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	Yes No	Can You Run a “Serverless” Business? Lew Moorman, Rackspace With today’s robust on demand computing infrastructure, is it reality for an organization of any s... READ MORE With today’s robust on demand computing infrastructure, is it reality for an organization of any size to run a completely Serverless” business. Yes it is! With cloud computing gaining credibility, SaaS reaching maturity, all combined with traditional hosting services, businesses can now truly run a “serverless” business with confidence. Cloud Storage / Delivery, Community / Online Community, Information Architecture, New Technology / Next Generation, User Experience
	Yes No	When the Cloud #FAILs: Is Your Data Safe? Joshua Baer, OtherInbox My data is safe in the cloud right? WRONG! Don't think it could happen to you? Learn about how Journ... READ MORE My data is safe in the cloud right? WRONG! Don't think it could happen to you? Learn about how JournalSpace.com lost 5 YEARS worth of blogs, or how Magnolia.com lost everyone's bookmarks. Hear from someone who has been locked out of her Gmail and had her Facebook account hacked. The fact is, data is lost all the time. Find out how to protect yourself as everything moves to the cloud. Back-End Programming / Databases, Cloud Storage / Delivery, History of Technology, Information Architecture, New Technology / Next Generation
	Yes No	Engaging Data Visualisation and Infographic Communication Dave Bowker, Designing The News How data visualisation and the use of infographics can more effectively engage with an audience, and... READ MORE How data visualisation and the use of infographics can more effectively engage with an audience, and communicate much more detail, alot faster, in a more visually enticing way. Design Thinking, Education, Information Architecture, Interface Design, Visual Design
	Yes No	Dodging Darts: Skip to Hi-Fi Designs and Prototypes Kate Walser, CX Insights Customers love throwing darts. Wasting time on anything less than high fidelity concepts arms them w... READ MORE Customers love throwing darts. Wasting time on anything less than high fidelity concepts arms them with 5 extra rounds of ammo. Come find out how to dodge the darts and manage customer expectations with the right high fidelity elements and thoughtful questions. Case Study, Design Thinking, Information Architecture, User Experience, Visual Design
	Yes No	Q&A sites - How & Why Yumio Saneyoshi, FixYa Interactive Q&A as Web content has been around since there were forums. But the focused interaction ... READ MORE Interactive Q&A as Web content has been around since there were forums. But the focused interaction of Q&A has several advantages over forums. 1) Easy to find the exact answer. 2) Identifies superior answerers more easily and with more transparency 3) Game-like elements become self-sustaining incentive systems 4) Superior SEO Community / Online Community, Content, Information Architecture, User Generated Content
	Yes No	South By March Madness: Designing For .EDU Evan Carroll, Capstrat Want more style in your .edu designs? We're bringing together the teams behind the redesigned Duke.e... READ MORE Want more style in your .edu designs? We're bringing together the teams behind the redesigned Duke.edu and UNC.edu for a classic tobacco road showdown. Not too interested in arguing shades of blue? We'll look at how several universities took different approaches to refreshing their online presence. Case Study, Education, Information Architecture, User Experience, Visual Design
	Yes No	Surfing at the Speed of Thought: The Shift from Flat to Rich Media Tristan Harris, Apture, Inc. The web is flat - but not for long. New technologies are fundamentally changing the way we use the ... READ MORE The web is flat - but not for long. New technologies are fundamentally changing the way we use the internet. We can do more than just read flat content – we can interact with and experience topics through a variety of rich media. The era of the page-to-page ecosystem is over. Blogging, Content, Content Management, Information Architecture, User Experience
	Yes No	Cloud City: Parallel Computing For Everyone Mason Hale, OneSpot "Machine learning" once implied PhD's and racks of servers. No more. With projects like EC2, Hadoop... READ MORE "Machine learning" once implied PhD's and racks of servers. No more. With projects like EC2, Hadoop and Mahout, and accessible texts lining bookstore shelves, advanced distributed computing techniques are mainstream. After introducing the basics of map/reduce and collaborative filtering, we will ponder the possibilities of web-scale computing for everyone. Cloud Storage / Delivery, Digital Distribution, Information Architecture, New Technology / Next Generation, Other / Out There
	Yes No	Scraping the Social Web Philip (flip) Kromer, infochimps.org Call-and-response APIs give a dimestore telescope's view of the social web, but you need a detailed ... READ MORE Call-and-response APIs give a dimestore telescope's view of the social web, but you need a detailed global perspective to see how ideas flow and communities grow. We'll show how to build your own Hubble: the practicalities of scraping and storing terabytes, exploring its structure, and visualizing the results. Back-End Programming / Databases, Information Architecture, Social Networking
	Yes No	The Art & Science of Seductive Interactions Stephen Anderson, PoetPainter Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and ... READ MORE Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors. Community / Online Community, Design Thinking, Information Architecture, Interface Design, User Experience
	Yes No	Semantic Architecture: What’s That? Dan Patterson, imc² As content becomes more distributed on the web, the roles and responsibilities of information archit... READ MORE As content becomes more distributed on the web, the roles and responsibilities of information architects are changing. They are being forced to evolve their approach, tools, and team interactions as people turn to social networks to find information and expect the help of their friends instead of search engines. Content, Information Architecture, Interface Design, Search, Social Networking
	Yes No	How the Cloud Affects Free Software Alex Polvi, Cloudkick The move to the cloud causes all sorts of problems and opportunities for free software projects. How... READ MORE The move to the cloud causes all sorts of problems and opportunities for free software projects. How should licensing work? Where does is leave the old school software licensing model? or even Redhat for that matter? History of Technology, Information Architecture, Open Source
	Yes No	The Need for an Emographic Census Ishan Markandeya, NotThisBody If a demographic census measures facts, figures, population statistics, ethnicity, age, the Emograph... READ MORE If a demographic census measures facts, figures, population statistics, ethnicity, age, the Emographic Census is its complement - a method of connecting people around common/uncommon subjective experiences, specifically through the creation and sharing of media. If governments, ad agencies & researchers use demographics, how can the general public use Emographics? Collaborative Filtering, Community / Online Community, Information Architecture, New Technology / Next Generation, Social Networking
	Yes No	Images and Icons: Creative Thinking Never Looked So Good Erin Young, T3 Images, icons and buttons guide our perception of mobile devices, street signs, and computer interfa... READ MORE Images, icons and buttons guide our perception of mobile devices, street signs, and computer interfaces, because as humans, we are wired to recognize shapes and colors before we read words. In this session, we'll explore techniques for harnessing that natural predisposition to create more effective digital and Web experiences. Communicating with images is natural, so let’s go with the flow. Design Thinking, Information Architecture, User Experience, Visual Design
	Yes No	Agile Interaction Design Stuart Eccles, Made By Many By its very nature interaction design work screams linear process; an attempt to solve the problem u... READ MORE By its very nature interaction design work screams linear process; an attempt to solve the problem upfront with artifacts that are turned into software by talented programmers, but in doing so loses the many benefits of Agile. Made By Many explain their approach to integrating interaction design into Agile development. Back-End Programming / Databases, Information Architecture, Interface Design, User Experience, Visual Design
	Yes No	Social Architecture and Narrative Design Dan Dixon, University of the West of England Information Architecture and Interaction Design have dominated how we think about designing web site... READ MORE Information Architecture and Interaction Design have dominated how we think about designing web sites. However we are now building social spaces and conversations online, not information resources and applications. Social Architecture and Narrative Design will provide us with new approaches to building the successful sites of the future. Community / Online Community, Design Thinking, Information Architecture, Other / Out There, User Experience
	Yes No	Best Practices are Bad for You Zachary Jean Paradis, Sapient Too often Best Practices are applied to problems where new thinking is required–a need for speed b... READ MORE Too often Best Practices are applied to problems where new thinking is required–a need for speed being the principal culprit. This presentation introduces Framework Thinking, and three powerful frameworks with examples, as an effective complementary alternative to the use of competitor-copying "Best Practices". Case Study, Design Thinking, Information Architecture, Interface Design, User Experience
	Yes No	The Right Way to Wireframe Russ Unger, Draftfcb This session will provide a step-by-step explanation of how four designers in the User Experience sp... READ MORE This session will provide a step-by-step explanation of how four designers in the User Experience space approach wireframes. An external resource will provide clear business requirements to the UX designers. Each UX designer will choose their own tool for exploring the requirements via wireframes and specifications. In addition, each UX designer will work with their own graphic designer of choice for visual design exploration. Each UX designer will present their results and fully detail their process and their final deliverables to the audience. The audience will be provided ample time to critique and ask questions of the UX designers. Design Thinking, Information Architecture, Interface Design, User Experience
	Yes No	Abort? Retry? Failwhale? Making Error Messages Suck Less Paul Schreiber, Screen Real Estate Agent An unknown error occurred. Call your system administrator. Abort/retry/fail? Bad errors are everywhe... READ MORE An unknown error occurred. Call your system administrator. Abort/retry/fail? Bad errors are everywhere. Sure, complain on twitter. But how do we fix them? Through hilarious examples, we'll explore the 12 ways errors fail us. Then, we'll teach you to write lucid messages that won't make you (or your users) cringe. Front-End Programming, Information Architecture, Interface Design, User Experience, Writing / Technical Writing
	Yes No	Data is Money: How Geeks are Changing Finance Eric Olson, Olson's Observations Clearly the financial world needs some innovation, and fast. This panel will bring together experts ... READ MORE Clearly the financial world needs some innovation, and fast. This panel will bring together experts in finance and technology to talk about how the future of finance will be influenced by data geeks and technologists. We will explore new financial data formats, like XBRL, and discuss how these formats, along with other recent advances, will allow all of us to play a role in the creation of a better financial system. Back-End Programming / Databases, Economic Concerns, Government and Technology, Information Architecture, Social Issues
	Yes No	Self and Interdependency in the Age of Overwhelm David Gallagher, SPCI Many say ego striving drives technological advance – while admitting it also causes problems. Yet... READ MORE Many say ego striving drives technological advance – while admitting it also causes problems. Yet who are those egos? Both invention and plunder arise from social contexts. Can a technological super-organism solve all problems while we still feel separate? Understanding connectedness helps, but sensing it is vital. Come, and perhaps taste. Community / Online Community, Information Architecture, New Technology / Next Generation, Other / Out There, Self-Help / Self-Improvement
	Yes No	Using Hadoop to Manage a Ton of Data Stu Hood, Rackspace Hadoop is being used by some of the biggest tech companies in the world, like Google, Yahoo, Amazon,... READ MORE Hadoop is being used by some of the biggest tech companies in the world, like Google, Yahoo, Amazon, and Rackspace. If you have lots of data -- whether it's gigabytes or petabytes -- Hadoop could be the perfect solution. Learn how you too can take advantage of Hadoop. Back-End Programming / Databases, Information Architecture, New Technology / Next Generation
	Yes No	Content Strategy FTW Kristina Halvorson, Brain Traffic 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often ... READ MORE 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process. Content, Content Management, Information Architecture, User Experience, Writing / Technical Writing
	Yes No	Trustworthy: Text and Transparency in a Noisy World Mark Blaine, School of Journalism and Communication at the University of Oregon Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider ... READ MORE Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider words as data and help us go beyond rule books and search engine optimization to make sense of using language in interactive media. Blogging, Content, Education, Information Architecture, Writing / Technical Writing
	Yes No	Scaling the Semantic Web: Andy Hickl, Language Computer Corporation While the Semantic Web continues to generate excitement, its usefulness has still been limited in sc... READ MORE While the Semantic Web continues to generate excitement, its usefulness has still been limited in scope. Efforts to expand its reach and effectiveness continually reveal new complications in performance on a larger scale. How are these problems being addressed, and when will the Semantic Web find scalable value? Information Architecture, New Technology / Next Generation
	Yes No	Site Search Analytics Marko Hurst, Marko Hurst When it comes to understanding users both User Experience & Web Analytics are inherently flawed by f... READ MORE When it comes to understanding users both User Experience & Web Analytics are inherently flawed by focusing on only 1/2 the story: Motivation & Behavior. If you want to make the best design decisions possible you need to develop a complete user model and the only way to do that is to combine your qualitative & quantitative data. learn how by applying simple techniques of Site Search Analytics you can inform andimprove: Design, SEO, SEM, IA, Navigation, Metadata, Content, etc. to deliver a superior user experience. Content, Information Architecture, User Experience, Visual Design, Writing / Technical Writing
	Yes No	Adopting Enterprise 2.0: From Kumbaya to Competitive Edge Amy Empson, WalkStreets, LLC Enterprise 2.0 is about more than better communication and collaboration; it has the potential to fu... READ MORE Enterprise 2.0 is about more than better communication and collaboration; it has the potential to fundamentally change a company and workplace. This panel will focus on best practices and real-world examples around pushing Enterprise 2.0 adoption beyond a ‘social network’ to being a shaping force and true competitive advantage. Business / Entrepreneurial / Monetization, Case Study, Enterprise 2.0, Information Architecture, Social Networking
	Yes No	Simply Awesome - Minimalistic Design Steve Fisher, Idea Market When designers are hired to create a website interface they are hired to solve a problem. Why do the... READ MORE When designers are hired to create a website interface they are hired to solve a problem. Why do they often create more problems with complex designs? Less is more. A session on creating minimalistic website designs that create a brilliant user experience and look awesome. Design Thinking, Information Architecture, Interface Design, User Experience, Visual Design
	Yes No	Git Er Done: Git, Revision Control And So Much More Bill Cromie, headliner.fm Learn why Git, the free distributed revision control system is the bees knees: we tell you why you s... READ MORE Learn why Git, the free distributed revision control system is the bees knees: we tell you why you simply MUST start using Git and what makes it the best revision control system; we'll help you get started using Git for managing documents, code and more. We'll live-code a simple but powerful software deployment app that demonstrates some of Git's advanced features and there will be a case study that illustrates Git's multifaceted superiority over all available alternatives. Back-End Programming / Databases, Cloud Storage / Delivery, Content Management, Information Architecture, Open Source
	Yes No	How Screenwriting and Film Theory Creates Enchanting Websites Michael Leis, Integrated Strategy For a century, old technologies like film have been creating flow and immersing audiences. You can u... READ MORE For a century, old technologies like film have been creating flow and immersing audiences. You can use screenwriting and directorial techniques to enchant Web users. With examples from movies and major brand sites like Showtime Boxing and Miller, you’ll see how circular narrative and themes make a more compelling Web. Case Study, Information Architecture, Interface Design, User Experience, Web Apps / Widgets

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