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	Yes No	It's The People Stupid: Designing Social Experiences Deborah Schultz, Social Web Rabble Rouser The most interesting problems on the Web are social, not technical. Once the open, social stack move... READ MORE The most interesting problems on the Web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of experiences/sites that work and how to revise (revive?) Web products for connected users. Think of it as Mind Hacks for the Social Web. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Community / Online Community, Design Thinking, Online Relationships, Social Networking, User Experience
	Yes No	Starting and Selling Startups - Lessons From the Coalface Gareth Knight, Technovated This session looks at finding that ‘right idea’ and following it through the phases of building ... READ MORE This session looks at finding that ‘right idea’ and following it through the phases of building a company, building the product and selling it on. It covers people, technology, finance, working with investors, scaling-up, general do's and don'ts, what to look out for in an acquisition partner and more... Business / Entrepreneurial / Monetization, Case Study, Funding / VC, Social Networking
	Yes No	Fact or Fiction: Social Media is a Fad? Don Peppers, Peppers & Rogers Group Don Peppers, business guru and well known author will explore how social media is changing the way p... READ MORE Don Peppers, business guru and well known author will explore how social media is changing the way people and companies build relationships. He will cite business, scientific and personal examples and challenge the audience to explore the implications of social media tomorrow, next week, next year and into the next decade. Business / Entrepreneurial / Monetization
	Yes No	Social Web Security: From Psychology to Programming Ed Finkler, Funkatron Productions The user-generated, interconnected Social Web is ripe for the plucking by criminals and other malici... READ MORE The user-generated, interconnected Social Web is ripe for the plucking by criminals and other malicious users. We'll demonstrate how psychology and user experience have as much to do with security as coding and sysadmin skills, and how to apply all of them to protect your users. Back-End Programming / Databases, Cloud Storage / Delivery, Front-End Programming, Social Networking, User Experience
	Yes No	Search Patterns: Tangible Futures for Discovery Peter Morville, Semantic Studios Search is a surprisingly disruptive innovation and an amazing challenge for designers. We’ll explo... READ MORE Search is a surprisingly disruptive innovation and an amazing challenge for designers. We’ll explore a pattern language for search that embraces user psychology, emerging technology, social media, rich interaction, and mobile. And, see how tangible futures can create better applications today, and invent the unthinkable discovery tools of tomorrow. Design Thinking, Interface Design, Mobile Applications, Search, User Experience
	Yes No	Learning To Crawl-How Jazz Musicians Can Succeed Derrick Lucas, WGMC JAZZ 90.1 How can jazz musicians survive and succeed in the new world economy? It can be done but how? By usi... READ MORE How can jazz musicians survive and succeed in the new world economy? It can be done but how? By using social networks and other alternative forms of marketing and promotion success can be had. Branding / Marketing / Publicity
	Yes No	God Hates Donnie Davies, But He Loves Viral Marketing Donnie Davies, Love Gods Way In early 2007 we created a fake ex-Gay Christian band called "Evening Service". Even though this ban... READ MORE In early 2007 we created a fake ex-Gay Christian band called "Evening Service". Even though this band didn't exist in the next few months it was covered heavily by Spin, Time, Mtv and ended up opening for Turbonegro at SXSW. To this day it remains the #1 search result for the phrase "gay bands". Find out how and why we achieved this results and learn of our utter failure to sell the media industry on a television series based on it. Weapons search required. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Other / Out There, Self-Help / Self-Improvement, Social Issues
	Yes No	DC Universe Online: Massively Multiplayer Storytelling Frank Rose, Wired In 2010, Sony Online Entertainment launches DC Universe Online, an MMOG in which players create thei... READ MORE In 2010, Sony Online Entertainment launches DC Universe Online, an MMOG in which players create their own superheroes (or supervillains) and roam the streets of Metropolis and Gotham City. But how do DC veterans translate 2D stories into a 3D game with an almost infinite number of narrative paths? Case Study, Video Games
	Yes No	How to Get your Song in a Movie Douglas Stewart, Variety Getting a record deal is something that pretty much belongs to another era. But, the chance to get ... READ MORE Getting a record deal is something that pretty much belongs to another era. But, the chance to get your song in an indie film is a more palpable reality. It serves as a good launching pad for a band's assault on all media. Music 2.0
	Yes No	Achieve Long Term ROI With Branded Music Programs David William Scott, Creative Director, Digital Brands can act as music stewards or curators for their customers in the discovery of new music. As a... READ MORE Brands can act as music stewards or curators for their customers in the discovery of new music. As a unique and positive catalyst, the brand orchestrates an authentic ROI when the music becomes part of moments, memories, experiences and thus woven into the fabric of their daily lives. Advertising, Branding / Marketing / Publicity, Content, Licensing / Fair Use / Copyright, Music 2.0
	Yes No	Monsters Vs. Aliens: Requirements & The Creative Process Alex Snell, HUGE Are great online experiences born from brilliant ideas or clearly defined requirements? Our competin... READ MORE Are great online experiences born from brilliant ideas or clearly defined requirements? Our competing methodologies are typically defended with ideological fervor. Meanwhile, clients make demands that influence (and distort) how we work. We’ll further the debate by discussing how the goals for the end product suggest which methodology will work best. Back-End Programming / Databases, Branding / Marketing / Publicity, Design Thinking, Front-End Programming, User Experience
	Yes No	Blogger's Second Decade: Is Blogging Still Relevant? Rick Klau, Google Blogger turned 10 in August, 2009. Is blogging (and Blogger) still relevant in an age of Twitter, Fr... READ MORE Blogger turned 10 in August, 2009. Is blogging (and Blogger) still relevant in an age of Twitter, Friendfeed and Facebook? This talk will discuss the history of blogging and look at its future, and share creative examples of how blogging will remain relevant for the next 10 years. Blogging, Branding / Marketing / Publicity, History of Technology, User Generated Content, Web Apps / Widgets
	Yes No	User Experience Without Design John Zeratsky, Google Web user experience is virtually synonymous with design. But there are plenty of other factors that ... READ MORE Web user experience is virtually synonymous with design. But there are plenty of other factors that will make or break the user experience of your web-based product, service, or publication. This presentation introduces holistic user experience design and proposes a number of ways to improve the user experience... without design. Branding / Marketing / Publicity, Interface Design, Online Relationships, Social Networking, User Experience
	Yes No	New Activism: From the Gallery to the Street Bridget Conley-Zilkic, U.S. Holocaust Memorial Museum How can an interactive installation convert the passive visitor into an activist? Using innovative t... READ MORE How can an interactive installation convert the passive visitor into an activist? Using innovative technology, personal stories, and a direct appeal to visitors both on-site and online, the Holocaust Museum’s "From Memory to Action: Meeting the Challenge of Genocide" represents a new foray into the intersection of education and activism. Community / Online Community, Design Thinking, Government and Technology, Interface Design, User Experience
	Yes No	Incubating Innovation and Advancement: Does Geography Still Matter? Paul Huggins, Wilson Sonsini Goodrich & Rosati In "A Brief History of the Human Race," Michael Cook theorizes that longer bands of latitude in Eura... READ MORE In "A Brief History of the Human Race," Michael Cook theorizes that longer bands of latitude in Eurasia provided civilization-accelerating advantages over the America's. In a recent paper, Adam Powell and others argue that population density yielded advances in early civilization, due to enhanced interconnectedness. Now that "the world is flat," and humans are increasingly interconnected via technology, does geography still matter? Community / Online Community, Digital Divide, Geolocation, Government and Technology, History of Technology
	Yes No	Taking the Friction Out of Mobile Social Networking Jennifer Grenz, ShoZu Every day, people take photos and video to give friends a glimpse of their corner of the world. Upl... READ MORE Every day, people take photos and video to give friends a glimpse of their corner of the world. Uploading user-generated content has quickly become the fastest way to spread information via the real-time Web. But much of that content remains unseen because of the time it takes to upload to multiple social media sites. Increasingly, we want to share our personal content across our various networks and we want to do it far more easily. Community / Online Community, Content, Mobile Applications, Social Networking, User Generated Content
	Yes No	Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann, Enthiosys, Inc. Innovation Games® are seriously fun, collaborative games that have been used to solve a variety of ... READ MORE Innovation Games® are seriously fun, collaborative games that have been used to solve a variety of complex organizational problems. We’ll discuss the conceptual foundations of Innovation Games, provide examples of their use, and play some of the games, because playing games are more fun than just talking about games! Business / Entrepreneurial / Monetization, Community / Online Community, New Technology / Next Generation, Social Networking
	Yes No	Live Performance + Technology = UP WAKE? Natasha Tsakos, ZERO llc. Conceptual director & performer Natasha Tsakos works in brave new form of theater, where sound, CGI ... READ MORE Conceptual director & performer Natasha Tsakos works in brave new form of theater, where sound, CGI and performer move meticulously in sync to create a dreamlike yet sharply real environment. Within this realm of total possibility, Tsakos muses on the deepest questions of the human soul. Discover UP WAKE: www.upwake.com Animation / Cartoons, Art, New Technology / Next Generation, Visual Design
	Yes No	The Future of Copyright Online: Creative Commons or Creating Chaos Ross Kimbarovsky, crowdSPRING, LLC Whether you're a solo designer or Google, one thing's for sure - you will be accused of stealing ano... READ MORE Whether you're a solo designer or Google, one thing's for sure - you will be accused of stealing another's intellectual property or someone will steal your intellectual property. This panel will offer practical suggestions to help you protect and defend your rights and will examine the future of copyright online. Content, Content Management, Licensing / Fair Use / Copyright
	Yes No	The Future of Reading: Books and the Web Travis Alber, BookGlutton A new group of entrepreneurs is bringing reading back to the masses by creating ways to read and dis... READ MORE A new group of entrepreneurs is bringing reading back to the masses by creating ways to read and discuss books using the web. Displaying long-format texts online presents unique challenges. What does the interface look like, and how should it work? How do web 2.0 communities figure into this experience? Is reading helped or hindered by this transformation? Community / Online Community, Content, Interface Design, User Experience, Web Apps / Widgets
	Yes No	Conducting Great Interviews: Advice From the Experts Nancy Baym, Online Fandom/University of Kansas How do professional interviewers prepare for their interviews? Which questions elicit great response... READ MORE How do professional interviewers prepare for their interviews? Which questions elicit great responses from interviewees? What are the best ways to analyze and present your interview results? No matter who you're interviewing or what you're discussing, this discussion will make your interviews more interesting and insightful. Career / Work Concerns, Design Thinking, Journalism 2.0, User Experience
	Yes No	Exciting your Audience with Appointment Social Media Rachel Clarke, Twentysix London With increased ability of real-time search, it’s easier than ever for fans and followers to find e... READ MORE With increased ability of real-time search, it’s easier than ever for fans and followers to find each other and interact around TV shows (American Idol), conferences, sports (Nascar) and even Eurovision, with spontaneous formation of ‘communities’ engaging around the event. We provide case studies and tips for Appointment Social Media Branding / Marketing / Publicity, Case Study, Community / Online Community, Social Networking, User Generated Content
	Yes No	Creating Brand Engagement with an Integrated Hashtag Campaign Wendy Meadley, @SocialWendy The National Civic Summit (www.nationalcivicsummit.com), presented by Target and the Citizens League... READ MORE The National Civic Summit (www.nationalcivicsummit.com), presented by Target and the Citizens League, used several innovative social media tactics including an integrated Hashtag Campaign to bolster civic participation. The components of the campaign included a Live National Tweetup with Grammy Award Winning Artist Dan Wilson, and a dedicated Twitter handle and hashtag to engage participants in a Live Webcast of our country’s first Chief Technology Officer, Aneesh Chopra. Our panel will share the campaign strategy highlights, video, photo, and live experiential technology examples to bring to life this creative use of the Hashtag to encourage event and civic participation. See our primary Twitter account for a quick overview @civicsummit09. Branding / Marketing / Publicity, Case Study, Government and Technology, Non-Profits, User Generated Content
	Yes No	How to Get a Date Online Russ Ruggles, Online Dating Matchmaker Many online daters struggle with representing themselves well and standing out from the pack on onli... READ MORE Many online daters struggle with representing themselves well and standing out from the pack on online dating websites. Learn some simple techniques that will not only get your profile to stand out from the rest, but will enable you to get a date with whomever you want. Online Relationships, Other / Out There, Self-Help / Self-Improvement
	Yes No	Funemployed - Success Stories From the Laid Off Community Chris Hutchins, LaidOffCamp This panel will explain how to deal with being laid off / unemployed, and showcase some unique ways ... READ MORE This panel will explain how to deal with being laid off / unemployed, and showcase some unique ways that people have spent their time while unemployed. It will feature not only successful startups, but also touch on the various unique and exciting ways one can spend their newly found "free time" Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization, Education, Other / Out There, Social Issues
	Yes No	By the People, For the People: Government Unconferences Hillary Hartley, NIC Inc The next (r)evolution in government services will come from the people. But first, government needs... READ MORE The next (r)evolution in government services will come from the people. But first, government needs to open the door of participation and encourage the public, public servants, and elected officials to converse in the same room. Learn why and how the BarCamp model has been immensely effective for public/private collaboration. Case Study, Community / Online Community, Government and Technology, New Technology / Next Generation
	Yes No	Fire Your PR Firm Rex Riepe, IvyLees PR is expensive enough without the hidden costs. This presentation will delve into those hidden cost... READ MORE PR is expensive enough without the hidden costs. This presentation will delve into those hidden costs, exploring issues of authenticity, reputation building and relationship building. It will ask the question, "Why are you outsourcing your company's image?" This presentation will explore a world without PR firms, where a company is free to genuinely build its own image and reap the long-term benefits of doing so. Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization
	Yes No	The Life Graph: You Are Your Location Sam Altman, Loopt, Inc. Bridging the gap between cyberspace and reality, the “Life Graph” will revolutionize how individ... READ MORE Bridging the gap between cyberspace and reality, the “Life Graph” will revolutionize how individuals interact with the world around them: predictive recommendations with rich local content that matters the most to you here and now. We will explore the Life Graph concept and how it will change your life. Community / Online Community, Geolocation, Mobile / Wireless, Mobile Applications, Social Networking
	Yes No	Cultivating Innovation in a Traditional Setting Craig Pladson, Colle + McVoy Hear how an organization that’s more than 70 years old has embraced innovation and transformed its... READ MORE Hear how an organization that’s more than 70 years old has embraced innovation and transformed itself from a traditional agency to a fully integrated, digitally driven and award-winning creative firm. Through examples of leveraging cross-disciplinary connections, taking risks and garnering support from key decision makers, this presentation will help you learn how to jump start innovation from within. Branding / Marketing / Publicity, Career / Work Concerns, New Technology / Next Generation, Self-Help / Self-Improvement
	Yes No	Creating Intentional Conversations Clyde Miles, Optiem You have a vision. You have a product or service. How do you find the right conversations with the r... READ MORE You have a vision. You have a product or service. How do you find the right conversations with the right people that will eventually lead to achieving your vision. Practical examples of how Step2 and the Kauffman Foundation are creating intentional conversations about the issues that matter most—Child Development and Economic Recovery. Digital Divide, Economic Concerns, Government and Technology, Online Relationships, Social Networking

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