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	Yes No	Igniting Influencers: Creating Conversation Online Doug Akin, Mr Youth Studies shows word-of-mouth to be the #1 influencer in purchasing decisions. With media options cont... READ MORE Studies shows word-of-mouth to be the #1 influencer in purchasing decisions. With media options continuing to expand and traditional advertising losing steam, unlocking the power of a brands’ influencers becomes vital. Brands must now leverage evolving social technologies to create new opportunities to empower their consumers to spread the word. Advertising, Branding / Marketing / Publicity, Online Relationships, Social Networking, User Generated Content
	Yes No	Creating Brand Engagement with an Integrated Hashtag Campaign Wendy Meadley, @SocialWendy The National Civic Summit (www.nationalcivicsummit.com), presented by Target and the Citizens League... READ MORE The National Civic Summit (www.nationalcivicsummit.com), presented by Target and the Citizens League, used several innovative social media tactics including an integrated Hashtag Campaign to bolster civic participation. The components of the campaign included a Live National Tweetup with Grammy Award Winning Artist Dan Wilson, and a dedicated Twitter handle and hashtag to engage participants in a Live Webcast of our country’s first Chief Technology Officer, Aneesh Chopra. Our panel will share the campaign strategy highlights, video, photo, and live experiential technology examples to bring to life this creative use of the Hashtag to encourage event and civic participation. See our primary Twitter account for a quick overview @civicsummit09. Branding / Marketing / Publicity, Case Study, Government and Technology, Non-Profits, User Generated Content
	Yes No	Making Friends on the Internet Jeff Clark, Natural Zesty If companies want their customers to love them back, why don't they talk to them that way? This pres... READ MORE If companies want their customers to love them back, why don't they talk to them that way? This presentation will demonstrate how treating your users like friends, instead of faceless usernames, will make their experience better - and make it easier to get them to buy in. Branding / Marketing / Publicity, Community / Online Community, Content, Online Relationships, User Experience
	Yes No	Student Startups: Entrepreneurship in the University Hung Truong, Troubadour Mobile While student startups are not a new phenomenon, universities and venture capitalists are beginning ... READ MORE While student startups are not a new phenomenon, universities and venture capitalists are beginning to see the advantages in supporting them. Join a panel of student entrepreneurs in a discussion on finding funding, incorporating a company and balancing homework, work and life, all while attending school full-time. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Education, Funding / VC
	Yes No	Kill Marketing: How User-Generated Content Makes Money Sam Decker, Bazaarvoice Dead are the days of brands telling consumers what to buy and how to act. But there's hope. Discover... READ MORE Dead are the days of brands telling consumers what to buy and how to act. But there's hope. Discover how brands like Urban Outfitters and Sephora are making money by blurring the lines between the brand and consumer. Advertising, Branding / Marketing / Publicity, Community / Online Community, Social Networking, User Generated Content
	Yes No	Beyond Posters: Social Media & The Arts Leah Jones, Natiiv Arts & Media A marketer and a writer collaborated for two years to keep her novel selling. Now the marketer owns ... READ MORE A marketer and a writer collaborated for two years to keep her novel selling. Now the marketer owns her own company, Natiiv Arts & Media, and the writer is a sought after online content creator. Learn from Leah Jones and Amy Guth's unique collaborative relationship about Arts Marketing and New Media. Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Writing / Technical Writing
	Yes No	Impact of Women in Technology Alexandra Mokh, GirlGamer.com Women make up about one third of the Technology demographic, and they play a major role in the field... READ MORE Women make up about one third of the Technology demographic, and they play a major role in the fields of marketing, gaming, social media, journalism, advertising/pr, and more. In this panel, we’ll be discussing the influence of women in technology, & how they’ve changed the past, present, and future of it. Branding / Marketing / Publicity, Case Study, Community / Online Community, Journalism 2.0, Social Issues
	Yes No	Common Courtesy in the Digital Age Chris Alan, Enact Development When all it takes to run a successful business is a laptop and an internet connection common courtes... READ MORE When all it takes to run a successful business is a laptop and an internet connection common courtesy has fallen by the wayside, both online and in the physical realm. Consideration for others will help you stand out, increase your mojo and draw people to your product. Branding / Marketing / Publicity, Online Relationships, Social Issues, Social Networking
	Yes No	Secrets from YouTube and MySpace – Building Online Community Jonathan Heit, Allison & Partners An insider who has worked with from YouTube, imeem, MySpace and Ning helps you understand how to lau... READ MORE An insider who has worked with from YouTube, imeem, MySpace and Ning helps you understand how to launch and sustain a successful online entertainment community. Details the evolution of online entertainment and how to navigate the rocky waters of copyright issues to build audience, differentiate your brand and sell out for $650,000,000 to Rupert Murdoch! Branding / Marketing / Publicity, Community / Online Community, Licensing / Fair Use / Copyright, Music 2.0
	Yes No	Music 2010: Playlists, Networks, Radio & Numbers You Need Corey Denis, reapandsow Technology has opened floodgates to a sea of music marketing resources and overabundance of data gen... READ MORE Technology has opened floodgates to a sea of music marketing resources and overabundance of data generated by behaviors and transactions. What are the most important numbers & what do they mean? What numbers are missing? Examine complex human interactions with music online: learn to define & synthesize data generated by music consumption. Branding / Marketing / Publicity, Digital Distribution, Digital Divide, Music 2.0, Social Networking
	Yes No	InDesign Server: Dynamic Document Creation Eric Willis, Offbeat Guides InDesign Server is a powerful tool for automating creation of high-quality documents. There are a lo... READ MORE InDesign Server is a powerful tool for automating creation of high-quality documents. There are a lot of quirks, gotchas, bugs, tips and tricks that every engineer should know when working with InDesign Server. This panel will focus on starting from nothing and going to a real solution for document creation. Advertising, Art, Back-End Programming / Databases, Branding / Marketing / Publicity, Content
	Yes No	Lost In Translation: The Nuances Of European Social Media Robin Grant, We Are Social Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention i... READ MORE Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world's largest economy and on the other a collection of 48 countries with very different cultures. Find out why the blogging scene in Paris is 2 years ahead of the US, the Brits are all a Twitter, the Dutch prefer Hyves to Facebook and the Germans will take any chance to give brands a hostile reception in social media. Branding / Marketing / Publicity, International, Social Networking, User Generated Content
	Yes No	How to Use Twitter as a Creative Development Tool Scott Lackey, Jugular (Communications & Content Development) Learn how to put Twitter to use for the creative development of new, imaginative ideas. Trial ideas ... READ MORE Learn how to put Twitter to use for the creative development of new, imaginative ideas. Trial ideas quickly, determine response, revise your efforts for greater impact-whether in the U.S. or globally. Scott Lackey, Co-Founder & Strategic Director of Jugular, a communications and content development agency in New York City, illustrates the session with entertaining real world examples he has developed and provides feedback on results. Every person in attendance will receive a link to a site expressly designed for the SXSW audience that shows you how to apply these ideas yourself. Advertising, Branding / Marketing / Publicity, Social Networking, User Generated Content, Web Apps / Widgets
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Brand 2.0: Elevating an Icon Using Next-Gen Technologies Paul Levine , National Geographic How do you convert a classic, iconic brand into an interactive experience using next-generation tech... READ MORE How do you convert a classic, iconic brand into an interactive experience using next-generation technologies? Using examples from National Geographic and Barnes & Noble, this session will explore how to celebrate 21st century innovations without compromising historic brands. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, New Technology / Next Generation, User Experience
	Yes No	Performance Marketing: Making Customers Brand Advocates William Flaiz, Razorfish This panel will discuss performance marketing from awareness and demand generation to loyalty and re... READ MORE This panel will discuss performance marketing from awareness and demand generation to loyalty and retention programs, the how to's and what to avoid. The focus would be to discuss the services and steps associated with bringing in customers to how do you make them brand advocates. Advertising, Branding / Marketing / Publicity, Online Relationships
	Yes No	Building a Third-Party Developer Community Dave Morin, Facebook More and more companies are engaging third party developers to build new experiences and extend ex... READ MORE More and more companies are engaging third party developers to build new experiences and extend existing products and features for their users -- from gaming to Web and enterprise software. How can developers influence the overall direction and contribute to the health of an ecosystem? Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Community / Online Community, Mobile Applications, New Technology / Next Generation
	Yes No	Personal Brands: Applied Science for Clients Neil Petty, Springbox Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on h... READ MORE Personal brands keep you in shape for today’s world of interactive advertising. I’ll expand on how my brand as a boat shoe-wearing electro-funk musician helps keep me current in terms of analytics, social networking, online promotion and the content-fueled world of the web. Advertising, Branding / Marketing / Publicity, Music 2.0, Social Networking, Writing / Technical Writing
	Yes No	Oops! My Boss Just Saw Me Naked Heather Hvidsten, imaginuity.com Prior to social networks we had professional lives, personal lives and a social lives with a control... READ MORE Prior to social networks we had professional lives, personal lives and a social lives with a controlled amount of overlap. Whether we like it or not, Social Networks are now making it difficult to keep these areas distinct and separate. What does a single representation of a person's life mean for individuals, marketers, brands and future generations? Should we embrace a whole new attitude of 'one life' or leverage different networks for different purposes? Advertising, Branding / Marketing / Publicity, Online Relationships, Social Networking
	Yes No	Modern Email Marketing: Content, Compliance, Personalization and Deliverability Joshua Siler, BNJ Opt-in email is a primary channel to reach website users and customers, however it’s becoming incr... READ MORE Opt-in email is a primary channel to reach website users and customers, however it’s becoming increasingly difficult to break through the clutter. In this presentation, we’ll show real world examples of responsible email programs, including global email, personalization, passive profiling and a review of best practice do’s and don’t’s. Back-End Programming / Databases, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Content Management
	Yes No	Companies and Communities: Participating Without Being Sleazy Dawn Foster, Fast Wonder Some companies participate in online communities and the social web with finesse, while others engag... READ MORE Some companies participate in online communities and the social web with finesse, while others engage in sleazy practices that send potential customers running away. Learn some best practices and tips for engaging with communities of people online, and learn how to avoid some of the most common sleazy mistakes. Branding / Marketing / Publicity, Community / Online Community, Content, Online Relationships, Social Networking
	Yes No	How to Keep Your Tweet From Being a Federal Offense Eric Berto, Geekgiant Communications Does a tweet count as disclosure? How about a Facebook status? This session will explore how compani... READ MORE Does a tweet count as disclosure? How about a Facebook status? This session will explore how companies can maximize social media while staying within regulations. We will discuss blogging and the use of other mediums to effectively communicate with shareholders and customers. Best practices for using the Web as an invaluable communications tool and staying legal. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Content, Licensing / Fair Use / Copyright, Social Networking
	Yes No	More Involving Marketing: Integrating Emerging Technology Jason Ford, - Effective business advertising must be relevant and engaging to audiences, so how do we use technolo... READ MORE Effective business advertising must be relevant and engaging to audiences, so how do we use technology to present something attention-worthy? Learn how to integrate new and innovative technologies into your marketing plan - intercepting your audience in the most transparent and effective manner. Advertising, Branding / Marketing / Publicity, Digital Divide, Mobile / Wireless, New Technology / Next Generation
	Yes No	The Value of Emotional Value Kate Bradley, Outlandos Music Free is dead. The new free is effing expensive. Using Web 3.0 and a public radio model to get consum... READ MORE Free is dead. The new free is effing expensive. Using Web 3.0 and a public radio model to get consumers to value your product/service by tapping into their emotions. This panel will focus on three main aspects that directly connect emotion to wallets: quality, feeling, and the ability to share one's experience with others. Branding / Marketing / Publicity
	Yes No	Understanding Where Conversations End and Selling Begins Shayne Tilley, SitePoint Social media is now critical in modern marketing mix. However the emergence of a social media corpor... READ MORE Social media is now critical in modern marketing mix. However the emergence of a social media corporate etiquette is creating real barriers between a conversation and direct sale. So how do you effectively transfer your conversations to a sale without risking your online reputation? That’s what will be answered. Advertising, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Social Networking
	Yes No	Earning and Keeping Your User's Trust Carl Smith, nGen Works People often talk about usability and learnability when discussing web and application development. ... READ MORE People often talk about usability and learnability when discussing web and application development. Things have to be intuitive and familiar to increase conversions and trial... blah blah blah. All of this is really important. But what does it really boil down to? It's all a matter of trust. Branding / Marketing / Publicity, Design Thinking, Interface Design, User Experience, Visual Design
	Yes No	How Social Media Can Destroy Your Business Model Anjuan Simmons, Techlation While much has been documented about how social media can hurt companies from a marketing perspectiv... READ MORE While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization’s business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Social Networking
	Yes No	The Marriage of the Innovator and the Curmudgeon Jamie Monberg, Hornall Anderson Technology and design traditionally flourish in down economies, as we tend to do our most innovative... READ MORE Technology and design traditionally flourish in down economies, as we tend to do our most innovative work in a crisis. But, the most difficult and most necessary sacrifice is the status quo: Analog and digital disciplines can no longer afford to be in silos. The integrated shop is coming soon to a town near you. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Design Thinking, Digital Divide, User Experience
	Yes No	A Conversation about Social Change through Social Media Mark Horvath, InvisiblePeople.tv A few words, a few pictures, a transformative experience. Good stories are three-way - they include... READ MORE A few words, a few pictures, a transformative experience. Good stories are three-way - they include the storyteller and the audience both in the experience and transport to a third place, a shared experience, together. Join us for a conversation on how social media can affect real social change! Branding / Marketing / Publicity, Education, Non-Profits, Social Issues, Social Networking
	Yes No	Real-life Design Patterns: Changing Human Behaviour Offline Salim Virani, Technology Consultancy The web is expanding to the analog world via wearable computing, tangible & ambient media, digital s... READ MORE The web is expanding to the analog world via wearable computing, tangible & ambient media, digital signage, smart materials and augmented reality. This panel of leading technologists and marketers analyses emerging design patterns and existing practices, and demonstrates how to drive behavioural change in the real world. Branding / Marketing / Publicity, Design Thinking, Interface Design, New Technology / Next Generation, Social Networking

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