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Yes
No
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Lynn Truong, Wise Bread |
Why Direct Sales is Overrated
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Bloggers frequently start planning for direct sales too early. The reality is it's not enough to sit back and wait for them to contact you, just because you've got decent (or even great) traffic. Until you can hire a sales team, ad networks can fill in the gap very nicely.
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Advertising, Blogging, Branding / Marketing / Publicity, Business / Entrepreneurial / Monetization
|
T
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I
|
|
Yes
No
|
Chris Hutchins, LaidOffCamp |
Around the World to SXSW in Seven Months
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|
I will be traveling starting August 5th in Cape Town, and heading east to Austin for SXSW. Throughout the ~7.5 months, I will be meeting local technology and social media users in Africa, the Middle East and Asia and want to share what I will have learned.
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Blogging, Geolocation, International, Other / Out There, Social Issues
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C
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B
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|
Yes
No
|
Dwayne King, Pinpoint Logic |
It’s Time to Save the World with Design Thinking
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|
Design thinking makes information and products better. Why stop there? Often, we address only the symptoms of society’s big problems. Design thinking helps us see why problems happen, so we can create lasting solutions.
This talk will wake you up, inspire action, and give you blueprints for saving the world.
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|
Design Thinking, Economic Concerns, Green / Environmental, International, Social Issues
|
C
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B
|
|
Yes
No
|
Kevin Koym, Tech Ranch Austin |
Growing Your Startup In A "Down" Economy
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|
Its critical in today’s economy to know the multiple pathways to build your startup. In this panel we’ll present first hand success stories that our panel has used in building tech startups across using bootstrapped methodologies, angel and vc investment, and State of Texas ETF funding
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Economic Concerns, Funding / VC, New Technology / Next Generation
|
T
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I
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|
Yes
No
|
Elisa Camahort Page, BlogHer Inc |
Strange Bedfellows: Marketers, Bloggers and...the Government
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|
2009 marked the year that everyone started paying attention to the relationship between some bloggers and marketers. The FTC developed guidelines clarifying that bloggers will be treated like other media when it comes to advertisements/endorsements/reviews. That means holding *bloggers and companies* accountable for what bloggers say. It’s not just the FTC, as other agencies are jumping on the bandwagon. Join a lively discussion about rights, responsibilities and regulations.
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|
Blogging, Business / Entrepreneurial / Monetization, Government and Technology
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C
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I
|
|
Yes
No
|
Shazna Nessa, Associated Press |
Expanding Narratives: Technology in the Newsroom
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|
Agile development has changed the face of newsgathering and storytelling with its myriad innovations. Technology is fast becoming inextricable from the narrative itself and developers are being offered journalism scholarships at Medill. What does this mean for today’s newsroom?
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Journalism 2.0, Social Networking, User Generated Content, Visual Design, Web Apps / Widgets
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T
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I
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|
Yes
No
|
John Bates, MindArk, PE AB |
Evolving Platforms Race to Control the Metaverse
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|
People love to play together. The trend in Gaming is towards Massively Multiplayer Online Games (MMOGs) of all sorts. As this trend strengthens various companies are vying for control of the Metaverse. What are the differences between the competing platforms and what is the current direction of the trends.
|
|
Business / Entrepreneurial / Monetization, Community / Online Community, New Technology / Next Generation, Social Networking, Video Games
|
T
|
A
|
|
Yes
No
|
Bill Leake, Apogee Search |
Tips And Tricks To Conquer Local Search Engine Optimization
|
|
More than 40 percent of all searches on Google, Yahoo! and MSN have local intent. Local search promotion and marketing is similar to, but different than, classic website promotion. Learn all the newest and greatest tricks and tips to master the emerging new marketing tool of Local search.
|
|
Branding / Marketing / Publicity, Search
|
T
|
B
|
|
Yes
No
|
Skylar Woodward, Kiva |
Will Kiva Kill Your Nonprofit? Donations 2.0
|
|
Connecting donors directly to the beneficiaries of contributions is a game-changing fundraising strategy. Will traditional nonprofits need to adopt new technologies and fundraising models as donors demand greater accountability for their funds? This vibrant, moderated discussion will include representatives from Kiva, OptINnow, and 2 national advocacy organizations.
|
|
Business / Entrepreneurial / Monetization, Economic Concerns, New Technology / Next Generation, Non-Profits, User Experience
|
C
|
I
|
|
Yes
No
|
Mike Dunn, IDEA |
Devil in the Details: Wireframe Fidelity
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|
Wireframes can be executed in many different ways; From hand-drawn napkin doodles to very precise layouts. Is one better than the other? When is the right time to do a sketchy wireframe versus a high-fidelity one? When should you take it to the next level and turn it into a functional prototype?
As the nature of the web and the way we use it changes and adapts to advances in technology, so too do we need to change and adapt how we define user experiences on the web. Wireframing needs may differ from project to project, and it is vital to retain a level of flexibility when determining your approach.
|
|
Information Architecture
|
C
|
I
|
|
Yes
No
|
Ruchi Sanghvi, Facebook |
Facebook Connect Hackathon Sprint
|
|
Bring your Facebook Connect ideas and questions and join a Facebook engineer for an interactive discussion on how anyone can integrate Facebook Connect. Thousands of websites, devices and consoles have implemented the technology to leverage such benefits as increased engagement and distribution and access to hundreds of millions of Facebook users - and you can too! Facebook Connect options including log-in, live stream box, comments box, and fan box will be covered.
Whether you're just getting started with a Facebook Connect integration, are in the middle of one, or want to leave the talk with a completed implementation, come listen to the pros dish out tips and tricks for accessing the power to connect people across the Web.
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Accessibility / Web Standards, Digital Distribution, Social Networking, User Experience, Web Apps / Widgets
|
T
|
B
|
|
Yes
No
|
David Sanford, Austin Computer Security LLC |
Security System Development LifeCycle in an Agile World
|
|
While many people are blogging, writing, creating standards and implementing specific security measures tailored for each phase of waterfall and iterative System Development LifeCycle (SDLC) processes, few are defining these things for agile development environments.
Software security is a deep problem. There is no patch available for the vast number of individual applications that are being created - and while economic and other factors continue to push the software industry toward agile methods - there is a need to define, design and create secure software the first time in agile environments.
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|
Web Apps / Widgets
|
T
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I
|
|
Yes
No
|
Chris Hanada, Retrofit Films |
Web Series 2.0: Big Campaigns on Digital Dollars
|
|
As social media campaigns move to the forefront of the digital space, major brands and advertisers are looking for savvy producers and content creators to help them maximize their ad budgets. Learn from top producers in this new field how to produce fantastic content with digital (read fewer) dollars.
|
|
Advertising, Business / Entrepreneurial / Monetization, Content, Digital Filmmaking, Online Video
|
C
|
I
|
|
Yes
No
|
Glenda Sims, WaSP InterAct |
Web Education Rocks: WaSP InterAct
|
|
Tomorrow’s web experience depends on today’s web education. Want to help improve student access to best practices? Join the Web Standards Project (WaSP) as we build open curriculum (interact.webstandards.org) and form alliances between education, web industry and the W3C. It’s time to help the next generation of web professionals’ rock!
|
|
Accessibility / Web Standards, Education
|
T
|
I
|
|
Yes
No
|
Steve Sanderson, FiveRuns |
Lean Startups: Beyond the Hype, Successes, Failures & Techniques
|
|
The Lean Startup, as championed by Eric Ries, proposes to "achieve dramatically lower development costs, faster time to market, and higher quality products." Now that we are well into the hype cycle for lean startups, what's the reality when it comes to the successes and failures and what techniques, on both the business and technical sides, have made a difference?
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|
Business / Entrepreneurial / Monetization, Career / Work Concerns, Case Study, Economic Concerns, Funding / VC
|
T
|
I
|
|
Yes
No
|
Amos Zeeberg, Discover Magazine |
With Great Power Comes Great Responsibility: The Future of Video Games
|
|
Video games are more popular than ever, and new games are delivering all kinds of social benefits, from video-game therapy for treating PTSD, to sims for train surgeons, to alternate-reality games that actually bring people together in real life. Will video games be a positive force for people and society in the future (as they arguably are today)? This panel is co-sponsored by Discover Magazine and the National Science Foundation.
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|
Video Games
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T
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I
|
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Yes
No
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Peter Pitts, Porter Novelli.com |
Bloggers, Navy Seals on Frontlines in Healthcare
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|
If “the medium is the message” (and it is), then the message from the health care blogosphere is, stop bloviating! To blog is to put up or shut up. And nowhere is this more needed or refreshing than in the realm of health care. “you ain’t seen nothin’ yet.”
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|
Branding / Marketing / Publicity, Community / Online Community, Content, Government and Technology, Online Relationships
|
C
|
I
|
|
Yes
No
|
Nick Aster, Triple Pundit |
Cluetrain 2.0: Environment, Society, Economy
|
|
How can interactive technology bring to a world where society, environment, and economy are in balance? We'll discuss activism - pressuring government and companies with coordinated campaigns; How companies and governments enter the conversation openly - cluetrain style; and examples of successful and un-successful uses of technology.
|
|
Blogging, Branding / Marketing / Publicity, Green / Environmental, Journalism 2.0, Social Issues
|
C
|
B
|
|
Yes
No
|
Jeff Blankenburg, Microsoft |
Seven Ways To Stand Out In A Sea of Software Developers
|
|
How are you different from every other software developer? Have you even thought about it? What makes you stand out from every other resume? This presentation focuses on 7 things you can DO TODAY to make you stand out in the "sea of the same."
|
|
Blogging, Career / Work Concerns, Community / Online Community, Social Networking
|
T
|
B
|
|
Yes
No
|
Adam Lavelle, iCrossing |
Screw Brand Equity - Connected Brands Rule
|
|
Brand equity has historically been the method to evaluate the performance and worth of a brand. Does the measure need to evolve? Consumers live in a network world, where individuals, tribes, and experts, are all connecting with one another. Brands need to be connected to and intimate with these networks. We debate the issues - and try to construct a new, useful model for tomorrow's brands.
|
|
Advertising, Branding / Marketing / Publicity, Design Thinking, Online Relationships
|
C
|
I
|
|
Yes
No
|
Dare Obasanjo, Microsoft |
Social Network Interop
|
|
Portable contacts, life streaming and various ‘Connect’ offerings have begun to break down the silos and walled gardens that are social networks. Come hear a panel of experts discuss some of the technologies, design issues and future direction of this trend.
|
|
Accessibility / Web Standards
|
T
|
I
|
|
Yes
No
|
Alex Lemanski, Bitfyre |
Craftsmanship and the Web
|
|
What sets ordinary web designers or developers apart from web craftsmen? What are the web craftsman's traits and tools? What can you do to become a craftsman yourself? This talk will briefly discuss the history of "craftsmanship" and how that tradition and its traits apply to work on the web.
|
|
Accessibility / Web Standards, Career / Work Concerns, Design Thinking, Front-End Programming, Self-Help / Self-Improvement
|
T
|
I
|
|
Yes
No
|
Brenda Huettner, P-N Designs, Inc. |
All About Audience: Improving User Experience
|
|
Whether you're preparing a presentation, designing software, or writing a pitch, you must understand your audience in order to create a compelling experience for them. This presentation covers the basics of audience analysis, including personas, ethnographic research, task matrices, and other elements from the technical communication and usability toolkits.
|
|
Design Thinking, Interface Design, User Experience, Writing / Technical Writing
|
T
|
I
|
|
Yes
No
|
Robert Hoekman, Jr., Miskeeto, LLC |
Scoring a Tech Book Deal
|
|
Got an idea for a great tech book? Learn from the author of “Designing the Obvious” and “Designing the Moment” how to land your first book deal. This core conversation covers developing the concept, pitching the book, writing it, and marketing those books right off the shelf.
|
|
Branding / Marketing / Publicity, Case Study, Education, Writing / Technical Writing
|
C
|
I
|
|
Yes
No
|
Terra Weikel, UNICEF |
SMS And Social Change: Lessons From Senegal
|
|
UNICEF and Tostan project managers from the US and Senegal will present lessons learned, questions remaining, and interesting data gathered from the 2009-2010 project that is launching and testing several SMS services in Senegalese communities, integrating them into a non-formal education program, with a focus on empowering girls and women.
|
|
|
C
|
I
|
|
Yes
No
|
Jordan Ryder, NATPE |
Deepening the Television Experience with Online Programming
|
|
It’s not enough to create and produce a show anymore. Whether you’re creating programming for the digital medium or traditional TV, to be successful you need to give audiences more. The true fans crave more – they want behind-the-scenes, sneak peeks and companion web programs. How does a network decide which types of online programming to offer audiences for each show? Which kinds of series warrant a digital-exclusive show and which ones do better with clever show-related videos? In either case, networks increasingly are leaning on the web and digital venues to deliver a richer experience for fans, hoping these strategies will make them more likely to tune in.
|
|
Branding / Marketing / Publicity, Content, Content Management, Front-End Programming, Online Video
|
C
|
I
|
|
Yes
No
|
Adam Hansen, Ideas To Go |
Getting the Most Out of Anything, Including SXSW
|
|
We've all been to a presentation and thought, "We get it. You're smart. Get on with it!" We'll teach a mindset that helps you to quickly sort through the B.S. and find the good in any circumstance. You could even get past your own preconceived notions and learn something.
|
|
Career / Work Concerns, Content Management, Other / Out There, Self-Help / Self-Improvement
|
C
|
B
|
|
Yes
No
|
Mike Ender, Houston Chronicle/Hearst Newspapers |
Evolution of the Newspaper
|
|
With the decline of print subscriptions everyone wonders about the state of newspapers. Our panel will discuss the state of newspapers as we move to overcome challenges brought on by various factors: timeliness, cost, competition from other mediums such as internet, tv, radio and others.
|
|
Business / Entrepreneurial / Monetization, Journalism 2.0
|
T
|
B
|
|
Yes
No
|
Adam Fisk, LittleShoot Labs LLC |
Building a Startup on a Shoestring
|
|
Are you considering starting a company? Already working your tail off on a startup? This panel will be jam-packed with cash and time-saving techniques we've learned the hard way so you don't have to, including funding, technology, marketing, incorporating, etc. Let us help you kick some butt.
|
|
Business / Entrepreneurial / Monetization
|
T
|
I
|
|
Yes
No
|
Greg Swan, PerfectPorridge.com |
The State of Music Blogs In 2010
|
|
Just how important are music blogs to the industry today, is that prominence growing or fading, and how will new technologies and strategies impact the marketing mix in the coming year? Join prominent music bloggers, record label and PR firm executives to discuss the state of the industry and what’s around the corner.
|
|
Advertising, Blogging, Branding / Marketing / Publicity, Journalism 2.0, Music 2.0
|
T
|
I
|
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