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Teresa Malango, internet record label |
Flexible Pricing for Digital Music: They Choose, You Loose?
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Artists and labels are experimenting with flexible pricing for digital music. In the age of consumer participation, what are possibilities for this kind of model and is it here to stay? More importantly, is it profitable? Join the panel for an inside look at how flexible pricing works and its future prospects.
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Business / Entrepreneurial
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T
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I
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Mike Rich, AOL Music |
Syndication is the Secret
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AOL Entertainment VP Mike Rich is available to discuss how a clever syndication strategy will make you look cool on Facebook, while still driving traffic. He will review the ways that users have shared content throughout the AOL Music site.
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New Technology / Next Generation
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T
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B
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Gannon Hall, Kyte |
The Disruptors: New Platforms for Brand Engagement & Monetization
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Brands must reach consumers wherever they are — social networks, mobile devices, blogs, web sites, etc. But how?
What are the new, disruptive business models and technology platforms for audience engagement and monetization? How does a brand cost-effectively distribute authentic content to multiple online and mobile destinations, maintain control over its content, and monetize its digital assets?
This panel will examine new, disruptive models that are changing the music and entertainment industry and providing brands with a deeper level of audience engagement and monetization opportunities.
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New Technology / Next Generation
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T
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A
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Rick Marini, MyRockstar Inc. |
Standing Out in a Highly Competitive Space
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Tons of companies are competing in music, entertainment and social media. This panel will share success stories on how they differentiated their service to stand out from the pack using technology, unique product offerings, user-generated content, viral marketing, innovative advertising, PR stunts, self-promotion and just plain getting lucky.
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Business / Entrepreneurial
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T
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I
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Russ Rieger, SpiralFrog & Edison Research |
Music Downloading in a P2P World - Research Results
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Based on a band new study conducted by Edison Research and SpiralFrog, a presentation of the true attitudes and behaviors, both legal & illegal, of music downloaders in the P2P world.
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Community / Social Networks
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P
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I
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johan schippers, DMES bv |
Learning From the Past, a Guide for Musicians
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as an experienced and older musician it is sometimes hard to see starting players struggle with their instrument and playing styles.
often this will compensated by gadgets that try to give the impression that the issue is solved. this presentation presents alternatives for equipment, school and instruction dvd's. it focusses on knowledge transfer and coaching.
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New Technology / Next Generation
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T
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A
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Eric Steuer, Creative Commons |
Did You Get Ripped Off? Understanding Appropriation
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If imitation is the sincerest form of flattery, then what is ⌘-c, ⌘-v? Unattributed copying happens all the time in digital media, but what should you do when it happens to you? Come listen to how various artists, creators, and musicians have dealt with the honor of having their work remix, reused, and reinterpreted by others.
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Human / Social Issues
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P
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I
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Marcy Tanter, Tarleton State University |
Video Game Narratives & Graphics: Art or Mere Platform?
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As degrees in Game Studies gain popularity and legitimacy, it’s logical to look to the future of the field and ask if video game narratives and increasingly artful music and graphics can be sustained as art or if they will become mere platforms for simulation. Where is this field headed?
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Video Games
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P
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I
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Javier Farfan, Zune |
Latino Digital Drive: Why This Audience Matters
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An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What's the secret and should there be an English crossover? More and more artist are noticing this community - even Beyonce singing in Spanish.
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Advertising / Marketing
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P
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A
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Nabeel Hyatt, Conduit Labs |
Are Music Games the New iTunes?
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In their first few months Rock Band & GH3 combined to sell almost as many songs as iTunes did in its. With everyone from GnR to Freezepop jumping in, join an in-depth, stat-filled debate about what it all means to game designers, musicians, labels, web games, and game players.
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Video Games
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B
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Joshua Boltuch, AmieStreet.com |
Digital Music Retail: Sustaining Growth and Maximizing Revenue
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With physical sales in steep decline, the debate continues over effective digital music monetization: This panel will examine developments in digital music retail, including DRM-free music, ad-supported P2P, and variable pricing. This panel looks to answer the following question: “What are the best ways for content owners to monetize their assets online?”
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Business / Entrepreneurial
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P
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I
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Shergul Arshad, StyleFeeder |
Me, Me, Me: Personalized Music, News, Movies & Shopping
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The future of personalization online is about empowering customers to create their own customized experiences, whether they’re creating newsfeeds or shopping for a new pair of shoes. We’ll show you the cutting edge technologies behind some of the leaders in the personalization space across a variety of categories.
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Community / Social Networks
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A
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Scott Perry, New Music Tipsheet |
Terminator 3.0: Rise of the Machines
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The year is 2019. Labels have ceased to sign and promote new artists, and exist solely to mine catalogs. Brick & Mortar retail now accounts for only 10% of the overall business, as music is purchased mostly over the internet. Who are the players in the game? How do consumers find out about and obtain their music, and how are artists compensated? Discuss.
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New Technology / Next Generation
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T
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I
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Reggie Wirjadi, Avenue A | Razorfish |
Become a SXSW Rockstar by Learning Music Online
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You can learn virtually anything online nowadays. But can you learn how to become a rockstar? Many sites claim that you can. Learn about these sites, what it takes to become a good musician, the future of online music education, and how you can one day rock at SXSW.
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Other
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James Box, Clearleft Ltd. |
Seeking Rhythm, Finding Flow: What Lies Beneath the User Experience
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Rhythm is pervasive. Binding music, shaping our daily routine, fusing us as a collective. Whether it knits or disrupts an experience, look hard and you'll find rhythm lurking at its core. This talk will examine rhythm, its role in design and seek to demonstrate that, despite it's omnipresence, rhythm is a concept which is too often ignored.
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Web / Interface Design
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P
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A
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Rusty Hodge, SomaFM.com internet radio |
Rewriting the DMCA: How to Improve Section 114
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This panel will discuss the ugly bits of the Section 114 compulsory license for digital/internet music usage, and what parts are in it for historic reasons that don't apply in todays world; as well as changes that both users of the licenses (webcasters) and content providers (artists, labels) would agree to.
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Content
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P
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I
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Joshua Boltuch, AmieStreet.com |
Music Discovery, Downloads, and Monetization
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How to convert online music discovery experiences into purchases? Music websites are increasingly serving as filters to make their content accessible; nonetheless, translating this into music sales has largely remained elusive. This panel will examine effective strategies of linking music discovery with digital media monetization.
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Business / Entrepreneurial
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P
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I
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Gary Koepke, Modernista! |
Only Here, Only Now: Using Exclusive Entertainment Content
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How can you attract and keep a relevant audience around your brand long enough to inspire true engagement and experience? This panel explores how marketers use exclusive entertainment content - music, movies, art and more - to ignite a brand’s relevance within a target audience.
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Advertising / Marketing
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P
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I
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Nikhil Daftary, Turn2Live |
Technology Innovations Improving the Live Music Experience
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Innovative internet and mobile technologies have the potential to dramatically enhance (or detract) the live music experience. 3G mobile web access will enable streaming video, music, and other data rich applications that could be used to deliver a more immersive (or disruptive) experience inside the venue, during the show.
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Business / Entrepreneurial
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T
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A
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Michael Feferman, C3 Presents |
Live Concert Recordings and Brands: Strange Webfellows?
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Big brands like to create marketing campaigns around live music, and music fans want access to great shows. But it’s tricky to set up 'marketing programs' in a way that also satisfies fans, bands, promoters, record labels, and publishers. What's the right approach to creating something cool for all stakeholders?
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Content
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P
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A
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Eric Steuer, Creative Commons |
Dusty Jackets: Does Anyone Buy Physical Media Anymore?
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If the filesharing debate has proven anything its that physical media is on the decline and perhaps for good. But this doesn't mean bands can't make money selling physical goods -- limited edition albums sell in record time to rabid fans for hundreds of dollars and some musicians predicate access to ticket sales on purchasing physical media. Come ready to discuss the future of your (and everybody's record) collection with industry professionals, collectors, musicians and fans.
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Content
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P
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I
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John Gilles, Method |
Search Sucks: Improving Long-Tail Findability
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In a long-tail world that offers vast libraries of media assets —music, video, film, games and more — how will users find relevant and compelling content amidst the clutter? New content tagging and data visualization techniques are letting users exploit their social graphs to more efficiently find content they actually want.
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Business / Entrepreneurial
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P
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I
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Petar Djekic, mufin |
Neither Fish Nor Flesh: Music Discovery Going Semantic
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Current music discovery techniques rely on human annotation and human behaviour to generate recommendations. We review current recommendation methods and take a in-depth look at new semantic recommendation methods, and discuss how both worlds can be combined to deliver an ultimately better music discovery experience.
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New Technology / Next Generation
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T
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A
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Vicki Saunders, TouchTunes Music Corporation |
Capturing Eyeballs, Hearts and Minds: New Media Advertising
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As marketing dollars shrink and consumers become more difficult to reach, tapping into the power and appeal of music to support brand messaging remains a fantastic way to reach highly-prized demographics. Join a discussion on targeted campaigns in multiple media to decide which platforms work, and which get lost on the way.
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Advertising / Marketing
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P
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I
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Greg Ruff, White Space Strategy |
White Spaces in the Music Industry
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Huge shifts in music creation, distribution and fan engagement coupled with new technology and business models have created a multitude of unaddressed, "white space" opportunities for new products and companies. This panel will address where there are opportunities and some companies that are capitalizing on them.
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New Technology / Next Generation
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P
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A
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Corey Denis, reapandsow/ digital music distribution, marketing & consulting |
Driving The New Music Economy: A Roadmap
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Technology products have built an entirely new generation of music consumers & fans often called the "New Music Economy.” This panel will explore emergent technological needs or expectations of the new music economy and the technologies which support expectations and lay groundwork for future needs & opportunities. This panel will end with the creation of an actual roadmap for the New Music Economy. Audience participation encouraged.
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New Technology / Next Generation
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P
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A
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Tony Pham, Slide, Inc. |
Internet’s Radio Star: Music in the Age of Online Discographies
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Digital partnerships for streaming playlists, or featured content are giving artists as well as record labels more exposure, and greater reach to new fans. This panel will include representatives from both record labels and social media (such as Slide) discussing how digital reach and social sites are HELPING record labels as well as independent artists.
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New Technology / Next Generation
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B
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Mike Troiano, matchmine LLC |
People Who Purchased This Also Purchased… What??
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Ever wonder how sites determine what music and movies to recommend? Ever received an off-beat recommendation that made you go hmm….? That’s because most sites use collaborative filtering – which determines recommendations based on what other users like. This panel will discuss how these technologies are evolving and the future of recommendations.
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New Technology / Next Generation
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T
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A
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Elliott Hurst, Supernova.com |
Music 2.0 = Music Discovery Chaos?
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The way we discover music has entirely changed in less than 10 years. Radio’s aging demo is presented with safe mainstream offerings. Music discovery is at the forefront of technology and social networks, yet no new standard has successfully been adopted. Websites abound attempt at both data and user generated rating/filter systems. Human VS algorithm: what method can save us?
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New Technology / Next Generation
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A
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Daniel Lorenzetti, The Image Expedition |
Thinking Creatively About Creativity
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Curiously, digital creatives and creative groups are often shortsighted about ways to get their work out of the office or studio and into the public realm. In today’s multimedia age, if you think your creative content can only be offered in only one predetermined medium or form, you are significantly underselling your work.
This presentation is geared for digital creatives in all mediums. Not only will visual artists – from painters and photographers to illustrators and game and interface designers – benefit, but sculptors, potters, writers, musicians, actors also benefit from this thought provoking presentation.
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Content
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