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Murray Izenwasser, Sapient |
Secure Your Data!
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Data communication between the clients and the server can always be intercepted. From clear text, to AMF, simple encoding, symmetric encryption, shared keys, and asymmetric encryption, they all can be seen. It is extremely hard to write a bullet-proof solution, but if you really need it, learn it here.
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Rob Fitzgibbon, Sapient |
Understandability: Time for Graphic Standards in Information Architecture
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In 1998, IA godfather/guru Lou Rosenfeld wrote, “The field of information architecture is too young for its practitioners to… agree upon a standard set of diagrams” Fast forward to 2008; IA has grown up, and it’s time to define the standards. Sapient IA Rob Fitzgibbon makes the case for understandability.
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Web / Interface Design
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Charles Sayers, Sapient |
Brand Noir: Crafting a Who-Why-How Dunnit
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When defining or refining a brand strategy, crafting the story can actually be your most effective, efficient and engaging strategy development tool. It's an approach that has helped companines large and small (from Coca-Cola to NASCO)by creating stimulating and memorable brand positions in a high-energy, collaborative environment.
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Advertising / Marketing
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Lee Woodard, Sapient Interactive, advertising and marketing |
Content - Agency Saviour or Killer?
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Interactive agencies are jumping on content bandwagon, Digitas and AKQA to name check a few. But can Interactive really get content creation like Production companies? Does the agency business model fit, big fees versus IP/format creation. Creative development means very different things in agency from a production company - can agencies develop content with editorial integrity?
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Advertising / Marketing
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Freddie Laker, Sapient |
YourOn.TV - How To Battle Mainstream Media
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Online entertainment is changing- online broadcasting tools are allowing everyday people to produce high quality content and distribute it with tools beyond YouTube like Adobe Media Player. Learn from the creators of famous internet content, the new internet celebrities, and the makers of the tools making it possible to compete against mainstream broadcasters. Leading internet celebrities will be available to answer a wide range of questions.
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Content
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Marc Van Norden, Sapient Corporation |
Challenges of Implementing RIAs with Accesibility
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The topic is how to balance rich online experiences while trying to stick to standards compliance, particularly in the wake of the pending Target lawsuit around accessibility. The panel will discuss fundamental development principals that can help ensure that accessibility is not an afterthought, but is baked into the process.
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Web / Interface Design
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Marc Van Norden, Sapient |
Forget MVC: RIA + SOA is the Future
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The world of web development is steering away from MVC-based architectures and moving towards a client/server model that could be best described as RIA + SOA, combining a rich user interface that consumes a mesh of scattered services.
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David Hewitt, Sapient | Interactive |
Mobile Makes Meaningful: Going Beyond Social Networking Dotcoms
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User-centered mobile technology and web services integration give a second-stage boost to where social networking AND mobile marketing is headed. See what is and could be happening when voice, data, web, and personal connections break out of their traditional silos. Includes commentary
on Android, iPhone, and other smartphone/social productivity platforms.
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Mobile / Wireless
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Charles Sayers, Sapient |
Achieving Differentiation: The Model
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The Strategic Differentialtion Model (SDM) is a tool used bridge the business-to-experience gap by helping guide the way we think, evaluate and determine the impact of additions and modifications to any brand or marketing experience. It is informed by elements drawn from business, brand, market behavior and market segmentation strategies - aligning them into a single, holistic approach to rationalize everything from design and product development to competitive postioning and messaging.
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Advertising / Marketing
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Rob Gonda, Sapient |
Rich Internet Applications Death Match
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Entertaining and informative event where evangelists from industry top players try to defend their products in a competitive death match. Flash, Silverlight, Ajax, AIR, Gears, Curl, WPF, many familiar names, but which one is the best solution for your particular needs? This intense event will reveal the answer.
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Content
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Matthew Pollock, Sapient |
Design is the New Technology for Brand-Building
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Technology was what gave brands the competitive edge in the marketplace in the past 5-10 years. It trumped the need for great design. The bank that had online banking was able to attract customers because of that technology. Today, you’re not a bank with out online banking. That’s the price of entry. Technology is mainstream and table stakes in being a player in today’s market. Today it is the design and the experience that differentiates the brand.
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Web / Interface Design
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Dan Willis, Sapient |
Everything You Know About Web Design Is Wrong
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Just as early filmmakers struggled to break free from the conventions of live theater, after 10+ years Web designers are still trapped in the structures of the past. Forget pages, linear text and other archaic vestiges of design’s print ancestry; the separation of content from presentation has already changed everything.
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Web / Interface Design
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Casey Sheehan, Sapient |
Emerging Touch Screen / Multi-Channel Experiences
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Touch screen has been emerging as an interactive technology over the past decade, but it’s only been in the past few years that we have seen the technology evolve and shift into consumer facing experiences. The panel will discuss and share examples of how touch screen and large-scale interactive installation experiences can support business objectives. The group will also discuss the future possibilities of touch screen and how the emerging technology is starting to play a bigger role in multi-channel marketing plans.
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Advertising / Marketing
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Rob Gonda, Sapient |
Emerging Trends of Mobile Technology
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iPhone 2.0, Android, Flash Lite 3.0, Streaming Video, Electronic Wallets, … Mobile technology is growing rapidly and becoming an intrinsic part of consumer mentality. Hear the experts discuss the role of mobile in today’s lifestyle, discuss emerging technology, and predict national and international trends.
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Mobile / Wireless
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