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	Yes No	Are Web Video Analytics Critically Damping Content Length? Troy Lanier, DadLabs Web video analytics allow producers to measure viewer engagement . Will this new data drive video l... READ MORE Web video analytics allow producers to measure viewer engagement . Will this new data drive video length on the web into a steady state and thereby define a new video genre? Or do new interactive players make the system more stochastic? Restated: Does an ideal web video length exist? Collaborative Filtering, Content, Digital Distribution, Digital Filmmaking, Online Video
	Yes No	Social Media & News: Hogwash or Huge Help? John Boitnott, Village Voice Media Is social media news a viable avenue to increase traffic and exposure, build audiences, and make mon... READ MORE Is social media news a viable avenue to increase traffic and exposure, build audiences, and make money? Panel to debate whether social media sites like Digg, Stumbleupon and others are actually worth the effort it takes to grow traffic, and whether that traffic helps long term. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Digital Distribution, Journalism 2.0
	Yes No	Growing Social: Using Social Platforms to Grow-Fast Hooman Radfar, Clearspring Technologies Initially with widgets, companies built massive audiences and drove traffic via syndication. Now th... READ MORE Initially with widgets, companies built massive audiences and drove traffic via syndication. Now there are more ways than ever to go social. People share everything, to and from everywhere. How do you get your widget, app, video, or thingamabob into the feeds and super-charge growth beyond SEO/SEM? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Distribution, Social Networking, Web Apps / Widgets
	Yes No	Who’s Nibbling at Your Cookie? Frank Addante, the Rubicon Project Consumers are concerned with being tracked too much online and with information being collected for ... READ MORE Consumers are concerned with being tracked too much online and with information being collected for advertising purposes. Yet in the same vein, consumers want to be served with relevant information online. Instead of pointing fingers, let’s discuss how to balance the benefits of data openness with the need for privacy. Accessibility / Web Standards, Advertising, Content, Digital Distribution, Government and Technology
	Yes No	Realizing the Power of Interactive Documentary Neil Halloran, Our Bombs / Climbing Tree Productions The digital revolution has given us incredible new tools for documenting the world, but few independ... READ MORE The digital revolution has given us incredible new tools for documenting the world, but few independent web journalists have moved beyond text-based blogs and short video clips. Interactivity, multimedia, and data visualization can be powerful tools for the documentarian, when the focus is on engaging the viewer and building comprehensive messages. Real world examples will be demonstrated. Blogging, Case Study, Digital Distribution, Education, Journalism 2.0
	Yes No	Innovative Distribution: Thinking Outside the Box David Garber, Lantern Lane Entertainment No one wants my Movie. How do I sell it?---- Here we would take a look at all the alternative forms... READ MORE No one wants my Movie. How do I sell it?---- Here we would take a look at all the alternative forms of distribution available to today's filmmakers. Split Rights,Self Distribution vs., Studio , Mini Major or Indie Distribution. What is possible? How will windows of rights exploitations affect what can be done? How does a filmmaker evaluate and decide what to do with his film. As moderator I would bring individuals with experience and models from that experience. The panel would be made up of Producers, Acquisition Execs and Sales Agents that can answer these questions and explore the new opportunities. We will also explain and define potential pitfalls in distributing outside the box. Finally we will explore how to work non traditionally and still benefit from the traditional distribution models Business / Entrepreneurial / Monetization, Content Management, Digital Distribution
	Yes No	Beyond iTunes: The Social Entertainment Experience Dan Scheinman, Cisco Existing content business-models are being destroyed, so how do media companies make money AND conne... READ MORE Existing content business-models are being destroyed, so how do media companies make money AND connect with their audiences? The future is in the social entertainment experience-- one that combines the attraction of produced content with the power of social technologies to enable users to interact with and around content. This blend of “social” and “content” represents a new opportunity for media companies to engage audiences, monetize content and differentiate their brand. Find out how to get your content to users by creating community-driven entertainment sites. Warner Music has successfully proven the business model. Let’s get fans to look beyond iTunes for more engaging and fulfilling experiences. Community / Online Community, Content Management, Digital Distribution, Music 2.0, Social Networking
	Yes No	Can the iPhone Save Newspapers? Gaurav Khandelwal, ChaiONE The success and large adoption of the iPhone gives newspapers the ability to reach digital consumers... READ MORE The success and large adoption of the iPhone gives newspapers the ability to reach digital consumers. With newspaper executives included, this panel will address new ways newspapers have of reaching readers through their phones and what the user experience can evolve to in time. In addition, the panel will discuss issues with monetization and adoption with iPhone and mobile apps. Case Study, Content, Digital Distribution, Journalism 2.0, Mobile Applications
	Yes No	How Digital Technology Can Green The Music Industry Josh Zieman, YANGAROO The music industry here in the U.S. needs to do more to go green. While celebrity musicians talk ab... READ MORE The music industry here in the U.S. needs to do more to go green. While celebrity musicians talk about saving the planet while being driven around in SUVs and concerts are more conscious of the trash fans bring, what about the promotion aspect of the business? YANGAROO's Josh Zieman will talk about how digital distribution technologies have matured to the point where they can be used to eliminate old forms of promotion. Branding / Marketing / Publicity, Content Management, Digital Distribution, Green / Environmental, Music 2.0
	Yes No	Where the Hell Are We In the Evolution of the Social Web? Bill Johnston, Forum One Social media practice and implementation is a dynamic and volatile subject that effects all function... READ MORE Social media practice and implementation is a dynamic and volatile subject that effects all functions in a company from the obvious (product, support, marketing) to the not so obvious (hr, operations). Hear from 5 seasoned social media practitioners (plus YOU!) about where we are on "the map" of social media adoption and practice, and where we are headed. The mood will be lively, the panel bright eyed and prepared, and the audience smart (and involved). Community / Online Community, Digital Distribution, Social Networking, User Experience, User Generated Content
	Yes No	ANYONE Can Create a Video Game! Michael Agustin, Gendai Games Inc. Today, people can create video, photos, and podcasts and share them over the Web. Game creation is t... READ MORE Today, people can create video, photos, and podcasts and share them over the Web. Game creation is the next frontier. However, making games can be terribly difficult. This panel will cover unique approaches from people who dare to make game creation accessible to anyone. Community / Online Community, Digital Distribution, Social Networking, User Generated Content, Video Games
	Yes No	Scaling Social Media: Getting Credible Content To Mass Audiences Maggie Fox, Social Media Group In year one, executives wanted to know WHY social media. In year two, WHO was writing about them. In... READ MORE In year one, executives wanted to know WHY social media. In year two, WHO was writing about them. In year three? HOW MANY are reading. You have a new problem now - how to scale your social media efforts. Everyone agrees that you are winning hearts and minds - making your company better and generating quality digital word of mouth. The problem? You're doing it almost by hand. In this engaging panel discussion you'll learn from experienced social media leaders, innovators and digital marketers about how to scale social media efforts to generate the levels of reach and awareness that big companies need in order to see positive impact on their bottom line. Advertising, Branding / Marketing / Publicity, Case Study, Digital Distribution, New Technology / Next Generation
	Yes No	Incorporation of Technology and Video on the Web Thierry Daher, CAID PRODUCTIONS /Vanksen Mixing films and technology to reach and engage millions of viewers on viral spread alone (no ad buy... READ MORE Mixing films and technology to reach and engage millions of viewers on viral spread alone (no ad buy, no Youtube, no social media platform,). Our campaigns for Disney, Paltalk and Lifelock, engaged 18 million US viewers and over 20,000 blogs with a unique mix of video, clever creative and technology. Blogging, Branding / Marketing / Publicity, Digital Distribution, Online Video, Web Apps / Widgets
	Yes No	Desiging for MultiScreen Stacey Mulcahy, Teknision Mobile, set top box, browser, desktop, console - there are a variety of touchpoints to deploy an exp... READ MORE Mobile, set top box, browser, desktop, console - there are a variety of touchpoints to deploy an experience to. This session will cover the various design considerations and user experience principles for the popular archetypes users are currently interacting with. Design Thinking, Digital Distribution, Digital Divide, Interface Design, User Experience
	Yes No	Taking Traditional Narrative Online: Extending Film Worlds Interactively Matt Golding, Team Rubber Creation and marketing of films is becoming increasingly complex as technology opens up new ways of ... READ MORE Creation and marketing of films is becoming increasingly complex as technology opens up new ways of connecting with audiences. How are filmmakers, from the studios, to independent pioneers, using the web to connect with their audiences, and how does this new narrative universe fit with the idea of interactive storytelling? Advertising, ARGs, Digital Distribution, Digital Filmmaking
	Yes No	Dogs in Cubes, Not Such a Square Idea! Keleigh Milliorn, imc² Set your cool company apart with some doggy style: a perk proven to boost spirits, lower stress, and... READ MORE Set your cool company apart with some doggy style: a perk proven to boost spirits, lower stress, and make your place THE great place to work! Get ready to institute a "bring your dog to work" policy that doesn't bite you in the rear. Case Study, Community / Online Community, Digital Distribution, Economic Concerns, Other / Out There
	Yes No	Beyond The Browser Kevin Lynch, Adobe Consumers no longer need to be constrained by the vast limitations imposed upon us by browses. Inst... READ MORE Consumers no longer need to be constrained by the vast limitations imposed upon us by browses. Instant direct access to content (e.g., your eBay, eTrade or NYT account)—is now available directly from your desktop or device in just ONE click. More efficient and faster for the consumer and helpful to companies who want direct contact with customers for better service and the ability to charge for stuff. Content, Content Management, Digital Distribution, Journalism 2.0, User Experience
	Yes No	Managing the Internet’s Impact on Video Delivery in 2010 Mark Taylor, Level 3 Communications Change is increasingly present within the movie and television industries – from production to l d... READ MORE Change is increasingly present within the movie and television industries – from production to l distribution of content. Electronic cinematography is a dramatic departure from filmed cinematography, and consumer electronics, Internet and broadcast television industries are finally converging. Leading distributors, producers and studios will discuss this evolution, gambling on the convergence of the future. Branding / Marketing / Publicity, Content, Content Management, Digital Distribution, Digital Filmmaking
	Yes No	The Future of Collaboration Rob Gonda, Sapient Let’s coin 2010 as Web 2.75 ... Ahead from mash-ups and static collaboration, software and platfor... READ MORE Let’s coin 2010 as Web 2.75 ... Ahead from mash-ups and static collaboration, software and platform as a service, not quite semantic yet, but with a huge movement towards real-time ... Real-time search, messaging, and coming soon: collaboration. Txt/sms use is growing exponentially, youth prefer twitter over email, Google Wave is taking off, and there’s an immediate-satisfaction expectation rallying through every possible touch point or interaction. Learn the power of real-time collaboration and experience it live during the session. Content, Digital Distribution, New Technology / Next Generation, User Experience, Web Apps / Widgets
	Yes No	Online Video Distribution: Minimize Workflow, Maximize Views Troy Lanier, DadLabs Pushing your video to multiple video aggregators (YouTube, Yahoo, Blip), to multiple screens (mobile... READ MORE Pushing your video to multiple video aggregators (YouTube, Yahoo, Blip), to multiple screens (mobile, tv), and to social networks (Facebook, Twitter, Ning), can consume human time and upload bandwidth. This session will examine the process of and potential efficiencies within the video compression and upload process. Digital Distribution, Online Video
	Yes No	Seeking Effective Methods Of Fan Engagement Jaclyn Ranere, The Orchard - marketing and distribution services In today’s digital environment, it’s becoming increasingly difficult for bands and artists to m... READ MORE In today’s digital environment, it’s becoming increasingly difficult for bands and artists to manage and monitor fan activity and engagement because fan activity is scattered across outlets like MySpace, Facebook and other social networking sites. Do the engagement effects of social media take away or support the need for a centralized, official artist site? Digital Distribution, Online Relationships, Social Networking, User Experience
	Yes No	Are Magazines Dead? Michael Ninness, Adobe Systems Incorporated Is print really dead? Publications do face some difficult challenges such as environmental sustainab... READ MORE Is print really dead? Publications do face some difficult challenges such as environmental sustainability, ad revenues shifting from print to online, and more - but magazines are alive and well! Hear how digital technologies can be used to extend the reach and relevance of traditional print publications. Advertising, Business / Entrepreneurial / Monetization, Digital Distribution, Journalism 2.0, Writing / Technical Writing
	Yes No	Story! The Secret to Online Video Eric Susch, Let's Knit2gether Online video is moving beyond dogs on skateboards. As viewers become more sophisticated story becom... READ MORE Online video is moving beyond dogs on skateboards. As viewers become more sophisticated story becomes more important. The team from Let’s Knit2gether will show you how to keep your viewers engaged and coming back for more, even if your video is non-fiction. Community / Online Community, Content, Digital Distribution, Digital Filmmaking, Online Video
	Yes No	News 2.0 - How Old Media Companies Are Inventing New Models Maggie Fox, Social Media Group Newspapers are dying and media conglomerates are collapsing; but is the "old media" company really d... READ MORE Newspapers are dying and media conglomerates are collapsing; but is the "old media" company really dead? In this session we'll hear from innovators within some of the largest and oldest media networks in North America, and learn about their efforts to evolve the old model into something new, relevant and solvent in today's infinite-channel universe. News of old media's death may be greatly exaggerated. Join us for this engaging discussion with traditional companies that are innovating in an effort to reinvent themselves as profitable, sustainable sources of information and digital content. Advertising, Case Study, Content, Digital Distribution, Journalism 2.0
	Yes No	The Fans are All Here. So Now What? Mike More, Headliner.fm There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitt... READ MORE There are over 8,000,000 bands online using various social media platforms( MySpace, Facebook, Twitter, PureVolume….) to market and promote themselves. However the current platforms which these bands are using where not built with the bands marketing and promotional needs in mind: selling tickets to shows, downloads, merchandise and building a fan base quickly. How do you leverage multiple digital platforms to break your band online? Can it be done? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Digital Distribution, Music 2.0, Social Networking
	Yes No	The Empire Strikes Back: How Big Media is Responding to Disruption Chris Treadaway, Notice Technologies Panel discussion with people from news/local media industry as well as hyperlocal to understand thei... READ MORE Panel discussion with people from news/local media industry as well as hyperlocal to understand their perspectives. I intend to really grill all of these guys but also get their opinions on the future & what they need to do. Advertising, Business / Entrepreneurial / Monetization, Content, Digital Distribution, Journalism 2.0
	Yes No	This Just In: Breaking News Online Brad Hunstable, Ustream As news outlets are starting to partner with social media companies, traditional news media consump... READ MORE As news outlets are starting to partner with social media companies, traditional news media consumption is changing as we know it. This panel will discuss how traditional news outlets are beginning to embrace and utilize social media to reach a wider audience, and what the implications are. Community / Online Community, Content, Digital Distribution, Journalism 2.0, Online Video
	Yes No	Interactive Documentaries: a Multidimensional Narrative Victoria Ha, Stitch Media Inc Documentaries are just not about 'documenting' an event - they interpret and synthesize many sources... READ MORE Documentaries are just not about 'documenting' an event - they interpret and synthesize many sources of information to explain a situation or express a specific point of view. So where does the user interact with this specific project? Meet interactive documentary filmmakers to hear how they approach their medium. Learn what's new when designing a weaving narrative and how do you make it engaging. Community / Online Community, Digital Distribution, Digital Filmmaking, Online Video, Social Issues
	Yes No	Will Work for Clicks: E-Comic Branding's Online Mojo Darrin McAfee, Levity Entertainment Group/E-Comic Branding Darrin McAfee is the driving force behind the online success of over 50 comedians including Jeff Dun... READ MORE Darrin McAfee is the driving force behind the online success of over 50 comedians including Jeff Dunham, David Spade and George Lopez. Darrin will explain how Levity Entertainment Group's E-Comic Branding aggregates and analyzes data to touch millions of comedy-focused consumers, building fans and communities that remain committed and engaged. Advertising, Branding / Marketing / Publicity, Content Management, Digital Distribution, Social Networking
	Yes No	Boxee vs. NBC Steve Rosenbaum, Magnify.net Who will bring web video to the living room? One player is NBC, who is both a major partner in Hulu... READ MORE Who will bring web video to the living room? One player is NBC, who is both a major partner in Hulu, and a current major recipient of cable subscription cash. But in walks Boxee, the fast moving startup that is quickly building a loyal following in the living room and laptop world. So, cage match. Senior exec's from both NBC and Boxee explore the state of the art in web and living room distribution. Community / Online Community, Content, Digital Distribution, Online Video

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