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	1 2 3 4 5	Start-up Survival in the Music and Video Industries Bart Bohn, Austin Technology Incubator Music and some forms of video are increasingly hard to monetize and talent contracts are being restr... READ MORE Music and some forms of video are increasingly hard to monetize and talent contracts are being restructured to redistribute revenue. With the rapid change in industry economic models, how can start-ups survive until stable, long term revenue streams become reliable? Business / Entrepreneurial
	1 2 3 4 5	Reduce MySpace Between Waist & Thighs So Wiki Live Longer Biray Alsac , FITTmaxx Institute When NY Times covered blogger Om Malik's heart attack, it was a wake-up call to Web 2.0 community ab... READ MORE When NY Times covered blogger Om Malik's heart attack, it was a wake-up call to Web 2.0 community about our lifestyle. Is being 'plugged in' destroying our health? We beg to differ. Consider using the internet for fitness! This panel will debate which next generation technologies are helpful in 'exercising the web.' New Technology / Next Generation
	1 2 3 4 5	Kill the Fail Whale: Scale Your Site Glen Campbell, Yahoo! Inc. Slow pages can kill a website; high-performance involves more than big servers. Scalability ensures ... READ MORE Slow pages can kill a website; high-performance involves more than big servers. Scalability ensures that your site can grow to meet demand, while performance ensures the best possible user experience. Glen Campbell & Brian Rountree have a wealth of experience with some of the highest-trafficked sites on the web: Yahoo! News and Finance, along with many others. Web / Interface Design
	1 2 3 4 5	Internet Startups: A New Generation of Strategy Brad Jefferson, Animoto Old words of wisdom no longer apply to young startups as the Internet rapidly evolves. What are new... READ MORE Old words of wisdom no longer apply to young startups as the Internet rapidly evolves. What are new best practices for budding companies? Learn the most effective strategies for getting your startup off the ground and developing a successful business model, first hand from the CEO of a successful startup. New Technology / Next Generation
	1 2 3 4 5	Cage Match: Battle of the Widget Business Model Will Price, Widgetbox Eye-popping valuations for widget companies have given new urgency to a debate that’s been around ... READ MORE Eye-popping valuations for widget companies have given new urgency to a debate that’s been around as long as web widgets have: Other than being acquired, how does one build a successful business on widgets? This panel will allow the top widget CEOs to defend their models — and answer tough questions. Business / Entrepreneurial
	1 2 3 4 5	Back Off Man, I'm A Scientist: User Generated Discovery Jon Wiley, Google Broad access to vast amounts of raw data, along with ever more powerful tools, have given everyday p... READ MORE Broad access to vast amounts of raw data, along with ever more powerful tools, have given everyday people the ability to make significant contributions to scientific inquiry and enrich our understanding of the Universe. See how passionate amateurs are addressing the fundamental questions of our world. Human / Social Issues
	1 2 3 4 5	Support 2.0: Technical Support Beyond Forums William Hertling, Support 2.0 Strategist for Hewlett-Packard How can companies deliver truly innovative customer support that goes beyond just forums and knowled... READ MORE How can companies deliver truly innovative customer support that goes beyond just forums and knowledge bases? How can companies solve their long tail of support issues? This panel explores the future of customer support. How can wikis, blogs, Twitter, social networking, and the wisdom of the crowds be applied to customer support? Business / Entrepreneurial
	1 2 3 4 5	Integrating Social Media with Your Existing Campaign Ed Kim, Red Bricks Media So you don’t want to go all-in on the social media front. You’d rather test the waters by comple... READ MORE So you don’t want to go all-in on the social media front. You’d rather test the waters by complementing your traditional campaign with efficient social media tactics. But how do you leverage social media? Who should you target? What kind of return can you expect? We will lead you through smart ways to integrate social media with traditional campaigns to boost success in a cost effective manner. Using examples from our award winning THQ campaign we will demonstrate how a little creativity can go a long way. Advertising / Marketing
	1 2 3 4 5	How to Be a Glorious Generalist Amy Hoy, Hyphenated People No longer mere "dabblers," the renaissance man & woman are on the make! Science, history, and philos... READ MORE No longer mere "dabblers," the renaissance man & woman are on the make! Science, history, and philosophy prove the power of the polymath. Dare to cross-pollinate and be smarter, sexier, better at your job... even more valuable. Learn how, why, when, and where to go about it. NEW & IMPROVED. Human / Social Issues
	1 2 3 4 5	You’re Living in Your Own Private Branded Entertainment Experience Brian Cain, Campfire Want less talk and more action? Join Campfire as we create an event that mirrors one of our real wor... READ MORE Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it’s the audience that ultimately decides what happens. Along the way you’ll catch a glimpse at the internal workings of this style of advertising. Advertising / Marketing
	1 2 3 4 5	Are There Limits to FreeConomics Alan Patrick, Broadsight There is quite a lot of support in the Web 2.0 sphere for the idea that "FreeConomics" - is that all... READ MORE There is quite a lot of support in the Web 2.0 sphere for the idea that "FreeConomics" - is that all goods can be free - is applicable in the Web 2.0 and related spaces. But is this view correct, or is it great for short term market share building, but not sustainable in the longer term? This panel's aim is to examine the arguments for and against FreeConomics Business / Entrepreneurial
	1 2 3 4 5	Silicon Valley's Irrelevance in the Next Generation of Mobile Doug Richard, CEO of Trutap The US is so focused on the iPhone, it's become like a rabbit caught in headlights. The iPhone has b... READ MORE The US is so focused on the iPhone, it's become like a rabbit caught in headlights. The iPhone has brought the internet to mobile phones in the US, but the rest of the world was using mobile internet long before, on handsets with greater functionality. The next generation of mobile development is coming from emerging markets. New Technology / Next Generation
	1 2 3 4 5	Learning from Architecture John Athayde, Hyphenated People Designers and programmers have been referencing Architecture since long before a computer was involv... READ MORE Designers and programmers have been referencing Architecture since long before a computer was involved. What can we learn from the field that taught us that less is more (Mies)? Is your website a sign or a decorated shed (Venturi)? What is a pattern Language (Alexander)? From Vitruvius to Palladio to the modernists and the digital revolution in architecture, see and discuss how these fields intersect and influence each other. Web / Interface Design
	1 2 3 4 5	Internet Ubiquity: Why Business Isn’t Booming in Zimbabwe Tim Napoleon, Akamai Technologies • Myth or reality: the Internet is ubiquitous. • Myth. Remote countries don’t have the infra... READ MORE • Myth or reality: the Internet is ubiquitous. • Myth. Remote countries don’t have the infrastructure—dial-up still rules, and this hampers rich content. • Even some US locales don’t have the capability for high-speed Internet—proving there’s a long way to go before the Internet achieves ubiquity. Business / Entrepreneurial
	1 2 3 4 5	Travel Writing, Warts and All Jay Cooke, Mediabistro.com Get ready for the glamourous life - beachside mai tais, long walks across Nepal. Or is the truth abo... READ MORE Get ready for the glamourous life - beachside mai tais, long walks across Nepal. Or is the truth about travel writing closer to kickbacks and shakedowns? In the hypercompetitive travel content space, where new players corporate and bootstrap are elbowing out traditional media, just how authentic are those guidebook writers and trip advisors? Who to trust? And as a consumer, should you shuck them all and go it solo? This panel will hash it out. Content
	1 2 3 4 5	The End of Scatter-Shot Advertising: Targeting Consumers Through Vertical Ad Networks Samir Arora, Glam Media Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than... READ MORE Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year it reached $25.5 billion, representing year-over-year growth of 27 percent. As online ad spending continues to increase, brands and agencies are finding new and valuable ways to reach targeted audiences. One way they have found to accomplish this is by partnering with vertical ad networks such as Glam Media (women) and Federated Media (technology). As vertical ad networks continue to grow in scale and depth, they begin to rival what traditional media has long provided. Advertising / Marketing
	1 2 3 4 5	Dinosaur.org: Will the Web Kill Interest Groups? Henry Copeland, Blogads.com Are old-line interest groups -- ranging from the NRA to the NAACP -- joining newspapers as dinosaurs... READ MORE Are old-line interest groups -- ranging from the NRA to the NAACP -- joining newspapers as dinosaurs? Relying on giant mailing lists to fund HQ staffs who manage long-term projects, traditional interest groups are steadily being undercut by bottom-up, low-overhead groups raising money for impromptu actions. Can anything reverse the steady graying of interest group memberships? Human / Social Issues
	1 2 3 4 5	Version Control: No More Save As... Derek Scruggs, SurveyGizmo No longer something just big companies do, version control can be just as useful for small teams and... READ MORE No longer something just big companies do, version control can be just as useful for small teams and even one-man bands. This panel will discuss what tools are available, differing approaches to controversial topics like branching, and whether to use hosted or in-house.
	1 2 3 4 5	Designers and Developers: Why Can't We All Just Get Along? Chris Lea, (mt) Media Temple Often times designers and developers' relationships are contentious. Designers want features that wo... READ MORE Often times designers and developers' relationships are contentious. Designers want features that would require two Googles to run and developers want features that nobody but the nerdiest of the nerds would care about. This panel will showcase some of the top designers and developers who have worked through their differences and feel they're making better products as a result. Sometimes designers know users' needs best and sometimes developers can enhance a feature with their innate understanding of the system. Knowing this, why can't we all just get along? Web / Interface Design
	1 2 3 4 5	Corporate Reputation Management in the 2.0 World Rob Key, Converseon For too long reputation management has involved cheap Google tricks and seat-of-the-pants tactics. L... READ MORE For too long reputation management has involved cheap Google tricks and seat-of-the-pants tactics. Lee Odden and Rob Key, two prominent experts in search and corporate reputation management, will outline a strategic approach to reputation, based on a sophisticated understanding of conversation mining data and new media engagement. Business / Entrepreneurial
	1 2 3 4 5	Minority Report is Real Ben Rigby, Coco Studios Being able to touch, move, and manipulate data with your hands has been the long-time fodder of sci-... READ MORE Being able to touch, move, and manipulate data with your hands has been the long-time fodder of sci-fi movies. But it's quickly becoming a reality. We'll look at the latest in enhanced reality, holography, and tangible interfaces. New Technology / Next Generation
	1 2 3 4 5	Love Your Customers, They Love You Back Brian Solis, FutureWorks Relationships are the new currency in social media. They need cultivation and value from both sides... READ MORE Relationships are the new currency in social media. They need cultivation and value from both sides in order to grow into something of value and longevity. Explore engagement as the only way to earn customer respect, business, loyalty, and referrals as we do what matters to earn their friendship. Community / Social Networks
	1 2 3 4 5	Convergence: Where Are We Now? David Prager, Revision3 Soon, you will no longer purchase a TV and watch cable programming. Rather, you will turn to your i... READ MORE Soon, you will no longer purchase a TV and watch cable programming. Rather, you will turn to your internet and computer—from big screen media centers to portable handheld devices—for the same programming, and then some. This discussion will cover the digital divide, learning curve, financial implications, obstacles, and impacts—current and future. New Technology / Next Generation
	1 2 3 4 5	Internet Crack: Making an Addictive Website David Schlossberg, themeat.org What makes certain websites incredibly addictive and others incredibly boring? We'll go over some of... READ MORE What makes certain websites incredibly addictive and others incredibly boring? We'll go over some of the social, psychological, and other factors that get people hooked on your website along with examples of sites who do this successfully (and not so successfully). Human / Social Issues
	1 2 3 4 5	Leveraging Big Media: They're Bigger Than You Are Jim Kerr, Pollack Media Group Are you thrilled with your company's two million users? Or are you humming along with five million u... READ MORE Are you thrilled with your company's two million users? Or are you humming along with five million users? Well, Clear Channel has over 10 million listeners... in just New York City. Clearly partnering with major media can create massive opportunity for new platforms and web and mobile companies. This panel will discuss how to approach major media for these kind of partnerships: Who to approach, what they are looking for, what to avoid, and what happens after they say "yes." Business / Entrepreneurial
	1 2 3 4 5	Is Spec Work Evil? The Online Creative Community Speaks Mike Samson, crowdSPRING The “no-spec” movement has long held sway in the design community but the web has created a new ... READ MORE The “no-spec” movement has long held sway in the design community but the web has created a new model for design that allows a freer exchange of ideas and inspiration — and more ways to enter the design profession than ever before. What does social creativity look like? Community / Social Networks
	1 2 3 4 5	Personality Marketing Doesn't Mean You Are Ugly! Saul Colt, FreshBooks The days of the "Nameless/Faceless" corporation are long gone. With tools like social media companie... READ MORE The days of the "Nameless/Faceless" corporation are long gone. With tools like social media companies and it's customers have a slew of new ways to communicate and demonstrate what they are really all about. This panel will showcase some of the companies that are doing the best job of this and hear some fun stories of Personality Marketing. Advertising / Marketing
	1 2 3 4 5	Living in Glass Houses: Life Without Privacy Will Tschumy, Microsoft Corp. The internet gives us the largest, growing, most inclusive, reality show ever seen. Not only are we... READ MORE The internet gives us the largest, growing, most inclusive, reality show ever seen. Not only are we actively broadcasting our own lives, but we are assigning agents to passively broadcast our lives as well. In a short period of time, individual privacy has lost its value and we all find ourselves scrambling for our 15MB of fame. What is the value exchange that compels people to broadcast details about their lives? What experiences emerge when privacy is no longer a barrier to contextually relevant interactions? Will there be a backlash of people taking back and guarding their privacy? Let's throw a few stones and see what breaks. Community / Social Networks
	1 2 3 4 5	Frankenstein's Brands Umair Haque, Bubblegeneration / Havas How can brands reinvent themselves for the connected age? By doctoring the package - remix message h... READ MORE How can brands reinvent themselves for the connected age? By doctoring the package - remix message here, insert new tech there, stitch it together again and give it a jolt, à la Frankenstein? Or are tomorrow’s brands no longer creatures of the industrial age but changed more organically? Is the idea that brands can be reborn a business imperative or foolishly romantic? Advertising / Marketing
	1 2 3 4 5	A(dobe) to Z(imbra) -- Taking Web Apps Offline Satish Dharmaraj, Zimbra In today’s mobile world, on-line no longer requires a phone line. Anytime, anywhere access to appl... READ MORE In today’s mobile world, on-line no longer requires a phone line. Anytime, anywhere access to applications has become the standard. Unfortunately, when we’re in the air, underground, and on-the-move, we don’t always have Web access. Programs like Google’s Gears, Adobe’s AIR, and Mozilla’s Prism are competing to bring browserless applications to your desktop for everything from Nickelodeon to NASDAQ. Web / Interface Design

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