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Brian Williams, Viget Labs Turning You Into You + Partners, Inc. Freelancing Sucks. So you're a talented freelancer with a steady stream of work. Now what? Learn how to add a partner, form a company, hire a staff, open an office or two, and move beyond the limitations of freelance work. Don't freelance for the man -- be the man (or woman). Business / Entrepreneurial P A
Lance Loveday, Closed Loop Marketing Kick Ass or Suck - Escaping Internet Mediocrity Most organizations get in their own way when it comes to online, obsessing about things that don’t matter and virtually ignoring things that do. Using examples from the brilliantly sublime to the jaw-droppingly stupid, we’ll discuss and demonstrate simple changes anyone can make to juice their online results. Web / Interface Design T I
Aaron Patzer, Mint.com Finance 2.0: Money Management to Save this Generation The country’s economy sucks, especially for young people. New sites give unprecedented financial insight and unique ways to save. Their founders promise the resulting changed relationship between people and their financial future will lead to less reliance on credit, lower consumer debt, and ultimately foster a stronger economy. How?! Human / Social Issues P B
Tim Hwang, ROFLCon Obsolete?: A World After E-mail Email is a massive time suck, efficiency-draining, and a creativity killer. Ironically, it's also the dominant form of online communication. Can we design a better mousetrap? This panel will assemble a group of productivity experts and innovative developers to examine trends and envision the world after email. Web / Interface Design T I
Steven Rosenbaum, magnify.net Web Video vs. Old TV... A Cage Match Let’s face it. TV Sucks. We all say it – we all watch it. But now, something is changing. There’s a new sheriff in town, and web video is fast nibbling into TV viewing. But, not so fast, old TV is fighting back. Networks are micro-chunking segments, and putting more of the prime-time lineup on the web… for free. So, who will win? Will web video undermine the economics of Madison Avenue CPM’s. Or will Hulu and others come roaring back? Content P I
Kit Seeborg, Identifracked, Inc. Your Name Sucks! What's in a name? How do you find your own voice? Should you be worried about squatters? In a place where your "friends" are not what they seem, how can you be understood when everything is so easily taken out of context? It's a jungle out there. We'll give you a map and a compass. New Technology / Next Generation T I
Alex Hillman, Independents Hall Working Alone Sucks: Join the Coworking Revolution. The world's workforce is shifting, and geeks are the early adopters. Learn more about how communities of workers are banding together to make their virtual workplace more efficient and exciting through ideas like "coworking". Community / Social Networks P I
Jason Hsiao, Animoto Why User Generated Content Doesn't Have to Suck Professionally-generated videos continue to improve in quality, while most User Generated Content (UGC) still sucks. What online tools do the professionals use, and how can the public access them to make better quality videos? Learn tips from the pros - the end of miserable quality UGC is in sight! Content T I
Miles Sims, Small World Labs Measuring the Health of Your Online Community: Metrics That Don't Suck There is a lot of buzz today around measuring & defining community health. This panel will focus on the right way to work WITH your community to measure success and make sure value is being provided for both sides. Community / Social Networks P I
Paul Schreiber, Apple Your Error Messages Suck: Stop Doing That An unknown error occurred. Call your system administrator. Abort/retry/fail? Bad errors are everywhere. Sure, complain on twitter. But how do we fix them? Through hilarious examples, we'll explore the 12 ways errors fail us. Then, we'll teach you to write lucid messages that won't make you (or your users) cringe. Web / Interface Design P B
Annette Priest, IBM Conform or Die:Balancing UX Strategy and Corporate Culture You have landed in a world hostile to UX. Now you are caged, tortured, and your stellar designs risk mutilation. Can life survive in this hostile culture? What about your sense of humor or self worth? When your company blows, do you suck it up or get the hell out? Web / Interface Design P A
Joseph Crump, Avenue A | Razorfish Users Suck Users suck. And thinking about people as “users” sucks even more. As digital storytellers, we need to think about people, not paths; about human desires and how to inspire them. A new vocabulary, new tools, and bigger aspirations are good places to start as we shed our analog limitations. We must elevate our goals from making sites that people use, to imagining brand experiences worth sharing. Advertising / Marketing P A
James Reffell, Yahoo! Why People Search Still (Mostly) Sucks Despite search, social networks, and gushy articles in the New York Times about Googling exes, looking for people online is often unsuccessful -- and sometimes it's successful in creepy ways. We'll cover the issues that keep us from good people search, and what we can do about it. Web / Interface Design T A
Lee Shepstone, Vignette Corporation Why Does Your Web Site Suck? You’ve got cool videos, your CEO blogs and you’ve got a growing community of die-hard enthusiasts posting product reviews on your site. So why are visitors so quick to leave? In this session, we’ll discuss why some Web sites succeed where others fail and look at the latest Web technologies that are driving user engagement. Advertising / Marketing P B
Joe Flood, Joe Flood Government Web Sites Try Not to Suck You’ve changed. After experiencing Google and Amazon, most government web sites seem outdated and clunky. Yet, we depend on these sites for weather, health information and much more – how can we make them better? Discover the best government sites and the challenges they face. Web / Interface Design P I
Victoria Ha, Stitch Media Writing Proposals Doesn't Have to Suck You have a project idea but you can't find the words to convince anyone to give you money. How do you translate your digital dream to those who don't speak the language? Get tips from experienced new media producers. Learn to write a pitch as perfect as your idea. Business / Entrepreneurial P I
John Gilles, Method Search Sucks: Improving Long-Tail Findability In a long-tail world that offers vast libraries of media assets —music, video, film, games and more — how will users find relevant and compelling content amidst the clutter? New content tagging and data visualization techniques are letting users exploit their social graphs to more efficiently find content they actually want. Business / Entrepreneurial P I
Andrew Hyde, TechStars / StartupWeekend You and Your LOLcat's Mom Sucks Reputation is everything. How do you protect it in a world of transparency. Does Social Capital really exist, or are you just on your own when a puppet shows up. Community / Social Networks P B
Blake Commagere, ohai Why Do Games That Suck Become So Popular on Social Networks? You've seen or heard of game after game that is gathering millions of players on social networks. The creators clearly have no professional game design experience and for that matter some of these applications are so feature light that they barely qualify as games. This session intends to explore the behaviors of social network users and how to create games that fit those behaviors and expectations. Maybe even games that don't suck. Community / Social Networks T B
Troy Young, VideoEgg Online Advertising Sucks Online advertising sucks. Who's to blame? The statistical nerds. Too many online advertisers focus strictly on behavioral data trends and neglect the overall user experience and market innovation. The panel will explore the shortcomings of the current online advertising landscape and how to change it. Advertising / Marketing T A
Legend
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    Zilch - I have no interest in this idea.
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    OK - But this is not really my cup of tea.
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    Good - I might attend this panel.
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    Better - I probably will attend this panel.
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    Best - I will definitely attend this panel.
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    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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