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	Yes No	Build a Live TV Station In Your Cube Josh Bancroft, Intel Software Network Live interactive web based video is the next evolution of online community. Just ask Leo Laporte or ... READ MORE Live interactive web based video is the next evolution of online community. Just ask Leo Laporte or Chris Pirillo. Here's how to build your own live web TV station in your cube, along with the story of how we did it with Intel Software Network TV. Case Study, Content, Online Relationships, Online Video, User Generated Content
	Yes No	Trustworthy: Text and Transparency in a Noisy World Mark Blaine, School of Journalism and Communication at the University of Oregon Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider ... READ MORE Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider words as data and help us go beyond rule books and search engine optimization to make sense of using language in interactive media. Blogging, Content, Education, Information Architecture, Writing / Technical Writing
	Yes No	Modern Email Marketing: Content, Compliance, Personalization and Deliverability Joshua Siler, BNJ Opt-in email is a primary channel to reach website users and customers, however it’s becoming incr... READ MORE Opt-in email is a primary channel to reach website users and customers, however it’s becoming increasingly difficult to break through the clutter. In this presentation, we’ll show real world examples of responsible email programs, including global email, personalization, passive profiling and a review of best practice do’s and don’t’s. Back-End Programming / Databases, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Content Management
	Yes No	Free Content is the Holy Grail Gil Penchina, Wikia Some of the largest web sites in the world (IMBD, Wikipedia, You Tube, Facebook) are sucessful becau... READ MORE Some of the largest web sites in the world (IMBD, Wikipedia, You Tube, Facebook) are sucessful because they have the best content, and that content just happens to be contributed for free by consumers. We all know content is king, so Free Content must be the Holy Grail. This has lead to a massive quest to build a consumer generated version of just about every media property in the world. Many are succeeding today (Yelp, Wikia, Digg), and many more are just starting and encountering the difficulties of this model. Community / Online Community, Content, Content Management, User Generated Content
	Yes No	Amazing Grace: Once Blind, Now We Tweet Daniel Neely, Networked Insights The traditional marketing roles of large organizations are changing. The old model of broadcasting a... READ MORE The traditional marketing roles of large organizations are changing. The old model of broadcasting a message to a world awaiting your announcement is shifting to one where customers have a voice in regards to the success or failure of your campaign or product. Advertising, Business / Entrepreneurial / Monetization, Content, New Technology / Next Generation, Social Networking
	Yes No	Beyond AJAX: Freeing Content with JSON and REST Jason Lengstorf, Ennui Design With the rise of AJAX in modern web applications, the success of emerging web services will depend o... READ MORE With the rise of AJAX in modern web applications, the success of emerging web services will depend on the implementation of a functional REST API. Learn about REST, how to implement JSONP, and how this technology is changing the future of AJAX in this presentation. Content, Front-End Programming, New Technology / Next Generation, User Experience
	Yes No	Building Websites for Rockstars Ryan Garner, Anonymous (for now) In a time of tectonic change for the industry, a major record label shares its tale of building webs... READ MORE In a time of tectonic change for the industry, a major record label shares its tale of building websites that fans actually like for some of the biggest music artists in the world. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Content, Music 2.0
	Yes No	New News: Can Online UGC Replace Traditional Journalism Douglas Edwards, nuze.com What happens when blogs and social media try to fill the gap left as newspapers and other traditiona... READ MORE What happens when blogs and social media try to fill the gap left as newspapers and other traditional media fail? This panel covers options now in the market and where the ideas of twentieth century journalism fit in an always online 21st century. Collaborative Filtering, Content, Journalism 2.0, Social Networking, User Generated Content
	Yes No	TV 3.0 - It’s Still TV to Me... Bill Stone, FLO TV Web video on TV, traditional TV on mobile and mobile tv online...? All this, coupled with the prolif... READ MORE Web video on TV, traditional TV on mobile and mobile tv online...? All this, coupled with the proliferation of real time social networking services, points to a growing trend of people accessing TV from the best screen available. We’ll explore how the industry is building audiences and monetizing traditional content in new ways. Business / Entrepreneurial / Monetization, Content, Digital Distribution, Mobile Applications, Online Video
	Yes No	Online Video Killed The Publishing Stars Matt Cohen, OneSpot This next generation is using online video as their first stop for news, information, and even schol... READ MORE This next generation is using online video as their first stop for news, information, and even scholarly research. In this group, print media is deader than MTV. How can print-based publishers compete in this visual era? Should they compete, or is there still an audience that wants to read news? Business / Entrepreneurial / Monetization, Content, Journalism 2.0, New Technology / Next Generation, User Generated Content
	Yes No	Better Journalism Through Code Tiffany Brown, Armchair Media Did the internet and computers kill the journalism star? Or did it just redefine what a journalist d... READ MORE Did the internet and computers kill the journalism star? Or did it just redefine what a journalist does? In this panel, we'll talk about the current state of computational journalism, what J-Schools are doing, and how code geeks might just save the industry. Content, Journalism 2.0
	Yes No	First Impressions: Home Pages that Rock Peter Deng, Facebook The homepage experience is important for any web product. It serves as a first impression for a new ... READ MORE The homepage experience is important for any web product. It serves as a first impression for a new user and the site's dashboard for an engaged user. Sites are forced to prioritize and make trade-offs because of limited "above the fold" real estate. What makes a good homepage experience? What are the metrics by which you should define homepage success? Content, Content Management, Interface Design, User Experience
	Yes No	The Future of News Delivery - News Applications for Smartphones Pam Maples, Newsy.com Find out how media companies can address the smartphone opportunity by creating news apps that fit u... READ MORE Find out how media companies can address the smartphone opportunity by creating news apps that fit user demographics and meet user demand. Maples will explain how smart media companies have innovated quickly to create smartphone apps. She'll also discuss how news apps can offer consumers easily digestible news packages that meet the current demand for video, shorter format and more context. Content, Journalism 2.0, Mobile Applications, Online Video
	Yes No	Sick Clicks: The Evolution of Health Online Caley Van Cleave, FeelGoodNow.com Will the Internet be the life support that saves the current U.S. health care system from death? As... READ MORE Will the Internet be the life support that saves the current U.S. health care system from death? As more people seek health information and alternative care through online mediums, a health care evolution is emerging where we are all the remedy. Community / Online Community, Content, Social Networking, User Generated Content
	Yes No	Curating Cultural Content - Libraries Save Your Ass & Etchings Jessamyn West, MetaFilter.com How are libraries responding to the firehose of cultural content when deciding how to curate digit... READ MORE How are libraries responding to the firehose of cultural content when deciding how to curate digital media? What does it mean to be an online archive or library in an age of user-generated content? Librarians, quasi-librarians and techies will share tips ideas and the usual horror stories. Back-End Programming / Databases, Collaborative Filtering, Content, Non-Profits, User Generated Content
	Yes No	Collaboration Nation: Building Communities Around Content Rony Zarom, Watchitoo Obama’s inauguration, Michael Jackson’s memorial and technologies like Google Wave, Skype Screen... READ MORE Obama’s inauguration, Michael Jackson’s memorial and technologies like Google Wave, Skype Screen Sharing, and Watchitoo, prove there is consumer demand for social collaboration over synchronized content. This presentation will focus on the next phase in the evolution of the internet and how communities are being built around live streams, content and collaboration. Community / Online Community, Content, Social Networking, User Experience
	Yes No	For Spanish, Press 1: Language Choice in Marketing to Bilingual Audiences Fernando Rodriguez, Terra USA The majority of U.S. Hispanics are bilingual/bicultural and language choice tends to be a reflection... READ MORE The majority of U.S. Hispanics are bilingual/bicultural and language choice tends to be a reflection of preference, not necessity. But is this nuance reflected in today’s digital media? Reaching the fastest growing demographic demands a newfound understanding of their interaction with media and, in particular, language usage and preference. Advertising, Content, Digital Divide, New Technology / Next Generation, User Experience
	Yes No	Get a Life -- Government Goes to Middle School Tami Heaton, Texas Comptroller of Public Accounts Get a Life is a site designed by the Texas Comptroller of Public Accounts to get middle school stud... READ MORE Get a Life is a site designed by the Texas Comptroller of Public Accounts to get middle school students thinking about career options and careers that will be in demand in the future. In order to appeal to this audience the site has to be fun, fresh, interactive… And NOT look or sound like it was done by a government agency. Branding / Marketing / Publicity, Community / Online Community, Content, Government and Technology, User Generated Content
	Yes No	Working Online for TV Susie Felber, truTV, Turner Broadcasting System Top television networks all have websites offering a mixture of original content and extensions of t... READ MORE Top television networks all have websites offering a mixture of original content and extensions of the network's programming online. What are the challenges to bringing new ideas into a brand? Building a sticky site that's more than a marketing tool? Convincing on-air execs that although the money in online doesn't rival current gains, investment is crucial. Writer/comedian Susie Felber (who has worked for numerous TV networks and currently is Senior Writer for truTV.com) presents the top creative and executive heads of TV network sites who are passionate about content and technology for a lively debate about the challenges of working online for TV and the future of TV itself. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Digital Divide, Journalism 2.0
	Yes No	Freelance Isn't Free: The Twisted Economics of Writing Today Jeff Beckham, Austinist Nearly anyone can publish their work today for free and reach an audience somewhere online. But that... READ MORE Nearly anyone can publish their work today for free and reach an audience somewhere online. But that great opportunity has made life harder than ever for freelance writers, who must convince people to pay them to publish their work to an audience. Has creative writing become a commodity? Is journalism now a vocation, an avocation, or both? Career / Work Concerns, Content, Economic Concerns, Journalism 2.0, Writing / Technical Writing
	Yes No	Community Funded Reporting David Cohn, Spot.Us The news industry is dying but in its wake are new business models to support investigative journali... READ MORE The news industry is dying but in its wake are new business models to support investigative journalism. One of these is "community funded reporting" which is being pioneered by Spot.us but is happening around the country by various individuals. What is it? How does it work? What are its pitfalls? Where does it surpass the traditional advertising model? This will be a conversation that explores the changing media landscape and how the web can rise to the challenge of supporting our communities and their information needs. Blogging, Content, Journalism 2.0, Non-Profits, Social Issues
	Yes No	Epic Lulz: Secrets of Hilariouser Web Content John Hargrave, ZUG.com Comedy rules the Web. There's no better way of creating viral buzz and generating traffic than thro... READ MORE Comedy rules the Web. There's no better way of creating viral buzz and generating traffic than through funny, well-written content. We'll explain how to make your own content funnier, as well as how to "optimize" funny content for the Web so it gets noticed, linked, and passed along. Branding / Marketing / Publicity, Content, Writing / Technical Writing
	Yes No	Wonder Woman: Her Uncanny Resemblance to Content Strategy Julie Chopra, Damn Cheeky Content strategy has been around since the days of Netscape. But since everything on the web was sta... READ MORE Content strategy has been around since the days of Netscape. But since everything on the web was static text, it dealt solely with messaging, tone, and online readability. Thanks to the proliferation of content types and distribution methods, content strategy has grown up into a fine warrior. We're in the age of storytelling. We sit huddled around our glowing computer screens rather then fires, as this basic human need confers, confesses, and communicates through video, podcasts, webinars, status updates, and more. What does content strategy look like today? Think Wonder Woman. Content, Online Video, User Generated Content
	Yes No	Vertical Communities: Helping Bloggers, Artists & Small Businesses Grow Ryan Stern, Foodbuzz Joining a vertical community organized around niche content or products can provide a wealth of tool... READ MORE Joining a vertical community organized around niche content or products can provide a wealth of tools, resources, monetization options, content distribution and social networking components that all translate into better blogs, unique monetization solutions, stronger brand presence and product awareness. Learn from businesses that have built a vertical community platform and how you can best leverage them. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Content
	Yes No	The Secret Sauce: Unlocking the Power of Story Cliff Atkinson, BBP Media, LLC What's the one ingredient that will transform boring to engaging in any website, game, book, movie o... READ MORE What's the one ingredient that will transform boring to engaging in any website, game, book, movie or mobile application? It's the secret sauce called story. Join us as we explore the classic elements of story structure and practical ways you can apply it to any project you’re working on. Case Study, Content, Design Thinking, Visual Design
	Yes No	Why Personal Branding is a MUST in New Media World Renee Renee, Magic Sauce Media In a world where we're swimming in content, and that content is incredibly diverse at the end of the... READ MORE In a world where we're swimming in content, and that content is incredibly diverse at the end of the Long Tail, creating your own brand is more important than ever. A diverse group will discuss how to create a niche and voice that will not only stand out but sing. Branding / Marketing / Publicity, Community / Online Community, Content, Design Thinking
	Yes No	Reduce, Reuse, Repurpose - Successful Web Content Management Benjamin Bykowski, Optiem, LLC Integrated marketing communication is critical to any business. Yet the Web is the most common plac... READ MORE Integrated marketing communication is critical to any business. Yet the Web is the most common place for messaging that is out-of-sync, stale, or simply missing. Web Content Management can be a toolset for interaction between marketers and thought leaders and the technology used to manage and deliver their message. Accessibility / Web Standards, Content, Content Management, Information Architecture, Search
	Yes No	Opportunity & Marketing In A New Media (R)evolution David Garrison, Indaba Music Many industries, including music, are striving to embrace the benefits of the Web. New players emerg... READ MORE Many industries, including music, are striving to embrace the benefits of the Web. New players emerge to create models that enable artists and corporate brands to harness its collaborative power and provide insight into engagement and retention. Through the music lens, David Garrison will discuss the online technology benefits. Advertising, Community / Online Community, Content, New Technology / Next Generation, User Experience
	Yes No	TV Resurrects the Radio Star (aka Breaking Songs on TV & Building Your Brand) Joel Beckerman, Man Made Music These days, with the record industry tanking (due the loss of CD sales and hard to capture online re... READ MORE These days, with the record industry tanking (due the loss of CD sales and hard to capture online revenue).....and desperate for new avenues, a key television placement has become the coveted launching pad for up and coming artists and a vital promotional tool for some of the biggest names in the music industry. Simultaneously, more and more networks and their branded entertainment shows are leveraging new and buzzing artists as well as high profile name artists to further broaden the appeal of their own programming. , ie CBS newest fall promo featuring the Black Eyed Peas single. In this past year, interesting music placements include: U2 performs 5 nights on Letterman, No Doubt debut's single on Gossip Girl, The Black Eyed Peas are featured in CBS's Fall promo, ABC One Life to Live ongoing incorporation of all genres of music featuring new and established artists, and the regular use of indie music with shows such as Gossip Girl, Gray's Anatomy, One Tree Hill and many more. How do you get millions of dollars in free media exposure for new music? How bands from Black Eyed Peas to indie darlings Feist use song placement to make their music famous. Join this panel of managers, publishers, music supervisors to labels to learn how it really works in 2010. What does it take both professionally and creatively to land a TV placement or promotion and help build your brand? Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Music 2.0
	Yes No	Beyond The Browser Kevin Lynch, Adobe Consumers no longer need to be constrained by the vast limitations imposed upon us by browses. Inst... READ MORE Consumers no longer need to be constrained by the vast limitations imposed upon us by browses. Instant direct access to content (e.g., your eBay, eTrade or NYT account)—is now available directly from your desktop or device in just ONE click. More efficient and faster for the consumer and helpful to companies who want direct contact with customers for better service and the ability to charge for stuff. Content, Content Management, Digital Distribution, Journalism 2.0, User Experience

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