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			Category:	All (2372) Accessibility / Web Standards (101) Advertising (299) Animation / Cartoons (25) ARGs (41) Art (64) Back-End Programming / Databases (103) Blogging (218) Branding / Marketing / Publicity (665) Business / Entrepreneurial / Monetization (578) Career / Work Concerns (256) Case Study (305) Cloud Storage / Delivery (68) Collaborative Filtering (51) Community / Online Community (684) Content (327) Content Management (120) Design Thinking (326) Digital Distribution (117) Digital Divide (98) Digital Filmmaking (54) Economic Concerns (122) Education (149) Front-End Programming (103) Funding / VC (62) Geolocation (61) Government and Technology (108) Green / Environmental (48) Hardware (36) History of Technology (62) Information Architecture (118) Interface Design (223) International (73) Journalism 2.0 (134) Licensing / Fair Use / Copyright (56) Locations -- US (10) Mobile / Wireless (121) Mobile Applications (153) Music 2.0 (54) New Technology / Next Generation (473) Non-Profits (103) Online Relationships (217) Online Video (139) Open Source (91) Other / Out There (162) Search (66) Self-Help / Self-Improvement (183) Social Issues (250) Social Networking (622) Sports 2.0 (24) User Experience (415) User Generated Content (220) Video Games (114) Visual Design (122) Web Apps / Widgets (201) Writing / Technical Writing (83)
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	Yes No	B2B Social Commerce Success Stories Henrik Johansson, Boundless Network Many B2B companies are currently engaged in social marketing, but are challenged with achieving meas... READ MORE Many B2B companies are currently engaged in social marketing, but are challenged with achieving measurable social commerce results from those efforts. This panel will provide real-world examples of B2B social commerce experts who have driven sales lift, increased customer loyalty and produced actionable metrics and measurable ROI and other social media companies with successful B2B implementations. Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Funding / VC, Social Networking
	Yes No	Email In A Twittering, Blogging, Tumblring World Kevin Henrikson, Yahoo! Zimbra Why is email still the standard for collaboration amidst evolving social media tools? Some would arg... READ MORE Why is email still the standard for collaboration amidst evolving social media tools? Some would argue that as social media creates innovative ways to keep in touch, email must evolve to keep up. Proponents for each side will weigh in on the future of email in an increasingly on-demand world. Case Study, Community / Online Community, Social Networking, User Experience, Web Apps / Widgets
	Yes No	The Virtual Hangout: How Teens Collaboratively Consume Media Jason Chilton, imc² An exploration of new approaches, platforms and technologies that allow teens to collaboratively vie... READ MORE An exploration of new approaches, platforms and technologies that allow teens to collaboratively view, consume, share and comment on various media types and events, both in real time and in collaboratively time-shifted settings. It will include a case study of a major brand's approach in bringing this capability to teens. Case Study, Community / Online Community, Digital Distribution, Social Networking, Sports 2.0
	Yes No	Online Presence: Asset of the Future Leslie Poston, Uptown Uncorked / Avaya In the near future, your online social presence will become a must-have asset, a life-long living re... READ MORE In the near future, your online social presence will become a must-have asset, a life-long living resume that will determine your success in relationships, careers, education and more. It will break down barriers and create unheard of opportunities - if you leverage it well. This panel is based on our upcoming book: "Online Presence: Asset Of The Future" and will involve statistics, case studies, methodologies and a lively Q&A component. Case Study, New Technology / Next Generation, Online Relationships, Other / Out There, Social Networking
	Yes No	Yahoo!'s Playground Theory: How Big and Small Brands CAN Get Along Jason Anello, Yahoo! Now more than ever, large brands are fighting to be highly relevant and meaningful for small, niche ... READ MORE Now more than ever, large brands are fighting to be highly relevant and meaningful for small, niche audiences and locations. Multinational brands desire to be seen as locally relevant on a city-wide, and even neighborhood-specific scale – a space often dominated by smaller, localized and highly relevant brands. With technology leveling the playing field for small and large brands alike, big brands are having a difficult time understanding how to "play nice" and be relevant to these niche audiences and locales. Yahoo!'s resident Ideologist will explain his approach to mixing new technology, marketing and "your" brand (big or small) so that everyone is happy...on a national local, and even neighborhood level. Through reports from the “front lines” and via special guests, this talk will share the lessons brands big and small need to keep in mind to create mutually beneficial projects that don't alienate audiences…or the CEO. Branding / Marketing / Publicity, Case Study, New Technology / Next Generation, Social Issues, Social Networking
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Building a Team That Embraces Social Technologies Bert DuMars, Newell Rubbermaid This session will cover how brands successfully integrate internal and external teams to engage with... READ MORE This session will cover how brands successfully integrate internal and external teams to engage with customers using social technologies. Both agencies and companies will learn how to work together more effectively to serve the customer. It also covers what consultants can do and what is best left to the brand. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Social Networking
	Yes No	How Social Media Can Destroy Your Business Model Anjuan Simmons, Techlation While much has been documented about how social media can hurt companies from a marketing perspectiv... READ MORE While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization’s business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Social Networking
	Yes No	Stay Classy, SXSW: Building Respectful Software Matthew Rothenberg, Flickr What does it mean to build web services that DoTheRightThing™? A panel about product design decis... READ MORE What does it mean to build web services that DoTheRightThing™? A panel about product design decisions and the tradeoffs made in designing social software. We'll discuss understanding user expectations, incentivizing behavior, the impact of default settings, and handling privacy. Avoid becoming the next [company name redacted]. Case Study, Community / Online Community, Design Thinking, Social Networking, User Experience
	Yes No	Products vs. Users: Who's Winning? Chris Wetherell, ThingLabs In recent years a new struggle has surfaced between two groups of people closely aligned in affinity... READ MORE In recent years a new struggle has surfaced between two groups of people closely aligned in affinity but actively working against each other. The tools we create and use, like robots in a sci-fi epic, seem to both invite mob justice and attack the public without warning, with results merely trivial to some critically important. In the war for who owns your experience, your data, and your brand the conflicts which were normally private in recent years are now public, loud, and hilarious. A war has erupted online between Products and their Users: who is winning? And who will be claimed the victor? Case Study, Community / Online Community, Digital Divide, Other / Out There, User Experience
	Yes No	Can the iPhone Save Newspapers? Gaurav Khandelwal, ChaiONE The success and large adoption of the iPhone gives newspapers the ability to reach digital consumers... READ MORE The success and large adoption of the iPhone gives newspapers the ability to reach digital consumers. With newspaper executives included, this panel will address new ways newspapers have of reaching readers through their phones and what the user experience can evolve to in time. In addition, the panel will discuss issues with monetization and adoption with iPhone and mobile apps. Case Study, Content, Digital Distribution, Journalism 2.0, Mobile Applications
	Yes No	Service 2.0: Evaluating Next-Gen Volunteer Opportunity Platforms Michael Silberman, EchoDitto Forget about the high school community service club. The next generation of volunteering platforms i... READ MORE Forget about the high school community service club. The next generation of volunteering platforms is here -- from Google's All for Good to the President's Serve.gov. But can they also combat apathy? We'll speak with experts about recent efforts to revolutionize the service space and see what gaps remain. Case Study, Collaborative Filtering, New Technology / Next Generation, Non-Profits, User Generated Content
	Yes No	ROI to SOI: Successfully Measuring Social Media Campaigns Stacy DeBroff, Mom Central Consulting How do you create powerful engagement in this digital world? More importantly, how do you effectivel... READ MORE How do you create powerful engagement in this digital world? More importantly, how do you effectively measure the real-time success of your social media campaigns? Stacy DeBroff, CEO of Mom Central, presents compelling examples of brands who have built powerful communities of passion, connected with brand enthusiasts, negated brand detractors and transformed their measures of success from ROI to SOI. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Community / Online Community
	Yes No	Government 2.0: Measuring the Impact of Social Media Ari Herzog, Ari Herzog & Associates It is a telling statistic when 43% of government agencies run metrics before implementing social med... READ MORE It is a telling statistic when 43% of government agencies run metrics before implementing social media tools—predominantly because of outdated policies and technologies. This presentation will share the results of an online survey of worldwide government employees and tell you—in their words--how government really feels about social media adoption. Accessibility / Web Standards, Case Study, Government and Technology, Social Networking
	Yes No	Best Practices are Bad for You Zachary Jean Paradis, Sapient Too often Best Practices are applied to problems where new thinking is required–a need for speed b... READ MORE Too often Best Practices are applied to problems where new thinking is required–a need for speed being the principal culprit. This presentation introduces Framework Thinking, and three powerful frameworks with examples, as an effective complementary alternative to the use of competitor-copying "Best Practices". Case Study, Design Thinking, Information Architecture, Interface Design, User Experience
	Yes No	Beyond BBQs: The Future Of Corporate Culture Mallory Messina, Southwest Airlines Mallory Messina, a Culture Activities Representative from Southwest Airlines, will begin with the mo... READ MORE Mallory Messina, a Culture Activities Representative from Southwest Airlines, will begin with the most obvious question: what exactly is a “CAR” and what kind of company would create this job? Beyond trust falls and cheesy team activities, how can a company build upon their culture and engage their employees online? Career / Work Concerns, Case Study, Community / Online Community, Social Networking
	Yes No	14,000 Songs in 28 Days: A Case Study Burr Settles, FAWM.ORG What if you united thousands of indie musicians worldwide, and told them each to write an album’s ... READ MORE What if you united thousands of indie musicians worldwide, and told them each to write an album’s worth of new songs during the shortest month of the year? In this talk, February Album Writing Month (FAWM.ORG) founder Burr Settles discusses both technical and social aspects of building and maintaining an online creative community. Case Study, Community / Online Community, Music 2.0, Social Networking, User Generated Content
	Yes No	So You Think You Can Tweet Rachel Weidinger, Rachel Weidinger Consulting Who's manning the tweeter? Whether you're agency or you secretly started your corporate twitter acco... READ MORE Who's manning the tweeter? Whether you're agency or you secretly started your corporate twitter account, you'd better bolt on training wheels for the rest of your Twitter team. Because they're scared, and probably crashing it into the bushes. Four case studies to save the day, and make you a hero. Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking
	Yes No	Bing! All You Need is Twitter & Sass Betsy Aoki, Microsoft Reading about Bing on Techcrunch makes people forget our humble beginnings as @live_search with a $... READ MORE Reading about Bing on Techcrunch makes people forget our humble beginnings as @live_search with a $5 budget. Join us and decidedly non-Microsoft guests for tips on what to do when you are the underdog or just starting out on twitter. Branding / Marketing / Publicity, Case Study, Community / Online Community, Search
	Yes No	Injecting Social Relevancy into Enterprise Search Dan Larsen, Qualcomm See how GO, a simple social keyword shortcut system, dramatically improved Qualcomm’s Enterprise S... READ MORE See how GO, a simple social keyword shortcut system, dramatically improved Qualcomm’s Enterprise Search. It empowered users to define where keywords should go, and surfaced these destinations within search results. This dramatically improved user perceptions and satisfaction. Case Study, Search
	Yes No	Networked Reading: Viewing as an Act of Participation Dharmishta Rood, Center for Future Civic Media at MIT The content that online readers choose in social spaces is an active process. I'm specifically curio... READ MORE The content that online readers choose in social spaces is an active process. I'm specifically curious about the impact of other readers' presence and how this changes the context and interpretation of information for the members of an online space, and how this shapes the way readers value content. Case Study, Community / Online Community, Social Networking, User Generated Content, Writing / Technical Writing
	Yes No	Uprising Tide - Inciting Online Communities into Offline Movements Chris Schultz, LaunchPad, New Orleans Ready to put your tech community on the map? Some unlikely instigators from New Orleans did just tha... READ MORE Ready to put your tech community on the map? Some unlikely instigators from New Orleans did just that with little more than passion, a bus, T-shirts, and some duct tape. Let them show you how to create an organic net-roots movement that upends traditional power structures and galvanizes your community. Case Study, Community / Online Community, Online Relationships, Other / Out There, Social Issues
	Yes No	Adopting Enterprise 2.0: From Kumbaya to Competitive Edge Amy Empson, WalkStreets, LLC Enterprise 2.0 is about more than better communication and collaboration; it has the potential to fu... READ MORE Enterprise 2.0 is about more than better communication and collaboration; it has the potential to fundamentally change a company and workplace. This panel will focus on best practices and real-world examples around pushing Enterprise 2.0 adoption beyond a ‘social network’ to being a shaping force and true competitive advantage. Business / Entrepreneurial / Monetization, Case Study, Enterprise 2.0, Information Architecture, Social Networking
	Yes No	The Community is Dead, Long Live the Community Carla Borsoi, Ask.com Online communities typically thrive or decay, but sometimes the entire platform for social interacti... READ MORE Online communities typically thrive or decay, but sometimes the entire platform for social interaction is shut down abruptly. Look at Pownce, Dodgeball, or Yahoo!360. How do you keep the community alive when this happens? Should you do so? How do you manage this change? Case studies from the crypt. Case Study, Community / Online Community, Online Relationships, Social Networking
	Yes No	The Revolution's Here : Experience Architecture from the Trenches Rick Barraza, Cynergy The ever growing flood of rich media experiences is forcing software development to reevaluate some ... READ MORE The ever growing flood of rich media experiences is forcing software development to reevaluate some of its long held beliefs. The line between designers and developers is getting blurred and workflow alone isn’t enough. What is experience architecture and why is this emerging role so critical in today's software design? Case Study, Front-End Programming, Information Architecture, Interface Design, User Experience
	Yes No	The 5W’s of Data Portability Dave Morin, Facebook With the advent of Web 2.0 came a new readable, writable Web. This user-driven Internet calls for co... READ MORE With the advent of Web 2.0 came a new readable, writable Web. This user-driven Internet calls for control of identity, connections and usability. This panel will discuss how to leverage this new direction with identity providers such as Facebook Connect - including the successes, failures and learnings of the technologies. Accessibility / Web Standards, Case Study, Digital Distribution, New Technology / Next Generation, User Experience
	Yes No	LocationPoint Advertising-Targeting the Mobile Consumer Denny Reinert, NAVTEQ Location based advertising is a new, exciting mobile advertising opportunity with huge potential. P... READ MORE Location based advertising is a new, exciting mobile advertising opportunity with huge potential. Powering navigation devices, mapping and social networking applications with advertising enables advertisers to target consumers where they are and when they are looking for information and incentives. Consumers will thus receive enticing offers and promotions in an unobtrusive yet relevant manner. Advertising, Branding / Marketing / Publicity, Case Study, Mobile / Wireless
	Yes No	Music Entrepreneur's Guide to Copyright and Litigation: A Rocking Update Gregory Rutchik, the arts and technology law group This year saw Joe Satriani sue Coldplay for infringement and Cat Steven's song throw its had into th... READ MORE This year saw Joe Satriani sue Coldplay for infringement and Cat Steven's song throw its had into the mix. Michael Jackson's death throws the Beatles catalogue and other copyrights into question. DVR is here to stay. This panel will give a novice, advance and expert skier's approach to the Music Entrepreneur and Copyright. Helping musicians make smart decisions. Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Licensing / Fair Use / Copyright
	Yes No	Your *#@^!in' Website Is Not Accessible! - Getting Results Shawn Henry, W3C Web Accessibility Initiative (WAI) What do you do when you come across an inaccessible website? (after yelling at the computer and curs... READ MORE What do you do when you come across an inaccessible website? (after yelling at the computer and cursing the developer) What's the best approach for getting the Web more accessible? Carrot or stick? Promoting the business case? Laws and lawsuits? Grassroots community pressure? We'll debate different approaches and provide tips. Accessibility / Web Standards, Case Study, Digital Divide, Government and Technology, Social Issues
	Yes No	Can We Handle the Future of Mobile? Chris Darbro, Flexilis Inc This panel will discuss the current state and importance of mobile devices today. Topics will includ... READ MORE This panel will discuss the current state and importance of mobile devices today. Topics will include but are not limited to: their use and impact on our lives, the data we transmit with them and store on them, the importance of that data, how they have changed our culture, their impact on society and more. We will also discuss the future of the above, including changes in hardware and capabilities, and it's social effect. Case Study, Hardware, Mobile / Wireless, Mobile Applications, New Technology / Next Generation

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