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	Yes No	Supporting Artists with Social Media Youngna Park, 20x200 | Jen Bekman Projects Can social media end the era of the starving artist? This presentation examines how 20x200 supports,... READ MORE Can social media end the era of the starving artist? This presentation examines how 20x200 supports, promotes and markets artists through social media. Learn tips and tricks for finding new audiences for your artwork using twitter, flickr, facebook and blogs. Art, Branding / Marketing / Publicity, Case Study, Social Networking
	Yes No	Equipping David: Funding for Investigative and Community Journalism Jan Schaffer, J-Lab The focus has long been on creating a new business model so large news media companies to survive. B... READ MORE The focus has long been on creating a new business model so large news media companies to survive. But what about the smaller community news sites? Or the investigative reporting ventures popping up around the country? Find out why foundations are interested and what makes this bond special and beneficial. Case Study, Community / Online Community, Funding / VC, Journalism 2.0
	Yes No	Web-Thinking: Converting Your Organization From Dinosaur To Ninja Michael Silberman, EchoDitto Core values of the web—like openness, participation—are often at odds with traditional organizat... READ MORE Core values of the web—like openness, participation—are often at odds with traditional organizational structures. Given technology's cross-departmental influence, those working with organizations on social media or online strategy are often forced to play the role of "change agent." How can you transform an org while doing your job? Career / Work Concerns, Case Study, New Technology / Next Generation, Other / Out There
	Yes No	NZ On Screen: A Case Study of Kiwi Culture Online Brenda Leeuwenberg, NZ On Screen NZ On Screen celebrates national identity through making our screen culture available online in a wo... READ MORE NZ On Screen celebrates national identity through making our screen culture available online in a world-leading website. We will talk about why have we done this project, how we did it, how we use social media to promote and build a community and why it is successful. Case Study, Community / Online Community, Content, Online Video
	Yes No	Building Social Strategies at Fortune 100 Companies Jim Storer, The Community Roundtable Companies of all sizes are adopting social media and community, but large organizations have some un... READ MORE Companies of all sizes are adopting social media and community, but large organizations have some unique challenges and opportunities. This panel will uncover best practices through stories told by social media leaders from Ford, Nationwide, IBM, Microsoft, SAP and Dell. Blogging, Case Study, Community / Online Community, Online Relationships, Social Networking
	Yes No	Innovation Overseas – The European Startup Environment Peter Robinett, Bubble Foundry US companies often know little about the European startup environment and the opportunities to be fo... READ MORE US companies often know little about the European startup environment and the opportunities to be found there. Panelists will share both the highs and lows of their startup lives and will answer questions regarding funding opportunities, cultural idiosyncrasies, legislation and differences between Europe and America. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Funding / VC, International
	Yes No	Transforming Conventional Applications into Social Software Kapil Gupta, IBM The last few years have seen the growth of social networking services, as well as products that allo... READ MORE The last few years have seen the growth of social networking services, as well as products that allow businesses to tap the value of social networks. However, there are a large number of legacy applications which do not leverage social networking data in any way. The next frontier in the evolution of these is to embed social software capabilities into these applications. This session will describe design decisions and factors that need to be considered to undertake such an effort and provide suggestions on how to make the transition. Case Study, Community / Online Community, Design Thinking, Social Networking, User Generated Content
	Yes No	Real World ROI and Social Media Strategies Cosmin Ghiurau, BOSSdev Inc Why Social Matters to Business Calculating the ROI of Social Case Study: CPR Week Digital Campaign... READ MORE Why Social Matters to Business Calculating the ROI of Social Case Study: CPR Week Digital Campaign for the American Heart Association Available with a client representative to participate These three topics can be presented as independent sessions or combined into one session. All three topics are focused upon how business can effectively understand, implement and measure web 2.0 marketing programs. Knowledge on the latest research and methods for digital marketing and social media Resources to leverage to stay informed on digital marketing and social media Real world examples of how businesses implement and measure web 2.0 programs ROI calculator to estimate and measure your own web 2.0 programs Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking
	Yes No	Unsexy & Profitable: Making $$ Without Hype Matthew Chasen, uShip.com In a world of hype wars, where many popular yet revenue-challenged startups battle for headline supr... READ MORE In a world of hype wars, where many popular yet revenue-challenged startups battle for headline supremacy, a handful of under-the-radar Internet businesses have done the unthinkable: they've become profitable. Hear how your business can turn more profits than heads from this handful of Internet veterans. Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Funding / VC
	Yes No	What Does Corporate America Think of 2.0? Andrew McAfee, MIT Do mainstream companies get Twitter? Are executives in non-high tech industries embracing social tec... READ MORE Do mainstream companies get Twitter? Are executives in non-high tech industries embracing social technologies and the communities that form on top of them, or are they scared to death? This session will be a report from the field delivered by MIT scientist Andrew McAfee, who coined the phrase "Enterprise 2.0" Business / Entrepreneurial / Monetization, Case Study, Community / Online Community, Economic Concerns, User Generated Content
	Yes No	WeOwnTV Sierra Leone: Lessons Learned Banker White, WeOwnTV WeOwnTV is working to create an international network to develop and syndicate the untold stories fr... READ MORE WeOwnTV is working to create an international network to develop and syndicate the untold stories from young people across the World. The filmmakers behind the project will share the 4-week curriculum taught in Sierra Leone, from which local students learned the art of digital storytelling, editing and finding an audience (yes – they tweet). The result: Lessons filmmakers of all levels will appreciate. Case Study, Community / Online Community, Education, International, Social Issues
	Yes No	How Our Overnight Conference Cultivated A Creative Community Mark Rabo, Stickstickbangbang New stimuli help creatives find ideas. What happens when 200 artists and entrepreneurs are brought t... READ MORE New stimuli help creatives find ideas. What happens when 200 artists and entrepreneurs are brought together and bombarded with stimuli from dusk till dawn? (3am tomato fight anyone?) Oshi! launches October in Toronto. Find out if our experiment to cultivate a creative community worked and how to build your own. Branding / Marketing / Publicity, Case Study, Other / Out There, Self-Help / Self-Improvement, Social Networking
	Yes No	Engineer Pop Culture to Sell Beer or Yourself Pippa Seichrist, Miami Ad School Learn to use the latest trends in culture (technology, entertainment, socializing...) to leapfrog th... READ MORE Learn to use the latest trends in culture (technology, entertainment, socializing...) to leapfrog the status quo. Whether you're developing business ideas, advertising for a brand, or creating a self promotion that will get you your dream job, you have to stand out and be relevant to your target. (The presentation will consist of lecture, examples/case study and audience participation.) Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Education
	Yes No	Tech Scene Smackdown: LA vs. SF vs. NYC vs. Boston vs. Austin Bill Jensen, LA Weekly, Village Voice Media Presently the online social media space consists of hyper-localized bifurcated tech communities: wh... READ MORE Presently the online social media space consists of hyper-localized bifurcated tech communities: what is problematic is that many of the more "successful" cool kids are guilty of "being at every single party" and using the scene as a way to "fameball" i.e. gaming it to advance their own popularity instead using it as a platform to advance ideas and exert influence. With great power comes great responsibility - and in line with your vision this panel would bring together figureheads/influencers from each of the 5 nationally prominent tech communities as well as bring up possible conflicts and misconceptions relating to each; that L.A. is full of "fun-employeds," that New Yorkers are shills for traditional media, that people from S.F. are just Spocks with no social skills or perspective. Rather than just pit influencers against each other, our moderation would highlight the strengths and weaknesses of each and hopefully faciliate a forum for dialogue and cooperation between all members of what is positioned to be global phenomenon in the way people mobilize online and off. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Locations -- US, Social Networking
	Yes No	Innovation: How The Web Helps Africa Solve Its Problems Eve Dmochowska, IdeaBank Africa's problems are unique and severe. Good Healthcare, education, democracy, entrepreneurship, co... READ MORE Africa's problems are unique and severe. Good Healthcare, education, democracy, entrepreneurship, community, nutrition and communication are either non-existent or under threat in many regions. Yet the web offers hope like no other medium before it. Find out how Africa is solving its own problems through smart, innovative and daring use of technology. Case Study, Digital Divide, Economic Concerns, Mobile / Wireless, New Technology / Next Generation
	Yes No	UX Fortune-Telling Case Study: The Future of YouTube Margaret Stewart, YouTube/Google YouTube is known around the world as the leading destination for video content. YouTube's early and ... READ MORE YouTube is known around the world as the leading destination for video content. YouTube's early and rapid success as well as its agile development process has made it complicated to look further into the future to see the potential paths for evolving the user experience and visual design of the site. Margaret Stewart will share a case study of how she and her team facilitated a company-wide collaborative exploration of YouTube's future, and the impact this work had on short term efforts and long term planning. Case Study, Online Video, User Experience, User Generated Content, Visual Design
	Yes No	Negotiating the Parent/Teen Divide Over Social Networking Karen Rayne, Adolescent Sexuality Today Parents are often at odds with their teenagers being on social networking sites. Can these sites pl... READ MORE Parents are often at odds with their teenagers being on social networking sites. Can these sites please parents and appeal to teens simultaneously? This panel brings parents, teens, and experts together to address this digital divide and offer suggestions on how social networking sites can build a workable bridge. Branding / Marketing / Publicity, Case Study, Online Relationships, Social Issues, User Experience
	Yes No	The Missing Link to Successful Online Marketing Projects Rose Gardea Holston , Aviso Communications A panel of online marketing professionals discuss the formulas they use to produce the outcomes that... READ MORE A panel of online marketing professionals discuss the formulas they use to produce the outcomes that clients expect. How does process help to manage project goals, business goals, resources, scaled down budgets and client expectations? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Economic Concerns, Search
	Yes No	Beyond Ring Around The Collar: Reaching Tastemaker Moms Lindsay Maines, Rock and Roll Mama There's buzz around marketing to moms. WOM practitioners: Reach beyond the domestic aspects of women... READ MORE There's buzz around marketing to moms. WOM practitioners: Reach beyond the domestic aspects of women, hit a sweet spot, and engage a whole different niche market- the Tastemaker Moms. The sooner Mad Ave realizes that influence reaches beyond the kitchen, the more effective their efforts will be. Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study
	Yes No	Scoring a Tech Book Deal Robert Hoekman, Jr., Miskeeto, LLC Got an idea for a great tech book? Learn from the author of “Designing the Obvious” and “Desig... READ MORE Got an idea for a great tech book? Learn from the author of “Designing the Obvious” and “Designing the Moment” how to land your first book deal. This core conversation covers developing the concept, pitching the book, writing it, and marketing those books right off the shelf. Branding / Marketing / Publicity, Case Study, Education, Writing / Technical Writing
	Yes No	Mother F*cking Zombies Are Real... Case Study: LOSTZOMBIES.com Skot Leach, Lost Zombies Lost Zombies is a zombie themed social network with the goal creating a crowd-sourced zombie documen... READ MORE Lost Zombies is a zombie themed social network with the goal creating a crowd-sourced zombie documentary. This case study details topics such as how the site was created with zero budget, how the audience was built, and how Lost Zombies is crowd-sourcing a movie. Case Study
	Yes No	Tweeting is Nice, But Beer Speaks Louder Than Words Aya Zook, Bing, Microsoft Detailed account on why sponsoring small local events or big honking events IN PERSON actually matte... READ MORE Detailed account on why sponsoring small local events or big honking events IN PERSON actually matters in the age of digital distance. How the event space/meatspace is changing even as online makes it easier to “meet” people. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community
	Yes No	Web Startups: Rely On Advertising And You'll Die Joe Stepniewski, Skimlinks In this economic climate, startups increasingly need to monetize from the word GO! But which methods... READ MORE In this economic climate, startups increasingly need to monetize from the word GO! But which methods of generating revenues do you pin your hopes on? Rely on advertising and you’ll soon be in the deadpool, so learn about methods startups use to monetize and come away with some new ideas. Advertising, Business / Entrepreneurial / Monetization, Case Study, Economic Concerns
	Yes No	Roadtwip Dave Delaney, Griffin Technology Last Spring, three kids set out in one car for two weeks. Their mission was to discover the emerging... READ MORE Last Spring, three kids set out in one car for two weeks. Their mission was to discover the emerging future for a new America, one town at a time. While they captured and produced plenty of content along their "roadtwip". The most valuable thing was the relationships they established. This panel is about getting out of dodge, it's about going offline - where true friendships are solidified. In the flesh. Blogging, Case Study, Community / Online Community, Online Relationships, User Generated Content
	Yes No	Crowd Sourcing Innovative Social Change Beth Kanter, Beth's Blog Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Ch... READ MORE Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change. Case Study, Collaborative Filtering, Community / Online Community, Non-Profits
	Yes No	How To Recover From A Brand Collapse Jeremy Wright, b5media / netmobs We’ve all seen individuals and companies trash their brand and message so completely that every fe... READ MORE We’ve all seen individuals and companies trash their brand and message so completely that every feels nobody will ever trust them or take them seriously again. Martha Stewart, Dominos Pizza, Southwest Airlines, Hulu, etc. But countless examples exist of brands that *have* recovered. This panel will dissect these examples to learn the path from near-death to total recovery of a brand. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study
	Yes No	Video Streaming: How The World Mourned Michael Jackson John Ham, Ustream This session will discuss how online and traditional media outlets converged for the Michael Jackso... READ MORE This session will discuss how online and traditional media outlets converged for the Michael Jackson memorial, setting a record number of viewers. Ustream's CEO, John Ham, will examine how this collaboration led to a truly global, shared experience; and what the implications are for how media is consumed. Case Study, Digital Distribution, Journalism 2.0, Online Video, User Experience
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	eCommerce for Everyone: Designers, Developers, and Business Owners Adam McCombs, Adam McCombs eCommerce doesn't have to be a dirty word anymore. We've come a long way from our primitive roots. T... READ MORE eCommerce doesn't have to be a dirty word anymore. We've come a long way from our primitive roots. This panel will be an overview of eCommerce solutions for all types of audiences. Whether you are a designer, developer, or business owner, this is the panel for you. Business / Entrepreneurial / Monetization, Case Study, Design Thinking, New Technology / Next Generation, Open Source
	Yes No	The Fallacy of Free: Online Monetization Strategies Anthony Casalena, Squarespace Is "free" really all it's cracked up to be? As more and more content/services are offered for free o... READ MORE Is "free" really all it's cracked up to be? As more and more content/services are offered for free online, customers and business providers are each struggling with their own unique sets of challenges as a result of these relationships. Who's winning and who's losing in the battle of Free vs. Pay? Business / Entrepreneurial / Monetization, Case Study, Content Management, Economic Concerns, Online Relationships

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