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	1 2 3 4 5	Hey, You Paying Attention? Because "Smart" Applications Are! Jeff Nolan, NewsGator Technologies Attention data is all about personalization – making your experience, on the Web or in an applicat... READ MORE Attention data is all about personalization – making your experience, on the Web or in an application, super custom-tailored so you can cut through the noise and get at what interests you. Right now, this info is being used in some applications, but its future potential has yet to be realized. Content
	1 2 3 4 5	It's the End of Newspapers as We Know It -- And We Feel Fine! Chris Heisel, AJC.com Newspapers? Old World Media? The print-centric business model of newspapers is and has been failing ... READ MORE Newspapers? Old World Media? The print-centric business model of newspapers is and has been failing for some time. A new guard, not unlike a startup, is attempting to infuse this world with agility and transparency. Watch as the old destination-focused world collides with the delivery-focused new guard! In an industry that is 200 years old and filled with print producers and consumers, what can be done to speed the adoption of the new paradigm? How and does this affect the “sacred” journalism of the newspaper? Other
	1 2 3 4 5	Keeping it Human in the Age of Big Data Matthew Ogle, Last.fm "The selection and placement of stories on this page were determined automatically by a computer pro... READ MORE "The selection and placement of stories on this page were determined automatically by a computer program." - http://news.google.com Or was it? At Last.fm we've grappled with how to present and filter our user-generated music data, but also how to mix in true editorial content. Humanizing core features was much of the impetus for the recent re-launch. New Technology / Next Generation
	1 2 3 4 5	SEO for Reputation Management William Leake, Apogee Search The worst of the worst has happened to your brand – a widely read blogger has written a negative r... READ MORE The worst of the worst has happened to your brand – a widely read blogger has written a negative review.  Soon, readers begin commenting, other blogs begin linking to the original post and, all of a sudden, that negative review is ranked second in a Google search!  Smart marketers are beginning to implement highly strategic search engine optimization (SEO) tactics to replace negative news with brand-positive messages and links.  These tried and true tactics include aligning SEO and PR with embedded links in press releases, livening up corporate sub-domains and going straight to the source to steal links away from negative press.  In this session, attendees will learn about these and other strategies for using SEO for reputation management. Advertising / Marketing
	1 2 3 4 5	Stealing MySpace: The Inside Story Julia Angwin, Wall Street Journal/journalist From award--winning Wall Street Journal reporter Julia Angwin, the story behind one of the world's l... READ MORE From award--winning Wall Street Journal reporter Julia Angwin, the story behind one of the world's largest, most used and observed websites that captures the genius behind its creation and shrew manuevers taht delivered the mega-million dollar company to News Corp. Advertising / Marketing
	1 2 3 4 5	Collaborative Discovery: Doing it in Groups is More Fun Justin Gunn, Current Media Collaboration > doing it alone. When consuming news and information communities create deeper attach... READ MORE Collaboration > doing it alone. When consuming news and information communities create deeper attachments, allow greater breadth of discovery, build social currency and increase stickiness. By embracing the social graph, the media can develop trust, empowerment, interaction and overall user satisfaction. Bring friends. Community / Social Networks
	1 2 3 4 5	Managing a Crisis Online Dallas Lawrence, Levick Strategic Communications In the 1440 news cycle – one measured in minutes, not hours – successfully managing crisis commu... READ MORE In the 1440 news cycle – one measured in minutes, not hours – successfully managing crisis communications in the digital marketplace is critical. Panel members will share best (and worst) practices and discuss why every company, country, brand or association must have a tested digital media crisis plan ready. Advertising / Marketing
	1 2 3 4 5	The 10 Biggest Mistakes I Made With My Start-Up Christopher M. Schroeder, The HealthCentral Network Learn from the mistakes of the best in the online industry. Led by interactive leader Christopher M.... READ MORE Learn from the mistakes of the best in the online industry. Led by interactive leader Christopher M. Schroeder (CEO and President, The HealthCentral Network), this panel takes a candid look at what to expect when starting an online business. A must-see for entrepreneurs, this presentation includes top CEOs/founders in the online space. About HealthCentral: Recently featured in the Washington Post and The New York Times, The HealthCentral Network received a significant minority investment from IAC in January 2008 and most recently acquired consumer health news company MedTrackAlert. Business / Entrepreneurial
	1 2 3 4 5	Teaching Old Media New Tricks Asmaa Malik, The Montreal Gazette Overcoming technological and institutional hurdles in trying to build robust community news and spor... READ MORE Overcoming technological and institutional hurdles in trying to build robust community news and sports sites within the former print-only media industry. We'll share horror stories, best practices and strategies on how to win over the toughest readers of all, our fellow journalists. Content
	1 2 3 4 5	Dead Trees Versus Twittering Thumbs Rodney Gibbs, Fizz Factor While traditional newspapers cut pages and staff, technologically enabled reporting surges. Leaders ... READ MORE While traditional newspapers cut pages and staff, technologically enabled reporting surges. Leaders rejiggering old school media or launching entirely new tech reporting models demonstrate the tools they employ and delineate the tactics they create to keep journalism relevant, vibrant and meaningful in an era of information and spin overload. Content
	1 2 3 4 5	Get Me Rewrite! Developing APIs and the Changing Face of News Jacob Harris, The New York Times In the past year, several major media producers have rolled out APIs to open up and remix their cont... READ MORE In the past year, several major media producers have rolled out APIs to open up and remix their content. This panel assembles several noted developers of media APIs to discuss their experiences with the process: the technical hurdles, the internal arguments, the surprising ways in which people have discovered new ways of looking at the news. Content
	1 2 3 4 5	Photojournalism in 2009 and the Big Picture Alan Taylor, Boston Globe/Big Picture In recent years, increased bandwidth and Flash video players have led to an explosion of video on th... READ MORE In recent years, increased bandwidth and Flash video players have led to an explosion of video on the web - but still photography still offers a lot, especially when you can take advantage of the same bandwidth and large screen size that web video assumes. Launched in June of 2008, The Big Picture ( http://boston.com/bigpicture ) a news photo blog, has resonated with its growing audience, and the large volume of feedback points to the continuing power of still photography - the power to evoke emotions, capture iconic moments or make an event feel closer, more real than even video in some cases. Content
	1 2 3 4 5	Old Media Finds New Voice Through Twitter Robert Quigley, Austin American-Statesman Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing ... READ MORE Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing an RSS feed. We're using Twitter the way it is meant to be used: as an interactive, personality-driven tool. The response has been overwhelmingly positive. Is this the life raft for Traditional Media? Community / Social Networks
	1 2 3 4 5	Exploiting Massive Parallelism for Fun and Profit Derek Gottfrid, The New York Times Massive scalability used to just be a rich man's game, reserved for the big guys like Google and Yah... READ MORE Massive scalability used to just be a rich man's game, reserved for the big guys like Google and Yahoo. But now open source (Hadoop!) and cloud computing (EC2) have made it possible for anyone to tap into massive parallel processing for new ways of assembling, visualizing, and producing content. As an example, consider TimesMachine (http://timesmachine.nytimes.com). Before, this would be a major multi-year project on big iron. Now, with Hadoop/EC2, one developer was able to stitch together millions of newspaper images in only 24 hours for a total cost of $240.
	1 2 3 4 5	Dinosaur.org: Will the Web Kill Interest Groups? Henry Copeland, Blogads.com Are old-line interest groups -- ranging from the NRA to the NAACP -- joining newspapers as dinosaurs... READ MORE Are old-line interest groups -- ranging from the NRA to the NAACP -- joining newspapers as dinosaurs? Relying on giant mailing lists to fund HQ staffs who manage long-term projects, traditional interest groups are steadily being undercut by bottom-up, low-overhead groups raising money for impromptu actions. Can anything reverse the steady graying of interest group memberships? Human / Social Issues
	1 2 3 4 5	Edustyle: Higher Education on the Web Richard Wood, University of Nevada, Reno Higher education sites run the gamut from indexes of links to print brochures translated on the web;... READ MORE Higher education sites run the gamut from indexes of links to print brochures translated on the web; university news and information to business-conducting applications. The panel will explore edustyle -- sharing ideas and discuss how to balance structure and design while serving multi-target-audience requirements. Web / Interface Design
	1 2 3 4 5	Stock Options: The Top 15 Stock Photography Resources of Our Time jack hollingsworth, jackhollingsworth.com Industry veteran and insider, Jack Hollingsworth, is taking the resource lid off the changing stock ... READ MORE Industry veteran and insider, Jack Hollingsworth, is taking the resource lid off the changing stock photo landscape. And sharing with you, his personal secrets for sourcing the best stock photography today. Big files to small files. Micro to macro. Websites to blogs to newsletters. Royalty free, rights managed, footage, vectors and audio. Caucasian to ethnic diversity. Generalization to specialization. Stock options for everyone. Click. Click. Click. Content
	1 2 3 4 5	Me, Me, Me: Personalized Music, News, Movies & Shopping Shergul Arshad, StyleFeeder The future of personalization online is about empowering customers to create their own customized ex... READ MORE The future of personalization online is about empowering customers to create their own customized experiences, whether they’re creating newsfeeds or shopping for a new pair of shoes. We’ll show you the cutting edge technologies behind some of the leaders in the personalization space across a variety of categories. Community / Social Networks
	1 2 3 4 5	Black Art? Behind the Scenes of an Online News Community Chris Tolles, Topix.com is the leading news community on the Web Growing and managing a community is, in a word, hard. Each and every day, Topix auto-moderates, spam... READ MORE Growing and managing a community is, in a word, hard. Each and every day, Topix auto-moderates, spam detects and scales to handle 125,000 posts, with forum threads of tens of thousands of posts from more than 20,000 different communities. In this session, Chris Tolles, CEO of Topix will provide an insider’s view of the architecture and implementation that the site’s engineers have put in place, as well as moderation techniques that foster growth. He’ll also share tips for avoiding common pitfalls in building your own successful communities. Community / Social Networks
	1 2 3 4 5	Rules for Radicals: Strategic Interventions vs. New Media George Kelly, Bay Area News Group-East Bay Panel members will offer expert testimony and informed forecasting on the intersection of media, org... READ MORE Panel members will offer expert testimony and informed forecasting on the intersection of media, organizing and technology for use from the stakeholder level down to loosely joined parties and passers-by. Human / Social Issues
	1 2 3 4 5	Microjournalism: Breaking The News in 140 Characters Jeremy Wright, b5media Inc. Increasingly, news outlets of all sizes and prominence are realizing that social media websites and ... READ MORE Increasingly, news outlets of all sizes and prominence are realizing that social media websites and tools can drive traffic and dramatically boost community activity. This panel looks to provide bloggers with tips for to maximize these tools and skillfully compliment their website from multiple angles. Content
	1 2 3 4 5	Buzzword BS Tony Chapman, Capital C It’s easier to agree to the antiquated marketing approach than challenge it. Top executives appear... READ MORE It’s easier to agree to the antiquated marketing approach than challenge it. Top executives appear to look backwards to go forwards when it comes to media spend and connecting with their consumers. Why can’t CMOs be channel-neutral? The panel discusses why executives look at past successes and current business news clippings when they should really be listening to their customers. Soon senior managers will be replaced by a different generation who’ve grown up with very different media consumption habits. Will they challenge the traditional marketing approach? The panel will introduce “Buzzword Bullshit” clippings from client briefs’ listen to case studies that demonstrate tactics that work. See a top client of a new shampoo brand that was willing to take a bold, but calculated risk; and a $3,000 viral YouTube film that garnered world wide attention on the web, broadcast television and print. Advertising / Marketing
	1 2 3 4 5	Feed Me: Bite Size Info for a Hungry Internet Ari Steinberg, Facebook In our fast-paced, information overload society, users are consuming shorter and more frequent conte... READ MORE In our fast-paced, information overload society, users are consuming shorter and more frequent content in the form of blogs, feeds and status messages. This panel will look at the social trends, as well as the technologies that makes feed-based communication possible. Led by Ari Steinberg, an engineering manager at Facebook who focuses on the development of News Feed. New Technology / Next Generation
	1 2 3 4 5	Building A True People’s Media Amra Tareen, Allvoices At a time when global understanding across multiple culture divides is more important than ever, and... READ MORE At a time when global understanding across multiple culture divides is more important than ever, and when traditional news organizations are facing severe cutbacks and consolidation, the need for citizen reporting and unique eye witness perspectives are more critical than ever before. This presentation will address how to merge user-generated content and professional news sources into one global community to create the first true people's media. Community / Social Networks
	1 2 3 4 5	We Are the Media: Non-Profit Communications in the 2.0 World Ted Fickes, The Wilderness Society The death of traditional media is old news to some but has left non-profits and advocacy groups with... READ MORE The death of traditional media is old news to some but has left non-profits and advocacy groups without familiar platforms for distributing information. How do organizations successfully distribute facts and data in the media-rich but journalism poor world? Can (and should)non-profits become news sources themselves? Advertising / Marketing
	1 2 3 4 5	Kill the Fail Whale: Scale Your Site Glen Campbell, Yahoo! Inc. Slow pages can kill a website; high-performance involves more than big servers. Scalability ensures ... READ MORE Slow pages can kill a website; high-performance involves more than big servers. Scalability ensures that your site can grow to meet demand, while performance ensures the best possible user experience. Glen Campbell & Brian Rountree have a wealth of experience with some of the highest-trafficked sites on the web: Yahoo! News and Finance, along with many others. Web / Interface Design
	1 2 3 4 5	Is Good Cyber Citizenship Really Necessary? Marian Merritt, Symantec Cyber bullying among kids is nothing new. But adult on child crime, as we've seen in the news lately... READ MORE Cyber bullying among kids is nothing new. But adult on child crime, as we've seen in the news lately, has brought new concerns about online safety to the forefront. Since no "Miss Online Manners" exists, what must we as parents, educators and influencers, do to foster good cyber citizenship among today's kids? Human / Social Issues
	1 2 3 4 5	Newspaper Websites Don’t Have to Be Awful Susannah Gardner, Hop Studios Dig into the toolbox used by web designers who specialize in newspapers, magazines, and news blogs. ... READ MORE Dig into the toolbox used by web designers who specialize in newspapers, magazines, and news blogs. See how they handle online publishing needs: dynamic and archived content, community building, advertising, editorial flow, deadlines, and breaking news. A nitty-gritty breakdown of the many technical tools available for today’s news publishers. Web / Interface Design
	1 2 3 4 5	Blog To Biz: Go Pro With Your Hobby Jenni Prokopy, ChronicBabe.com - owned by Orange Grove Media, LLC Core Conversation: Love your blog and wish you could turn it into a full-time endeavor? Learn step-b... READ MORE Core Conversation: Love your blog and wish you could turn it into a full-time endeavor? Learn step-by-step how one entrepreneur turned her blog (ChronicBabe.com) into a business using enewsletters, speaking gigs, ebooks, advertising and more - and how you can do the same. Business / Entrepreneurial
	1 2 3 4 5	Digital Tsunami: Breaking News at Breakneck Speeds Peter Imbres, Hill and Knowlton The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog ... READ MORE The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog sent the stock tumbling 5% in twenty minutes. How is the modern media landscape affecting crisis, both humanitarian and for major brands? Discuss with those enabling it and victimized by it. Other

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