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	Yes No	This Just In: Breaking News Online Brad Hunstable, Ustream As news outlets are starting to partner with social media companies, traditional news media consump... READ MORE As news outlets are starting to partner with social media companies, traditional news media consumption is changing as we know it. This panel will discuss how traditional news outlets are beginning to embrace and utilize social media to reach a wider audience, and what the implications are. Community / Online Community, Content, Digital Distribution, Journalism 2.0, Online Video
	Yes No	Online Video Distribution: Minimize Workflow, Maximize Views Troy Lanier, DadLabs Pushing your video to multiple video aggregators (YouTube, Yahoo, Blip), to multiple screens (mobile... READ MORE Pushing your video to multiple video aggregators (YouTube, Yahoo, Blip), to multiple screens (mobile, tv), and to social networks (Facebook, Twitter, Ning), can consume human time and upload bandwidth. This session will examine the process of and potential efficiencies within the video compression and upload process. Digital Distribution, Online Video
	Yes No	DEVICE & DESIGN: Driving Profit For Digital Publishing Andrew Malkin, Zinio In 2010, more than 1.5 billion different devices will be on the market offering an unprecedented rea... READ MORE In 2010, more than 1.5 billion different devices will be on the market offering an unprecedented reading experience. Discover which devices consumers will access and pay for and get expert guidance on how to design for this medium. Content, Digital Distribution, New Technology / Next Generation, Visual Design
	Yes No	How the Internet is Disrupting the Concert Industry Ian Hogarth, Songkick.com Much has been said about how the internet has disrupted the recorded music industry. The live music ... READ MORE Much has been said about how the internet has disrupted the recorded music industry. The live music industry is starting to be disrupted as fundamentally. This talk will explore how the internet is changing the way a concert is promoted, ticketed, discovered, experienced, shared and remembered. Community / Online Community, Digital Distribution, Music 2.0, User Generated Content
	Yes No	Incorporation of Technology and Video on the Web Thierry Daher, CAID PRODUCTIONS /Vanksen Mixing films and technology to reach and engage millions of viewers on viral spread alone (no ad buy... READ MORE Mixing films and technology to reach and engage millions of viewers on viral spread alone (no ad buy, no Youtube, no social media platform,). Our campaigns for Disney, Paltalk and Lifelock, engaged 18 million US viewers and over 20,000 blogs with a unique mix of video, clever creative and technology. Blogging, Branding / Marketing / Publicity, Digital Distribution, Online Video, Web Apps / Widgets
	Yes No	Bands, Fans, and Brands John Sykes, Project Playlist Learning from past music industry hits and misses, this panel will evaluate the ways music and techn... READ MORE Learning from past music industry hits and misses, this panel will evaluate the ways music and technology intersects, delighting fans while challenging labels. In discussion of past groundbreaking innovations including music videos, recording formats and emerging platforms, music industry veterans will provide perspective on challenges facing the Album 2.0 era. Digital Distribution, History of Technology, Licensing / Fair Use / Copyright, Music 2.0
	Yes No	Dogs in Cubes, Not Such a Square Idea! Keleigh Milliorn, imc² Set your cool company apart with some doggy style: a perk proven to boost spirits, lower stress, and... READ MORE Set your cool company apart with some doggy style: a perk proven to boost spirits, lower stress, and make your place THE great place to work! Get ready to institute a "bring your dog to work" policy that doesn't bite you in the rear. Case Study, Community / Online Community, Digital Distribution, Economic Concerns, Other / Out There
	Yes No	Beyond Publishing: When Every Book is Connected to Everyone Stephanie Troeth, Book Oven What happens when every book is online, linkable, and connected to every writer and every reader? Wh... READ MORE What happens when every book is online, linkable, and connected to every writer and every reader? What happens when the book is liberated from being words on paper, unbound from a format that's two thousand years old? What happens to how we read and how we write? Community / Online Community, Digital Distribution, New Technology / Next Generation, Writing / Technical Writing
	Yes No	The 10-Minute Alternate Reality Game Steve Peters, No Mimes Media ARGs and Transmedia Entertainment are going more and more mainstream, but have you ever wondered how... READ MORE ARGs and Transmedia Entertainment are going more and more mainstream, but have you ever wondered how they can be made to be immediately accessible and engaging to a wide audience? Find out how, as a panel of ARG experts discuss strategies for engagement, and experience an actual 10-minute ARG from start to finish in the process (laptops and mobile phones encouraged!). ARGs, Community / Online Community, Digital Distribution, Other / Out There, Writing / Technical Writing
	Yes No	HD Video Streaming Server using PHP and Silverlight Mark Brown, Microsoft A dash of PHP, a pinch of Silverlight and a smidge of IIS and you can easily make an HD video stream... READ MORE A dash of PHP, a pinch of Silverlight and a smidge of IIS and you can easily make an HD video streaming server. Check out this session as we'll build a fully functional HD video streaming server and then give you the code so you can use it yourself. As a bonus we may even show on the fly encoding so you can make your very own HD version of YouTube with user generated content. Digital Distribution, Front-End Programming, Online Video, User Generated Content, Web Apps / Widgets
	Yes No	Realizing the Power of Interactive Documentary Neil Halloran, Our Bombs / Climbing Tree Productions The digital revolution has given us incredible new tools for documenting the world, but few independ... READ MORE The digital revolution has given us incredible new tools for documenting the world, but few independent web journalists have moved beyond text-based blogs and short video clips. Interactivity, multimedia, and data visualization can be powerful tools for the documentarian, when the focus is on engaging the viewer and building comprehensive messages. Real world examples will be demonstrated. Blogging, Case Study, Digital Distribution, Education, Journalism 2.0
	Yes No	Mobile TV – Making Anytime, Anywhere Entertainment a Reality Mark Hyland, QuickPlay Media The way we watch TV is rapidly evolving from cable and satellite to DVR’s, internet and mobile. It... READ MORE The way we watch TV is rapidly evolving from cable and satellite to DVR’s, internet and mobile. It’s clear that the days of “appointment” TV with programming controlled by networks are gone. Consumers have more control than ever over when, where and on what device they enjoy their TV experience. Content, Digital Distribution, Mobile / Wireless, Mobile Applications, User Experience
	Yes No	Taking Traditional Narrative Online: Extending Film Worlds Interactively Matt Golding, Team Rubber Creation and marketing of films is becoming increasingly complex as technology opens up new ways of ... READ MORE Creation and marketing of films is becoming increasingly complex as technology opens up new ways of connecting with audiences. How are filmmakers, from the studios, to independent pioneers, using the web to connect with their audiences, and how does this new narrative universe fit with the idea of interactive storytelling? Advertising, ARGs, Digital Distribution, Digital Filmmaking
	Yes No	Step Out Of The Office Nancy Duarte , Duarte Design The nature of work is changing. Whether it's face-to-face or tech-to-tech, cultural and technologica... READ MORE The nature of work is changing. Whether it's face-to-face or tech-to-tech, cultural and technological trends are raising the bar for meeting and communication effectiveness. How do you get people engaged and collaborating effectively? We'll discuss which models and technologies are most effective -- and which are most likely to fail. Branding / Marketing / Publicity, Design Thinking, Digital Distribution, Online Video, Visual Design
	Yes No	Porn’s Future as a Digital Force Tom Hymes, Daily Babylon Join a stellar panel of adult entertainment visionaries for a detailed look at the future of digital... READ MORE Join a stellar panel of adult entertainment visionaries for a detailed look at the future of digital porn and the many ways it will continue to impact the way we live, work and play. This is a seminar about the future of digital entertainment as much as it is about adult entertainment. Content, Digital Distribution, New Technology / Next Generation, Social Networking, User Generated Content
	Yes No	Engineer Virality? Art and Science to 'Going Viral'. Jason Harris, Mekanism You can create viral success by focusing on four areas: digital influencers and online street teams;... READ MORE You can create viral success by focusing on four areas: digital influencers and online street teams; seeding viral video; branded third party apps and widgets; and social media platforms. This session covers planning through execution, including setting campaign parameters and identifying the best group of influencers, networks, apps and platforms to maximize success. Branding / Marketing / Publicity, Digital Distribution, Online Video, Social Networking, Web Apps / Widgets
	Yes No	Alternative Ways to Monetize Content: Eyeballs Aren't Everything Melinda Lee, Uncensored Interview Ad models and eyeballs don’t count like they used to. To weather the economic storm, a content cr... READ MORE Ad models and eyeballs don’t count like they used to. To weather the economic storm, a content creator must explore alternate business models while embracing traditional principals including rights, production and distribution strategies, and emerging technologies. This panel explores scalability issues created by digital media, its impact on businesses and viable solutions. This is a panel that pertains to SXSW Music as well. Business / Entrepreneurial / Monetization, Content, Digital Distribution, Licensing / Fair Use / Copyright, Online Video
	Yes No	The Certain Death of Advertising Absolutism Brett Macfarlane, DDB Canada Technologist, media pundits, and salespeople love to talk about the certain death of this that and t... READ MORE Technologist, media pundits, and salespeople love to talk about the certain death of this that and the other. Often perpetuating unfounded myths. Yet few if any things actually die, in particular mediums and especially not ideas. In the post-death era how have TV, print and digital mutated into a bigger, better and more exciting swath of content and interactivity. And what does this mean for brands and how do you go about getting past talking about it to actually doing something about it? Advertising, Branding / Marketing / Publicity, Content, Digital Distribution, Information Architecture
	Yes No	Taming the Kindle: Guidance for Readers and Authors Len Edgerly, The Kindle Chronicles, a weekly podcast about the Kindle Whether you are a Kindle reader or an author looking to the Kindle as a new way to find your audienc... READ MORE Whether you are a Kindle reader or an author looking to the Kindle as a new way to find your audience, this panel will offer practical tips and advice on how to get the most out of Amazon's revolutionary eReader. The panel will comprise leading Kindle bloggers, hosted by Len Edgerly, whose weekly Kindle Chronicles audio podcast has been keeping a loyal and growing audience up to date on the Kindle since July, 2008. Community / Online Community, Content, Digital Distribution, Journalism 2.0
	Yes No	Trials and Tribulations of the Pirate Bay Peter Sunde, The Pirate Bay The Pirate Bay is Sweden's biggest export since...Abba. It's been quite a year for TPB -- with a spe... READ MORE The Pirate Bay is Sweden's biggest export since...Abba. It's been quite a year for TPB -- with a spectacle of a trial, news of a $7.8 million acquisition, and the epic win of the closely-linked Pirate Party. Those Swedes really do love to pirate. But will the titans of P2P prevail? Community / Online Community, Content, Digital Distribution, International, Licensing / Fair Use / Copyright
	Yes No	The Web Video Browser Experience in a Three Screens World Joy Marcus, Dailymotion With users viewing video across mobile, PC and TV, what will differentiate the experience of Web-bas... READ MORE With users viewing video across mobile, PC and TV, what will differentiate the experience of Web-based video? Experts from Dailymotion, the largest independent web video company, and Mozilla, developer of the Firefox Web browser, will show what web video content is succeeding, which social media web video models are working and detail how new technologies, such as Open Video, will provide an increasingly dynamic web video viewing experience. Advertising, Content, Digital Distribution, Digital Filmmaking, Online Video
	Yes No	Pixels, Pipes & Problems: Making Video Mobile Rob DeMillo, Transpera For better or worse, handsets are dominating the mobile computing scene. Proliferating at a rapid r... READ MORE For better or worse, handsets are dominating the mobile computing scene. Proliferating at a rapid rate, the small almost-computers are being expected to perform like their larger brothers by a generation trained on YouTube & Hulu – but small processors, memory footprints and bandwidth limitations propel engineering problems back to a 1990 world. How do you satisfy the public’s need for high-end media consumption under these constraints? Cloud Storage / Delivery, Digital Distribution, Mobile / Wireless, Mobile Applications
	Yes No	Cloud City: Parallel Computing For Everyone Mason Hale, OneSpot "Machine learning" once implied PhD's and racks of servers. No more. With projects like EC2, Hadoop... READ MORE "Machine learning" once implied PhD's and racks of servers. No more. With projects like EC2, Hadoop and Mahout, and accessible texts lining bookstore shelves, advanced distributed computing techniques are mainstream. After introducing the basics of map/reduce and collaborative filtering, we will ponder the possibilities of web-scale computing for everyone. Cloud Storage / Delivery, Digital Distribution, Information Architecture, New Technology / Next Generation, Other / Out There
	Yes No	Will We Pay for Content Online? Domenic Venuto, Razorfish As media organizations struggle to pay for original content with advertising dollars, they are evolv... READ MORE As media organizations struggle to pay for original content with advertising dollars, they are evolving their business models and turning to more creative ways to "extract" value from their audience. Will we, as consumers, open our wallets? If we do, what would do we expect in return? Advertising, Business / Entrepreneurial / Monetization, Digital Distribution, Economic Concerns, User Experience
	Yes No	Can the iPhone Save Newspapers? Gaurav Khandelwal, ChaiONE The success and large adoption of the iPhone gives newspapers the ability to reach digital consumers... READ MORE The success and large adoption of the iPhone gives newspapers the ability to reach digital consumers. With newspaper executives included, this panel will address new ways newspapers have of reaching readers through their phones and what the user experience can evolve to in time. In addition, the panel will discuss issues with monetization and adoption with iPhone and mobile apps. Case Study, Content, Digital Distribution, Journalism 2.0, Mobile Applications
	Yes No	The Fans are All Here. So Now What? Mike More, Headliner.fm There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitt... READ MORE There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitter, PureVolume….) to market and promote themselves. However the current platforms which these bands are using where not built with the bands marketing and promotional needs in mind: selling tickets to shows, downloads, merchandise and building a fan base quickly. How do you leverage multiple digital platforms to break your band online? Can it be done? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Distribution, Music 2.0, Social Networking
	Yes No	"Marvel-ous” Mobile Marketing with Superhero Ringtones Jonathan Medved, Vringo What happens when you combine Marvel’s content library with Vringo’s mobile ringtone app? You g... READ MORE What happens when you combine Marvel’s content library with Vringo’s mobile ringtone app? You get the world's first superhero video ringtone portal, letting Superhero wanna-bes create comic call signatures that friends see when they call. How does it work, and what are the implications for content creators throughout the galaxy? Animation / Cartoons, Branding / Marketing / Publicity, Digital Distribution, Mobile Applications, User Generated Content
	Yes No	How Do I Open for U2 Online? Mike More, Headliner.fm In the real world if you want to open for U2: a) you would have to be good, b) you would have to hav... READ MORE In the real world if you want to open for U2: a) you would have to be good, b) you would have to have a connection to U2 or their management and c) you would need to find tour support. So although is a great opportunity for one lucky band it is most probably out of reach for most bands. But what if you want to open for U2 online? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Distribution, Music 2.0, Social Networking
	Yes No	Are Magazines Dead? Michael Ninness, Adobe Systems Incorporated Is print really dead? Publications do face some difficult challenges such as environmental sustainab... READ MORE Is print really dead? Publications do face some difficult challenges such as environmental sustainability, ad revenues shifting from print to online, and more - but magazines are alive and well! Hear how digital technologies can be used to extend the reach and relevance of traditional print publications. Advertising, Business / Entrepreneurial / Monetization, Digital Distribution, Journalism 2.0, Writing / Technical Writing
	Yes No	Big Brands Win by Collaborating With Startups / Communities Marian Salzman, Porter Novelli How can big brands leverage the expertise of startups and their niche communities? Breakthrough resu... READ MORE How can big brands leverage the expertise of startups and their niche communities? Breakthrough results can happen when two very different two types of companies collaborate: think CNN and Facebook Connect; Walmart and Icanhascheeseburger or Hewlett-Packard with Eclectic Method and Photojojo. Is there a new business model emerging? Branding / Marketing / Publicity, Community / Online Community, Digital Distribution

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