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Susannah Gardner, Hop Studios |
Newspaper Websites Don’t Have to Be Awful
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Dig into the toolbox used by web designers who specialize in newspapers, magazines, and news blogs. See how they handle online publishing needs: dynamic and archived content, community building, advertising, editorial flow, deadlines, and breaking news. A nitty-gritty breakdown of the many technical tools available for today’s news publishers.
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Web / Interface Design
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Jenni Prokopy, ChronicBabe.com - owned by Orange Grove Media, LLC |
Blog To Biz: Go Pro With Your Hobby
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Core Conversation: Love your blog and wish you could turn it into a full-time endeavor? Learn step-by-step how one entrepreneur turned her blog (ChronicBabe.com) into a business using enewsletters, speaking gigs, ebooks, advertising and more - and how you can do the same.
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Business / Entrepreneurial
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Alan Taylor, Boston Globe/Big Picture |
Photojournalism in 2009 and the Big Picture
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In recent years, increased bandwidth and Flash video players have led to an explosion of video on the web - but still photography still offers a lot, especially when you can take advantage of the same bandwidth and large screen size that web video assumes. Launched in June of 2008, The Big Picture ( http://boston.com/bigpicture ) a news photo blog, has resonated with its growing audience, and the large volume of feedback points to the continuing power of still photography - the power to evoke emotions, capture iconic moments or make an event feel closer, more real than even video in some cases.
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Content
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Shergul Arshad, StyleFeeder |
Me, Me, Me: Personalized Music, News, Movies & Shopping
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The future of personalization online is about empowering customers to create their own customized experiences, whether they’re creating newsfeeds or shopping for a new pair of shoes. We’ll show you the cutting edge technologies behind some of the leaders in the personalization space across a variety of categories.
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Community / Social Networks
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Marian Merritt, Symantec |
Is Good Cyber Citizenship Really Necessary?
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Cyber bullying among kids is nothing new. But adult on child crime, as we've seen in the news lately, has brought new concerns about online safety to the forefront. Since no "Miss Online Manners" exists, what must we as parents, educators and influencers, do to foster good cyber citizenship among today's kids?
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Human / Social Issues
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Dallas Lawrence, Levick Strategic Communications |
Managing a Crisis Online
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In the 1440 news cycle – one measured in minutes, not hours – successfully managing crisis communications in the digital marketplace is critical. Panel members will share best (and worst) practices and discuss why every company, country, brand or association must have a tested digital media crisis plan ready.
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Advertising / Marketing
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Matthew Ogle, Last.fm |
Keeping it Human in the Age of Big Data
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"The selection and placement of stories on this page were determined automatically by a computer program." - http://news.google.com
Or was it? At Last.fm we've grappled with how to present and filter our user-generated music data, but also how to mix in true editorial content. Humanizing core features was much of the impetus for the recent re-launch.
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New Technology / Next Generation
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Heather Gold, subvert |
Everything I Needed to Know About the Web I Learned from Feminism
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Feminism teaches "the personal is political" and the web shows that the personal is now public. Christmas newsletters and recipes are the social media of their time, and women are the key social nodes of our culture. In her comic and though-provoking style, Heather Gold brings together 4 very different feminist and web thinkers to discuss what makes social networks strong and predict where they're heading next online.
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Community / Social Networks
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Chris Tolles, Topix.com is the leading news community on the Web |
Black Art? Behind the Scenes of an Online News Community
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Growing and managing a community is, in a word, hard. Each and every day, Topix auto-moderates, spam detects and scales to handle 125,000 posts, with forum threads of tens of thousands of posts from more than 20,000 different communities. In this session, Chris Tolles, CEO of Topix will provide an insider’s view of the architecture and implementation that the site’s engineers have put in place, as well as moderation techniques that foster growth. He’ll also share tips for avoiding common pitfalls in building your own successful communities.
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Community / Social Networks
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Tony Chapman, Capital C |
Buzzword BS
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It’s easier to agree to the antiquated marketing approach than challenge it. Top executives appear to look backwards to go forwards when it comes to media spend and connecting with their consumers. Why can’t CMOs be channel-neutral? The panel discusses why executives look at past successes and current business news clippings when they should really be listening to their customers. Soon senior managers will be replaced by a different generation who’ve grown up with very different media consumption habits. Will they challenge the traditional marketing approach?
The panel will introduce “Buzzword Bullshit” clippings from client briefs’ listen to case studies that demonstrate tactics that work. See a top client of a new shampoo brand that was willing to take a bold, but calculated risk; and a $3,000 viral YouTube film that
garnered world wide attention on the web, broadcast television and print.
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Advertising / Marketing
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Justin Gunn, Current Media |
Collaborative Discovery: Doing it in Groups is More Fun
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Collaboration > doing it alone. When consuming news and information communities create deeper attachments, allow greater breadth of discovery, build social currency and increase stickiness. By embracing the social graph, the media can develop trust, empowerment, interaction and overall user satisfaction. Bring friends.
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Community / Social Networks
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Chris Tolles, Topix.com is the leading online news community |
Think Globally, Post Locally: The Emerging Power of Local Voice
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As the newspaper industry declines, it’s up to us to ensure that people engage with the news that matters to them locally. Thanks to the penetration of broadband; sites like Topix, NowPublic, outside.in; and the online efforts of newspaper chains like Gannett, an interactive, a locally powered solution is emerging. And, because the “local voice” is often the most credible and relevant, it is impacting the way communities generate and receive news, exchange information and perceive brands. Chris Tolles, CEO of Topix will lead a discussion about how everyone from marketers and designers to developers and content providers should create campaigns and services with a keen eye to people who live outside of the media bubbles of San Francisco and Manhattan.
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Community / Social Networks
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Glen Campbell, Yahoo! Inc. |
Kill the Fail Whale: Scale Your Site
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Slow pages can kill a website; high-performance involves more than big servers. Scalability ensures that your site can grow to meet demand, while performance ensures the best possible user experience. Glen Campbell & Brian Rountree have a wealth of experience with some of the highest-trafficked sites on the web: Yahoo! News and Finance, along with many others.
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Web / Interface Design
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William Leake, Apogee Search |
SEO for Reputation Management
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The worst of the worst has happened to your brand – a widely read blogger has written a negative review. Soon, readers begin commenting, other blogs begin linking to the original post and, all of a sudden, that negative review is ranked second in a Google search! Smart marketers are beginning to implement highly strategic search engine optimization (SEO) tactics to replace negative news with brand-positive messages and links. These tried and true tactics include aligning SEO and PR with embedded links in press releases, livening up corporate sub-domains and going straight to the source to steal links away from negative press. In this session, attendees will learn about these and other strategies for using SEO for reputation management.
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Advertising / Marketing
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Richard Wood, University of Nevada, Reno |
Edustyle: Higher Education on the Web
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Higher education sites run the gamut from indexes of links to print brochures translated on the web; university news and information to business-conducting applications. The panel will explore edustyle -- sharing ideas and discuss how to balance structure and design while serving multi-target-audience requirements.
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Web / Interface Design
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Christopher M. Schroeder, The HealthCentral Network |
The 10 Biggest Mistakes I Made With My Start-Up
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Learn from the mistakes of the best in the online industry. Led by interactive leader Christopher M. Schroeder (CEO and President, The HealthCentral Network), this panel takes a candid look at what to expect when starting an online business. A must-see for entrepreneurs, this presentation includes top CEOs/founders in the online space. About HealthCentral: Recently featured in the Washington Post and The New York Times, The HealthCentral Network received a significant minority investment from IAC in January 2008 and most recently acquired consumer health news company MedTrackAlert.
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Business / Entrepreneurial
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Chris Heisel, AJC.com |
It's the End of Newspapers as We Know It -- And We Feel Fine!
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Newspapers? Old World Media? The print-centric business model of newspapers is and has been failing for some time. A new guard, not unlike a startup, is attempting to infuse this world with agility and transparency. Watch as the old destination-focused world collides with the delivery-focused new guard! In an industry that is 200 years old and filled with print producers and consumers, what can be done to speed the adoption of the new paradigm? How and does this affect the “sacred” journalism of the newspaper?
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Other
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Ari Steinberg, Facebook |
Feed Me: Bite Size Info for a Hungry Internet
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In our fast-paced, information overload society, users are consuming shorter and more frequent content in the form of blogs, feeds and status messages. This panel will look at the social trends, as well as the technologies that makes feed-based communication possible. Led by Ari Steinberg, an engineering manager at Facebook who focuses on the development of News Feed.
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New Technology / Next Generation
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Ted Fickes, The Wilderness Society |
We Are the Media: Non-Profit Communications in the 2.0 World
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The death of traditional media is old news to some but has left non-profits and advocacy groups without familiar platforms for distributing information. How do organizations successfully distribute facts and data in the media-rich but journalism poor world? Can (and should)non-profits become news sources themselves?
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Advertising / Marketing
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Robert Quigley, Austin American-Statesman |
Old Media Finds New Voice Through Twitter
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Statesman.com and Austin360.com are Twittering news and entertainment daily - and we're not pushing an RSS feed. We're using Twitter the way it is meant to be used: as an interactive, personality-driven tool. The response has been overwhelmingly positive. Is this the life raft for Traditional Media?
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Community / Social Networks
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George Kelly, Bay Area News Group-East Bay |
Rules for Radicals: Strategic Interventions vs. New Media
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Panel members will offer expert testimony and informed forecasting on the intersection of media, organizing and technology for use from the stakeholder level down to loosely joined parties and passers-by.
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Human / Social Issues
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Jeremy Wright, b5media Inc. |
Microjournalism: Breaking The News in 140 Characters
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Increasingly, news outlets of all sizes and prominence are realizing that social media websites and tools can drive traffic and dramatically boost community activity. This panel looks to provide bloggers with tips for to maximize these tools and skillfully compliment their website from multiple angles.
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Content
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Rodney Gibbs, Fizz Factor |
Dead Trees Versus Twittering Thumbs
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While traditional newspapers cut pages and staff, technologically enabled reporting surges. Leaders rejiggering old school media or launching entirely new tech reporting models demonstrate the tools they employ and delineate the tactics they create to keep journalism relevant, vibrant and meaningful in an era of information and spin overload.
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Content
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Derek Gottfrid, The New York Times |
Exploiting Massive Parallelism for Fun and Profit
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Massive scalability used to just be a rich man's game, reserved for the big guys like Google and Yahoo. But now open source (Hadoop!) and cloud computing (EC2) have made it possible for anyone to tap into massive parallel processing for new ways of assembling, visualizing, and producing content. As an example, consider TimesMachine (http://timesmachine.nytimes.com). Before, this would be a major multi-year project on big iron. Now, with Hadoop/EC2, one developer was able to stitch together millions of newspaper images in only 24 hours for a total cost of $240.
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Jacob Harris, The New York Times |
Get Me Rewrite! Developing APIs and the Changing Face of News
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In the past year, several major media producers have rolled out APIs to open up and remix their content. This panel assembles several noted developers of media APIs to discuss their experiences with the process: the technical hurdles, the internal arguments, the surprising ways in which people have discovered new ways of looking at the news.
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Content
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Julia Angwin, Wall Street Journal/journalist |
Stealing MySpace: The Inside Story
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From award--winning Wall Street Journal reporter Julia Angwin, the story behind one of the world's largest, most used and observed websites that captures the genius behind its creation and shrew manuevers taht delivered the mega-million dollar company to News Corp.
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Advertising / Marketing
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Henry Copeland, Blogads.com |
Dinosaur.org: Will the Web Kill Interest Groups?
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Are old-line interest groups -- ranging from the NRA to the NAACP -- joining newspapers as dinosaurs? Relying on giant mailing lists to fund HQ staffs who manage long-term projects, traditional interest groups are steadily being undercut by bottom-up, low-overhead groups raising money for impromptu actions. Can anything reverse the steady graying of interest group memberships?
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Human / Social Issues
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Peter Imbres, Hill and Knowlton |
Digital Tsunami: Breaking News at Breakneck Speeds
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The news about the earthquakes in China broke on Twitter. A fake email from Apple posted on a blog sent the stock tumbling 5% in twenty minutes. How is the modern media landscape affecting crisis, both humanitarian and for major brands? Discuss with those enabling it and victimized by it.
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Other
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Jeff Nolan, NewsGator Technologies |
Hey, You Paying Attention? Because "Smart" Applications Are!
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Attention data is all about personalization – making your experience, on the Web or in an application, super custom-tailored so you can cut through the noise and get at what interests you. Right now, this info is being used in some applications, but its future potential has yet to be realized.
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Content
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Asmaa Malik, The Montreal Gazette |
Teaching Old Media New Tricks
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Overcoming technological and institutional hurdles in trying to build robust community news and sports sites within the former print-only media industry. We'll share horror stories, best practices and strategies on how to win over the toughest readers of all, our fellow journalists.
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Content
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