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Brian Cain , Campfire |
Astroturfing for Fun and Nonprofit
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What happens when companies enter into social media without a clear understanding of the groundrules? Comedy gold! On this panel we’ll showcase some of the best of the worst. Along the way you’ll learn what not to do in your next step into the wilds of the interweb.
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Advertising / Marketing
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B
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Karen Ingram, Campfire |
Repeat as Necessary: Design Thinking For Integrated Campaigns
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1. Discover 2. Define 3. Design 4.
Develop 5.
Deploy
…and back to the beginning! The site goes live, and
the campaign begins. This panel will explore several organic
campaigns and how they provide the best opportunity for sticky
storytelling and brand experience.
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Advertising / Marketing
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T
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B
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Gregg Hale, Campfire |
Social Networking for the Online Anti-Social
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Online social networking has replaced face to face communication as the way for people to meet and connect. But what about the social and cultural pioneers who have been building communities before the myspace generation took over? This panel identifies the original hunters of ideas and information and explores ways to convince them to share their hunting ground.
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Advertising / Marketing
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T
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B
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Brian Cain, Campfire |
You’re Living in Your Own Private Branded Entertainment Experience
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Want less talk and more action? Join Campfire as we create an event that mirrors one of our real world campaigns. We provide the setup but it’s the audience that ultimately decides what happens. Along the way you’ll catch a glimpse at the internal workings of this style of advertising.
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Advertising / Marketing
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B
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