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	Yes No	Suspending Belief in an Age of Disclosure Steve Coulson, The Advance Guard As social media leads us to a world of ever more transparency, we'll examine the place of the subter... READ MORE As social media leads us to a world of ever more transparency, we'll examine the place of the subterfuge, the hoax and the bluff in marketing & advertising programs, and ask - how would Barnum, Orson Welles and Clifford Irving be marketing cars, movies and soda without being accused of deceptive practices? Advertising, ARGs, Branding / Marketing / Publicity, Community / Online Community, Social Networking
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	The ARG Is Dead: What Comes Next? Dee Cook, Addlepated.net Following a New Orleans funeral procession to the Convention Center, join a collection of pioneers f... READ MORE Following a New Orleans funeral procession to the Convention Center, join a collection of pioneers from the alternate reality game movement as they deliver their eulogies to a label long past its prime. Share in the remembrance of what ARGs were, celebrate what they achieved, and help us provide comfort to ARG's numerous children and extended family that survive its passing. Funeral attire recommended, but not required. ARGs, Branding / Marketing / Publicity, Community / Online Community
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany Figure that most SXSW attendees have an intermediate or advanced level of expertise in their field. ... READ MORE Figure that most SXSW attendees have an intermediate or advanced level of expertise in their field. But, the "in their field" are probably the most important words in that sentence. So, if you are going to propose a beginner-level session for the PanelPicker, your best bet is to focus on a field most attendees are not familiar with. For instance, "Web Development 101: How to Build Your Site" probably doesn't make sense for SXSW Interactive. But, "Bee-Keeping 101: What Honey Farmers Can Teach us About the Web" would probably draw a big crowd. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. No, you do not need to have other speakers confirmed when you submit your panel idea. In fact, we strongly prefer that you do NOT confirm these other speakers until your panel idea is accepted -- because SXSW staff will want to work closely with you to make sure there is sufficient diversity of gender, geography, race and opinion on your session. ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Transforming Film, Fashion and Retail Spaces Online Andrew Apostola, Portable Retail is an expensive exercise. Paying rent for a store on a prestigious strip or staffing a cinema... READ MORE Retail is an expensive exercise. Paying rent for a store on a prestigious strip or staffing a cinema space for seven days a week are quickly being questioned with the rise of online equivalents. This panel explores the trend towards online retail as a shopping destination and the transformation of the physical retail space from point of sale to art and exhibition spaces for brands. How are ARGs changing the way we interface with products offline? What will retail look like in fifteen years? ARGs, Community / Online Community, New Technology / Next Generation, Online Video, User Experience
	Yes No	USA Network’s Got Game – New Approach to Casual Games Jesse Redniss, USA Network Can the comprehensive integration of gaming, digital and traditional media heighten the pinnacle of ... READ MORE Can the comprehensive integration of gaming, digital and traditional media heighten the pinnacle of online interactivity? This panel will take a case study approach to explore an emerging industry’s approach and successful incorporation of social media elements, online video content, online games and brand integration that keeps advertisers coming back. ARGs, Social Networking, User Experience, Video Games, Web Apps / Widgets
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	The Art Of Success Joyce Schwarz, THE ART OF SUCCESS MEDIA SERIES What if you could have your imagination do all the work. Forget the 24/7/365 work weeks. Forget all ... READ MORE What if you could have your imagination do all the work. Forget the 24/7/365 work weeks. Forget all that left-brain thinking and follow in the footsteps of famous designers and artisans like Disney & DaVinci by crafting your life using art. What if you could life your dream of being a full-time artist and not worry about money or other responsibilities? See dozens of case histories of how Joyce's clients have sold projects to the New Hollywood & beyond (museums, games companies & even major names like Disney, Nintendo & Microsoft using their creativity not just technology! Can human psychology and intuition really pay off? Find out! ARGs, Art, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns
	Yes No	The (R)evolution of Alternate Reality Games Brooke Thompson, GiantMice In the search for the mainstream, ARGs have become entwined in PR stunts and companies pimping their... READ MORE In the search for the mainstream, ARGs have become entwined in PR stunts and companies pimping their stuff. This presentation breaks free of the hype and takes you on a tour of the evolution of Alternate Reality Gaming as seen from someone who’s been standing in the trenches since 2001. ARGs, Branding / Marketing / Publicity, Online Video, Social Networking, User Generated Content
	Yes No	Transmedia: It's The Story, Stupid Jay Bushman, The Loose-Fish Project Transmedia is the buzz word for the future of the entertainment industry. But has there been a camp... READ MORE Transmedia is the buzz word for the future of the entertainment industry. But has there been a campaign that has transcended the mechanics of viral marketing to create characters, stories and experiences that lodge themselves in the popular consciousness the same way movies, television and novels do? Where will Transmedia's rivals to Casablanca, the Great Gatsbsy and All In the Family come from? Find out from writers and designers on the front-lines of the next entertainment revolution. Advertising, ARGs, Branding / Marketing / Publicity, Content, Writing / Technical Writing
	Yes No	Nerds on the Run: Tech and Casual Fitness Josh Clark, Global Moxie Creator of the überpopular "Couch to 5K" (C25K) running program, Clark has helped millions of skept... READ MORE Creator of the überpopular "Couch to 5K" (C25K) running program, Clark has helped millions of skeptical would-be exercisers start jogging by making fitness more game-like. This talk reviews gadgets and services that transform fitness chores into tech-enabled play as video games or dazzling cascades of personal stats. ARGs, Mobile Applications, Self-Help / Self-Improvement, Social Networking, Sports 2.0
	Yes No	Taking Traditional Narrative Online: Extending Film Worlds Interactively Matt Golding, Team Rubber Creation and marketing of films is becoming increasingly complex as technology opens up new ways of ... READ MORE Creation and marketing of films is becoming increasingly complex as technology opens up new ways of connecting with audiences. How are filmmakers, from the studios, to independent pioneers, using the web to connect with their audiences, and how does this new narrative universe fit with the idea of interactive storytelling? Advertising, ARGs, Digital Distribution, Digital Filmmaking
	Yes No	Repeating The Past - Lessons For Social Media Shannon Clark, MeshForum A look at design patterns of social interaction which have repeated over time - starting long before... READ MORE A look at design patterns of social interaction which have repeated over time - starting long before the Internet, thru the evolution of the web and to examples in the present day ARGs, Business / Entrepreneurial / Monetization, Design Thinking, History of Technology, Social Networking
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Augmented Realities: Are Games Changing Documentary For Good? Wendy Levy, Bay Area Video Coalition You're a filmmaker or journalist desperate to keep up with emerging technologies. This is the twilig... READ MORE You're a filmmaker or journalist desperate to keep up with emerging technologies. This is the twilight zone for documentary practice - in this interactive presentation, you’ll see award-winning examples of documentary content in radical environments, augmented reality with social change potential, games for change that are actually changing the game. ARGs, Education, Journalism 2.0, New Technology / Next Generation, Video Games
	Yes No	Transmedia Storytelling - Creating Stories That Work Over all Platforms James Milward, Secret Location Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding... READ MORE Why and how are narrative worlds, be it traditional Film, Television, or New Media stories expanding across different media outlets and platforms? What are the emerging features of 'Transmedia' behavior, consumption and production? What do these new forms of storytelling, product and service design and branding tell us about future convergence of culture and technology? Cross-media, multiple platforms, hybrid media, intertextual commodity, transmedial worlds, transmedial interactions, intermedia, multimodality, media convergence… the lexicon of buzzwords is growing and we need to clear the air and create common understanding. Meanwhile, the stories are blasting and expanding through different screens, surfaces and spaces. This panel will introduce the main issues around these media experiences and analyze some examples of transmedia storytelling. Finally this panel will clarify, and lead the audience to a new understanding of Transmedia and how they can apply it's principals to their own projects. Advertising, ARGs, Digital Distribution, Digital Filmmaking, Writing / Technical Writing
	Yes No	Playing with Place: Location-Based Games and Services Catherine Herdlick, Come Out & Play Festival Location based games and services are finally ready to go mainstream. This panel of professionals ex... READ MORE Location based games and services are finally ready to go mainstream. This panel of professionals explores how to creatively craft the experiences and business models for different types of places like backyards, cities, towns, suburbs, exurbs, hiking trails, parks, and deserts. ARGs, Business / Entrepreneurial / Monetization, Design Thinking, Geolocation, Mobile Applications
	Yes No	Augmented Reality - Gimmicky Trend or Market-Ready Technology? Richard Lent, AgencyNet Augmented Reality has been around for a while, but recently has bubbled up into Flash web apps throu... READ MORE Augmented Reality has been around for a while, but recently has bubbled up into Flash web apps through PaperVision, and camera object detection magic FLARToolkit. Also, experimental integrations into mobile devices have introduced a special element to hand-held gaming, where something akin to scifi holograms are possible. Is AR just a trend or market ready technology? ARGs, New Technology / Next Generation
	Yes No	ARGs and Women: Moving Beyond the Hot Brunette Andrea Phillips, Deus Ex Machinatio ARGs are often trotted out as a shining example of woman-friendly games. They boast unusually high r... READ MORE ARGs are often trotted out as a shining example of woman-friendly games. They boast unusually high rates of female developers and players, and a slew of kick-ass female leads. But if you dig a little deeper, are they just the post-Buffy version of Princess Peach, always needing to be saved? ARGs, Content, Social Issues, Video Games, Writing / Technical Writing
	Yes No	Branding And Slaughtering The Sacred Content Cow Dan Hon, Six to Start What we've done, and what we would've done differently the second time round: slaughtering some sacr... READ MORE What we've done, and what we would've done differently the second time round: slaughtering some sacred branded cows in online content, design and communications from panel speakers ranging from an ARG design company to a communications agency, a music service and a digital agency. ARGs, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Case Study, Design Thinking
	Yes No	Smokescreen: Online Stalking, Phishing, and Hacking - For Kids! Adrian Hon, Six to Start How do we get teens to think about online privacy, trust, and identity? TV, films and books haven't ... READ MORE How do we get teens to think about online privacy, trust, and identity? TV, films and books haven't worked - but a game that simulates the internet, with a gripping drama and fast-paced missions definitely could. We talk about the making of Smokescreen, a new online game for Channel 4. ARGs, Education, Online Relationships, Social Issues, Social Networking
	Yes No	IdeaName IdeaPresenterFirstname IdeaPresenterLastname, IdeaCompany IdeaDescription... READ MORE IdeaDescription ARGs, Back-End Programming / Databases, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Cloud Storage / Delivery, Collaborative Filtering, Community / Online Community, Content Management, Design Thinking, Digital Divide, Digital Filmmaking, Education, Front-End Programming, Geolocation, Government and Technology, Hardware, History of Technology, Interface Design, International, Licensing / Fair Use / Copyright, Mobile / Wireless, Mobile Applications, Online Relationships, Online Video, Other / Out There, Search, Self-Help / Self-Improvement, Social Issues, Social Networking, User Experience, User Generated Content, Visual Design, Web Apps / Widgets, Writing / Technical Writing IdeaTags1, IdeaTags2, IdeaTags3
	Yes No	Innovation as Imperative -- Storytelling in the 21st Century Suzanne Stefanac, AFI Digital Content Lab The AFI Digital Content Lab works with teams of volunteer experts from a spectrum of disciplines to ... READ MORE The AFI Digital Content Lab works with teams of volunteer experts from a spectrum of disciplines to incubate and share innovative digital media solutions. Recent cross-platform prototypes include a real-time online viewing party for ABC.com, green-themed mobile games for the Warped Tour, and a dynamically rendered machinima pilot. ARGs, Art, Content, Digital Distribution, Digital Filmmaking, New Technology / Next Generation
	Yes No	To the Streets: ARGs and Real World Play Brooke Thompson, GiantMice From hidden geocaches to flash mobs to all-expense-paid trips to Europe, Alternate Reality Games are... READ MORE From hidden geocaches to flash mobs to all-expense-paid trips to Europe, Alternate Reality Games are pulling players away from their computers and getting them involved in real world play. Join designers, producers, and players who have explored play online and off as they discuss what’s worked, what hasn’t, and why. ARGs, Branding / Marketing / Publicity, Community / Online Community, Other / Out There, User Generated Content
	Yes No	The Aesthetics of Pervasive Gaming Dan Dixon, University of the West of England Pervasive, Mixed-Reality and Ubiquitous Gaming are new forms of interaction that are emerging from t... READ MORE Pervasive, Mixed-Reality and Ubiquitous Gaming are new forms of interaction that are emerging from the intersection between cutting-edge technology and urban play. In this talk I present a structure for understanding the player experience of these games, showing how play, gaming, performance and spectacle fit together. ARGs, Design Thinking, Other / Out There, User Experience, Video Games
	Yes No	Mine's Bigger: Why $MM Microsites Still Work Ben Levy, Sapient Challenging the perception that the growing popularity of widgets, social network hooks, application... READ MORE Challenging the perception that the growing popularity of widgets, social network hooks, applications, and decentralized campaigns will make the $MM Microsite obsolete. A look at present success stories and why they work, while exploring the future of these sites and emerging media’s impact on them. Advertising, ARGs, Branding / Marketing / Publicity, User Experience
	Yes No	Everyday Play: Games in the Event Stream Justin Hall, GameLayers Games are appearing in our event feeds, turning our data trails into playfields. This presentation ... READ MORE Games are appearing in our event feeds, turning our data trails into playfields. This presentation will showcase networked games integrated with our lives, augmenting our everyday existence with entertainment. Hall will present examples and statistics from GameLayers, as well as other projects that merge video games and online communications. ARGs, Social Networking, Video Games
	Yes No	Human Recognition Patterns Juan Morales, Sapient Everyone is exited about touch devices, the experience evolves much faster than we think. Gesture re... READ MORE Everyone is exited about touch devices, the experience evolves much faster than we think. Gesture recognition, including but not limited to speech, face, gesture, expression, mood, tone, sentiment recognition is already being prototype for web, shopping, gaming, representing a natural shift to digitalize every physical aspect of our world. Have a sneak pick of the future of interaction design, merging artificial intelligence, augmented reality, and social and real-time communication. ARGs, Interface Design, New Technology / Next Generation, User Experience, Video Games

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