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Joshua Baer, OtherInbox.com Should I Build my Startup on Ruby on Rails? You've heard Ruby on Rails is the hottest new technology for developing web applications. You've also heard of concerns about scalability and hiring talent. How do you separate the facts from the hype? Hear the business perspective on why to consider Ruby on Rails now and why you might want to wait and see. Get ready for a head-to-head comparison with PHP, Java and .NET! Business / Entrepreneurial T I
Thomas Myer, Triple Dog Dare Media From Geek to Peak: Your First Year as a Freelance Geek Thomas Myer shares ideas from his new book on how to transform yourself from wage-slave cubicle dweller into a fulfilled, happy, and successful freelance geek. I welcome all PHP developers, Ruby-on-Rails Demigods and Javascript gurus yearning for freedom. Business / Entrepreneurial P B
Gregg Pollack, Rails Envy How Not To FAIL At Web Services Believe it or not both Amazon and Flickr have failed miserably at Web Services. In this talk we'll take a look at their failures, show how they could be fixed, and show how to properly use REST principles to create Web Services that don't fail. T I
Mike Subelsky, OtherInbox.com Scaling Rails Applications in the Cloud Skeptics argue that Ruby-on-Rails "can't scale". In this talk, I prove them wrong by demonstrating how cloud computing technologies have changed the game, enabling developers to use the expressiveness of Ruby and Rails to build high-performance applications that scale easily. Will include a case study and live scaling demonstration. T A
Scott Bellware, ampersand gt Designers and Developers Not Working Together and Not Realizing It Contemporary application frameworks like Rails bring more designers into contact with application development. Expectations for user experience cause software developers to confront interaction design issues. Each culture holds part of the answer to a mounting crisis in software quality, yet these two cultures often neglect to realize that they talk past each other and continue to fail to learn from each other. Other T A
Jason Reneau, MindBites Crazy Train: Ruby on Rails and Agile Entrepreneurship The hallmarks of Ruby on Rails are speed, agility, and openness, thus making it the perfect platform for web entrepreneurship. In this panel, a group of Rails-based entrepreneurs and technologists will discuss several real-world examples to exhibit what makes RoR such a good tool for agile innovation on the web. Business / Entrepreneurial P I
Adam Keys, FiveRuns Oh the Fail I've Known Some things sound like a great idea at the time. Hair bands. Crazy guys with a Casio keyboard. Even the Rails core thought components were a good idea for awhile. Luckily, we eventually realize things are not all they were cracked up to be. Join Adam Keys as he admits to the lessons he’s learned about building applications with Rails and share your own. New Technology / Next Generation T A
Bruce Williams, FiveRuns Ruby and Rails Leaders TakeFive FiveRuns will extend their blog series "TakeFive", a weekly interview series with members of the Ruby and Rails community, to a live SXSW audience. The audience will be able to ask our panel, made up of notable members of the community, questions on all things Ruby and all things Rails. New Technology / Next Generation T A
Gregg Pollack, Rails Envy OAuth in Every Language As a web developer in the age of the mashup, you need to know how to implement OAuth. Learn what it is, why you need it, and how to use it in your language of choice. We will quickly cover how to implement OAuth in Ruby, Java, PHP, .NET, and Python. New Technology / Next Generation T A
Jason Seifer, Rails Envy Podcasting in 60 Minutes Have you ever wanted to create a podcast, but you're not sure where to start? This information packed presentation will walk you through everything you'll need to know, including some advanced audio editing techniques, and how to monetize your podcasts. Attendees will walk away with the ultimate podcasting cheat sheet. Content T B
Jason Seifer, Rails Envy Tech Podcast Lightning Showdown This panel will bring together some familiar faces from technical podcasts you might subscribe to. Each will do a lightning talk revealing how they produce, publicize, and publish their podcasts. We'll also find out what podcasts they admire and what advice they would pass on to fellow podcasters. Content T B
Andrew Schneider, Live Gamer Real Trading, Virtual Goods Media consumption is rapidly shifting toward fully-immersing experiences. Real world functionality will blaze new trails online--the establishment of sophisticated economies and free markets provides not only great engagement, but greater sense of value to the consumer. Online economies require expertise in not only finance, but digital entertainment and technology. Video Games P I
William Cotton, BJAX New Approaches to Scaling Ruby on Rails Applications Various methods for scaling Ruby on Rails web applications, including a new approach called BJAX, which relies on an embedded Flash application in the client's browser to push javascript to the client upon completion of processes running in the background. New Technology / Next Generation T A
Tim McLaughlin, Siteworx, Inc. Web Application Development Platforms—The Point Is …? Web dev platforms are constantly evolving. You know you need to stay current, but why should you care? This session compares .Net, Java, LAMP and Ruby on Rails. With technical and business pros and cons, we’ll provide an overview of the Web dev landscape for developers and business strategists. Other T A
Mike Subelsky, OtherInbox.com Hackproofing Ruby-on-Rails Web Applications Ruby-on-Rails makes building web applications deceptively simple, and for most Rails startups, security is usually an afterthought. Through a live coding demonstration, I will demonstrate how thinking from the attacker's perspective can help you protect sensitive data and avoid the pain of a hacking incident. T A
Legend
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    Zilch - I have no interest in this idea.
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    OK - But this is not really my cup of tea.
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    Good - I might attend this panel.
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    Better - I probably will attend this panel.
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    Best - I will definitely attend this panel.
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    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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