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	Yes No	Desktop Theatre: Thinking Like a Stage Director Kevin Stevens, Ecology and Environment What if you treated your app like a theatre and users like the audience? A great story has a tight p... READ MORE What if you treated your app like a theatre and users like the audience? A great story has a tight plot and holds everyone spellbound. Thinking like a director during the design process is a great tool for helping guide the user’s attention. Bring your popcorn and raise the curtain! Design Thinking, Interface Design, Other / Out There, User Experience
	Yes No	You Developed the Content. Now Build The Hardware. Peter Semmelhack, Bug Labs The explosive growth of cloud-based services has the big device manufacturers scrambling to create c... READ MORE The explosive growth of cloud-based services has the big device manufacturers scrambling to create compelling next-gen gadgets. Most have fallen short, forcing application companies to build their own devices from scratch. This presentation discusses how software/content developers can use open-source hardware to build devices that integrate tightly with their applications. Business / Entrepreneurial / Monetization, Content, Hardware, New Technology / Next Generation, Open Source
	Yes No	Social Gaming: Lessons from the Pioneers Gareth Davis, Facebook As we enter a new era of games designed from the ground up to facilitate people interacting with peo... READ MORE As we enter a new era of games designed from the ground up to facilitate people interacting with people, hear from those who have disrupted the traditional and social games spaces to build and further their businesses with Facebook Platform and create experiences across the Web, mobile platforms, and consoles. Mobile Applications, New Technology / Next Generation, Social Networking, Video Games, Web Apps / Widgets
	Yes No	Power to the People: Does Crowdsourcing News Work? Katherine Maher, Sharek961 Crowdsourcing and social media are touted as the next information revolution, but where is the evide... READ MORE Crowdsourcing and social media are touted as the next information revolution, but where is the evidence these methods work? Poison data, disreputable sources, information overload: how do we find facts? We’ll pit advocates of qualitative versus quantitative, crowdsourcing versus citizen-reporting, and non-profit versus profit against each other for the answer. Collaborative Filtering, Content, International, Journalism 2.0, User Generated Content
	Yes No	Multivariate Testing: Test, Retest, and Profit Tracy Osborn, Limedaring If you haven't tested, then you're losing money - period. Get a better understanding about your webs... READ MORE If you haven't tested, then you're losing money - period. Get a better understanding about your website and what elements are most important for conversion in this presentation by Tracy Osborn, who will share best practices, advice, and common mistakes when running multivariate tests and A/B tests. Front-End Programming, Interface Design, New Technology / Next Generation, Other / Out There, Visual Design
	Yes No	Balancing Boss and Brand Deborah Ng, Freelance Writer/Blogger/Social Media Consultant Many social media professionals spend years building their own brand only to have to backburner the... READ MORE Many social media professionals spend years building their own brand only to have to backburner themselves while promoting a client or employer. This panel will explore ways bloggers and social media mavens can balance cultivating their person brands and the identity of the brands that they work for. Blogging, Branding / Marketing / Publicity, Community / Online Community, Online Relationships, Social Networking
	Yes No	Music 2010: Playlists, Networks, Radio & Numbers You Need Corey Denis, reapandsow Technology has opened floodgates to a sea of music marketing resources and overabundance of data gen... READ MORE Technology has opened floodgates to a sea of music marketing resources and overabundance of data generated by behaviors and transactions. What are the most important numbers & what do they mean? What numbers are missing? Examine complex human interactions with music online: learn to define & synthesize data generated by music consumption. Branding / Marketing / Publicity, Digital Distribution, Digital Divide, Music 2.0, Social Networking
	Yes No	Marketing By Design: Practical Advice For Better Conversions Brandon Eley, Kelsey Advertising & Design Great design is about getting visitors to take a desired action, whether that's placing an order or ... READ MORE Great design is about getting visitors to take a desired action, whether that's placing an order or clicking on an ad. Learn how to use proven marketing principles to increase conversions and ROI. I'll discuss how to improve usability, navigation, calls to action, home page layout, error pages, & headlines. Branding / Marketing / Publicity, Design Thinking, Information Architecture, Interface Design, User Experience
	Yes No	Bringing It All Together: Managing Your Personal Online Presence Michael Durwin, Gathr.me The tips, tricks, tools, and elbow grease used in managing your personal online presence. Session wi... READ MORE The tips, tricks, tools, and elbow grease used in managing your personal online presence. Session will feature enlightening anecdotes from those navigating the maelstrom of social media. User Experience
	Yes No	Online Community Saved the Radio Star Elliott Hurst, Supernova.com Some argue that Radio is a dying commercial medium, but Supernova.com and Corus have demonstrated th... READ MORE Some argue that Radio is a dying commercial medium, but Supernova.com and Corus have demonstrated that community is the key to revitalizing radio. In building an interactive online community to support the 30th CFOX Seeds indie talent competition in Vancouver, Supernova.com shows how community can save the radio star. Case Study, Community / Online Community, Music 2.0, New Technology / Next Generation, Social Networking
	Yes No	The Jaw-Dropping Business Value of Irrational Design James Archer, Forty We humans are emotional, spontaneous, and gut-driven creatures, and if you're not designing for that... READ MORE We humans are emotional, spontaneous, and gut-driven creatures, and if you're not designing for that, you're missing out! Find out how your brain really works, and how you can tap into consumers' decision-making center well before their rational side kicks in (all without being a manipulative jerk). Branding / Marketing / Publicity, Design Thinking, Interface Design, User Experience, Visual Design
	Yes No	Beyond Advertising: Can Online Video Finally Pay? Robert Millis, Dynamo Ask content creators if advertising is paying the bills, and most will say it doesn't. While iTunes,... READ MORE Ask content creators if advertising is paying the bills, and most will say it doesn't. While iTunes, Hulu and Netflix serve the major networks, independents rely on a trickle of advertising revenue. We present options for totally portable, embeddable, and viral distribution with micropayments. Power (and payments) to the people! Business / Entrepreneurial / Monetization, Digital Distribution, Digital Filmmaking, New Technology / Next Generation, Online Video
	Yes No	Magazines Online: What's Now, What's Next, What's the Story? Larry Smith, SMITH Magazine The HuffPo is rocking. The Daily Beast is hiring. Slate keeps growing. But what is the future of the... READ MORE The HuffPo is rocking. The Daily Beast is hiring. Slate keeps growing. But what is the future of the online magazine? Will a thousand titles spring? Or will it all end in tears for today's new magazine makers. This panel will take a spirited look at the present and future of the magazine, both online only and print, as we answer one giant question for content creators, designers, and tech stars: Where do I fit in? Career / Work Concerns, Content, Journalism 2.0, User Generated Content
	Yes No	Web Video for Web Design Companies: Preproduction to Promotion Patrick Ortman, PatrickOrtman, Inc. So your web design clients have been asking you about putting video on their websites, and they're e... READ MORE So your web design clients have been asking you about putting video on their websites, and they're expecting you to produce that video, too. What are the tools and techniques needed to move beyond basic video podcasting and into the world of corporate web video? This presentation will involve case studies and discussion of the skills and the gear you need to succeed from preproduction to promotion. Digital Distribution, Digital Filmmaking, Online Video
	Yes No	The Hidden Senses and Audience Engagement Katz Kiely, Just-b. Productions Most interactive projects engage through sight with a cursory nod to audio This panel explores th... READ MORE Most interactive projects engage through sight with a cursory nod to audio This panel explores the fictions and realities of how user experience can be enhanced through smell, touch and sound A researcher, a senior advertising strategist and a creative practitioner share case studies, experiments, commercial successes and failures Advertising, Content, Design Thinking, New Technology / Next Generation
	Yes No	Universities in the "Free" Era Glenn Platt, Armstrong Institute for Interactive Media Studies, Miami University MIT, Yale, Stanford, and others put lectures online. Chris Anderson argues all university lectures s... READ MORE MIT, Yale, Stanford, and others put lectures online. Chris Anderson argues all university lectures should be free. From Academic Earth to TED, it's free. So what is the value-add of a university education? What models of higher education will survive? How will universities leverage the social web to reinvent themselves? Community / Online Community, Education, Social Networking, User Experience
	Yes No	Innovation for Hire: Innovating in the Client/Consultant Relationship Jodi Burke, Punchcut Being a freelancer or a consultant means working with clients to develop innovative and dynamic idea... READ MORE Being a freelancer or a consultant means working with clients to develop innovative and dynamic ideas, but how do you prevent them from being pared-down, watered-down or shelved? This session will present battle-tested techniques on how to partner with clients in order to get those innovations out to market. Business / Entrepreneurial / Monetization, Career / Work Concerns, Design Thinking, New Technology / Next Generation
	Yes No	Show Me the Money: Making Government Transparency Happen Elizabeth Hallmark, Texas Comptroller of Public Accounts In today’s wired world, there’s no reason government shouldn’t be able to provide taxpayers a ... READ MORE In today’s wired world, there’s no reason government shouldn’t be able to provide taxpayers a transparent online view of where their money goes. So, who’s making this happen and how? Who’s using this information, and is it making government work better? What does stimulus have to do with it? Case Study, Government and Technology, User Experience
	Yes No	They Tried to Make Me Go to Rehab... Online. Ben Cote, OneRecovery Inc Addiction is increasing. From drugs and alcohol to gambling and internet addictions, addiction is gr... READ MORE Addiction is increasing. From drugs and alcohol to gambling and internet addictions, addiction is growing across all demographics. Is the future of treatment and lasting recovery found online? Can a social network of caring and committed people help one another stay in recovery and prevent relapse? Mobile Applications, New Technology / Next Generation, Self-Help / Self-Improvement, Social Issues, Social Networking
	Yes No	How To Spark A Movement In The 21st Century Scott Heiferman, Meetup Technology connects us to each other as never before, making it easier to harness our collective pow... READ MORE Technology connects us to each other as never before, making it easier to harness our collective power. Obama's election and post-election Iran barely scratch the surface of what's possible when people self-organize. Hear how to embrace this potential, and what it means for our future. Community / Online Community, Government and Technology, New Technology / Next Generation, Social Issues, Social Networking
	Yes No	Process Journalism: Getting it First, While Getting it Right. Will Sullivan, The Poynter Institute Iterative journalism, process journalism, wiki journalism -- call it what you want -- the 'first dra... READ MORE Iterative journalism, process journalism, wiki journalism -- call it what you want -- the 'first draft' of history is rapidly changing with digital reporting and immediate delivery. In this panel, we'll investigate technological tools, best practices from bloggers to NYTimes.com, transparency and ethical challenges faced report accurate news in the social media age. Blogging, Case Study, Journalism 2.0, New Technology / Next Generation, User Generated Content
	Yes No	Sweaty Design: 99% Perspiration For 1% Genius Amy Hoy, Slash7 LLC Thomas Edison, prolific inventor, said: Genius is 99% perspiration and 1% inspiration. Thousands of ... READ MORE Thomas Edison, prolific inventor, said: Genius is 99% perspiration and 1% inspiration. Thousands of inspirational posters can't be wrong. So isn't it time you got sweaty? Don't think about design thinking. Drop that requirements document. Learn to dig deep, get dirty, & sweat it out, for great design… and great justice. Design Thinking
	Yes No	Was It Something I Said?: TOS And Content Lisa Vandever, CineKink The old adage – “I’ll know it when I see it” -- flourishes online, where murky definitions o... READ MORE The old adage – “I’ll know it when I see it” -- flourishes online, where murky definitions of what content is and is not allowed abound. One gatekeeper’s “inappropriate” is another’s “adult” is another’s “offensive, obscene and/or pornographic.” How are we affected as users and creators –and is there any recourse? Accessibility / Web Standards, Content, Digital Distribution, Government and Technology, Online Video
	Yes No	Growing in a Recession: Positioning Yourself for Big Wins Darren Marshall, Doejo Starting a business in this economy can seem like a near impossible feat, especially service busines... READ MORE Starting a business in this economy can seem like a near impossible feat, especially service businesses, and agencies in particular. By learning simple fundamentals, revisiting your company's philosophy and getting real, you can maximize profit, stay in businessand even grow. Business / Entrepreneurial / Monetization
	Yes No	Trustworthy: Text and Transparency in a Noisy World Mark Blaine, School of Journalism and Communication at the University of Oregon Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider ... READ MORE Proper usage has always been a matter of trust. These 10 fundamentals of digital writing reconsider words as data and help us go beyond rule books and search engine optimization to make sense of using language in interactive media. Blogging, Content, Education, Information Architecture, Writing / Technical Writing
	Yes No	How to Use Twitter as a Creative Development Tool Scott Lackey, Jugular (Communications & Content Development) Learn how to put Twitter to use for the creative development of new, imaginative ideas. Trial ideas ... READ MORE Learn how to put Twitter to use for the creative development of new, imaginative ideas. Trial ideas quickly, determine response, revise your efforts for greater impact-whether in the U.S. or globally. Scott Lackey, Co-Founder & Strategic Director of Jugular, a communications and content development agency in New York City, illustrates the session with entertaining real world examples he has developed and provides feedback on results. Every person in attendance will receive a link to a site expressly designed for the SXSW audience that shows you how to apply these ideas yourself. Advertising, Branding / Marketing / Publicity, Social Networking, User Generated Content, Web Apps / Widgets
	Yes No	People Die, Profiles Don't Jesse Davis, entrepreneur Nutshell: Digital Beyond's panel from last year...Part 2. A much needed follow up discussion from s... READ MORE Nutshell: Digital Beyond's panel from last year...Part 2. A much needed follow up discussion from same angles plus 1 addition: companies and how they deal with users deaths. Accessibility / Web Standards, Business / Entrepreneurial / Monetization, Front-End Programming, New Technology / Next Generation, Social Issues
	Yes No	The Evolution of Virtual Private Servers Scott Mendenhall, OpenHosting Scott Mendenhall will discuss the evolution of open source and commercial virtual private servers (V... READ MORE Scott Mendenhall will discuss the evolution of open source and commercial virtual private servers (VPS) products by covering UML, BSD Jail, VServer, Virtuozzo, Xen, VMWare up to Kernel Virtual Machine (KVM). The path of evolution will include pros and cons in each of the approaches and pricing models used by various hosting companies offering VPS. Back-End Programming / Databases, Cloud Storage / Delivery, History of Technology, New Technology / Next Generation, Open Source
	Yes No	How Nerds Can Foster Democracy in Local Government Will Hampton, City of Round Rock, Texas Government has been slow to adopt social media. Ignorance, fear of the unknown and negative comments... READ MORE Government has been slow to adopt social media. Ignorance, fear of the unknown and negative comments are the primary reasons. Two government communicators who have experience in the SM trenches will discuss how to persuade government agencies to get with the program (it’s easier and less scary than they think). Blogging, Branding / Marketing / Publicity, Community / Online Community, Government and Technology, Social Networking
	Yes No	Mobile Technology: What’s New, What’s Out, What’s Next? Anup Murarka, Adobe There’s lots of talk about creating engaging experiences for consumers on their mobile phones… b... READ MORE There’s lots of talk about creating engaging experiences for consumers on their mobile phones… but what’s the reality? Hear some of the industry’s top players as they hash out what’s hot with mobile technology, what needs to be changed, and what the future holds. Content, Mobile / Wireless, Mobile Applications

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