, CNET CNET's Buzz Out Loud will broadcast live from SXSW. While discussing the day's tech news, hosts Tom... READ MORE CNET's Buzz Out Loud will broadcast live from SXSW. While discussing the day's tech news, hosts Tom Merritt, Jason Howell, Molly Wood, Natali Del Conte and others will chat with the audience and invite special guests to talk about what's happening at the show and beyond. Community / Online Community, Government and Technology, Journalism 2.0, New Technology / Next Generation, Social Issues
	Yes No	Conducting Great Interviews: Advice From the Experts Nancy Baym, Online Fandom/University of Kansas How do professional interviewers prepare for their interviews? Which questions elicit great response... READ MORE How do professional interviewers prepare for their interviews? Which questions elicit great responses from interviewees? What are the best ways to analyze and present your interview results? No matter who you're interviewing or what you're discussing, this discussion will make your interviews more interesting and insightful. Career / Work Concerns, Design Thinking, Journalism 2.0, User Experience
	Yes No	Managing Your Content Management System Alex Will, Spoonfed An effective content management system is a must for any content-based web service. This technical s... READ MORE An effective content management system is a must for any content-based web service. This technical session will discuss elements of designing and building a custom CMS that leverages technology and existing web data from sources such as Flickr and Wikipedia to automate research and increase time spent writing original content. Back-End Programming / Databases, Content, Content Management, Journalism 2.0, Writing / Technical Writing
	Yes No	Augmented Realities: Are Games Changing Documentary For Good? Wendy Levy, Bay Area Video Coalition You're a filmmaker or journalist desperate to keep up with emerging technologies. This is the twilig... READ MORE You're a filmmaker or journalist desperate to keep up with emerging technologies. This is the twilight zone for documentary practice - in this interactive presentation, you’ll see award-winning examples of documentary content in radical environments, augmented reality with social change potential, games for change that are actually changing the game. ARGs, Education, Journalism 2.0, New Technology / Next Generation, Video Games
	Yes No	The Art of Eating In Cathy Erway, Not Eating Out in New York From 2006-2008, Cathy Erway embarked on a Walden-esque mission to not eat out, in the city that rare... READ MORE From 2006-2008, Cathy Erway embarked on a Walden-esque mission to not eat out, in the city that rarely eats in. Her blog, Not Eating Out in New York soon became a compendium of easy, original recipes, cooking-together tips and events, and sustainable foodism that attracted the attention of publishers. She will be reading from the newly published memoir, The Art of Eating In: How I Learned to Stop Spending and Love the Stove (Gotham/Penguin, Feb. 2010) and offer insights on the transition from blog to book. Blogging, Green / Environmental, Journalism 2.0, Writing / Technical Writing
	Yes No	What is Engagement Publishing? Mike Tatum, Whiskey Media/ Giant Bomb, Comicvine, Animevice In a post print media, user-generated content driven Twitter world, publishers have to find more inn... READ MORE In a post print media, user-generated content driven Twitter world, publishers have to find more innovative ways to engage with their users beyond original content creation. What are the tools publishers need to better engage users, which will then deliver better value to both users and marketing partners? This panel will discuss what they see working well in the market today and in the future. Advertising, Business / Entrepreneurial / Monetization, Journalism 2.0, User Experience
	Yes No	Don't Move! Build a Startup Community Where You Live Jeff Slobotski, Silicon Prairie News As eyes are focused on places well-known for startups and innovation, hear three up-and-coming citie... READ MORE As eyes are focused on places well-known for startups and innovation, hear three up-and-coming cities discuss how they're building and fostering their entrepreneurial communities. From Portland, Boulder, Omaha, and beyond, exciting things are happening in places you don't expect. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Journalism 2.0, Locations -- US
	Yes No	News 2.0 - How Old Media Companies Are Inventing New Models Maggie Fox, Social Media Group Newspapers are dying and media conglomerates are collapsing; but is the "old media" company really d... READ MORE Newspapers are dying and media conglomerates are collapsing; but is the "old media" company really dead? In this session we'll hear from innovators within some of the largest and oldest media networks in North America, and learn about their efforts to evolve the old model into something new, relevant and solvent in today's infinite-channel universe. News of old media's death may be greatly exaggerated. Join us for this engaging discussion with traditional companies that are innovating in an effort to reinvent themselves as profitable, sustainable sources of information and digital content. Advertising, Case Study, Content, Digital Distribution, Journalism 2.0
	Yes No	RIP Jeff Goldblum: Truth vs. Web BS Megan McCarthy, Techmeme Hoaxes, rumors, and misleading stories thrive in a real-time multi-sourced online environment. How ... READ MORE Hoaxes, rumors, and misleading stories thrive in a real-time multi-sourced online environment. How do you suss out newsy signals from uninformed, promotional, or ill-intentioned noise? Learn the best ways to cast a critical eye on your media consumption and how to quickly recognize and share only the authentic. Journalism 2.0
	Yes No	Power to the People: Does Crowdsourcing News Work? Katherine Maher, Sharek961 Crowdsourcing and social media are touted as the next information revolution, but where is the evide... READ MORE Crowdsourcing and social media are touted as the next information revolution, but where is the evidence these methods work? Poison data, disreputable sources, information overload: how do we find facts? We’ll pit advocates of qualitative versus quantitative, crowdsourcing versus citizen-reporting, and non-profit versus profit against each other for the answer. Collaborative Filtering, Content, International, Journalism 2.0, User Generated Content
	Yes No	Collaborative Data Visualization: Reports from the Newsroom Troy Thibodeaux, Associated Press Building interactive data visualizations provides rich opportunities for collaboration between devel... READ MORE Building interactive data visualizations provides rich opportunities for collaboration between developers and designers, data geeks and visual geeks. In the newsroom, where data sets are frequently massive and deadlines immoveable, this collaboration needs to work efficiently, balancing the related but distinct concerns of these two groups. This panel will explore the techniques and technologies that newsroom developers and designers have used to get the job done. Journalism 2.0, Visual Design, Web Apps / Widgets
	Yes No	Mom Blogging - Beyond Swag and Diaper Bags Joanne Bamberger, PunditMom Mom blogs get attention for marketing and swag. But they're also transforming blogging and the voice... READ MORE Mom blogs get attention for marketing and swag. But they're also transforming blogging and the voices of motherhood. Mothers are organizing campaigns for political and social causes and writing pithy commentary. Find out what moms blog about when baby swag and potty-training stories dry up and why you should care! Blogging, Journalism 2.0, Online Relationships, Social Issues, Social Networking
	Yes No	Best Practices in Social Media Integration for Publishers Bob Buch, Digg Web publishers from the New York Times to CollegeHumor have recognized the importance of social medi... READ MORE Web publishers from the New York Times to CollegeHumor have recognized the importance of social media as a major driver of traffic. This session will explore the best practices employed by the publishers who have most successfully integrated social media into their platforms. Community / Online Community, Journalism 2.0, New Technology / Next Generation, Social Networking
	Yes No	API's - Is Your News Content Portable Enough? Daniel Jacobson, National Public Radio In the increasingly distributed world of the Internet, APIs are becoming more and more essential for... READ MORE In the increasingly distributed world of the Internet, APIs are becoming more and more essential for news organizations. But is just building an API enough? What other steps are major media organizations taking to ensure that their content is modular and portable enough to appear on any platform? Back-End Programming / Databases, Content Management, Digital Distribution, Journalism 2.0, Web Apps / Widgets
	Yes No	Shut Up And Code! (Hacking The Future of News) Jacob Harris, The New York Times Talk is cheap. Talk about the future of news is cheaper still, especially since so little leads to a... READ MORE Talk is cheap. Talk about the future of news is cheaper still, especially since so little leads to action. It's time we reversed that pattern. In this panel, experienced news hackers will offer practical advice and blunt opinions for beginner through expert news hackers who burn to create the future of news. [Although it's a panel, I hope there also will be a conversation between panelists and the audience.] Back-End Programming / Databases, Journalism 2.0, Open Source, User Generated Content, Web Apps / Widgets
	Yes No	Online Tastemakers: Death or Rebirth of Music Curation? Chris MacDonald, IndieFeed Networks Free infinite music has fragmented across every digital nook and cranny, making it hard for consumer... READ MORE Free infinite music has fragmented across every digital nook and cranny, making it hard for consumers to keep up with new quality artists online. A new breed of tastemakers are cropping up with innovative twists. Are they helping or hurting? Is online music curation dying or evolving? Blogging, Journalism 2.0, Music 2.0, User Experience
	Yes No	Working Online for TV Susie Felber, truTV, Turner Broadcasting System Top television networks all have websites offering a mixture of original content and extensions of t... READ MORE Top television networks all have websites offering a mixture of original content and extensions of the network's programming online. What are the challenges to bringing new ideas into a brand? Building a sticky site that's more than a marketing tool? Convincing on-air execs that although the money in online doesn't rival current gains, investment is crucial. Writer/comedian Susie Felber (who has worked for numerous TV networks and currently is Senior Writer for truTV.com) presents the top creative and executive heads of TV network sites who are passionate about content and technology for a lively debate about the challenges of working online for TV and the future of TV itself. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Digital Divide, Journalism 2.0
	Yes No	Better Journalism Through Code Tiffany Brown, Armchair Media Did the internet and computers kill the journalism star? Or did it just redefine what a journalist d... READ MORE Did the internet and computers kill the journalism star? Or did it just redefine what a journalist does? In this panel, we'll talk about the current state of computational journalism, what J-Schools are doing, and how code geeks might just save the industry. Content, Journalism 2.0
	Yes No	This Just In: Breaking News Online Brad Hunstable, Ustream As news outlets are starting to partner with social media companies, traditional news media consump... READ MORE As news outlets are starting to partner with social media companies, traditional news media consumption is changing as we know it. This panel will discuss how traditional news outlets are beginning to embrace and utilize social media to reach a wider audience, and what the implications are. Community / Online Community, Content, Digital Distribution, Journalism 2.0, Online Video
	Yes No	The Yelp Effect: When Everyone's A Restaurant Critic Addie Broyles, Austin American-Statesman/Austin360.com Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer... READ MORE Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic? Business / Entrepreneurial / Monetization, Community / Online Community, Journalism 2.0, User Generated Content
	Yes No	Impact of Women in Technology Alexandra Mokh, GirlGamer.com Women make up about one third of the Technology demographic, and they play a major role in the field... READ MORE Women make up about one third of the Technology demographic, and they play a major role in the fields of marketing, gaming, social media, journalism, advertising/pr, and more. In this panel, we’ll be discussing the influence of women in technology, & how they’ve changed the past, present, and future of it. Branding / Marketing / Publicity, Case Study, Community / Online Community, Journalism 2.0, Social Issues
	Yes No	Social Publishing: Why Reading is Cool Again Trip Adler, Scribd We'll go outside the margins and explore how social publishing is changing the way we read online. W... READ MORE We'll go outside the margins and explore how social publishing is changing the way we read online. We'll discuss how the ease of discovering and sharing written works stimulates the free flow exchange of ideas and how new technologies are making reading more interactive and immersive. Digital Distribution, Journalism 2.0, Search, User Generated Content, Writing / Technical Writing
	Yes No	Airing Your Dirty Laundry Online - Therapy or Revenge? Alix McAlpine, Sorry Mom (I Bang The Worst Dudes) With sites popping up left and right which deride the people we've dated and hooked up with, are we ... READ MORE With sites popping up left and right which deride the people we've dated and hooked up with, are we crossing the line between talking things out to get it off our chest and putting things up for the general public to see in order to humiliate them? Journalism 2.0, Online Relationships, Social Issues, Social Networking
	Yes No	Taking News from Fishwrap to Mobile App Christian McDonald, Austin American-Statesman We are in the midsts of a mobile revolution, where handsets are the fastest growing news platform. T... READ MORE We are in the midsts of a mobile revolution, where handsets are the fastest growing news platform. The big national newspapers and television news networks have their iPhone and Android Apps, but is that the best use of resources to reach and sell to the news audience? Journalism 2.0, Mobile / Wireless, Mobile Applications, User Generated Content
	Yes No	"What the CRAP Are You Talking About, Anyway?" Casey Miller, imc² Hey digerati, we're drowning in your half-baked drivel. Enough with the rambling, embarrassing, unre... READ MORE Hey digerati, we're drowning in your half-baked drivel. Enough with the rambling, embarrassing, unresearched, misspelled, unreferenced junk. Learn to write better! Get specific, focused tips and hands-on advice to organize and improve ALL your content whether you're writing Twitter feeds, instructions, blogs, ads, chat posts, games or websites. Advertising, Branding / Marketing / Publicity, Content, Journalism 2.0, Writing / Technical Writing
	Yes No	Content is King: User vs. Editorial Content Alex Will, Spoonfed User generated content has taken over internet media channels but Web2.0 is pushing back on the diff... READ MORE User generated content has taken over internet media channels but Web2.0 is pushing back on the difficulty of listening to the crowd and premier editorial content is increasingly important in building brand trust. This panel will discuss the commercial benefits, internal challenges and scalability of editorial content versus UGC. Community / Online Community, Content, Content Management, Journalism 2.0, User Generated Content

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