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	Yes No	Rock Stars in the Orchestra: Managing Gifted Workers Candy Bernhardt, Nokia Would you know how to work with a young Walt Disney or Steve Jobs working at your company? Most mana... READ MORE Would you know how to work with a young Walt Disney or Steve Jobs working at your company? Most managers don’t. What really makes someone “Rock Star talent” and how can you help your organization go from sucking the life out of them to becoming THE place to work? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Social Issues
	Yes No	Saving Money Through Social Media Farnoosh Torabi, QuickenOnline Cutting coupons is so last century. Today, consumers are tapping into the massive knowledge base of... READ MORE Cutting coupons is so last century. Today, consumers are tapping into the massive knowledge base of the social web for bargains, coupon codes, and financial advice. In this panel, we examine the leading brands and services that are using social media to help consumers save money. Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	Will the Real Social Media Team Please Stand Up? Adam Christensen, IBM Ok, why is everyone standing up? A panel of social media practitioners from areas such as communicat... READ MORE Ok, why is everyone standing up? A panel of social media practitioners from areas such as communications, marketing, and product development discuss innovative uses of social media in the networked business world. They share key success stories, lessons learned, questions and challenges as they work independently and collaboratively. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking
	Yes No	Know When To Say When With Social Media George Nemeth, Optiem Every time a new bright, shiny social media object there's always a moment of hesitation before crea... READ MORE Every time a new bright, shiny social media object there's always a moment of hesitation before creating that new account where one asks, "Do I really need another place to update my status?" Sooner or later, we all face that fact that we've spread the peanut butter too thin. How do you know when it's time to pull the plug on the online community you've been foster so long? Blogging, Community / Online Community, Online Relationships, Social Networking
	Yes No	Unbake Your Brain: How to Stay Cool, Calm & Creative Jonathan Fields, Career Renegade, Inc/ Living a fast-paced digital life can wreak havoc on your mindset and ability to constantly innovate.... READ MORE Living a fast-paced digital life can wreak havoc on your mindset and ability to constantly innovate. Discover a set of simple daily practices that'll drop you back into the zen zone, create instant calm, let you de-stress and refocus on the hyper-creative process that makes screen-life so rewarding Blogging, Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Self-Help / Self-Improvement
	Yes No	Breaking Paradigms: Looking At Evils Online Stephen Kellat, Erie Looking Productions With the eruption of public dissent online in Iran, blocking and filtering came into play. Breaking... READ MORE With the eruption of public dissent online in Iran, blocking and filtering came into play. Breaking out of traditional thought about Internet structure is needed to keep channels open. Blogging, Community / Online Community, Journalism 2.0, Other / Out There
	Yes No	Twitter Killer? – Advertising’s Impact On Social Media Joe Stepniewski, Skimlinks Advertising and affiliate marketing are increasingly used to earn money by all who publish. Will thi... READ MORE Advertising and affiliate marketing are increasingly used to earn money by all who publish. Will this destroy Twitter, blog reputations and our circle of trust? Of course not, but we need to be considerate. Find out which methods are suitable, how to do it ethically and still make $$$. Advertising, Blogging, Business / Entrepreneurial / Monetization, Community / Online Community, Social Issues
	Yes No	Your Marketing Program Is Broken Brian Halligan, HubSpot, Inc. Relying on cold calling, direct mail and print advertising to generate leads? Time to fix your marke... READ MORE Relying on cold calling, direct mail and print advertising to generate leads? Time to fix your marketing program. This session will teach you how to get with the times and use inbound marketing techniques like SEO, social media and blogging to attract prospects and turn them into living, breathing customers. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Content, Content Management
	Yes No	Clickin, Not Brickin: Netrooting (for) Music Communities Doug Norman, St. Edward's University Doug Norman has a PhD in Comparative Literature from the University of Texas at Austin. He has wr... READ MORE Doug Norman has a PhD in Comparative Literature from the University of Texas at Austin. He has written articles oand given conference papers on identity politics of queer hip hop and the importance of social networking technologies to the foundation of underground music communities. He is currently working on an article about the evolution of queer hip-hop communities online. The article examines the role of fan-artist interaction in the articulation of this burgeoning culture’s artistic and political aims. Branding / Marketing / Publicity, Community / Online Community, Music 2.0, Social Issues, Social Networking
	Yes No	You're Nowhere Without Passion Dave Delaney, davedelaney.me Whether you're a guy who loves music and marketing so much you become a podcasting superstar, or you... READ MORE Whether you're a guy who loves music and marketing so much you become a podcasting superstar, or you're a woman who aims to empower women through technology, or you are a musician who wants to share his music with the world, or simply a new guy in town looking for some friends. In each example it's passion that drives us, without it we'd be nowhere. Business / Entrepreneurial / Monetization, Community / Online Community, Online Relationships, Self-Help / Self-Improvement, User Generated Content
	Yes No	Crowd Sourcing Innovative Social Change Beth Kanter, Beth's Blog Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Ch... READ MORE Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change. Case Study, Collaborative Filtering, Community / Online Community, Non-Profits
	Yes No	RSS Is Dead! Viva La Twitter! CK Thurber, OneSpot Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and ... READ MORE Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and information alike. In an era where everyone gets their must-click links from "friends," is RSS obsolete? And has Twitter become too fast for major media news (i.e. CNN v. Irani Election)? Community / Online Community, Content, Journalism 2.0, New Technology / Next Generation, Social Networking
	Yes No	It's Never What They Say, It's What They Mean Jake McKee, Ant's Eye View When someone yells online, it's easy to get caught up in the negativity, seeing visions of doom and ... READ MORE When someone yells online, it's easy to get caught up in the negativity, seeing visions of doom and gloom. But more often than not, negativity is a form of passion. This session will introduce you to the fine art of translating community discussions into actionable decisions. Community / Online Community
	Yes No	Innovating Bureaucracy: Getting Government To Share Andrea Baker, Navstar, Inc A different type of Community Management session, we dive into how to change the most difficult of c... READ MORE A different type of Community Management session, we dive into how to change the most difficult of cultures within the Government. This dual presentation will dive deeper into how they did it when it comes to the digital divide of Government inside and outside of the firewall. The lessons learned from these case-studies can be applied to the corporate world as well. Case Study, Community / Online Community, Digital Divide, Government and Technology, Social Networking
	Yes No	Beyond Twitter: Can Social Technologies Effect Global Change? Tracy Pell, Project Diaspora This panel is a discussion on the impact of Social technologies and how they are leveraged for globa... READ MORE This panel is a discussion on the impact of Social technologies and how they are leveraged for global change. The focus would be on how these tools are used in local communities and by external parties to effect change. What are the risks and benefits associated with using these tools. Community / Online Community, Digital Divide, International, Social Issues, Social Networking
	Yes No	Listening the the Internet: Online Media Monitoring Kris Krüg, Independent A blog, google alerts and Twitter aren’t enough to compete anymore. We take social media beyond th... READ MORE A blog, google alerts and Twitter aren’t enough to compete anymore. We take social media beyond the basics and into advanced cyborg technology :) Set up a personalized platform that will help you make decisions on data, not hunches. Filter out the noise and let the Internet build your brand. Blogging, Branding / Marketing / Publicity, Community / Online Community, Journalism 2.0, New Technology / Next Generation
	Yes No	What's The Hold Up? Web 2.0 in Corporations Keri Pearlson, KP Partners Community, transparency, information-sharing...Why don't we see more adoption of web 2.0 ideas and t... READ MORE Community, transparency, information-sharing...Why don't we see more adoption of web 2.0 ideas and tools in the enterprise? What are the barriers to adoption? This panel will include speakers from companies with projects in this space and we will discuss why adoption is so slow. Case Study, Community / Online Community, Social Networking, User Generated Content
	Yes No	The Life Graph: You Are Your Location Sam Altman, Loopt, Inc. Bridging the gap between cyberspace and reality, the “Life Graph” will revolutionize how individ... READ MORE Bridging the gap between cyberspace and reality, the “Life Graph” will revolutionize how individuals interact with the world around them: predictive recommendations with rich local content that matters the most to you here and now. We will explore the Life Graph concept and how it will change your life. Community / Online Community, Geolocation, Mobile / Wireless, Mobile Applications, Social Networking
	Yes No	CouchDB: The Definitive Guide Book Reading Chris Anderson, CouchDB CouchDB is a leader among post-relational databases. The authors of the O'Reilly book will show you ... READ MORE CouchDB is a leader among post-relational databases. The authors of the O'Reilly book will show you why CouchDB is so exciting for web developers, read from the book, and talk about the writing process. Back-End Programming / Databases, Community / Online Community, Open Source, Writing / Technical Writing
	Yes No	Innovation & Branding: Let's Examine the BEST Renee Blodgett, Magic Sauce Media We'll take a look at the best examples in innovation and branding, including personal branding and w... READ MORE We'll take a look at the best examples in innovation and branding, including personal branding and why they succeeded short and long term. This is more than just creating a "purple cow," it's how to sustain it by being congruent with what you and/or your product is. Case study examples will add the gold dust to this dynamic interactive discussion. Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community
	Yes No	Devices for Real World Social Networking Paul Terry Walhus, Spring.net Devices like poken, mynameise "e" and others are making it possible to connect to people and their s... READ MORE Devices like poken, mynameise "e" and others are making it possible to connect to people and their social networks with a simple fist pump or "touch". These devices are supported by a web service and are increasingly being used at conventions, trade shows, and on campuses. Community / Online Community
	Yes No	Lights On... Nobody Home? Building Better Fan Pages Roger Katz, Friend2Friend.com Got a Fan Page, but nobody’s there? This session will teach you how to take a dry, dusty, lonesome... READ MORE Got a Fan Page, but nobody’s there? This session will teach you how to take a dry, dusty, lonesome fan page and make it entertaining, engaging, useful to fans, and most of all, popular! Learn our five-step process for turning visitors into raving fans, and engaging their friends. Advertising, Branding / Marketing / Publicity, Community / Online Community, Social Networking, Web Apps / Widgets
	Yes No	The Art Of Conversational Marketing Jason Falls, Social Media Explorer Social media platforms are supposed to be about conversations, not marketing. But marketing and pub... READ MORE Social media platforms are supposed to be about conversations, not marketing. But marketing and public relations professionals are using communities to their advantage on a regular basis. This presentation will explore the right ways to engage in conversational marketing in communities and social networks in a spam-less fashion. Advertising, Branding / Marketing / Publicity, Case Study, Community / Online Community, Online Relationships
	Yes No	Tweeting is Nice, But Beer Speaks Louder Than Words Aya Zook, Bing, Microsoft Detailed account on why sponsoring small local events or big honking events IN PERSON actually matte... READ MORE Detailed account on why sponsoring small local events or big honking events IN PERSON actually matters in the age of digital distance. How the event space/meatspace is changing even as online makes it easier to “meet” people. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community
	Yes No	Turing Virtual Currency into Financial Reality Michael Trigg, hi5 As online content increases, web sites are looking to monetize traffic through ads and direct user p... READ MORE As online content increases, web sites are looking to monetize traffic through ads and direct user payments. Virtual currencies are key to this burgeoning global marketplace of virtual goods, games, and other online services. This panel will discuss the reality and future of virtual currencies, highlight successes and opportunities available. Business / Entrepreneurial / Monetization, Community / Online Community, Economic Concerns, Social Networking
	Yes No	Getting the Most Out of Conferences Like SXSW Brian Zisk, SanFran MusicTech Summit What are some of the tips, tricks, and secrets of how to get the most out of conferences like SXSW? ... READ MORE What are some of the tips, tricks, and secrets of how to get the most out of conferences like SXSW? Some of the conference world's most ubiquitous appearing folks let you in on how you two can appear to be everywhere... And how to figure out where to really be... Business / Entrepreneurial / Monetization, Community / Online Community, Education, Online Relationships, Social Networking
	Yes No	Will Bloggers Save Journalism: The ChicagoNow Experiment Tracy Samantha Schmidt, ChicagoNow/Chicago Tribune Can a large media company, especially one in bankruptcy, create a local blog network that provides a... READ MORE Can a large media company, especially one in bankruptcy, create a local blog network that provides a model for its industry? That is the question that ChicagoNow will answer. Launched in May and dubbed "Huffington Post meets Facebook for Chicago," the site's organizers will tell what they did right--and wrong. Blogging, Business / Entrepreneurial / Monetization, Community / Online Community, Journalism 2.0, User Generated Content
	Yes No	How Social is Transforming Gaming Lindsay Wong, Razorfish A look at how gaming is taking a bite out of the entertainment industry via social. Gamer engagemen... READ MORE A look at how gaming is taking a bite out of the entertainment industry via social. Gamer engagement on social networks and via mobile has opened up the doors beyond the console/PC. But, is it right for everyone? Social has also opened up gaming to different audiences with unique interests. Community / Online Community, Social Issues, Social Networking, User Experience, Video Games
	Yes No	Adobe and Julio Down by the Social Schoolyard Julio Fernandez, Neo@Ogilvy A look at how Adobe System’s embraces a Social Shelfspace TM strategy for their initiatives, from ... READ MORE A look at how Adobe System’s embraces a Social Shelfspace TM strategy for their initiatives, from Adobe Youth Voices to their latest Rich Internet Applications offers. With over 8,000 employees and a devoted global fan base, a clear Social SEO plan was required. Learn how Adobe did it. Branding / Marketing / Publicity, Case Study, Community / Online Community, International, Search
	Yes No	How to Make Your Users Love You Alexandra Samuel, Social Signal Want users to commit to your community? Learn how to take your relationship to the next level with a... READ MORE Want users to commit to your community? Learn how to take your relationship to the next level with a high-energy workshop that gets everyone contributing. Your knowledge and creativity + the workshop leaders' extensive expertise in online community = terrific ideas and unexpected insights. Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking

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