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	Yes No	Open Brands: Leveraging Radical Transparency Joey Shepp, OpenBrands Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People ... READ MORE Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People are Twittering about your brand right now. The way you respond today will determine the future of brand management. Don’t be a #BrandFail. Leverage Twitter to be an Open Brand: transparent, authentic, and trusted. Branding / Marketing / Publicity, Case Study, Collaborative Filtering, Community / Online Community, Social Networking
	Yes No	Collaborative Media - Fad or Future? Lucretia Pruitt, Collective Bias As Facebook and FriendFeed lead the way by putting everything in one place for you to read, new serv... READ MORE As Facebook and FriendFeed lead the way by putting everything in one place for you to read, new services like Whrrl & Google Wave are allowing people to create collaborative media But are they the wave of the future or will too many cooks spoil the broth? Blogging, Collaborative Filtering, Community / Online Community, Content, User Generated Content
	Yes No	FEED ME: Structuring Information and Feeds Online Ari Steinberg, Facebook What's the best way to read the news? How do you structure a site that people will come back to time... READ MORE What's the best way to read the news? How do you structure a site that people will come back to time and time again? This panel will explore ways to help users find fresh content, access the stuff they care about most, in addition to keeping things personalized. Collaborative Filtering, Content Management, Digital Distribution, Interface Design, User Experience
	Yes No	The Power of Online Collaboration for Business Neal Rohrbach, Idea Anglers Collaboration is quite possibly the most powerful way to transform an idea into a successful busines... READ MORE Collaboration is quite possibly the most powerful way to transform an idea into a successful business. With the power of the world wide web, especially through the use of social media, a business owner or individual can connect with the most experienced and successful business professionals to aid their own needs. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Collaborative Filtering, Community / Online Community, Social Networking
	Yes No	Are Web Video Analytics Critically Damping Content Length? Troy Lanier, DadLabs Web video analytics allow producers to measure viewer engagement . Will this new data drive video l... READ MORE Web video analytics allow producers to measure viewer engagement . Will this new data drive video length on the web into a steady state and thereby define a new video genre? Or do new interactive players make the system more stochastic? Restated: Does an ideal web video length exist? Collaborative Filtering, Content, Digital Distribution, Digital Filmmaking, Online Video
	Yes No	Making it Work: Social Media For Events and Festivals Pat Strader, Matterhorn Marketing Events and festivals (outside of the scope of SWSW) stand to extend reach, enhance user experience a... READ MORE Events and festivals (outside of the scope of SWSW) stand to extend reach, enhance user experience and create buzz through effective implementation of social and other handheld interaction. Aggregating photos, status updates; QR codes for mapping, information; SMS messages for direct communication with visitors and participants. Examples of successes and failures and ideas for implementation. Branding / Marketing / Publicity, Case Study, Collaborative Filtering, Mobile Applications, New Technology / Next Generation
	Yes No	Discovery is the New Cocaine: Going Beyond Engagement Ming Yeow Ng, Mr Tweet / Discoverio Web2 is about participation, but what is next? It is all about Discovery, the art of helping users s... READ MORE Web2 is about participation, but what is next? It is all about Discovery, the art of helping users serendipitously discover content and people that they did not know they wanted to know. This is what makes people come back again and again, interact, and explore. We will explain a set of highly practical psychological reasons and technological insights into implementing it! Business / Entrepreneurial / Monetization, Collaborative Filtering, Interface Design, Online Relationships, Social Networking
	Yes No	Realtime Social Discovery - Using People to Find Content Simon Cross, BBC Looking at the UK as a case study - we see how to use 'socialness' to help your users find and share... READ MORE Looking at the UK as a case study - we see how to use 'socialness' to help your users find and share your content. Instead of using tags, genres or other slices, instead allow users to interact with your content, let users form relationships (the social graph) and then see their friend’s interactions with your site. This is social discovery, and lets your users uncover content for other users to consume. Collaborative Filtering, Community / Online Community, Content, Content Management, Social Networking
	Yes No	Service 2.0: Evaluating Next-Gen Volunteer Opportunity Platforms Michael Silberman, EchoDitto Forget about the high school community service club. The next generation of volunteering platforms i... READ MORE Forget about the high school community service club. The next generation of volunteering platforms is here -- from Google's All for Good to the President's Serve.gov. But can they also combat apathy? We'll speak with experts about recent efforts to revolutionize the service space and see what gaps remain. Case Study, Collaborative Filtering, New Technology / Next Generation, Non-Profits, User Generated Content
	Yes No	Choosing Offline Activities in a Time-Deprived Lifestyle Vince Maniago, Zvents How we spend our time offline is extremely valuable. With so many events, shows, meetups, parties an... READ MORE How we spend our time offline is extremely valuable. With so many events, shows, meetups, parties and get-togethers it's our job to give users the best choices. How do we know they are finding the events best suited to their needs? Join us as some curious characters Discuss & Debate. Collaborative Filtering, Community / Online Community, Geolocation, Social Networking
	Yes No	Interactive Infographics Casey Caplowe, GOOD Insights and examples from the frontier of interactive infographics. The smart, interactive presenta... READ MORE Insights and examples from the frontier of interactive infographics. The smart, interactive presentation of data is emerging as a new form of media. Still in an early stage, this format shows major promise. We'll explore what this is all about and where it's going. Back-End Programming / Databases, Collaborative Filtering, Content, Design Thinking, Visual Design
	Yes No	Personalizing Petabytes Maggie Nelson, Schematic / Interactive Agency With the rise of Web 2.0 came a rise in UGC, leaving developers with the challenge of surfacing rele... READ MORE With the rise of Web 2.0 came a rise in UGC, leaving developers with the challenge of surfacing relevant content amidst all the new clutter. This panel explores how personalization engines are becoming an integral part of the software that touches our lives: from workout machines that recommend exercises based on real-time user input, to new mobile app stores that suggest what to purchase. Back-End Programming / Databases, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Information Architecture
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Longest Title Evar for a Panel at SXSW Interactive: It Will Rule IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Reset: Everything Has to Change Brian Reich, little m media We have an opportunity to use technology and the interent, and everything that it supports, to chang... READ MORE We have an opportunity to use technology and the interent, and everything that it supports, to change the world. But to start, we need to re-think everything we do - how we organize, operate, communicate and more. We need a total reset. This session will lay the foundation for that discussion, and then we'll come together as a group to start solving big issues. Collaborative Filtering, Community / Online Community, New Technology / Next Generation, Open Source, Social Issues
	Yes No	New News: Can Online UGC Replace Traditional Journalism Douglas Edwards, nuze.com What happens when blogs and social media try to fill the gap left as newspapers and other traditiona... READ MORE What happens when blogs and social media try to fill the gap left as newspapers and other traditional media fail? This panel covers options now in the market and where the ideas of twentieth century journalism fit in an always online 21st century. Collaborative Filtering, Content, Journalism 2.0, Social Networking, User Generated Content
	Yes No	Future of News: CNN Is So Yesterday. Marian Salzman, Porter Novelli Twitter in Iran, Michael Jackson's death broken on TMZ…what ever happened to CNN? Traditional medi... READ MORE Twitter in Iran, Michael Jackson's death broken on TMZ…what ever happened to CNN? Traditional media outlets are facing more criticism than ever from the online community. Will they adapt? What does the future hold? Collaborative Filtering, Community / Online Community, Content, Digital Divide, Social Networking
	Yes No	Crowd Sourcing Innovative Social Change Beth Kanter, Beth's Blog Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Ch... READ MORE Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change. Case Study, Collaborative Filtering, Community / Online Community, Non-Profits
	Yes No	From Artist Exploitation to Empowerment Justin Cooper, Society6 How an online ecosystem of artists and supporters creates opportunities. Why the "Contest" is dead... READ MORE How an online ecosystem of artists and supporters creates opportunities. Why the "Contest" is dead, and how the process is just as important as the final product. How Good brands will win. Art, Branding / Marketing / Publicity, Collaborative Filtering, Community / Online Community, Social Networking
	Yes No	The Real-Time Web is Neither Mark Wallace, Wello, Inc. The so-called “real-time Web” is the hottest thing since hyperlinks. But real-time search is onl... READ MORE The so-called “real-time Web” is the hottest thing since hyperlinks. But real-time search is only a snapshot of a limited domain, not a live picture of the Web that changes before your eyes. Leaders in the space envision a Web that lives and breathes as you do, everywhere you browse. Collaborative Filtering, Funding / VC, Information Architecture, New Technology / Next Generation, User Experience
	Yes No	Real-Time Everything: the Era of Communication Ubiquity Rob Gonda, Sapient A focus universe research strategy; imagine using the entire internet as your focus group. Analyze e... READ MORE A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we’re not that from the day fridges tweet about food needs, tvs’ about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society. Collaborative Filtering, New Technology / Next Generation, Social Networking, User Experience, Web Apps / Widgets

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