|
|
Chris Barton, Google |
How the iPhone Changed Everything
|
|
With the launch of the iPhone, the landscape of mobile has changed dramatically. Nearly every single mobile and software company has become focused on its response to the "iPhone World". Meanwhile every OEM has an "iPhone Killer" coming to a store near you. The panel will discuss the implications of this new "Smartphone World" with 3G, unlimited data plans, web browsers, GPS/Location, and a true software experience? The game has officially changed. How are you going to play?
|
|
Mobile / Wireless
|
P
|
A
|
|
|
Tom Marchioro, Garmin International |
Using GPS & Location to Enhance Social Networking
|
|
First there were social networks, and then there were location-based social networks, and now GPS and navigation-enhanced mobile social networks. This panel will explore how these emerging platforms integrate with existing social networks (facebook, twitter, etc), leverage GPS navigation functionality, and take location-aware social networking to the next level.
|
|
Mobile / Wireless
|
T
|
A
|
|
|
Butch Langlois, PlanetEye |
How Location-Based Information is Changing Online Travel
|
|
Maps and location-based information are remaking the world of travel sites. Planet Eye will present with other innovative travel service sites the aggregated world of Travel 2.0 and the technology challenges they face to making their services mobile, so that users can take the info with them on their trips.
|
|
New Technology / Next Generation
|
T
|
A
|
|
|
James Milward, Secret Location inc. |
The Future of Visual Storytelling is Interactive -- Or Is It?
|
|
There is no question that the way people consume content has fundamentally changed over the last several years. Whether online, on mobile phones, DVD or in physical spaces, the way we tell stories is also changing. What is the future of telling visual stories, with the reality of shorter attention spans, clickable culture and evolving technology that enables new ways to display and interact with cinematic content and narrative.
This panel will explore the opportunities, challenges, technical and usability issues and whether any one actually cares about interactive films.
|
|
Digital Filmmaking
|
P
|
A
|
|
|
Eric Kabisch, University of California, Irvine |
Participatory Communities: Mobile Virtual Worlds, Wikis and Social Platforms
|
|
Social software, wikis and virtual worlds will increasingly migrate to mobile devices as they become more capable and common. This panel focuses on participatory media and location-based storytelling – future "World 2.0" applications that create and expose digital communities on top of our physical communities and lived spaces. Panelists will speak about current projects that address these futures.
|
|
New Technology / Next Generation
|
P
|
I
|
|
|
Josh Babetski, MapQuest, Inc. |
Whereify Your Content; Gain an Audience of Millions
|
|
Building an audience for your content is expensive. What's a start-up to do to? In this session, we'll talk about some of the ways making your content location-aware can help you quickly build an audience. We'll also show you how to do it.
|
|
Content
|
T
|
A
|
|
|
Noel Chandler, Mosio.com |
Creating Live Mobile Communities: Best Practices & War Stories
|
|
Everyone wants to create mobile communities, but what’s the right tool for the job? Learn step-by-step how to choose and use different social network, widget app, location and communication-based technologies to create the ultimate mobile community for your audience. New school best practices and old school war stories included.
|
|
Mobile / Wireless
|
T
|
A
|
|
|
Marta Vieira, YDreams |
Location-Based Applications – Dead on Arrival?
|
|
Location based applications have long been hailed as the wireless industry’s “next killer app”. But will they disappear before they’re ever big? In this panel the experts will discuss if location is likely to emerge as a powerful genre or be used as a feature boost for applications.
|
|
Mobile / Wireless
|
P
|
I
|
|
|
Priya Prakash, Flirtomatic |
Open vs Closed Environments for Social Networking
|
|
In social networking there are open and closed environments. Facebook is a closed service, only people in your direct circles can interact with you & see your information. But isn't part of social networking about meeting new people over a shared interest? Open networks allow everyone to search anyone's profile and discover shared interests or locations and immediately strike up a conversation.
|
|
Community / Social Networks
|
T
|
I
|
|
|
Sam Altman, Loopt |
Location Location Location: The Future of Mobile Advertising
|
|
Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to “get it right” in this burgeoning industry.
|
|
Advertising / Marketing
|
P
|
I
|
|
|
Christopher Carfi, Cerado, Inc. |
Flashmarkets: From The Roman Agora to the Mobile Web
|
|
From the Greek Agora to the Dutch flower market at Aalsmeer to eBay and the iTunes App Store, markets have always been a key element of social civilization. But what are "markets" really, and how is technology changing their complexion? From GPS and location-based services to concepts such as VRM (Vendor Relationship Management), this session will examine the seven types of markets that technology has enabled, and how those markets are affecting our business relationships.
|
|
Community / Social Networks
|
P
|
I
|
|
|
Geoff DiMasi, P'unk Avenue |
An Urban Plan for the .edu
|
|
University web presences need an urban plan approach. Their operation is much more akin to a city than a corporation. Urban planners try to provide a structure for a city, but know that they do not need to control the design of every building or the location of every business.
The tension is to have all of the departments and centers share an identity, yet still maintain their uniqueness. Where should is the line be drawn in the university environment?
|
|
Web / Interface Design
|
P
|
A
|
|
|
Marcus Nelson, UserVoice |
Kicked Ass: Overcoming Failure & Ass Whoops
|
|
Everyone wants to Kick Ass - but what happens when yours is the one being kicked? Have a heart to heart with an entrepreneur who's endured six failed business attempts, six relocations, three evictions, two layoffs, a child with Cystic Fibrosis - and somehow remains married after 10 years. How to find laughter, motivation and inspiration during tough times.
|
|
Other
|
P
|
I
|
|
|
Chris Bernard, Microsoft Corp. |
Mobile 2.0: The Next Frontier
|
|
The growing horsepower of next generation mobile devices and the increasing speed of mobile networks allow us to do away with technologies such as WAP. Mobile devices can now easily view websites, as well as create and playback media as if on a desktop or laptop. Does this mean web applications don’t need special considerations? When you have an always-on connected device that is aware of it location and most and always with its user, a whole new paradigm of connected, social, and location based experiences emerge. With Rich mobile Internet Applications on the horizon, what are the possibilities and the potential considerations when designing and developing next generation mobile applications?
|
|
Mobile / Wireless
|
P
|
B
|
|
|
Jeff Beckham, AT&T |
Using Geo-Targeting to Present Location-Relevant Content
|
|
The days are gone when a web-based business could present the same information and offers to every customers. With geo-targeting, businesses can now present content and advertising based on a customer's location, and tailor those offerings to a specific location.
|
|
|
T
|
I
|
|
|
Eric Harshbarger, Mind Candy |
Finding Your Alternate Reality
|
|
Would feature a discussion on creating Alternate Reality Games for marketing purposes (film releases, music releases, etc.). Presentation will concentrate on the dynamics of a great ARG, how to create viable 'plot twists,' and how to drive participation. In addition to the panel discussing the ARG, the panel is an ARG! There would be a temp internet site set up and referenced in the conference book that actually makes finding the location of the panel an ARG.
|
|
Advertising / Marketing
|
T
|
I
|
|
|
Josh Knowles, Auscillate.com |
Physically-Situated Social Software
|
|
Most social software tools help us when we're not physically together. There's a trend, though, of technology designed to help people who are already at the same location connect in new or different ways -- whether to meet new people, find new areas of common interest with friends, or just provide a fun or exciting new experience to share. We'll explore this trend.
|
|
Community / Social Networks
|
P
|
A
|
|
|
Anatalio Ubalde, ZoomProspector.com |
Location, Location, Location is Dead Wrong
|
|
See how ZoomProspector.com proves that location, location, location is not the right formula for choosing a business location - the right combination is Geography + Property Type + Community + Online Search. See how deep analysis and demographics around a location is more important than the location itself.
|
|
Business / Entrepreneurial
|
T
|
I
|
|
|
Meghan Scibona, Small Media Extra Large |
Location, Location, Location
|
|
As the US starts to catch up to Asia and Europe it will rely more on mobile devices. This panel explores how content should be different for a screen that knows where it is and can be carried in your pocket. During SXSW, a group of filmmakers will create a narrative experiment using location tagged video content, and will explore what happens geography links story, rather than time.
|
|
Digital Filmmaking
|
P
|
B
|
|
|
Marta Vieira, YDreams |
Inches vs Miles – What Makes Location-Based Games Fun?
|
|
Is accurate location what makes a location-based game “real”? Or can we broaden the concept of location until it fits our idea of what a fun game design would be? In this panel experts will discuss location-based gaming, its present and possible evolution.
|
|
Mobile / Wireless
|
P
|
I
|
|
|
John Grudnowski, space150 |
The New Monetization of New Media
|
|
Consumer content consumption continues to evolve. How are media companies/agencies working with brands to prove success connecting offline and digital touchpoints? What shifts in media allocation are effectively extending reach and impact with today’s consumers? Panel will include case studies, tools and actionable recommendations to agencies/brand directors.
|
|
Advertising / Marketing
|
P
|
A
|
|
|
Andrew Simpson, Rilli.com |
Sustainable Location Based Advertising
|
|
With the increasing availability of location and context specific information, comes a new level of trust and responsibility. Is this a step towards AdSense Orwellianism, or a chance to create a meaningful dialogue between people and culture? How can we use advertising to create rich experiences for people while paying our bills?
|
|
Advertising / Marketing
|
P
|
I
|
Link to this page