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Dave McClain, Avenue A | Razorfish |
Love Thy Customer: Building Optimal Customer Experiences
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Brand loyalty must be earned and cared for through tireless commitment to customers’ needs. What are you doing to listen to customers? How are they empowered in your relationship? Empowering consumers means re-assessing how you design and offer your products and services. This session asks "what have you done for your customers today?", and strategies for getting your clients to do the same.
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Business / Entrepreneurial
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P
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I
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Reggie Wirjadi, Avenue A | Razorfish |
Become a SXSW Rockstar by Learning Music Online
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You can learn virtually anything online nowadays. But can you learn how to become a rockstar? Many sites claim that you can. Learn about these sites, what it takes to become a good musician, the future of online music education, and how you can one day rock at SXSW.
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Other
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T
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B
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Rachel Lovinger, Avenue A | Razorfish |
Content Content Revolution: The Rise of Content Strategy
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What’s Content Strategy, you ask? Navigation, publishing guidelines, taxonomy, syndication, style guides, UGC strategy, the semantic web? All this and more! Come hear some of the leading content strategy professionals discuss where this emerging discipline came from, why it matters, and where it’s going.
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Content
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P
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I
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Kyle Outlaw, Avenue A | Razorfish |
Mobile Ubiquitous Banking and the Future of Money
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Nearly half the world's population now has a mobile device and more than a thousand cell phones are being activated every minute. The ubiquity of mobile devices will make new services available to billions of people worldwide who have not had access to traditional banks or credit cards. In developing countries such as Kenya - where nearly 80% of the population is excluded from the formal financial sector - text messaging is being used to transfer money to friends and family living in other countries. Moreover, new forms of currency are being created - trading cell phone minutes for goods and services, for example. This panel will explore the challenges and opportunities as banks go mobile, and how the revolution in mobile financial services will change the way we think about money.
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Mobile / Wireless
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T
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A
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Lilia Manguy, Avenue A | Razorfish |
Successful Incentive Systems for User-Generated Content
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We will analyze incentive systems from the most successful user-generated content sites, summarize the key take-aways, and distill them into a "recipe" for success. We will also explore how incentive systems are designed and implemented, the technologies used, and possible future trends.
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Community / Social Networks
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T
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A
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Patrick Moorhead, Avenue A | Razorfish |
Urban Wallpaper: The Rise of the Fourth Screen
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The myriad challenges of capitalizing on the digital, out-of-home media revolution can be thorny to untangle. From understanding aspects of a wide spectrum of inventory, to grappling with the buy side, to envisioning interactive experiences with real ROI, entering the world of the 4th screen can be daunting – and extremely rewarding.
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New Technology / Next Generation
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T
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I
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John Alderman, Avenue A | Razorfish |
Ideas That Go Boom: Repositioning Content Within Agencies
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Content creation is too often ignored by Web development and online advertising agencies. But as points of communication and networked contact grow exponentially, managing long-term customer engagement is a higher, more complex priority. This talk examines content trends, and offers insights for developing a strong creative content group.
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Content
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P
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I
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Adam Connelly, Avenue A | Razorfish |
Design Gets Physical: Adapting to Ubiquitous Computing
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The age of ubiquitous computing is coming. Information input, absorption, and processing is becoming distributed from traditional digital experience platforms into more everyday and analog experience platforms. Designers must learn and adapt their skills to meet this challenge.
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Web / Interface Design
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P
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I
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Jeremy Lockhorn, Avenue A | Razorfish |
How Digital is Making Physical Places More Social
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Web 2.0 is making the web more social, but it’s also bombarding us with information and leading people to fidget on blackberries rather actually interact with people. Digital overload makes us less connected and easily distracted. Suddenly new technologies are enabling shared digital immersive experiences; making physical space social again.
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New Technology / Next Generation
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P
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I
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Kyle Outlaw, Avenue A | Razorfish |
When Your Car is Your Phone
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Phone integration has become something of a grail quest within the automobile industry. With the automobile rapidly becoming a powerful mobile computing platform, close collaboration among car designers, mobile device manufacturers, software developers and wireless carriers will be required as future cars are developed. Competitions such as Kleiner Perkin’s $100 million iFund and Google's Android Developer competition are fostering a new wave of innovation within the mobile industry. This panel will look at the automobile-related applications likely to emerge and speculate as to the future of car-phone alliances.
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Mobile / Wireless
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T
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I
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Mia Northrop, Avenue A Razorfish |
Social Media for Luxury Brands and Brands With Issues
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Some high-end brands fear getting their hands dirty by mixing with the masses. Companies with PR issues are desperate to engage the community but fear the backlash. Still others worry that nobody will come to their online party. How do those at different ends of the spectrum make the most of social media?
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Community / Social Networks
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P
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A
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Paul Gelb, Avenue A | Razorfish |
The Death of Advertising
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Interactive digital and on-demand media experiences have fundamentally undermined the effective power, and consumer tolerance for, advertising. In fact, advertising is dead. We should be glad…but, now marketers face an unprecedented challenge – how to shift their communications into a dialogue that creates “experiences” rather than blasting “messages”.
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Advertising / Marketing
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P
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I
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Rachel Lovinger, Avenue A | Razorfish |
When the Semantic Web Meets User Generated Metadata
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The Semantic Web promises to make the internet smarter, in part by adding structure and definition around the content on the web. Sounds great, but who’s going to do all the work? As User Generated Content gives rise to User Generated Metadata, turns out it’s going to be… YOU!
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New Technology / Next Generation
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T
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I
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Jeremy Lockhorn, Avenue A | Razorfish |
Everything You Measure is Wrong
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A discussion of the changing nature of digital measurement and its impact on everything from marketer ROI calculations (including challenges of multi-channel tracking and click fraud) to traffic engineering. “Reality Mining” is a powerful emerging opportunity that promises to bring an entirely new dimension of data, but at what cost?
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Community / Social Networks
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T
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A
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Rebecca Marshall, Avenue A | Razorfish |
Snappy Strategies for Selling Art & Crafts Online
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Today, social media sites like Facebook, ecommerce sites like Etsy.com, and the endless mash up of ecommerce ingredient applications have made starting a successful business for independent artists and crafters a snap. Learn what online tools work best, how to drive traffic, successful strategies from current independents and more.
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Business / Entrepreneurial
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P
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I
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Julia Debari, Avenue A | Razorfish |
Online Video Player Design – Best Practices
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With the proliferation of online video, both user generated and professionally generated, what are some ways to give the user the best experience possible? Are there certain practices that should be followed? In this talk we will explore the options available and make recommendations.
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Web / Interface Design
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T
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B
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Andrew Milmoe, Avenue A | Razorfish |
Ambient Interface: Interacting Outside the Glowing Glass Rectangle
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As interaction technology improves exponentially each device (iPhone, GPS, Chumby, Surface) competes more loudly for our attention. Networked objects use sensors to gain awareness of our environment to what end? How can we design these experiences to be a welcomed and expected part of our daily flow?
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New Technology / Next Generation
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T
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A
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Dave McClain, Avenue A | Razorfish |
What Design School Won’t Teach You
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Design school is invaluable in preparing students to enter the workforce. But invariably, most (read: all) neophyte professional designers stress out having to learn on the fly about a multitude of topics that were never mentioned in class. This session, for new professionals and for those about to be, is a quick crash course about what to expect now that you’ve gone pro.
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Other
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P
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B
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John Alderman, Avenue A | Razorfish |
Multiple Personalities: Storytelling Across Mediums
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As the Internet changes our distribution methods, it explodes the possibilities for storytelling. This presentation looks at the changing state of this fundamental human activity to deliver a set of principles for content creators and experience designers as they produce work across the Internet and for multiple devices.
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Content
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P
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A
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Shiv Singh, Avenue A | Razorfish |
Explosive Social Influence Marketing with Portable Social Graphs
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For some theorists, this is the biggest deal since radio. How can and how will the largest brands in the world harness social influence via portable social graphs? With primary research into social influence behavior and big brand case studies, this presentation will make your head spin.
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Advertising / Marketing
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P
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A
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Holly Perkins, Avenue A | Razorfish |
Brainstorming – How To Inspire Teams
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It is easy to inspire teams when the project exciting, but how do you generate enthusiasm when the assignment or client is less sexy. And once you have all the creative minds in a room, how do you focus the brainstorming to produce maximum results within the compressed timelines we all work around.
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Advertising / Marketing
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P
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I
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Paul Gelb, Avenue A | Razorfish |
Do Media Brands Matter Anymore?
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Web 2.0 has made distribution more important than destination. Content is infinitely portable. News and information are easy to share and adapt. Content from broadcast networks appears legally on hundreds of sites. So do CBS, NBC, ABC and FOX matter anymore? What about ESPN, New York Times and Wall Street Journal?
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Human / Social Issues
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P
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B
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Michael Betts, Avenue A | Razorfish |
Design for Effective Advertising: Primer for UX Professionals
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Advertising has traditionally been the bane of interactive experience designers, but it doesn’t have to be that way. You can create an excellent user experience that advertisers will flock too, and publishers will love you for it. Bringing real-world learnings, I’ll bring you up to speed on the industry’s unique language, introduce you to the players and how they think, show best-in-class executions on the web today, and give you the tools to make immediate impact on your next publisher site redesign.
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Web / Interface Design
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T
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B
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Jesse Pickard, Avenue A | Razorfish |
Why Gen Y Won't Friend Your Brand
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Gen Y is subject to a massive amount of social influence marketing, the vast majority of which fails miserably. This presentation examines why brands are failing, and more importantly, it identifies next-generational social media tactics that will help marketers finally find success with Gen Y's.
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Community / Social Networks
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P
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I
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Patrick Moorhead, Avenue A | Razorfish |
The Invisible Web and Ubiquitous Computing
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Cost of technology – falling. Speed of wireless networks – growing. Availability of network services – everywhere. Compartmentalization of data, and micro-functionality (widgets, apps) – increasing. In the not-too-distant future, the network will surround us in our daily lives; it will know about us, interact with us, and it will be invisible.
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New Technology / Next Generation
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P
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A
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Joseph Crump, Avenue A | Razorfish |
Users Suck
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Users suck. And thinking about people as “users” sucks even more. As digital storytellers, we need to think about people, not paths; about human desires and how to inspire them. A new vocabulary, new tools, and bigger aspirations are good places to start as we shed our analog limitations. We must elevate our goals from making sites that people use, to imagining brand experiences worth sharing.
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Advertising / Marketing
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P
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A
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