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	Yes No	How To Make A Living As A Blogger Brian Fairbanks, Scanner (Nerve.com) We keep hearing that bloggers, with their successful followings, web ads, and endless heaps of publi... READ MORE We keep hearing that bloggers, with their successful followings, web ads, and endless heaps of publicity, still don't make much more than a paper delivery route. Then there's the other 99%, with budding blogs, trying to go from $50 a month to at least something in the four-figures/month. This panel will help push people in the right direction. Advertising, Blogging, Branding / Marketing / Publicity, Career / Work Concerns, Journalism 2.0
	Yes No	RSS Is Dead! Viva La Twitter! CK Thurber, OneSpot Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and ... READ MORE Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and information alike. In an era where everyone gets their must-click links from "friends," is RSS obsolete? And has Twitter become too fast for major media news (i.e. CNN v. Irani Election)? Community / Online Community, Content, Journalism 2.0, New Technology / Next Generation, Social Networking
	Yes No	Social CRM: Managing Conversations to Protect/Shape Brands Damien Basile, GR8 BR& holistic branding An in-depth discussion of how social media networks & tools like Twitter, Facebook, LinkedIn and blo... READ MORE An in-depth discussion of how social media networks & tools like Twitter, Facebook, LinkedIn and blogs are important to brand customer relationship management. Who should be heading up these efforts, what rules they need to abide by and what companies are getting it right/wrong will be looked into. In the social Web, a brand's perception reputation is in the hands of the new influencers - those customers, peers, and prospects who leverage social media to voice their views, opinions, and questions. It's how you discover and engage in these discussions that determine the brand's resonance. Branding / Marketing / Publicity, Digital Divide, Journalism 2.0, Online Relationships, Social Networking
	Yes No	Not Just the Host: Web Video Divas Dish! Amanda Congdon, Oxmour Entertainment Inc / Sometimesdaily LLC So you've got a pretty face... now what? A panel of four well-established female videobloggers talk ... READ MORE So you've got a pretty face... now what? A panel of four well-established female videobloggers talk shop. What does it take to survive in the blogosphere when most of the other content creators around you are men? Network horror stories, new media triumphs and everything in-between will be discussed. Business / Entrepreneurial / Monetization, Career / Work Concerns, Content, Journalism 2.0, Online Video
	Yes No	Stop the Presses: A New Model for News is Here Mark Josephson, outside.in We're in the thick of a changing news ecosystem. Enough about the hypotheticals, let's talk actuals.... READ MORE We're in the thick of a changing news ecosystem. Enough about the hypotheticals, let's talk actuals. We'll have a traditional media publisher (newspaper), a small local blogger, and in the middle of the new cycle of news flow, outside.in, the aggregator. We'll have an advertiser on the panel to discuss the flow of revenue, and we'll also address the flow of content. We'll unfold the new models for media, not the old model. Advertising, Blogging, Business / Entrepreneurial / Monetization, Content, Journalism 2.0
	Yes No	Can Universities Teach Social Media & Online Communities? Clint Schaff, University of Southern California, Annenberg Program on Online Communities Can you teach someone how to use social media? Or perhaps the best way to learn is by doing? Lea... READ MORE Can you teach someone how to use social media? Or perhaps the best way to learn is by doing? Learn how universities cover technologies, approaches, tools, lessons, implications, risks… Debate “right” and “wrong” ways to teach and learn social media. Decide for yourself just how “social” current approaches really are. Community / Online Community, Education, Journalism 2.0, Social Issues, Social Networking
	Yes No	How Women are Making Journalism Profitable Charlotte-Anne Lucas, WilCharMedia.com Several women have played key roles in starting or running news Web sites that are either profitable... READ MORE Several women have played key roles in starting or running news Web sites that are either profitable or self-sustaining. We discuss models that work and which can be built on going forward. Business / Entrepreneurial / Monetization, Community / Online Community, Content, Journalism 2.0, New Technology / Next Generation
	Yes No	Monetizing Your Audience – Not Your Content Jim Spencer, Newsy.com The old media model of existing in walled gardens and only earning revenue from traffic that compani... READ MORE The old media model of existing in walled gardens and only earning revenue from traffic that companies drive to their own sites has eroded. Find out how inspired companies are capitalizing on digital media with a distributed network. Through quick innovation, companies are producing content, distributing it on the web, and tracking the monetization through proprietary technology. Business / Entrepreneurial / Monetization, Content, Journalism 2.0, Online Video
	Yes No	Realizing the Power of Interactive Documentary Neil Halloran, Our Bombs / Climbing Tree Productions The digital revolution has given us incredible new tools for documenting the world, but few independ... READ MORE The digital revolution has given us incredible new tools for documenting the world, but few independent web journalists have moved beyond text-based blogs and short video clips. Interactivity, multimedia, and data visualization can be powerful tools for the documentarian, when the focus is on engaging the viewer and building comprehensive messages. Real world examples will be demonstrated. Blogging, Case Study, Digital Distribution, Education, Journalism 2.0
	Yes No	A New Model for News Media Ben Ilfeld, Sacramento Press Hyperlocal media have an identity crisis. Media once defined themselves by location, reach and platf... READ MORE Hyperlocal media have an identity crisis. Media once defined themselves by location, reach and platform. But going hyperlocal means they have to stretch beyond their platforms to be the best news sources. “Reach” is blurry when media care more about conversations than metrics. And revenue models, like overall operations, put more value on engagement than impressions. So is this new model an online newspaper, social media platform, marketing services provider, or hybrid? Business / Entrepreneurial / Monetization, Community / Online Community, Journalism 2.0
	Yes No	Taming the Kindle: Guidance for Readers and Authors Len Edgerly, The Kindle Chronicles, a weekly podcast about the Kindle Whether you are a Kindle reader or an author looking to the Kindle as a new way to find your audienc... READ MORE Whether you are a Kindle reader or an author looking to the Kindle as a new way to find your audience, this panel will offer practical tips and advice on how to get the most out of Amazon's revolutionary eReader. The panel will comprise leading Kindle bloggers, hosted by Len Edgerly, whose weekly Kindle Chronicles audio podcast has been keeping a loyal and growing audience up to date on the Kindle since July, 2008. Community / Online Community, Content, Digital Distribution, Journalism 2.0
	Yes No	How To Save Journalism Drew Curtis, Fark.com, Inc Much has been said about the death of journalism, but little has been offered in way of solutions. T... READ MORE Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century. Advertising, Content Management, Economic Concerns, Journalism 2.0, Licensing / Fair Use / Copyright
	Yes No	Community Consensus (Not!) and Online Democracy’s Loose Ends Jeanine Finn, School of Information, University of Texas at Austin For years, scholars have worried social computing allows participants to filter out communications t... READ MORE For years, scholars have worried social computing allows participants to filter out communications that conflict with their ideologies, threatening the notion of a shared public conversation. Can Web2.0 contribute to progressive democratic ideals when we’re so fragmented? I’m planning an overview of recent research as a jumping-off point for discussion. Digital Divide, Economic Concerns, Government and Technology, Journalism 2.0, Social Networking
	Yes No	Battery Life, the Final (Mobile) Frontier Toby Shapshak, Maven Media Africa is a much misunderstood market, but potentially as large as China or India. Computer and inte... READ MORE Africa is a much misunderstood market, but potentially as large as China or India. Computer and internet penetration is extremely low, but cellphones are everywhere. How to tackle communication and social services on a continent where electricity - including charging cellphones in rural areas - is the greatest challenge. Digital Divide, Economic Concerns, Journalism 2.0, Mobile / Wireless, Social Networking
	Yes No	The Evolving Relationship With PR Agencies and the Media Adam Keats, Weber Shandwick In an increasingly digital newscape, PR professionals must balance relationships with traditional me... READ MORE In an increasingly digital newscape, PR professionals must balance relationships with traditional media and bloggers, and guidelines around pitching both media categories. In this panel, we’ll discuss how to pitch both outlet types, how to craft pitches and how to interact with bloggers in a way that’ll bear long-term fruit. Branding / Marketing / Publicity, Journalism 2.0, Online Relationships
	Yes No	Breaking Paradigms: Looking At Evils Online Stephen Kellat, Erie Looking Productions With the eruption of public dissent online in Iran, blocking and filtering came into play. Breaking... READ MORE With the eruption of public dissent online in Iran, blocking and filtering came into play. Breaking out of traditional thought about Internet structure is needed to keep channels open. Blogging, Community / Online Community, Journalism 2.0, Other / Out There
	Yes No	Why Community Blogging Is Better Than Going Solo Lynn Truong, Wise Bread Take the next step in your problogging career by transforming your fairly successful solo blog into ... READ MORE Take the next step in your problogging career by transforming your fairly successful solo blog into a niche dominating multi-author blog. Learn about hiring and managing bloggers, compensation, legal, marketing and other issues from experienced multi-author blog editors and managers. Blogging, Business / Entrepreneurial / Monetization, Community / Online Community, Content, Journalism 2.0
	Yes No	The Newspaper of the Future Ain't Printed on Paper Tim Ziegler, Pluck Reckoning day has finally come for print newspapers after years of losing classified advertising to ... READ MORE Reckoning day has finally come for print newspapers after years of losing classified advertising to Craigslist and a general move from print to online advertising. But out of the ashes arise some very interesting models, including at least 2 Texas online-only papers, Politico, the Huffington Post, and others. Are these new ventures financially viable? Will we see far fewer reporters on the ground? Journalism 2.0
	Yes No	Publishers Look To E-Reading to Reach Digital Consumers Allen Weiner, Gartner, Inc This session will look at the how newspaper, magazine and book publishers are attempting to ride the... READ MORE This session will look at the how newspaper, magazine and book publishers are attempting to ride the wave of new e-reading devices (and mobile) as well as how authors and book distributors fit into this new supply chain. An understanding of the value chain will be examined with a number of examples of successes stories from publishers who have become early adopters. Business / Entrepreneurial / Monetization, Content, Content Management, Green / Environmental, Journalism 2.0
	Yes No	Social Media & News: Hogwash or Huge Help? John Boitnott, Village Voice Media Is social media news a viable avenue to increase traffic and exposure, build audiences, and make mon... READ MORE Is social media news a viable avenue to increase traffic and exposure, build audiences, and make money? Panel to debate whether social media sites like Digg, Stumbleupon and others are actually worth the effort it takes to grow traffic, and whether that traffic helps long term. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Digital Distribution, Journalism 2.0
	Yes No	Cluetrain 2.0: Environment, Society, Economy Nick Aster, Triple Pundit How can interactive technology bring to a world where society, environment, and economy are in balan... READ MORE How can interactive technology bring to a world where society, environment, and economy are in balance? We'll discuss activism - pressuring government and companies with coordinated campaigns; How companies and governments enter the conversation openly - cluetrain style; and examples of successful and un-successful uses of technology. Blogging, Branding / Marketing / Publicity, Green / Environmental, Journalism 2.0, Social Issues
	Yes No	Freelance Isn't Free: The Twisted Economics of Writing Today Jeff Beckham, Austinist Nearly anyone can publish their work today for free and reach an audience somewhere online. But that... READ MORE Nearly anyone can publish their work today for free and reach an audience somewhere online. But that great opportunity has made life harder than ever for freelance writers, who must convince people to pay them to publish their work to an audience. Has creative writing become a commodity? Is journalism now a vocation, an avocation, or both? Career / Work Concerns, Content, Economic Concerns, Journalism 2.0, Writing / Technical Writing
	Yes No	Mining Twitter: Extracting Value From Conversations and Connections Mona Romero, Sacramento Press Mona Romero leads the social media charge for Sacramento Press and its advertisers. She teaches smal... READ MORE Mona Romero leads the social media charge for Sacramento Press and its advertisers. She teaches small local businesses about the power of social media marketing. One client, Hot Italian, is a local pizzeria with great pies, and it’s a Ducati Motorcycle hangout and the only LEED-certified restaurant in northern California. By helping Hot Italian identify its varied audiences Mona was able to show them how to use Twitter to tap audiences they hadn’t considered before. Advertising, Community / Online Community, Journalism 2.0, User Generated Content
	Yes No	The State of Music Blogs In 2010 Greg Swan, PerfectPorridge.com Just how important are music blogs to the industry today, is that prominence growing or fading, and ... READ MORE Just how important are music blogs to the industry today, is that prominence growing or fading, and how will new technologies and strategies impact the marketing mix in the coming year? Join prominent music bloggers, record label and PR firm executives to discuss the state of the industry and what’s around the corner. Advertising, Blogging, Branding / Marketing / Publicity, Journalism 2.0, Music 2.0
	Yes No	Sidecasting and Live Visual Blogging Fred Lakin, The Performing Graphics Company LIVE VISUAL BLOGGING creates non-scrolling, update in place, dynamic text-and-graphic maps of a live... READ MORE LIVE VISUAL BLOGGING creates non-scrolling, update in place, dynamic text-and-graphic maps of a live event. Generated in real-time. SIDECASTING uses LVB technology to provide synchronous text-graphic commentary on a live webcast (or podcast or videocast or broadcast or "fleshcast" (FTF meeting)). Panelists will demo. Art, Blogging, Journalism 2.0, User Generated Content, Visual Design
	Yes No	Are Magazines Dead? Michael Ninness, Adobe Systems Incorporated Is print really dead? Publications do face some difficult challenges such as environmental sustainab... READ MORE Is print really dead? Publications do face some difficult challenges such as environmental sustainability, ad revenues shifting from print to online, and more - but magazines are alive and well! Hear how digital technologies can be used to extend the reach and relevance of traditional print publications. Advertising, Business / Entrepreneurial / Monetization, Digital Distribution, Journalism 2.0, Writing / Technical Writing
	Yes No	MrBabyMan Talks: How to Become a Social Media Power User Andrew Sorcini, Hasai If you're on the social news site Digg.com, you've seen the name MrBabyMan. The most prolific user e... READ MORE If you're on the social news site Digg.com, you've seen the name MrBabyMan. The most prolific user ever, he's sent over 120,000,000 visitors to websites of his choosing. We will demonstrate how a company or individual achieves social media success to the masses and describe the immense business benefits. Advertising, Blogging, Community / Online Community, Content, Journalism 2.0
	Yes No	Just Plane Smart Christi Day, Southwest Airlines These three airline geeks will share their secrets to managing customer relations and expectations i... READ MORE These three airline geeks will share their secrets to managing customer relations and expectations in a world of 140 characters, getting Tweets out in a crisis, and generating revenue in the Twittersphere. They will also reveal how they've mastered the key ingredient to Social Media success: authenticity. Community / Online Community, Content Management, Journalism 2.0, Online Relationships, Social Networking
	Yes No	2+2=? - Measuring Social Media Stefan Weitz, Bing/Microsoft With a new social media meme and a tool for measuring it launching every 10 days, what is a poor mar... READ MORE With a new social media meme and a tool for measuring it launching every 10 days, what is a poor marketer to do? Join Bing as we show you what we use to engage and track, what we tried and how we failed, how we talk to traditional marketeers internally about SM, and how you can justify a new 30" screen for your office to track what's being said about you. Advertising, Branding / Marketing / Publicity, Community / Online Community, Journalism 2.0, Social Networking
	Yes No	Second Life: Where Are They Now? John Swords, Circ.us Second Life was all the rage just a few years ago. Talked about at every technology conference and ... READ MORE Second Life was all the rage just a few years ago. Talked about at every technology conference and covered by mainstream media, it quickly went from being hyped to being ignored. Learn what happened to Second Life and and find out where its earliest creators, users and embedded journalists are now. Community / Online Community, Journalism 2.0, New Technology / Next Generation, Online Relationships, Video Games

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