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	1 2 3 4 5	Walking the Tech Runway in Stilettos Mel Kirk, Aardman Animations (previously Carsonified) A fun and lighthearted discussion that prepares females for greater success by helping them get comf... READ MORE A fun and lighthearted discussion that prepares females for greater success by helping them get comfortable in their own shoes. 5 panelists share the lessons learned on their journey toward success. Human / Social Issues
	1 2 3 4 5	When Worlds Collide: Human Centered Design Meets Agile Development Maria Giudice, Hot Studio What is agile development and how does it fit into the human-centered design and research process? ... READ MORE What is agile development and how does it fit into the human-centered design and research process? Learn how designers and developers work together in this rapid paced environment and leverage what each does well, how to integrate this popular methodology, and the pitfalls and lessons learned along the way. Web / Interface Design
	1 2 3 4 5	Social Patterns and Antipatterns For the Win Christian Crumlish, Yahoo! Designing social experiences is harder than it looks. Proven social patterns (Leave Unfinished, Leve... READ MORE Designing social experiences is harder than it looks. Proven social patterns (Leave Unfinished, Leveling Up, Bozofilter) can help you be more successful. Social antipatterns (Password Antipattern, Ex-boyfriend Bug) are predictable pitfalls. Learn from the hard-won lessons of others to foster successful, fun, productive online social experiences. Community / Social Networks
	1 2 3 4 5	Keeping it Real: Lessons Leaned in Social Media Marketing Chas Edwards , Federated Media In the very short history of brand marketing in social media, there have been both extraordinary suc... READ MORE In the very short history of brand marketing in social media, there have been both extraordinary successes and flaming disasters. These highs and lows have helped to define a set of parameters and best practices when it comes to putting your brand out there into the social media space. This panel will bring together top brand marketers for an honest and open deep-dive into the lessons learned in their sojourns into social media. Advertising / Marketing
	1 2 3 4 5	The CMS Myth: Making Web Content Management Work Jeff Cram, CMS Myth The CMS Myth explores the treacherous gap between the promise of web content management success and ... READ MORE The CMS Myth explores the treacherous gap between the promise of web content management success and the reality on the ground. A panel of battle-tested CMS skeptics and believers will share experiences and lessons learned. From the vendor to the end user, we’ll look at all roles involved. Programming
	1 2 3 4 5	Lessons Learned from Successful Online Video Producers Tim Street, FrenchMaidTV These popular video producers beat the odds and created profitable online videos. Learn the essenti... READ MORE These popular video producers beat the odds and created profitable online videos. Learn the essential ingredients for success and how to avoid time-consuming and expensive pitfalls. Improve your chances for launching a successful online video or movie trailer by implementing the necessary elements and strategies. Content
	1 2 3 4 5	They Funded What!? David S. Rose, Angelsoft We have seen some jaw dropping investments over the last few years. This presentation will look at ... READ MORE We have seen some jaw dropping investments over the last few years. This presentation will look at why these deals were attractive to investors. It will show entrepreneurs how they can apply the lessons from these case studies to gain an understanding about the fundability of their own company. Business / Entrepreneurial
	1 2 3 4 5	Bridging the App: Cribbing Software Design to Build Better Webware Eris Stassi, Awesome, Inc. You create web applications - they’re awesome. They’re like software, but in the cloud. And, t... READ MORE You create web applications - they’re awesome. They’re like software, but in the cloud. And, they could be more awesome. Through the use of big clean pictures and little dirty words, learn how Interaction Designers approach user experience problems in software, and how to translate those lessons and principles into making better webware. Web / Interface Design
	1 2 3 4 5	Lessons Learned from Open Source Software Neelan Choksi, SpringSource Open Source Software, once considered revolutionary, has increasingly been accepted as mainstream. ... READ MORE Open Source Software, once considered revolutionary, has increasingly been accepted as mainstream. In this panel of some of the most experienced open source leaders and analysts, we will explore what has made open source successful and what lessons all businesses can learn from this paradigm shifting technology. New Technology / Next Generation
	1 2 3 4 5	Playing On! Interface Lessons from Games John-Mark Josling, eBay Inc. Games live or die by their interface. A modern video game is a complex, layered world of informatio... READ MORE Games live or die by their interface. A modern video game is a complex, layered world of information, social interactions, rules and controls - yet, even young kids can master them. So what interface lessons can the web-world learn from games? We will give you 10. Web / Interface Design
	1 2 3 4 5	Commu(k)nity: Lessons for Marketers From Online Crafting Stephen "hizKNITS" Houghton, Clif Bar & Company (and YKNIT.com podcast) Crafting and coding aren't strange bedfellows; but a three-way with marketing? DIY'ers innovate and ... READ MORE Crafting and coding aren't strange bedfellows; but a three-way with marketing? DIY'ers innovate and use the best of the web to create their own communities, including proprietary social networks, 'zines, podcasts, blogs, and markets. Learn how companies can profit by encouraging user/consumer passion and being more than just “friends.” Community / Social Networks
	1 2 3 4 5	Building and Maintaining Strong Communities Online Ken Fisher, Ars Technica Many start blogs and social networking sites, but few build vibrant, self-sustaining communities. Th... READ MORE Many start blogs and social networking sites, but few build vibrant, self-sustaining communities. This panel explores some of the most successful ventures that grew independently and continue to grow today. Lessons learned, plans for the future will be discussed along with some best practices for those who seek to develop true communities. Community / Social Networks
	1 2 3 4 5	Scaling Synchronous Web Apps Sandy Jen, Meebo, Inc. Serious server-side engineers will talk about how they were able to get around some of the tricky in... READ MORE Serious server-side engineers will talk about how they were able to get around some of the tricky ins and outs of building a fast, reliable, scalable synchronous Web application. Hear about how not to fail at scalability and about the lessons they learned and the mistakes they made that might help you scale your own synchronous application.
	1 2 3 4 5	Social Media Lessons From Election '08 Clinton Schaff, M80 As web geeks, entrepreneurs and marketers, we all want to move people to act. So do political candi... READ MORE As web geeks, entrepreneurs and marketers, we all want to move people to act. So do political candidates. Now that we know who won (we will before March '09), there is a lot we can learn from them to help our own projects. Get the real inside scoop on what worked and what didn't. Ask the political experts how crowdsourcing, video, broadband, UGC, social networks and more changed THEIR business and how they will change YOURS too. Human / Social Issues
	1 2 3 4 5	Lessons Learned: Managing the "Smart Mob" Diane Lore, GCI Group / Cohn & Wolfe When things go awry in health care, safety or consumer goods, it is often a "Smart Mob" that drives ... READ MORE When things go awry in health care, safety or consumer goods, it is often a "Smart Mob" that drives corporations to change. The Smart Mob, often mothers, environmentalists or a host of other groups, acts like the canary in the coal mine, with its chatter alerting traditional media and the industry that something has gone terribly wrong. How do you engage the Smart Mob in a crisis? And more importantly, how do you encourage them to rally your cause when things are good? Community / Social Networks
	1 2 3 4 5	Top Lessons Learned in Consumer Generated Advertising Neil Perry, XLNTads Consumer-generated advertising emerged as a hot trend for brand marketers. Many brands use CGA for i... READ MORE Consumer-generated advertising emerged as a hot trend for brand marketers. Many brands use CGA for insight into consumer opinion and spreading messages virally. Brands are listening to motivations of consumer ad creators/videographers to maximize CGA potential. This session provides top lessons learned and proven strategies and initiatives for CGA. Advertising / Marketing
	1 2 3 4 5	Gaming in Education: Theory Becomes Reality Robert Brown, Dr. , The University of North Carolina at Greensboro We hear a lot of people at conferences musing about how future formal education will include gaming.... READ MORE We hear a lot of people at conferences musing about how future formal education will include gaming. We agree, if by the future they mean now. Come see demos of games used in education, including elementary, high school, college undergrad, and graduate courses. Discussion topics include lessons learned, pedagogical implications, and the next steps for advancement and innovation. Content
	1 2 3 4 5	100% Time - Lessons Learned from a Self-organized Company Scott Heiferman, Meetup What happens when you give employees 100% instead of 20% time? A year ago the leaders at Meetup turn... READ MORE What happens when you give employees 100% instead of 20% time? A year ago the leaders at Meetup turned their company into a self-organized organization. Hear 3 different perspectives on how these changes evolved within Meetup and how they get stuff done. Business / Entrepreneurial
	1 2 3 4 5	Lessons Learned Building Global Apps with Multi-Cultural Teams Gareth Knight, Kindo.com Kindo.com has grown into a global, localised web application with users in 150+ countries, in 17 lan... READ MORE Kindo.com has grown into a global, localised web application with users in 150+ countries, in 17 langauges, with a multi-national team around the world. You'll learn what did and didn't work for us technically, what we'd do differently next time around, what processes and tools we've used to be fast, how we interfaced with users, and what the ultimate results were. This interview gives a good starting point: http://uk.intruders.tv/Gareth-Knight,-co-founder-of-Kindo-com_a434.html Community / Social Networks
	1 2 3 4 5	The Web In Higher Education: What's Different? Dylan Wilbanks, University of Washington School of Public Health Being a web worker in higher education has unique challenges: Shoestring budgets, campus politics, t... READ MORE Being a web worker in higher education has unique challenges: Shoestring budgets, campus politics, the generation gap between faculty and students, and serving disparate audiences. Come learn about the web in higher education -- and what lessons the higher education web can teach the broader web world. Other
	1 2 3 4 5	From Flickr and Beyond – Lessons in Community Management Heather Champ, Flickr Companies across industries are developing and fostering online communities, recognizing the benefit... READ MORE Companies across industries are developing and fostering online communities, recognizing the benefits of connecting with customers on the Web. Unfortunately, not all communities thrive to become a successful vehicle for businesses. Leaders of top online communities from Flickr to Facebook will discuss top best practices for managing online communities. Community / Social Networks
	1 2 3 4 5	Lessons in Local Tech: Sustainable Food 2.0 Rachel Weidinger, Common Knowledge Are you eating well? Accessing sustainable food is easier with mobile access to databases (Seafood W... READ MORE Are you eating well? Accessing sustainable food is easier with mobile access to databases (Seafood Watch), delivery of hyper local foods (Spud.com), online links for farmers and buyers (Roots of Change), and maps of food grown in your neighborhood (Forage Oakland). Learn how shortcodes, custom social networks, and mashups are delicious. With snacks! Human / Social Issues
	1 2 3 4 5	Lessons Learned: Moving to Online HD Video Justin Eckhouse, CNET.com Online video is simple to produce and as a result, the industry has seen explosive growth in recent ... READ MORE Online video is simple to produce and as a result, the industry has seen explosive growth in recent years. However, there’s been a shift in the online video landscape as users demand higher quality video. This panel will discuss audience expectations and the challenges of moving to online HD. Other
	1 2 3 4 5	Lessons Learned from a Toy Company Michael Chanover, LeapFrog Enterprises This talk describes LeapFrog’s journey as it evolves from a traditional retail / consumer product ... READ MORE This talk describes LeapFrog’s journey as it evolves from a traditional retail / consumer product company to a Web products organization. Specific highlights will include the transformation of a Web Design team to a Web User Experience organization, developing and instilling best practices in design research, developing new tools and techniques for user and market testing, and using the Web as a backbone to product design. Web / Interface Design
	1 2 3 4 5	What Can MUDs/MOOs Teach us About Social Technologies? Tim Keanini, BayMOO.org Text-based MUDs and MOOs still exist and still demonstrate techno-social design principals important... READ MORE Text-based MUDs and MOOs still exist and still demonstrate techno-social design principals important today. This list of panelists have all designed and maintained MUDs/MOOs - some for over 15 years - and they will share the lessons they have learned, the technology they have developed, and their view of the future of electronic communities. If they had to do it again, how would they have done things differently given the technology available today? Community / Social Networks
	1 2 3 4 5	Oh the Fail I've Known Adam Keys, FiveRuns Some things sound like a great idea at the time. Hair bands. Crazy guys with a Casio keyboard. Even ... READ MORE Some things sound like a great idea at the time. Hair bands. Crazy guys with a Casio keyboard. Even the Rails core thought components were a good idea for awhile. Luckily, we eventually realize things are not all they were cracked up to be. Join Adam Keys as he admits to the lessons he’s learned about building applications with Rails and share your own. New Technology / Next Generation
	1 2 3 4 5	Hacking Philanthropy Andrew Parker, Union Square Ventures Let's apply the lessons of Web 2.0 (Crowdsourcing content, Community-led moderation, Single-purpose ... READ MORE Let's apply the lessons of Web 2.0 (Crowdsourcing content, Community-led moderation, Single-purpose web services, Simplified interaction, etc) to the world of philanthropy. How can we improve the way people donate their time, money, and thoughts by leveraging web services? Other
	1 2 3 4 5	Where Content and Culture Collide - Managing Global Games Craig Alexander, Turbine, Inc. From localization, business models and operations issues to variations in game content and cultural ... READ MORE From localization, business models and operations issues to variations in game content and cultural considerations, managing “global games” presents many challenges and opportunities. This presentation will share the lessons learned and technical details of bringing virtual worlds and MMOs to global markets. Video Games
	1 2 3 4 5	Making Whuffie: Raising Social Capital in Online Communities Tara Hunt, Citizen Agency This talk gets to the heart of how people interact and exchange information in online communities: t... READ MORE This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. The key to growing customers in online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation. Advertising / Marketing
	1 2 3 4 5	From Blogger to Digital Media Mogul Neil Chase , Federated Media Successful blogs and the communities that depend on them are built with the passionate pursuit of an... READ MORE Successful blogs and the communities that depend on them are built with the passionate pursuit of an idea. This panel will bring together the largest, most successful bloggers and social media luminaries for hard-won, real-world examples, best practices and lessons learned in building online communities, driving traffic and monetizing social media content. The panel will be a deep dive into how bloggers turned their passions into successful media businesses. Content

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