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	Yes No	Funding Your Projects from the Crowd Perry Chen, Kickstarter Crowdfunding inverts everything that is wrong with traditional funding by breaking down the barrier ... READ MORE Crowdfunding inverts everything that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive campaign. This panel brings together several crowdfunding startups to explain different approaches to raising money from the audience for bloggers, podcasters, programmers, musicians, and more. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Funding / VC
	Yes No	Guerilla Web Tactics: Design Like a Hippie Matt Brown, thingsthatarebrown What's the best approach to web design? Too many designers let technology--not creativity--drive th... READ MORE What's the best approach to web design? Too many designers let technology--not creativity--drive their design process. thingsthatarebrown owner Matt Brown will talk about some lo-fi, but high-return, methods guaranteed to improve your process (and leave you smelling like patchouli). Branding / Marketing / Publicity, Design Thinking, Visual Design
	Yes No	The Internet As An Assembly of Poets Sammy Younan, S'up Cuz Anyone armed a twitter account is deemed a poet! To prove this we'll write a poem together! But firs... READ MORE Anyone armed a twitter account is deemed a poet! To prove this we'll write a poem together! But first spoken word performer Sammy will recite works from his book Red Letter Nights and explore how the online community hungry for expression provides a crucible for grand poems and fantastical poets. Art, Branding / Marketing / Publicity, Writing / Technical Writing
	Yes No	Marketing Strategies for Social Wait Now I'm Lost Geoff Barnes, Elliance, Inc. Successful social media marketing campaigns are hard to engineer; harder to implement, except when y... READ MORE Successful social media marketing campaigns are hard to engineer; harder to implement, except when your users do it for you without you asking... or even knowing. We'll discuss how - and why - exactly that happened when Sandwich Dynamics launched Birdhouse, and what social media marketers can learn about NOT leveraging their followers. Branding / Marketing / Publicity, Community / Online Community, Online Video, Social Networking, User Generated Content
	Yes No	How to be an Internet Rockstar Arleen Anderson, Aloha Arleen, LLC What's it mean to be an Internet Rockstar anyway? Panelists explore specific strategies and techniqu... READ MORE What's it mean to be an Internet Rockstar anyway? Panelists explore specific strategies and techniques to communicate your passions, lead a movement, or influence online culture. Find out how to grow your Internet presence and manage your online persona via social media. Be the next “Internet Rockstar Without a Guitar!” Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Online Relationships, Social Networking
	Yes No	Marketing in the New Economy Ed Braswell, edō Interactive Many marketers have said “Fifty percent of my marketing dollars work. I just do not know which fif... READ MORE Many marketers have said “Fifty percent of my marketing dollars work. I just do not know which fifty percent.” New interactive marketing channels enable retailers to drive consumer behavior while keeping track of each dollar spent and proving your marketing ROI. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Economic Concerns
	Yes No	Beyond Adsense: Monetizing Your Distributed Web Presence Andre Deutmeyer, Touchring For many online users (serious bloggers especially), web identity extends far beyond their blogs, di... READ MORE For many online users (serious bloggers especially), web identity extends far beyond their blogs, distributed across countless networks all across the web. Yet for most, monetizing their reputation remains confined to running Google Adsense on their blogs. This discussion will focus on managing and monetizing our personal distributed web presence using web services like Facebook, Twitter, Youtube, Touchring, and others. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, New Technology / Next Generation, Web Apps / Widgets
	Yes No	Video Game Marketing: Forming That Deeper Connection Gail Cayetano, Starfish Creative Events With the level of interactivity in the video game industry, such as the integration of Facebook and ... READ MORE With the level of interactivity in the video game industry, such as the integration of Facebook and Twitter on Xbox Live, video game marketers are scrambling to find ways to connect with fans on a deeper level than just traditional marketing. Hear from experts in the industry on how to form that connection, without losing sight of the brand's messaging. Branding / Marketing / Publicity, Community / Online Community, New Technology / Next Generation, Social Networking, Video Games
	Yes No	Non-Profits and Social Media: Not the Usual Suspects David J. Neff, Lights. Camera. Help A panel of 5 nonprofit leaders, social media monsters, and how they leverage their social networks, ... READ MORE A panel of 5 nonprofit leaders, social media monsters, and how they leverage their social networks, to advance their respective organizations missions, collaborate with one another and use social media for social good. Branding / Marketing / Publicity, Community / Online Community, Non-Profits, Social Issues, Social Networking
	Yes No	Games For Good Joel Bartlett, PETA You made an amazing, educational, and progressive game using the latest in gaming technology- now ho... READ MORE You made an amazing, educational, and progressive game using the latest in gaming technology- now how do you get people to actually play it? Hear from the nonprofits that have made it happen. Branding / Marketing / Publicity, Non-Profits, Video Games
	Yes No	Big Brother in Your Brain: Neuroscience & Marketing Eric Kogelschatz, shark&minnow Is interactive marketing art or science? With the advent of neuromarketing, neuroscientists and rese... READ MORE Is interactive marketing art or science? With the advent of neuromarketing, neuroscientists and researchers direct their expertise to selling, using MRIs to analyze brain activity when exposed to different stimuli. Companies like Google use mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph? Advertising, Branding / Marketing / Publicity, Other / Out There
	Yes No	"Rules of BrandFiction from Twittering MadMen Helen Klein Ross, Brand Fiction Factory Recipes for creating successful twittertainment and other participatory entertainments that drive br... READ MORE Recipes for creating successful twittertainment and other participatory entertainments that drive brand engagement and ROI by providing consumers with an immersive experience. Advertising, Branding / Marketing / Publicity, Writing / Technical Writing
	Yes No	New Media Meets Old Old Old Media M-D November, Theater geek and trained stage manager Broadway & 7th Avenue in NYC was once known as the "crossroads of the world"; now it's YouTube & Fac... READ MORE Broadway & 7th Avenue in NYC was once known as the "crossroads of the world"; now it's YouTube & Facebook. How are legitimate theater and other 'traditional' entertainment venues using new media to find new audiences and remain relevant in an increasingly crowded marketplace? Theater geeks & entertainment junkies welcome! Art, Branding / Marketing / Publicity, Community / Online Community, Other / Out There
	Yes No	Branding Yourself with Social Media Alan Levy, BlogTalkRadio Social media networks have made it possible for individuals to transform themselves into a brand: a ... READ MORE Social media networks have made it possible for individuals to transform themselves into a brand: a Twitter feed, YouTube channel. How does a social media aficionado brand himself or herself successfully? In this session BlogTalkRadio and Gigya will show how anyone, with the right toolset, can brand with social media. Blogging, Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking
	Yes No	How To Give Good Blog Crissy Herron, Indie Biz Chicks Are you giving good blog? If you are promoting your product or service online, your blog can be a de... READ MORE Are you giving good blog? If you are promoting your product or service online, your blog can be a deciding factor in your success or failure. Learn how to make the most of your blog, attract readers, give your readers what they want, and keep them coming back for more. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Writing / Technical Writing
	Yes No	Viral Semantics: Dissecting the Modern Marketing Vocabulary Peter Imbres, Hill & Knowlton Make it go viral! Drive eyeballs! Engage the influencers! What do these phrases really mean? Are... READ MORE Make it go viral! Drive eyeballs! Engage the influencers! What do these phrases really mean? Are they misleading or are marketers just finding new ways to describe impact in a new landscape? Discuss with champions and skeptics and decide which words or phrases can stay and which can be buried forever. Advertising, Branding / Marketing / Publicity, Digital Distribution, Social Networking
	Yes No	Building a Team That Embraces Social Technologies Bert DuMars, Newell Rubbermaid This session will cover how brands successfully integrate internal and external teams to engage with... READ MORE This session will cover how brands successfully integrate internal and external teams to engage with customers using social technologies. Both agencies and companies will learn how to work together more effectively to serve the customer. It also covers what consultants can do and what is best left to the brand. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Social Networking
	Yes No	Social Media Essentials: Choosing the Best Platform Espree Devora, The Billionaire Girl Espree Devora is founder and CEO of ZexSports, the most comprehensive database of US action sports e... READ MORE Espree Devora is founder and CEO of ZexSports, the most comprehensive database of US action sports events. Espree is noted for being a leader in interactive content, and has spoken to MBA class at Georgetown University, the business course at the Art Institute in Los Angeles, and "Realizing a Vision" for Vanguard University School of Business and Management. She also writes the blog The Billionaire Girl, where she shares her experiences being an entrepreneur. Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community
	Yes No	Trends Are For Twits Bradley Kay, SS+K Had enough of trend spotters telling you which way the wind's blowing? Find out about the larger soc... READ MORE Had enough of trend spotters telling you which way the wind's blowing? Find out about the larger social forces that determine how we think and act about everything from WiFi to war. Advertising, Branding / Marketing / Publicity, Community / Online Community, Social Issues
	Yes No	Hashtag Power: Turn @yourbusiness into #YourBusiness on Twitter Ryan Holmes, Invoke Hashtags identify Twitter talking points. Used to discover what people are saying about a specific t... READ MORE Hashtags identify Twitter talking points. Used to discover what people are saying about a specific topic, hashtags can also add value to your business by bringing awareness & buzz, making you the center of discussion. Harness the power of hashtags to turn @yourbusiness into #yourbusiness. Branding / Marketing / Publicity, Content, New Technology / Next Generation, Social Networking, Web Apps / Widgets
	Yes No	Social Media Buyer’s Guide: Replacing Hype with Hope William Gaultier, e-Storm Compromised by the hype machine that’s the marketing equivalent of snake oil salesmen, corporate i... READ MORE Compromised by the hype machine that’s the marketing equivalent of snake oil salesmen, corporate investment in social media has yet to take off, and likely won’t until after 2011. The Social Media Buyer’s Guide is an ongoing research effort validating social media investment through surveys, statistical analysis and executive testimonials. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Social Networking
	Yes No	Making Yourself Less Expendable Ryan Cayari, KPRC Local 2 In these turbulent economic times, nothing is certain and job security doesn't exist. We will discu... READ MORE In these turbulent economic times, nothing is certain and job security doesn't exist. We will discuss how to make yourself an asset to whoever signs your checks. We will learn how we can evolve our work ethics to improve the way we live and work. Branding / Marketing / Publicity, Career / Work Concerns, Economic Concerns, Self-Help / Self-Improvement
	Yes No	Moms Who Tech: What's New for 2010 Beth Blecherman , TechMamas.com Last year's SXSW "Moms Who Tech" session discussed how moms are using technology to manage their car... READ MORE Last year's SXSW "Moms Who Tech" session discussed how moms are using technology to manage their career, families and friendships. In just one year, more moms are now using iPhones/smartphones, carrying netbooks for moblie communications, using video chat to stay in touch with out of town relatives, texting their families and babysitters, using social media to not only build a social network online but also re-creating themselves online for career 2.0. Blogging, Branding / Marketing / Publicity, Mobile / Wireless, Online Relationships, Social Networking
	Yes No	Engage - An engaging discussion with Brian Solis and special guest. Brian Solis, PR 2.0 Engage is the new book by Brian Solis that will debut at SXSW. Representing the 3rd book on New Medi... READ MORE Engage is the new book by Brian Solis that will debut at SXSW. Representing the 3rd book on New Media and its impact on society, culture and communication. Engage will help anyone not only understand the changes in the media landscape but also how to lead it. Brian Solis will be joined by a special guest to discuss the new book and answer questions followed by a book signing. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, New Technology / Next Generation, User Generated Content
	Yes No	Hot, Flat and Crowded: Welcome to Online Travel. Now, Piss Off. Jordan Stolper, gliider Awash with both cash and cache, online travel is attracting an extraordinary number of innovators lo... READ MORE Awash with both cash and cache, online travel is attracting an extraordinary number of innovators looking to fill the gaps left open by the big online travel agents (OTAs). Great products don’t always make great businesses. So how do you carve out a niche, but still reach critical mass? What opportunities are lying in wait? Are the OTAs friend, foe, partner, acquirer or all of the above? We’ll take a hard look online travel from point of view of startups trying to change it. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study
	Yes No	Marketing and Online Communities: Oil and Water? Patrick O'Keefe, iFroggy Network Online communities represent captive audiences, having conversations that you want your company to b... READ MORE Online communities represent captive audiences, having conversations that you want your company to be a part of. But, communities are built upon trust and respect that is earned and are rightfully protective of their space. So, how do you connect with them? That's what we'll discuss. Advertising, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	Sharing Meets the Recession: Marketplaces and Social Commerce Huntley Tarrant, MindBites Free doesn’t pay rent. The evolution of sharing online has quietly spurred a social commerce revol... READ MORE Free doesn’t pay rent. The evolution of sharing online has quietly spurred a social commerce revolution. Sites like Etsy, MindBites, iStockPhoto, 1000 Markets, Band Camp and others enable people to follow their hearts, add value to others, and make a living. This panel will explore marketplaces and social commerce online. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Economic Concerns
	Yes No	Bringing Down Dinosaurs: How to Innovate your Marketing Strategy Rachel Mercer, ROFLCon Many of us are working for small creative companies that are still run by "dinosaurs". Men and women... READ MORE Many of us are working for small creative companies that are still run by "dinosaurs". Men and women that are stuck in an age where a good handshake means everything, and the fat rolodex is king. This talk isn't throwing everything to the wind, it's merely suggesting ways to innovate. Everything has changed, nothing is easy, and we're proposing new ways to make your company more visible and give yourself an edge in this increasingly competitive economic environment. Advertising, Branding / Marketing / Publicity, Career / Work Concerns, Case Study, Digital Divide
	Yes No	Image Is Everything: Photo Tips From The Red Carpet Wm. Marc Salsberry, Entrepreneur/Photographer In Social Media 'Image Is Everything.' As a photographer I've met many people in our community who j... READ MORE In Social Media 'Image Is Everything.' As a photographer I've met many people in our community who just don't know how to have their picture taken. I plan to show real world 'Tips from the Red Carpet' on how you can help a photographer make you look good. Branding / Marketing / Publicity, Case Study, Content, Education, Self-Help / Self-Improvement
	Yes No	Connecting the “Dots” to Create Successful Global Brands Brian Sharples, HomeAway, Inc. Every web company likes to think of themselves as “global,” but getting serious about the intern... READ MORE Every web company likes to think of themselves as “global,” but getting serious about the international market is a lot trickier – and messier – than just running your site through Babelfish and adding a country tag. Hear from start-ups who are successfully building their global brands from the ground up. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, International, User Experience

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