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Yes No Nancy Lublin, DoSomething.org Doing More With Less: How Not-for-Profits Leverage Technology for Change They've won Webby Awards. The sites attract millions. And the user-adoption numbers are ridiculously high. How is it that not for profits are managing to use communications technologies to rock social change--when they've got pennies to spend? Ami Dar and Nancy Lublin, two social change leaders, present best practices and spot current trends. Branding / Marketing / Publicity, Case Study, Community / Online Community, Content Management, Non-Profits C B
Yes No Scott Brown, Cisco Community-Driven Entertainment: People Have the Power Today the network is the platform for a new generation of compelling consumer experiences that are more social, personal and visual. The future lies in software platforms that leverage the power of the human network and enable Media & Entertainment companies to complement other online channels with an interactive, community-driven experience in their own branding. This technical session will discuss how media companies have the opportunity to deepen the relationship online audiences have with the entertainment content they love. Back-End Programming / Databases, Business / Entrepreneurial / Monetization, Case Study, Content, Information Architecture T I
Yes No Dharmishta Rood, Center for Future Civic Media at MIT Networked Reading: Viewing as an Act of Participation The content that online readers choose in social spaces is an active process. I'm specifically curious about the impact of other readers' presence and how this changes the context and interpretation of information for the members of an online space, and how this shapes the way readers value content. Case Study, Community / Online Community, Social Networking, User Generated Content, Writing / Technical Writing C I
Yes No Jen Bekman, 20x200 | Jen Bekman Projects, Inc. Inbox Hero: Why Newsletters Matter More Than Ever Want to forge real connections in this era of always-on social media? Send email. Yes, email! A well-crafted, thoughtful newsletter campaign can boost sales, generate buzz, expand your market, and drive traffic. 20x200's newsletters — essential to engaging its devoted, passionate audience — are key to the site's success. This session will examine how the inventive use of an old-school marketing tool formed the bedrock of a multi-million dollar business. Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Content C I
Yes No Lan Bui, The Bui Brothers Make $100,000 in One Day with New Media Find out exactly how our team brought in $147,000 using new media. From conception through execution, we want to share it all with you. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Content, Online Video C I
Yes No John Ham, Ustream Video Streaming: How The World Mourned Michael Jackson This session will discuss how online and traditional media outlets converged for the Michael Jackson memorial, setting a record number of viewers. Ustream's CEO, John Ham, will examine how this collaboration led to a truly global, shared experience; and what the implications are for how media is consumed. Case Study, Digital Distribution, Journalism 2.0, Online Video, User Experience T I
Yes No Wm. Marc Salsberry, Entrepreneur/Photographer Image Is Everything: Photo Tips From The Red Carpet In Social Media 'Image Is Everything.' As a photographer I've met many people in our community who just don't know how to have their picture taken. I plan to show real world 'Tips from the Red Carpet' on how you can help a photographer make you look good. Branding / Marketing / Publicity, Case Study, Content, Education, Self-Help / Self-Improvement C B
Yes No Mallory Messina, Southwest Airlines Beyond BBQs: The Future Of Corporate Culture Mallory Messina, a Culture Activities Representative from Southwest Airlines, will begin with the most obvious question: what exactly is a “CAR” and what kind of company would create this job? Beyond trust falls and cheesy team activities, how can a company build upon their culture and engage their employees online? Career / Work Concerns, Case Study, Community / Online Community, Social Networking C B
Yes No Mark Anderson, American Family Insurance Sticky Facebook Apps to Increase Your Fan Base How one company leveraged in-house developers and industry partnerships to build applications that create persistent, lasting relationships on Facebook. Case Study, Online Relationships, Social Networking, Web Apps / Widgets T I
Yes No Hillary Hartley, NIC Inc By the People, For the People: Government Unconferences The next (r)evolution in government services will come from the people. But first, government needs to open the door of participation and encourage the public, public servants, and elected officials to converse in the same room. Learn why and how the BarCamp model has been immensely effective for public/private collaboration. Case Study, Community / Online Community, Government and Technology, New Technology / Next Generation C I
Yes No Peter Robinett, Bubble Foundry Innovation Overseas – The European Startup Environment US companies often know little about the European startup environment and the opportunities to be found there. Panelists will share both the highs and lows of their startup lives and will answer questions regarding funding opportunities, cultural idiosyncrasies, legislation and differences between Europe and America. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Funding / VC, International C I
Yes No Marianne Manilov, The Engage Network Small Circle Organizing: From Online to Real-World Action What do evangelical minister Rick Warren, the Obama campaign, the Climate Movement, Green Jobs, yoga, and rock bands have in common? Small circle organizing. Build trust, deepen relationships and have more people take action for change. Exploring real-world strategies to shift from building a following to building a movement. Case Study, Community / Online Community, New Technology / Next Generation, Online Relationships, Social Issues C I
Yes No Mike Samson, crowdSPRING Managing Your Community When the Site Self-Destructs Whether you’re an icon like Twitter or a startup just launching, one thing’s for sure – you will f*$k up. Learn the best way to deal with new feature rollouts, technical meltdowns and the ever-present (sometimes crushing) voice of the people. Sometimes there’s no winning but there’s definitely a lot to lose. Case Study, Community / Online Community, Content Management, Online Relationships, User Experience T B
Yes No Mike Whaling, 30 Lines Strengthening Offline Communities Through Online Networks You’re already part of a strong “offline” community. Can online interaction really enhance that sense of connectedness? Yes, thanks to local blogs, social networks, neighborhood wikis and geo-location services. This panel will present case studies to illustrate how brands can leverage online communication to strengthen existing communities ... and demonstrate measurable impact. Case Study, Community / Online Community, Geolocation, Online Relationships, Social Networking C B
Yes No Banker White, WeOwnTV WeOwnTV Sierra Leone: Lessons Learned WeOwnTV is working to create an international network to develop and syndicate the untold stories from young people across the World. The filmmakers behind the project will share the 4-week curriculum taught in Sierra Leone, from which local students learned the art of digital storytelling, editing and finding an audience (yes – they tweet). The result: Lessons filmmakers of all levels will appreciate. Case Study, Community / Online Community, Education, International, Social Issues C I
Yes No Bill Jensen, LA Weekly, Village Voice Media Tech Scene Smackdown: LA vs. SF vs. NYC vs. Boston vs. Austin Presently the online social media space consists of hyper-localized bifurcated tech communities: what is problematic is that many of the more "successful" cool kids are guilty of "being at every single party" and using the scene as a way to "fameball" i.e. gaming it to advance their own popularity instead using it as a platform to advance ideas and exert influence. With great power comes great responsibility - and in line with your vision this panel would bring together figureheads/influencers from each of the 5 nationally prominent tech communities as well as bring up possible conflicts and misconceptions relating to each; that L.A. is full of "fun-employeds," that New Yorkers are shills for traditional media, that people from S.F. are just Spocks with no social skills or perspective. Rather than just pit influencers against each other, our moderation would highlight the strengths and weaknesses of each and hopefully faciliate a forum for dialogue and cooperation between all members of what is positioned to be global phenomenon in the way people mobilize online and off. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Locations -- US, Social Networking C I
Yes No James Hackett, Meld Media Inc. Track This! - Augmented Reality Production Techniques & Tips So your client has asked for an Augmented Reality project, and you don't know where to start. Using a case study of the FWA winning site nissangooddecision.com, we'll teach you about Flash based AR production from start to finish, covering everything from 3D animation and export to coding in Actionscript 3. Highlighting both the creative and technical challenges of the project, we'll show you the future of AR beyond Flash, and introduce you to the possibilities of accessible tracking technologies. Back-End Programming / Databases, Case Study, Design Thinking, New Technology / Next Generation, User Experience T I
Yes No Lisa Kamm, Google Long Distance UX Collaboration is key to the UX process, but it becomes increasingly difficult across locations. Working remotely with engineers, product managers and other UX'ers is challenging. Learn how members of the Google UX team work with other offices and team members domestically and internationally to create the best user experiences possible. Case Study, Interface Design, International, User Experience C B
Yes No Andrea Baker, Navstar, Inc Innovating Bureaucracy: Getting Government To Share A different type of Community Management session, we dive into how to change the most difficult of cultures within the Government. This dual presentation will dive deeper into how they did it when it comes to the digital divide of Government inside and outside of the firewall. The lessons learned from these case-studies can be applied to the corporate world as well. Case Study, Community / Online Community, Digital Divide, Government and Technology, Social Networking T I
Yes No Steve Sanderson, FiveRuns Lean Startups: Beyond the Hype, Successes, Failures & Techniques The Lean Startup, as championed by Eric Ries, proposes to "achieve dramatically lower development costs, faster time to market, and higher quality products." Now that we are well into the hype cycle for lean startups, what's the reality when it comes to the successes and failures and what techniques, on both the business and technical sides, have made a difference? Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Economic Concerns, Funding / VC T I
Yes No Shayan Zadeh, Zoosk Throwing Your Shoestring At Being Platform Agnostic Facebook, Open Social, iPhone, Android, a destination site. How can a startup afford to have products on multiple channels and not get stuck maintaining 10 different products and code bases? The founder of Zoosk will present how it built a platform agnostic product and their key learnings along the way. Back-End Programming / Databases, Case Study, Mobile Applications, Open Source, Web Apps / Widgets T I
Yes No Greg McAlpin, The Ensemble Netflix Prize team Crowdsourcing: The Ensemble's Experience With the Netflix Prize Over 5,100 teams of scientists and engineers worked for almost three years to find a solution to the $1,000,000 Netflix Prize. How did the top two teams meet the challenge? Why did so many teams fail? A member of the leading team shares the inside story on crowdsourcing technical challenges. Case Study, Collaborative Filtering, Community / Online Community, International T I
Yes No Todd Herman, Republican National Committee Digitally Rebranding the Republican Party No brand was under attack in 2008 more than the Republican Party, and the GOP entered 2009 with one goal — rebrand and relaunch. Get a behind-the-brand look at how and why the GOP created and launched its new digital look and the digital strategy driving the brand’s future success. Branding / Marketing / Publicity, Case Study, Community / Online Community, Design Thinking, Government and Technology C B
Yes No Jeff Slobotski, Silicon Prairie News Don't Move! Build a Startup Community Where You Live As eyes are focused on places well-known for startups and innovation, hear three up-and-coming cities discuss how they're building and fostering their entrepreneurial communities. From Portland, Boulder, Omaha, and beyond, exciting things are happening in places you don't expect. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Journalism 2.0, Locations -- US C B
Yes No Tim Regan-Porter, Paste Media Group From 0 to 1,000,000 Uniques in 1 Month Obamicon.Me became an instant phenomenon when Paste Magazine launched the site shortly before Inauguration Day. In the panel, the team behind the site will discuss what went into the site and what lessons it learned. They’ll cover design philosophy, use of social media, developing in Rails, scaling quickly and more. Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking T I
Yes No Rachel Clarke, Twentysix London Exciting your Audience with Appointment Social Media With increased ability of real-time search, it’s easier than ever for fans and followers to find each other and interact around TV shows (American Idol), conferences, sports (Nascar) and even Eurovision, with spontaneous formation of ‘communities’ engaging around the event. We provide case studies and tips for Appointment Social Media Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking, User Generated Content C I
Yes No Mark Rabo, Stickstickbangbang How Our Overnight Conference Cultivated A Creative Community New stimuli help creatives find ideas. What happens when 200 artists and entrepreneurs are brought together and bombarded with stimuli from dusk till dawn? (3am tomato fight anyone?) Oshi! launches October in Toronto. Find out if our experiment to cultivate a creative community worked and how to build your own. Branding / Marketing / Publicity, Case Study, Other / Out There, Self-Help / Self-Improvement, Social Networking C B
Yes No Chris Selmer, Intridea Bucking Traditional Knowledge: Focusing on Products AND Services Traditional knowledge says it's best to focus on providing either products or services, but not both. At Intridea, we buck the conventions. Learn how we manage the challenges of two very different areas of focus, including juggling staff between teams, budgeting for uncertainty, and growing a dual brand. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Economic Concerns C B
Yes No Zachary Rosen, Mission Bicycle Selling Physical Things in a Digital World This will be a nuts & bolts discussion about building online business that sell physical goods from a web-nerd perspective. From designing and sourcing products, to brand building, to yes, converting customers on your website, we will run through the biggest pratfalls and opportunities we have discovered along the way. Case Study, New Technology / Next Generation, User Experience C I
Yes No Gregory Rutchik, the arts and technology law group Music Entrepreneur's Guide to Copyright and Litigation: A Rocking Update This year saw Joe Satriani sue Coldplay for infringement and Cat Steven's song throw its had into the mix. Michael Jackson's death throws the Beatles catalogue and other copyrights into question. DVR is here to stay. This panel will give a novice, advance and expert skier's approach to the Music Entrepreneur and Copyright. Helping musicians make smart decisions. Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Licensing / Fair Use / Copyright T B
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