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	Yes No	Turn Off, Tune Out, Drop Weight Robert Jolly, Happy Cog Studios As we become increasingly connected and our lifestyles trend toward the sedentary, our waistlines ar... READ MORE As we become increasingly connected and our lifestyles trend toward the sedentary, our waistlines are growing. Fitness is elusive. Hear from your colleagues about their trials and tribulations around maintaining health while balancing creative work, family, and career development. Career / Work Concerns, Community / Online Community, Self-Help / Self-Improvement, Social Issues, Sports 2.0
	Yes No	Keeping it Real - Authentic Corporate Social Communications Jay Berkowitz, Ten Golden Rules An All-Star Panel will share best practices for Social Communications for large companies. How do th... READ MORE An All-Star Panel will share best practices for Social Communications for large companies. How do these major players maintain an authentic voice? What are best practices for monitoring what is being said? How do you address touchy subjects and maintain your credibility with an always on audience? Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	OMG My Customer Has a Megaphone Rob Le Gesse, Rackspace Companies used to get away with treating customers like livestock with no repercussions, but now cus... READ MORE Companies used to get away with treating customers like livestock with no repercussions, but now customers have a megaphone: the social web, and they’re not afraid to use it. Hear from Rackspace and other customer-centric companies as they share real case studies and tips about how to embrace Customer Service 2.0. Blogging, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	How WebHooks Will Make Us All Programmers Jeff Lindsay, GliderLab Programming will increasingly be the most empowering skill on earth... how do we bring it to more pe... READ MORE Programming will increasingly be the most empowering skill on earth... how do we bring it to more people? We can't rely on better academic programs if nobody is taking them! We have to bring back easy discovery and instant utility. See how webhooks (user-defined HTTP callbacks) are the missing link! Back-End Programming / Databases, Community / Online Community, Education, New Technology / Next Generation, Web Apps / Widgets
	Yes No	Evolution, Creation and Extinction (of the organization) Ted Fickes, The Wilderness Society Organizations, political campaigns, newspapers. While they're scrambling to figure out "new media" a... READ MORE Organizations, political campaigns, newspapers. While they're scrambling to figure out "new media" alternate entities spring up around them that exist only online. Is one better than the other? Are older groups evolving quickly enough? Is it better to start from scratch? Will new "online" groups drive their predecessors to extinction? Career / Work Concerns, Community / Online Community, New Technology / Next Generation, Non-Profits, Social Networking
	Yes No	Why and How to Build Your Community Loic Le Meur, Seesmic "Why and how you should build your community" * a community isn't a selling field. * communities ... READ MORE "Why and how you should build your community" * a community isn't a selling field. * communities deliver roi differently than marketing or PR efforts. * the tools don't make the community; they empower human interaction. * taking a community offline (meetups and events) * building leaders in communities. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Social Networking
	Yes No	Understanding Social ShelfSpace TM & Creating Actionable Deliverables Julio Fernandez, Neo@Ogilvy Search optimization techniques inform a strategic social campaign and a well-planned social campaign... READ MORE Search optimization techniques inform a strategic social campaign and a well-planned social campaign reinforces search optimization efforts. We will review how Fortune 100 companies use keyword research, authority site analysis, external link analysis, traffic estimates and executive level SEO dashboards to dominate the Social ShelfSpace TM for their marketing programs. Advertising, Branding / Marketing / Publicity, Community / Online Community, Search, Social Networking
	Yes No	Social Business By Design Peter Kim, Dachis Group The hype around social media has become deafening. Organizations are feeling pressured to "join the ... READ MORE The hype around social media has become deafening. Organizations are feeling pressured to "join the conversation” or risk being irrelevant. However, a “social business” has to be designed from the ground up and the top down in order to achieve transformation which scales. Are we ready to move beyond lip service? Community / Online Community, Design Thinking, Open Source, Social Networking, User Experience
	Yes No	The Yelp Effect: When Everyone's A Restaurant Critic Addie Broyles, Austin American-Statesman/Austin360.com Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer... READ MORE Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic? Business / Entrepreneurial / Monetization, Community / Online Community, Journalism 2.0, User Generated Content
	Yes No	Get-R-Done - Barcamping an Online Activism Program John McElhenney, Uber.la - tech reviews, opinions and humor With free online tools and platforms activism online is quick and effective. In BarCamp style, this ... READ MORE With free online tools and platforms activism online is quick and effective. In BarCamp style, this group will identify a "cause" and launch a community presence. The participants will all be given admin access to the site with the goal to be a sustained activism site. Community / Online Community, Non-Profits, Social Issues, Social Networking, User Generated Content
	Yes No	Brandemonium: How Google Made Your Brand Irrelevant Jason Swihart, Textura Design Business knows how to market products online with targeted ads, but brands? Not so much. Nobody like... READ MORE Business knows how to market products online with targeted ads, but brands? Not so much. Nobody likes brand communities, remix culture creates its own lifestyles, and trust has been commoditized. In a landscape where “Blame Drew’s Cancer” competes with “Built Ford Tough” does branding have a place anymore? Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community
	Yes No	Context Strategy: Wrangling Content Gone Wild Patrick Nichols, Razorfish Today’s brands are shaped in the social space, not boardrooms. With channels and voices proliferat... READ MORE Today’s brands are shaped in the social space, not boardrooms. With channels and voices proliferating, organizations no longer control or even know about much of the context built around their content. An organization is just one storyteller among many. Enabling constructive contexts is the new key to successful brand communication. Branding / Marketing / Publicity, Community / Online Community, Content, Information Architecture, User Generated Content
	Yes No	Listening the the Internet: Online Media Monitoring Kris Krüg, Independent A blog, google alerts and Twitter aren’t enough to compete anymore. We take social media beyond th... READ MORE A blog, google alerts and Twitter aren’t enough to compete anymore. We take social media beyond the basics and into advanced cyborg technology :) Set up a personalized platform that will help you make decisions on data, not hunches. Filter out the noise and let the Internet build your brand. Blogging, Branding / Marketing / Publicity, Community / Online Community, Journalism 2.0, New Technology / Next Generation
	Yes No	Innovation & Branding: Let's Examine the BEST Renee Blodgett, Magic Sauce Media We'll take a look at the best examples in innovation and branding, including personal branding and w... READ MORE We'll take a look at the best examples in innovation and branding, including personal branding and why they succeeded short and long term. This is more than just creating a "purple cow," it's how to sustain it by being congruent with what you and/or your product is. Case study examples will add the gold dust to this dynamic interactive discussion. Advertising, Blogging, Branding / Marketing / Publicity, Community / Online Community
	Yes No	The Power of Social Media in the Workplace Denis Browne, SAP Your answer to the penultimate cocktail party question, “what do you do for a living?” naturally... READ MORE Your answer to the penultimate cocktail party question, “what do you do for a living?” naturally attaches you to your company brand. So how do you represent? This session explores the connective tissues that differentiate employees harnessing the power of online community participation to advance their company, projects, and career. Blogging, Branding / Marketing / Publicity, Career / Work Concerns, Community / Online Community, Social Networking
	Yes No	ROI to SOI: Successfully Measuring Social Media Campaigns Stacy DeBroff, Mom Central Consulting How do you create powerful engagement in this digital world? More importantly, how do you effectivel... READ MORE How do you create powerful engagement in this digital world? More importantly, how do you effectively measure the real-time success of your social media campaigns? Stacy DeBroff, CEO of Mom Central, presents compelling examples of brands who have built powerful communities of passion, connected with brand enthusiasts, negated brand detractors and transformed their measures of success from ROI to SOI. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Community / Online Community
	Yes No	Add Some XBOX to Your UX Josh Knowles, Mojito, LLC Tricks and techniques from the game design world can be applied to non-games -- social apps, creativ... READ MORE Tricks and techniques from the game design world can be applied to non-games -- social apps, creative tools, etc. -- to improve user experience, user enjoyment, and results. We'll look at traditional UX in a new light: from the perspective of games and gamers (and zombies, aliens, and goombas). Community / Online Community, Interface Design, Social Networking, User Experience, Video Games
	Yes No	Room for Lawn Flamingos? Future of Class Online Lisa Stone, BlogHer Will today's online neighborhoods and stereotypes continue to mirror offline society and drive wedge... READ MORE Will today's online neighborhoods and stereotypes continue to mirror offline society and drive wedges by race, gender and class? Or will a cultural melting (cyber)pot evolve because users are able to voice their interests with their personal appearance and economic calling cards masked (cars, houses, bling)? This panel asks leaders from diverse communities to talk frankly about how people are migrating around the internet -- and what it means for future communities and business models. Given that the most successful business models cut across lines of gender, race and class, what does this mean for media business models that have to reach everyone? This conversation moves well past the access and education issue, while acknowledging it. Case studies: Freebies for mommybloggers, Facebook vs. MySpace, NBC's Dance Your Ass Off, Women for Obama. Accessibility / Web Standards, Business / Entrepreneurial / Monetization, Community / Online Community, Digital Divide, Social Issues
	Yes No	The Smartest Clients in the World Natalie MacLees, Purple Pen Productions You might think that if your clients were smart about design, branding and social marketing they wou... READ MORE You might think that if your clients were smart about design, branding and social marketing they wouldn’t have to hire you, but educating your clients is one of the smartest things you can do. Bringing your clients into the know empowers them, builds trust, reduces friction, and ensures respect for you and your expertise. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Community / Online Community, Self-Help / Self-Improvement
	Yes No	Canvas Nouveau: Cracking the Intertubes of Social Media An Xiao, An Xiao Studio This panel will explore how artists can use social media beyond promotion and as a new public art ca... READ MORE This panel will explore how artists can use social media beyond promotion and as a new public art canvas, and the importance of engaging artists in the dialogue around social media’s impact on society. We intend to do a live art project that involves the audience and remote viewers simultaneously. Art, Community / Online Community, Education, New Technology / Next Generation, User Generated Content
	Yes No	Death and the Internet lc boros (stega), Stega Doggie and Tree Using a combination of dead friends and world figures I would explore ways within social networking,... READ MORE Using a combination of dead friends and world figures I would explore ways within social networking, online games, the media, etc that death is presented/documented. Also including what can be done better in the process--all the way from the social to the network backbone level. Accessibility / Web Standards, Blogging, Community / Online Community, Online Relationships
	Yes No	I Don't Trust You One Stinking Bit Chris Brogan, New Marketing Labs What gives people confidence on the web? Bringing together experts in social capital and online trus... READ MORE What gives people confidence on the web? Bringing together experts in social capital and online trust, we help you build the company your users can love and call their own. Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Interactive Brand Experiences: The Next Frontier John Ham, Ustream Brands are searching for ways to reach consumers and retain control of messages. Video has a tremend... READ MORE Brands are searching for ways to reach consumers and retain control of messages. Video has a tremendous footprint on the Web, and there’s speculation video will be the primary way people communicate in the future. This presentation will explain how brands are employing innovative uses of live video to drive growth and interactivity. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Online Video, Web Apps / Widgets
	Yes No	Prisoner's Dilemma: Transparency and Trust in Social Media Geoff Knox, Dell Panel will address the unique problems companies face in working with customers online- specifically... READ MORE Panel will address the unique problems companies face in working with customers online- specifically around the inequality of disclosure that each side is compelled to provide. Methods for bridging that gap and developing trust when working with an anonymous person will be presented. Community / Online Community, Online Relationships, Social Networking
	Yes No	Email In A Twittering, Blogging, Tumblring World Kevin Henrikson, Yahoo! Zimbra Why is email still the standard for collaboration amidst evolving social media tools? Some would arg... READ MORE Why is email still the standard for collaboration amidst evolving social media tools? Some would argue that as social media creates innovative ways to keep in touch, email must evolve to keep up. Proponents for each side will weigh in on the future of email in an increasingly on-demand world. Case Study, Community / Online Community, Social Networking, User Experience, Web Apps / Widgets
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Exciting your Audience with Appointment Social Media Rachel Clarke, Twentysix London With increased ability of real-time search, it’s easier than ever for fans and followers to find e... READ MORE With increased ability of real-time search, it’s easier than ever for fans and followers to find each other and interact around TV shows (American Idol), conferences, sports (Nascar) and even Eurovision, with spontaneous formation of ‘communities’ engaging around the event. We provide case studies and tips for Appointment Social Media Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking, User Generated Content
	Yes No	Everything Happens at Once: Making Great Connections Everywhere heather gold, subvert As the web becomes more social and moves closer to real-time, the success of experiences will depend... READ MORE As the web becomes more social and moves closer to real-time, the success of experiences will depend more on the social dynamics of the experience or "space." How do you create a space in which great social interactions happen? How to you create socially? How is creative work affected by the social flow around and through the ideas? Heather Gold, comedian and longtime creator of live interactive experiences, leads you through a fascinating discussion about all the possibilities. Art, Community / Online Community, Content, User Experience, Video Games
	Yes No	IT Support Horror Stories Lanny Short, IBM / Tivoli Services If you've worked for I/T Support or ever called I/T Support, share your sordid tales with us. We'd l... READ MORE If you've worked for I/T Support or ever called I/T Support, share your sordid tales with us. We'd like to hear what you've got to say so that we might find a way to improve the "Art of I/T Support" Career / Work Concerns, Community / Online Community, Social Networking

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