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Ben Werdmuller, Elgg |
The Social Cloud
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Social networks are walled gardens. Even if you can see content, you can't add people as friends from other networks, or keep track of their content in open, generic ways beyond RSS.
Or can you? We'll give you tools to connect your site or application to the social cloud today.
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Community / Social Networks
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T
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A
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Don Downie, Small Media Extra Large |
The Muse in the Machine: Techie Auteurs
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Old paradigm: Director has vision, finds money, hires may highly specialized technicians to help him achieve it.
New paradigm: Director has vision, owns a camera, edits on computer, and is darn good at special effects, too.
Do creatives who embrace their inner techie create more inspired films? Or are we watering down filmmaking until it becomes amateur hour?
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Digital Filmmaking
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T
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I
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Christina Xu, ROFLCon |
Behind the ROFLs: Next-Gen Conference Organizing While Broke
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With no money or previous experience, a few college kids organized a hugely successful conference on internet culture. Now, Team ROFLCon discusses the fine art of creating next-gen conferences with low-tech tools, balancing serious dialogue and spontaneous fun, pleasing the internets, and making low-budget look charming.
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Community / Social Networks
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T
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I
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Ed Kim, Red Bricks Media |
Integrating Social Media with Your Existing Campaign
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So you don’t want to go all-in on the social media front. You’d rather test the waters by complementing your traditional campaign with efficient social media tactics. But how do you leverage social media? Who should you target? What kind of return can you expect?
We will lead you through smart ways to integrate social media with traditional campaigns to boost success in a cost effective manner. Using examples from our award winning THQ campaign we will demonstrate how a little creativity can go a long way.
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Advertising / Marketing
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T
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I
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Henry W (Hank) Jones III, Intersect Tech. Consulting / Law Office |
‘Open’ Sesame?: Your Best or Bad Branding Meme?
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Open is cool; closed is old-cold? Is "open" "open sesame" to growth? What’s really “open,” “transparent,” “multi-channel,” or “free”? Does crowdsourcing outsource creative quality? Are UGC tactics and tools ultimately foolish? Might you lose your trademark assets? Marketing, tech, strategy, and i.p. veterans debate, define, and explain “open” meme impacts.
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Advertising / Marketing
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P
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A
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Mark Randall, Adobe Systems Inc. |
Psst! The Money is in the Metadata!
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For broadcasters and other content producers, the "holy grail" of internet video is searchable, monetizable content. Learn how metadata, the unsung hero of an efficient production workflow, is also the key to the perennial challenge of making video searchable.
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Content
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A
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Glen Campbell, Yahoo! Inc. |
Kill the Fail Whale: Scale Your Site
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Slow pages can kill a website; high-performance involves more than big servers. Scalability ensures that your site can grow to meet demand, while performance ensures the best possible user experience. Glen Campbell & Brian Rountree have a wealth of experience with some of the highest-trafficked sites on the web: Yahoo! News and Finance, along with many others.
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Web / Interface Design
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T
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A
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Larry Smith, SMITH Magazine |
Crowdsourcing for Everyone Who Is Not Threadless, Yo!
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We've all heard the stories of Threadless and iStock, the YouTubes of crowdsourcing. But back in the reality that is your understaffed, underfunded brilliant business, how can crowdsourcing inject spirit, community, value, and revenue into your company? Back here on earth, we'll talk about how and why crowdsourcing can be a great source of fun and profit--especially when done with style and integrity, as the pros on the panel will discuss.
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Business / Entrepreneurial
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P
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I
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Ben Pashman, Gigya, Inc. |
Crash & Burn Widgets
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As social media continues to expand and users expect to engage with content when and where they want, more companies are launching widget campaigns. Are widgets a new method for advertisers to build brands while engaging core demographics or will these widgets just crash and burn? This session will analyze the types of widgets and their related campaigns that have failed and examples of the major brands that have been successful. Marketers and advertisers will also understand how to successfully seed a viral widget campaign that strengthens brands via user-endorsed widgets.
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Advertising / Marketing
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T
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A
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Jason Nunes, Small Media Extra Large |
Mobile Content: Is That a Computer in Your Pocket or Are You Just Happy to See Me?
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Oh, sure, the iPhone the iPhone the iPhone. But in terms of content consumption, mobile devices seem to be stuck in pre-YouTube web 1.0 land. Content is hard to find, difficult to acquire, and may not even run on your device after you've downloaded it. The US mobile customer is rapidly being left behind the rest of the world. Now what are we going to do about it?
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Mobile / Wireless
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T
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B
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Willy Wong, NYC & Company |
This is New York City 3.0
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Always at the cutting-edge of culture, media, fashion, art, dining, and entertainment, New York City is home to iconic landmarks and the latest hotspots, and is constantly reinventing itself. This panel discusses how NYC has leveraged the latest technology to help visitors and residents alike navigate the City, 3.0 style.
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Advertising / Marketing
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P
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B
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Dawn Foster, Fast Wonder |
Reputation Systems Smackdown: Community Benefit or Detriment
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People are devious. If they can game your reputation system to achieve a higher status, members will try to rack up points. People are motivated by awards, but can reputation systems really encourage people to be productive community members. Maybe, maybe not. Come argue your position with our panel members.
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Community / Social Networks
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P
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I
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Jay Drayer, CareFlash |
Health 2.0: Hitting a Fever Pitch
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Building on a wave of adoption hospitals still consider taboo, Health2.0 bridges the chasm from your parents’ view of healthcare to the new plateau that brought you Web2.0. You'll see an action-packed overview of applications and approaches transforming the healthcare industry... driven by user-generated content and deep thirst for perspective.
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Community / Social Networks
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P
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A
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Steve Swedler, Gangplank |
How Social Networks Are Killing the Revolution
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Social networking sites today do as much for real world action as paint on the walls does for the structural integrity of your home. Come discuss how we are creating a false majority-view mentality and how to overcome this to achieve large scale change in the world.
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Community / Social Networks
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P
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I
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John Koller, Sony Computer Entertainment America |
Converged and Connected: Mobile Entertainment
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Explore the explosive growth of entertainment, games and video on mobile devices. Executives will give their perspectives on the state of the industry, the importance of keeping up with consumer sophistication; delivering a platform that keeps pace with their growing appetite for new ways to use their mobile entertainment device.
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Mobile / Wireless
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T
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I
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Gretchen Anderson, LUNAR |
Let’s Get Physical
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The world is full of gear whores, and more are born every day. Interaction designers need to know how to please these gadget lovers when working on physical products. This panel talks about designing and prototyping physical controls and collaborating with industrial designers and mechanical engineers.
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Web / Interface Design
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T
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A
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Paul Burke, thinktiv |
Design for Disagreement
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Increasingly, the problems the design community is being engaged to solve are compounding in complexity. What used to be something one person could solve alone now requires participation by a group of complementary collaborators. With such problems, the ways in which individuals solve problems has become less useful than understanding the ways a collaborative team solves a problem. The value of Design for today and tomorrow lies with understanding and employing collaborative problem solving—including the methods that enable a fluid design process, the practice of rapid creation, and the value of disagreement in solving complex problems.
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Business / Entrepreneurial
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B
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Brad Trotter, Park Media |
Minority Report - Interactive Out-Of-Home Advertising
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In the 2002 movie "Minority Report," Tom Cruise's character walks past electronic signs that speak his name and greet him.
Advertisers are placing more customized electronic signs in public spaces from shopping malls to doctors' offices, and these displays are now interactive.
Interactive marketing using animated characters to engage customers.
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Advertising / Marketing
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T
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A
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Keith Boesky, Boesky & Company |
Being Media Agnostic: Riding Shotgun on Valuable Brands
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Boesky and Wolf disclose secret and often counterintuitive strategies learned from decades of successful management and migration of properties like Tomb Raider, Jason Bourne, Afro Samurai, The Simpsons, Hellboy, and Prince of Persia, as well as brands like Coke and Federal Express, across all media.
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Video Games
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A
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WIlliam Burdette, The University of Texas at Austin |
Is Aristotle on Twitter?
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We introduce a framework for understanding information overload by reflecting on and updating ancient communicative traditions. Aristotle was an information maven and Cicero a communication connoisseur. These classical communicators designed their speeches around five principles: invention, style, arrangement, memory, and delivery. Contemporary communicators build on this tradition with Web-based technologies.
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Human / Social Issues
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I
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Victory Darwin, BIGLIFE.ws |
Is it a Documentary or an Advertisement or a Video Game?
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Is this wrong, is this insane, or is it new media genius? Documentaries blending information and debate with paid positioning are blurring the lines of acceptability in new media journalism, but for cash strapped movie makers with a message who don't want to sell their soul to venture capitalists, this may be the solution.
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Advertising / Marketing
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A
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Harry Gold, Overdrive Interactive |
Search Engine Marketing: Accessing the Critical Moment
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Search engines have become the number-one resource that consumers as well as business and technology decision-makers use to find and research products and solutions. No other point of consumer or prospect contact has the ability to access the "critical moment" when your company's target audience is seeking exactly what you are selling.
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Advertising / Marketing
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A
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Joshua Boltuch, AmieStreet.com |
Digital Music Retail: Sustaining Growth and Maximizing Revenue
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With physical sales in steep decline, the debate continues over effective digital music monetization: This panel will examine developments in digital music retail, including DRM-free music, ad-supported P2P, and variable pricing. This panel looks to answer the following question: “What are the best ways for content owners to monetize their assets online?”
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Business / Entrepreneurial
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P
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I
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Veerle Pieters, Duoh! n.v. |
Color Angels, Episode 1: Colors: It's Not Black and White
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Exploring the challenges in color combinations as a key to successful website designs. Advice on what tools you'll need in your arsenal to be inspired. Navigating through cultural and accessibility differences in color and showcasing some of the best uses of color the web has to offer.
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Web / Interface Design
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I
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Philip Galanter, Asst. Prof. Department of Visualization, Texas A&M University |
Generative Art II - The Art of Complexity
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Artists have always learned from nature. Complexity science provides a new interdisciplinary understanding of systems in nature such as ant colonies, weather patterns, the brain, the mind, evolution, the rise and fall of human societies, and more. This second of two sessions presents an advanced look at how generative artists are harnessing complexity through the use of genetic algorithms, chaos, cellular automata, artificial life, neural networks, L-systems, reaction diffusion systems, and more. We've seen the future of art and it's beautifully complex!
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New Technology / Next Generation
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A
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Dave Toole, MediaMobz |
New Technologies for Sourcing Video Production
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This panel will discuss new methods of sourcing video production, from user-generated to crowdsourcing to prosumer produced as well as from the pro's. Demand for customized video content is exploding. Simple self-service models and personal publishing is emerging, while crews continue to produce compelling content for advertising, music videos and more.
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Advertising / Marketing
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T
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A
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Melissa Pierce, Think Without The Box Coaching |
Female Bloggers: The Rise of The Spider Women
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With the ease of communication on the internet, is it any wonder that majority of bloggers and online entrepreneurs are women? Has anonymity and the of blogs and chat rooms have superseded the powder room as a venue for sharing secrets has this change fostered or weakened the social connection between them?
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Other
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B
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Ben Metcalfe, Swordfish Corp |
Taking Platforms to the Next Level
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Companies are finally realizing that in order to find market success they must build their products as platforms and empower their technical audience to embrace and extend their core proposition at the edges.
But what comes next? Where is this all heading? What does a platform ubiquitous internet look like? Where does this all lead to?
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New Technology / Next Generation
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T
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A
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Neal Colston, Paze Interactive |
iPhone Development and How the Little Guy Can Compete
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The iPhone development program is changing to way we approach mobile devices. This panel will go over many of the challenges we have faced bringing our ideas to the iPhone and iPod touch. We will also share our successes, and what we have learned from the whole experience.
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Mobile / Wireless
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B
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Andrew Hyde, TechStars |
Web 3.1: The Humorous Race To World Domination
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Windows 3.1 changed the world. Web 3.1 will take it over, and beat it into recycle bin submission.
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New Technology / Next Generation
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