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	Yes No	The 10-Minute Alternate Reality Game Steve Peters, No Mimes Media ARGs and Transmedia Entertainment are going more and more mainstream, but have you ever wondered how... READ MORE ARGs and Transmedia Entertainment are going more and more mainstream, but have you ever wondered how they can be made to be immediately accessible and engaging to a wide audience? Find out how, as a panel of ARG experts discuss strategies for engagement, and experience an actual 10-minute ARG from start to finish in the process (laptops and mobile phones encouraged!). ARGs, Community / Online Community, Digital Distribution, Other / Out There, Writing / Technical Writing
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Longest Title Evar for a Panel at SXSW Interactive: It Will Rule IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Gaming’s Final Frontier – Moving Towards Monetization & Improving Experience Troy Ross, Hill & Knowlton Canada The gaming sector has evolved to incorporate online collaborative role-playing & improved visual exp... READ MORE The gaming sector has evolved to incorporate online collaborative role-playing & improved visual experiences. There is much to share between the monetized industry of internet wagering & the visually immersive & increasingly sophisticated gaming sectors. Witness the exchange of ideas, learnings & discussion of future collaborative opportunities between industry heavyweights. ARGs, Business / Entrepreneurial / Monetization, International, New Technology / Next Generation, Video Games
	Yes No	Free Art Giveaway: The More You Give the More You Get :) Edwardwhyman .com, MUSTart.org FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips o... READ MORE FREE ART GIVEAWAY. Make art out of books and give them away. Check our website for video clips of these events and how anyone can make their own activity. We supply and give away hundreds of books and encourage the public to make art from the books and then give them away to strangers. This process is an artwork in itself and responds to the people, place and materials/books we use. DESCRIPTION Take one free book, read/write/draw on it, give the book away as a free art piece to a stranger. Its a great ice breaker and you will make someone else's day. This is a collaborative artwork that is about the process rather then the product and empowers everyone to create art and selflessly give it away in so doing changing their behaviour and the way they live for the better. Its subversive art and has existed in an undercover way for a while now. We are always developing new activities and are looking for a permanent spaces to facilitate longer term projects too. Video clips and images at MUSTart.org Ed Whyman Producer 07941924923 MUSTart.org ARGs, Art, Education, Self-Help / Self-Improvement, Writing / Technical Writing
	Yes No	Gaming: Stacy’s Mom Has Got It Going On Paul Drew, imc² Moms are turning to games in increasingly growing numbers and for longer periods of time. Augmented ... READ MORE Moms are turning to games in increasingly growing numbers and for longer periods of time. Augmented Reality will evolve this further opening the doors to new possibilities which will change the dynamics of marketing, out of home and gaming forever. ARGs, Branding / Marketing / Publicity, Geolocation, New Technology / Next Generation, Video Games
	Yes No	Pervasive Games and Playful Experiences: Rendering the Real World Clare Reddington, iShed/The Pervasive Media Studio “The most photorealistic, networked environment you can play in is real life”. Mobile internet, ... READ MORE “The most photorealistic, networked environment you can play in is real life”. Mobile internet, pervasive gaming and sensor-enriched public spaces enable new possibilities in game-play, distributed story-telling and immersive events. Building on previous SXSW events, leading practitioners will explore the ethics, design challenges and business potential of this new form. ARGs, Art, Geolocation, Mobile / Wireless, Video Games
	Yes No	Show Me the Money: Revenues from New Media Storytelling. Hank Blumenthal, Georgia Institute of Technology Where are the revenues from New Media storytelling including forms like web series and distribution... READ MORE Where are the revenues from New Media storytelling including forms like web series and distribution platforms like iTunes? As the television and motion picture business begin to go through the tumult that the music industry went through 10 years ago and we see new forms of content evolving - how will content creators finance and produce their work? ARGs, Business / Entrepreneurial / Monetization, Content, Digital Filmmaking, Online Video
	Yes No	Gaming and Social Media for Health Kristi Miller Durazo, American Heart Association Gaming is increasingly merging with health and fitness as a way to engage larger audiences and chang... READ MORE Gaming is increasingly merging with health and fitness as a way to engage larger audiences and change social norms and attitudes about being active. The role of social media to augment these experiences is increasing. The panel will explore how gaming, social media and health intersect to carve out new opportunities. Games run across a broad spectrum from fully on-line to on-line/off-line and even fully off-line experiences. ARGs, Case Study, Community / Online Community, Social Networking, Video Games
	Yes No	ARGs: Channelling the Paranormal to Market Your Technology Jennifer Winger, Sun Microsystems, Inc. What do Paranormal Investigation Experts, El Chupacabra, and The Cartel have in common? Join this gr... READ MORE What do Paranormal Investigation Experts, El Chupacabra, and The Cartel have in common? Join this group of industry experts as they discuss the creation of an ARG, from concept to execution, in order to attract next generation audiences. ARGs, Branding / Marketing / Publicity, New Technology / Next Generation, Social Networking, User Generated Content
	Yes No	Game Design 101 James Portnow, Divide by Zero Games Whether you’re starting out or have years of experience in the industry, every once in a while you... READ MORE Whether you’re starting out or have years of experience in the industry, every once in a while you have to return to the fundamentals. Game Design 101 will re-examine the basics of game design, exploring what it means to design in today’s industry. We will be looking at the relation between mechanics and narrative, inquire into the difference between something that is challenging and something that is punishing, and explore the different types of “fun”. ARGs, Design Thinking, Video Games

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