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Divinia Knowles,
Mind Candy Ltd
Kids love online games and virtual worlds, but they're not so hot on school and homework. What oppo...
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Kids love online games and virtual worlds, but they're not so hot on school and homework. What opportunities are being created to marry the two commercially and transform the way our children are educated?
Business / Entrepreneurial
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Rebecca Newton,
Mind Candy Inc.
As an online community grows, how do we avoid the inevitable fate of herding cats for a living rathe...
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As an online community grows, how do we avoid the inevitable fate of herding cats for a living rather than building a strong, vibrant community? This panel will discuss and debate best and worst practices, legal and technical implications, and corporate versus community needs with respect to online community moderation.
Community / Social Networks
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Eric Harshbarger,
Mind Candy
Would feature a discussion on creating Alternate Reality Games for marketing purposes (film releases...
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Would feature a discussion on creating Alternate Reality Games for marketing purposes (film releases, music releases, etc.). Presentation will concentrate on the dynamics of a great ARG, how to create viable 'plot twists,' and how to drive participation. In addition to the panel discussing the ARG, the panel is an ARG! There would be a temp internet site set up and referenced in the conference book that actually makes finding the location of the panel an ARG.
Advertising / Marketing
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